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Xcel Energy is

Ranked

#60

Energy and Manufacturing Brands

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Xcel Energy

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Xcel Energy

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Xcel Energy is ranked #60 in Energy and Manufacturing Brands

About Xcel Energy's Brand

Xcel Energy is engaged in the generation, purchase, transmission, distribution, and sale of electricity. Xcel Energy’s brand is ranked #702 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Xcel Energy. When compared to other organizations within the Energy and Manufacturing industry, Xcel Energy is ranked #60. Among its major competitors, Xcel Energy is ranked in 5th place for NPS while Southern Company is 1st, and Entergy is 2nd.Their current market cap is $35.91B

Brand at a Glance

74%

Customer Loyalty

2.6/5

Product Quality

2.2/5

Pricing

2.4/5

Customer Service

Xcel Energy Ranking

^#60 in Energy and Manufacturing
^#4 / 4 of its competitors

Xcel Energy NPS

Xcel Energy's Net Promoter Score (NPS) is a -42 with 23% Promoters, 12% Passives, and 65% Detractors. Net Promoter Score tracks whether Xcel Energy's customers would recommend using the product based on a scale of -100 to 100.

Xcel Energy Overall NPS

-42

NPS

23%	Promoters
12%	Passives
65%	Detractors

Xcel Energy NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 -42	May 2024	-42
Aug 2024 -44	Aug 2024	-44
Sep 2024 -43	Sep 2024	-43
Oct 2024 -43	Oct 2024	-43
Mar 2025 -46	Mar 2025	-46
Apr 2025 -44	Apr 2025	-44
May 2025 -44	May 2025	-44
Jun 2025 -44	Jun 2025	-44
Jul 2025 -42	Jul 2025	-42
Sep 2025 -44	Sep 2025	-44
Dec 2025 -42	Dec 2025	-42
Jan 2026 -42	Jan 2026	-42

How Other Brands Compare

Xcel Energy is ranked #4 for NPS among its competitors. Southern Company and Entergy come in first and second, with NextEra Energy coming in at third. Among those competitors, it is the second most valued company behind NextEra Energy.

	Xcel Energy	Southern Company	Entergy	NextEra Energy
Global Ranking	#702	#448	#847	#-
NPS	-42	32	21	-18
Valuation Updated every 24 hours for public companies	$35.91B	$26.42B	$20.03B	$148.44B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Xcel Energy NPS by Gender

Female customers rated Xcel Energy's NPS 2 points higher than Male customers.

Male

-69

Xcel Energy's NPS was rated -69 by Male customers on Comparably.

10%

Promoters

11%

Passives

79%

Detractors

Female

-67

Xcel Energy's NPS was rated -67 by Female customers on Comparably.

11%

Promoters

11%

Passives

78%

Detractors

Xcel Energy NPS by Ethnicity

Xcel Energy's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -73	Caucasian	-73
Hispanic or Latino -25	Hispanic or Latino	-25
African American/Black -50	African American/Black	-50
Asian or Pacific Islander -100	Asian or Pacific Islander	-100
Other -69	Other	-69

Xcel Energy NPS by Age

Xcel Energy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

20%

60%

26-30

20%

80%

31-35

25%

75%

36-40

17%

83%

41-45

10%

20%

70%

46-50

14%

86%

51-55

17%

83%

56-60

17%

83%

61-65

100%

66+

13%

80%

Xcel Energy NPS by Usage

Xcel Energy's NPS was rated the highest by customers who have used Xcel Energy's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -60	Less than 1 Year	-60
1 to 2 Years -34	1 to 2 Years	-34
2 to 5 Years -89	2 to 5 Years	-89
5 to 10 Years -78	5 to 10 Years	-78
Over 10 Years -65	Over 10 Years	-65

Xcel Energy NPS vs. Competitors

Compared to its competitors, Xcel Energy's NPS is rated right above American Electric Power, and is preceded by Edison International.

COMPANY		NPS Score
	Southern Company	32
	Entergy	21
	Allete	N/A
	Evaporcool	N/A
	NextEra Energy	-18
	Edison International	-34
	Xcel Energy	-42
	American Electric Power	-44

Xcel Energy NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, Xcel Energy's NPS is rated right below Ford Motor Company.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13
	Xcel Energy	-42

Xcel Energy Customer Reviews

Out of the 6 Xcel Energy customer reviews 3 were positive and 3 were constructive. Xcel Energy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Xcel Energy Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Xcel Energy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Xcel Energy Customer Loyalty Score by Gender

Female customers rated Xcel Energy's Customer Loyalty score 8% higher than Male customers.

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Male

72%

Yes

Female

80%

Yes

Xcel Energy Customer Loyalty Score by Ethnicity

Xcel Energy's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Xcel Energy Customer Loyalty Score by Age

Xcel Energy's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Xcel Energy.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 46%	18-25	46%
26-30 82%	26-30	82%
31-35 55%	31-35	55%
36-40 55%	36-40	55%
41-45 82%	41-45	82%
46-50 74%	46-50	74%
51-55 100%	51-55	100%
56-60 85%	56-60	85%
61-65 70%	61-65	70%
66+ 76%	66+	76%

Xcel Energy Customer Loyalty Score by Usage

Xcel Energy's Customer Loyalty score was rated the highest by customers who have used Xcel Energy's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	28%
1 to 2 Years	70%
2 to 5 Years	70%
5 to 10 Years	70%
Over 10 Years	81%

Xcel Energy Customer Loyalty Score by Industry

Xcel Energy's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech	55%
Accounting	78%
Architecture and Planning	78%
Banking and Financial Services	100%
Construction	78%
Education	78%
Professional Services	70%

Xcel Energy Customer Loyalty vs. Competitors

Compared to its competitors, Xcel Energy's Customer Loyalty score is rated right above Edison International, and is preceded by Southern Company .

COMPANY		Customer Loyalty Score
	Entergy	84%
	Southern Company	83%
	Xcel Energy	74%
	Edison International	68%
	American Electric Power	64%
	NextEra Energy	61%
	Allete	N/A
	Evaporcool	N/A

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Xcel Energy's Customer Loyalty score is rated right below Tesla.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	Stanley Black & Decker	82%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%
	Xcel Energy	74%

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Xcel Energy Product Quality

2.6/5

Xcel Energy has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.

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Xcel Energy Product Information

Xcel Energy’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Xcel Energy's product the highest. Reviewers from the Banking and Financial Services industry rated Xcel Energy the lowest at 1.5.

Website: http://xcelenergy.com/

Company Size: 10,000+ Employees

Industry

Tech

Energy

SaaS

Quick Insights into Xcel Energy Product Quality

Xcel Energy's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Professional Services industry.

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Ranked Xcel Energy Product Quality the Highest

Architecture and Planning	4.4
31-35	3.1
Hispanic or Latino	3

Ranked Xcel Energy Product Quality the Lowest

Other	1.9
61-65	1.5
Professional Services	1.5

Xcel Energy Product Quality Score by Gender

Female customers rated Xcel Energy's Product Quality score 0.5 stars higher than Male customers.

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Male

2.1/5

Female

2.6/5

Xcel Energy Product Quality Score by Ethnicity

Xcel Energy's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 2.3	Asian or Pacific Islander	2.3
Other 1.9	Other	1.9

Xcel Energy Product Quality Score by Age

Xcel Energy's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 2.2	18-25	2.2
26-30 2.2	26-30	2.2
31-35 3.1	31-35	3.1
36-40 2.3	36-40	2.3
41-45 2.4	41-45	2.4
46-50 2.9	46-50	2.9
51-55 1.9	51-55	1.9
56-60 2.2	56-60	2.2
61-65 1.5	61-65	1.5
66+ 2.4	66+	2.4

Xcel Energy Product Quality Score by Usage

Xcel Energy's Product Quality score was rated the highest by customers who have used Xcel Energy's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	2
2 to 5 Years	2
5 to 10 Years	2.3
Over 10 Years	2.4

Xcel Energy Product Quality Score by Industry

Xcel Energy's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Professional Services industry customers.

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Tech	1.7
Accounting	3.1
Architecture and Planning	4.4
Banking and Financial Services	1.5
Construction	3
Education	2.5
Professional Services	1.5

Xcel Energy Product Quality vs. Competitors

Compared to its competitors, Xcel Energy's Product Quality score is rated right above Allete, and is preceded by American Electric Power.

COMPANY		Product Quality Score
	Southern Company	4/5
	Entergy	3.5/5
	NextEra Energy	3.4/5
	Edison International	3.4/5
	American Electric Power	2.7/5
	Xcel Energy	2.6/5
	Allete	N/A
	Evaporcool	N/A

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Xcel Energy's Product Quality score is rated right below Ford Motor Company.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5
	Xcel Energy	2.6/5

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Xcel Energy Pricing

Xcel Energy ROI & Value For Money

2.2/5

Xcel Energy has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.

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Xcel Energy Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Xcel Energy.

Quick Insights into Xcel Energy ROI

Xcel Energy's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.

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Ranked Xcel Energy ROI the Highest

Architecture and Planning	3.2
Less than 1 Year	3
Hispanic or Latino	2.7

Ranked Xcel Energy ROI the Lowest

Over 10 Years	1.7
61-65	1.5
Tech	1.5

Xcel Energy ROI Score by Gender

Male customers rated Xcel Energy's ROI score 0.2 stars higher than Female customers.

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Male

1.9/5

Female

1.7/5

Xcel Energy ROI Score by Ethnicity

Xcel Energy's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 1.8	Asian or Pacific Islander	1.8
Other 1.7	Other	1.7

Xcel Energy ROI Score by Age

Xcel Energy's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 2.4	18-25	2.4
26-30 1.8	26-30	1.8
31-35 2.5	31-35	2.5
36-40 2	36-40	2
41-45 1.7	41-45	1.7
46-50 1.8	46-50	1.8
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

Xcel Energy ROI Score by Usage

Xcel Energy's ROI score was rated the highest by customers who have used Xcel Energy's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3
1 to 2 Years	2
2 to 5 Years	1.7
5 to 10 Years	1.9
Over 10 Years	1.7

Xcel Energy ROI Score by Industry

Xcel Energy's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Accounting	2.9
Architecture and Planning	3.2
Banking and Financial Services	1.5
Construction	2
Education	1.5
Professional Services	1.5

Xcel Energy Pricing vs. Competitors

Compared to its competitors, Xcel Energy's ROI score is rated right above Allete, and is preceded by American Electric Power.

COMPANY		Pricing Score
	Southern Company	4/5
	Entergy	3.6/5
	NextEra Energy	3.5/5
	Edison International	3.5/5
	American Electric Power	2.5/5
	Xcel Energy	2.2/5
	Allete	N/A
	Evaporcool	N/A

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Xcel Energy's ROI score is rated right below Ford Motor Company.

COMPANY		Pricing Score
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5
	Xcel Energy	2.2/5

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Xcel Energy Customer Satisfaction (CSAT)

Xcel Energy Customer Satisfaction (CSAT) Score

32 / 100

Xcel Energy has an overall Customer Satisfaction score of 32 rated by its users and customers.

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Very Satisfied	15%
Satisfied	17%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	15%
Very Dissatisfied	36%

Very Satisfied

15%

Satisfied

17%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

15%

Very Dissatisfied

36%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Xcel Energy Customer Satisfaction

Xcel Energy's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Professional Services industry.

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Ranked Xcel Energy Customer Satisfaction the Highest

Architecture and Planning	75%
31-35	50%
Hispanic or Latino	50%

Ranked Xcel Energy Customer Satisfaction the Lowest

Asian or Pacific Islander	0%
Less than 1 Year	0%
Professional Services	0%

Xcel Energy Customer Satisfaction Score by Gender

Female customers rated Xcel Energy's Customer Satisfaction score 13 points higher than Male customers.

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19 / 100

Male

	Very Satisfied	8%
	Satisfied	11%
	Neither Satisfied nor Dissatisfied	19%
	Dissatisfied	19%
	Very Dissatisfied	43%

32 / 100

Female

	Very Satisfied	12%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	16%
	Very Dissatisfied	40%

Xcel Energy Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Xcel Energy's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100

Very Satisfied	10%
Satisfied	15%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	21%
Very Dissatisfied	46%

Very Satisfied

10%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

21%

Very Dissatisfied

46%

CSAT according to Hispanic or Latino

Xcel Energy's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.

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50 / 100

Very Satisfied	0%
Satisfied	50%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

Satisfied

50%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

CSAT according to African American/Black

Xcel Energy's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

25%

CSAT according to Asian or Pacific Islander

Xcel Energy's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	67%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

67%

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

Xcel Energy's Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.

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16 / 100

Very Satisfied	8%
Satisfied	8%
Neither Satisfied nor Dissatisfied	31%
Dissatisfied	15%
Very Dissatisfied	38%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

31%

Dissatisfied

15%

Very Dissatisfied

38%

Xcel Energy Customer Satisfaction Score by Age

Xcel Energy's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

20%

26-30

31-35

50%

36-40

34%

41-45

50%

46-50

14%

51-55

56-60

17%

61-65

66+

23%

Xcel Energy Customer Satisfaction Score by Usage

Xcel Energy's Customer Satisfaction score was rated the highest by customers who have used Xcel Energy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	0
1 to 2 Years	33
2 to 5 Years	33
5 to 10 Years	12
Over 10 Years	24

Xcel Energy Customer Satisfaction Score by Industry

Xcel Energy's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Professional Services industry customers.

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			"groupId": 515,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Xcel Energy's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Xcel Energy's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	17
Accounting	57
Architecture and Planning	75
Banking and Financial Services	0
Construction	0
Education	25
Professional Services	0

Xcel Energy Customer Satisfaction vs. Competitors

Compared to its competitors, Xcel Energy's Customer Satisfaction score is rated right above American Electric Power, and is preceded by Entergy.

COMPANY		Customer Satisfaction (CSAT) Score
	Southern Company	76%
	Edison International	67%
	NextEra Energy	66%
	Entergy	65%
	Xcel Energy	32%
	American Electric Power	30%
	Allete	0%
	Evaporcool	0%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Xcel Energy's Customer Satisfaction score is rated right below Ford Motor Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	Ford Motor Company	61%
	Xcel Energy	32%

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Xcel Energy Customer Service

2.4/5

Xcel Energy has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Xcel Energy's Customer Service

Address

414 Nicollet Mall, Minneapolis, MN

Website

http://xcelenergy.com/

Phone Number

1(800)895-1999

Quick Insights into Xcel Energy Customer Service

Xcel Energy's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.

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Ranked Xcel Energy Customer Service the Highest

Architecture and Planning	3.9
Hispanic or Latino	3
Less than 1 Year	3

Ranked Xcel Energy Customer Service the Lowest

2 to 5 Years	1.7
61-65	1.5
Tech	1.5

Xcel Energy Customer Service Score by Gender

Female customers rated Xcel Energy's Customer Service score 0.2 stars higher than Male customers.

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Male

1.9/5

Female

2.1/5

Xcel Energy Customer Service Score by Ethnicity

Xcel Energy's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 2	Asian or Pacific Islander	2
Other 1.9	Other	1.9

Xcel Energy Customer Service Score by Age

Xcel Energy's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 2.3	18-25	2.3
26-30 2.3	26-30	2.3
31-35 2.6	31-35	2.6
36-40 2.1	36-40	2.1
41-45 2	41-45	2
46-50 2.4	46-50	2.4
51-55 1.5	51-55	1.5
56-60 2.1	56-60	2.1
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

Xcel Energy Customer Service Score by Usage

Xcel Energy's Customer Service score was rated the highest by customers who have used Xcel Energy's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3
1 to 2 Years	2
2 to 5 Years	1.7
5 to 10 Years	2.1
Over 10 Years	2

Xcel Energy Customer Service Score by Industry

Xcel Energy's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Accounting	2.9
Architecture and Planning	3.9
Banking and Financial Services	1.5
Construction	2.2
Education	2
Professional Services	2.3

Xcel Energy Customer Service vs. Competitors

Compared to its competitors, Xcel Energy's Customer Service score is rated right above Allete, and is preceded by American Electric Power.

COMPANY		Customer Service Score
	Southern Company	4/5
	Entergy	3.7/5
	NextEra Energy	3.6/5
	Edison International	3.5/5
	American Electric Power	2.4/5
	Xcel Energy	2.4/5
	Allete	N/A
	Evaporcool	N/A

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, Xcel Energy's Customer Service score is rated right below Ford Motor Company.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5
	Xcel Energy	2.4/5

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Xcel Energy as an Employer

2.8/5

Xcel Energy has a 2.8/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Xcel Energy

Benjamin G.S. Fowke III

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Xcel Energy scored a -42 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Xcel Energy would recommend the brand to a friend. ENPS measures how likely Xcel Energy employees would recommend working at Xcel Energy to a friend.

Net Promoter Score

-42

NPS Score

23%	Promoters
12%	Passive
65%	Detractors

Employee Net Promoter Score

-9

eNPS Score

39%	Promoters
13%	Passive
48%	Detractors

Global Ranking Snapshot

Xcel Energy is ranked #702 in the Global Top 100 Brands. It ranks just behind Citadel and just ahead of Genetec.

RANK			INDUSTRY
700	Henkel	Carsten Knobel	Consumer Goods
701	Citadel	Kenneth Griffin	Banking and Financial Services
702	Xcel Energy	Benjamin G.S. Fowke III	Energy and Manufacturing
703	Genetec	Pierre Racz	Tech
704	Infineon Technologies	Jochen Hanebeck	Energy and Manufacturing
705	Driveline Retail Merchandising	Randy Wilson	Business and Consumer Services
706	SoundCloud	Kerry Trainor	Tech

Energy and Manufacturing Ranking Snapshot

Xcel Energy is ranked #60 in the Energy and Manufacturing Industry. It ranks just behind DTE Energy and just ahead of Infineon Technologies.

RANK		Location
58	Flex	San Jose, CA
59	DTE Energy	Michigan City, IN
60	Xcel Energy	Minneapolis, MN
61	Infineon Technologies
62	Saudi Aramco	Houston, TX
63	BlackCamel Energy Ltd
64	ITW	Glenview, IL