-44
NPS
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American Electric Power
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About American Electric Power's Brand
Major investor-owner electric utility Among its major competitors, American Electric Power is ranked in 8th place for NPS while Otter Tail Corporation is 1st, and Talen Energy Corporation is 2nd.Their current market cap is $42.48B
Brand at a Glance
64%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service
American Electric Power Ranking
- #4 / 4 of its competitors
American Electric Power NPS
American Electric Power's Net Promoter Score (NPS) is a -44 with 24% Promoters, 8% Passives, and 68% Detractors. Net Promoter Score tracks whether American Electric Power's customers would recommend using the product based on a scale of -100 to 100.
American Electric Power Overall NPS
| 24% | Promoters |
|---|---|
| 8% | Passives |
| 68% | Detractors |
American Electric Power NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -50 | Mar 2024 | -50 |
Apr 2024 -52 | Apr 2024 | -52 |
Jun 2024 -47 | Jun 2024 | -47 |
Jul 2024 -37 | Jul 2024 | -37 |
Aug 2024 -40 | Aug 2024 | -40 |
Sep 2024 -40 | Sep 2024 | -40 |
Feb 2025 -47 | Feb 2025 | -47 |
May 2025 -41 | May 2025 | -41 |
Aug 2025 -46 | Aug 2025 | -46 |
Sep 2025 -42 | Sep 2025 | -42 |
Nov 2025 -42 | Nov 2025 | -42 |
Jan 2026 -44 | Jan 2026 | -44 |
How Other Brands Compare
American Electric Power is ranked #4 for NPS among its competitors. Duke Energy Corporation and DTE Energy come in first and second, with Xcel Energy coming in at third. Among those competitors, it is the second most valued company behind Duke Energy Corporation.
American Electric Power |  Duke Energy Corporation |  DTE Energy |  Xcel Energy | |
| Global Ranking | #- | #338 | #698 | #702 |
| NPS | -44 | -21 | -30 | -42 |
| Valuation Updated every 24 hours for public companies | $42.48B | $75.41B | $4.99B | $35.91B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Electric Power NPS by Gender
Male customers rated American Electric Power's NPS 7 points higher than Female customers.
Male
-56
American Electric Power's NPS was rated -56 by Male customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
Female
-63
American Electric Power's NPS was rated -63 by Female customers on Comparably.
12%
Promoters
13%
Passives
75%
Detractors
American Electric Power NPS by Ethnicity
American Electric Power's NPS was rated -58 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
American Electric Power NPS by Age
American Electric Power's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
American Electric Power NPS by Usage
American Electric Power's NPS was rated -66 points by customers who have used American Electric Power's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -66 | Over 10 Years | -66 |
American Electric Power NPS vs. Competitors
Compared to its competitors, American Electric Power's NPS is rated right above Vectren Corporation, and is preceded by Xcel Energy.
American Electric Power Customer Reviews
Out of the 2 American Electric Power customer reviews 0 were positive and 2 were constructive. American Electric Power customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
American Electric Power Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of American Electric Power users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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American Electric Power Customer Loyalty Score by Gender
Male customers rated American Electric Power's Customer Loyalty score 26% higher than Female customers.
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Male
70%
Yes
Female
44%
Yes
American Electric Power Customer Loyalty Score by Ethnicity
American Electric Power's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of American Electric Power.
55
out of 100
Caucasian
American Electric Power Customer Loyalty Score by Age
American Electric Power's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 40% | 51-55 | 40% |
61-65 100% | 61-65 | 100% |
66+ 40% | 66+ | 40% |
American Electric Power Customer Loyalty Score by Usage
American Electric Power's Customer Loyalty score was rated 63% by customers who have used American Electric Power's products/services for Over 10 Years.
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American Electric Power Customer Loyalty Score by Industry
American Electric Power's Customer Loyalty score was rated 100% by Manufacturing and Machinery industry customers.
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American Electric Power Customer Loyalty vs. Competitors
Compared to its competitors, American Electric Power's Customer Loyalty score is rated right above Dynegy, and is preceded by DTE Energy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Talen Energy Corporation | 100% |
| MDU Resources Group | 100% |
 | Otter Tail Corporation | 83% |
| Duke Energy Corporation | 82% |
| Xcel Energy | 74% |
 | Vectren Corporation | 73% |
| DTE Energy | 70% |
| American Electric Power | 64% |
 | Dynegy | 47% |
 | Calpine | N/A |
 | Energy Future Holdings | N/A |
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American Electric Power Product Quality
2.7/5
American Electric Power has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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American Electric Power Product Information
American Electric Power’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated American Electric Power's product the highest.
- Website
- http://aep.com
- Company Size
- 10,000+ Employees
Industry
Energy
Quick Insights into American Electric Power Product Quality
American Electric Power's Product Quality score was rated highest by Male customers, and rated lowest by customers ages 66+.
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Ranked American Electric Power Product Quality the Highest
Ranked American Electric Power Product Quality the Lowest
American Electric Power Product Quality Score by Gender
Male customers rated American Electric Power's Product Quality score 1 stars higher than Female customers.
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Male
2.7/5
Female
1.7/5
American Electric Power Product Quality Score by Ethnicity
American Electric Power's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
American Electric Power Product Quality Score by Age
American Electric Power's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.6 | 51-55 | 2.6 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
American Electric Power Product Quality Score by Usage
American Electric Power's Product Quality score was rated 2.3 stars by customers who have used American Electric Power's products/services for Over 10 Years.
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American Electric Power Product Quality Score by Industry
American Electric Power's Product Quality score was rated 2.6 stars by Manufacturing and Machinery industry customers.
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American Electric Power Product Quality vs. Competitors
Compared to its competitors, American Electric Power's Product Quality score is rated right above Xcel Energy, and is preceded by Duke Energy Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Talen Energy Corporation | 5/5 |
| MDU Resources Group | 4/5 |
| Otter Tail Corporation | 3.7/5 |
| Duke Energy Corporation | 2.9/5 |
| American Electric Power | 2.7/5 |
| Xcel Energy | 2.6/5 |
| DTE Energy | 2.4/5 |
| Dynegy | 2.3/5 |
| Vectren Corporation | 2.1/5 |
| Calpine | N/A |
| Energy Future Holdings | N/A |
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American Electric Power Pricing
American Electric Power ROI & Value For Money
2.5/5
American Electric Power has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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American Electric Power Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.
Quick Insights into American Electric Power ROI
American Electric Power's ROI score was rated highest by customers ages 51-55, and rated lowest by Female customers.
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Ranked American Electric Power ROI the Highest
Ranked American Electric Power ROI the Lowest
American Electric Power ROI Score by Gender
Male customers rated American Electric Power's ROI score 0.9 stars higher than Female customers.
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Male
2.4/5
Female
1.5/5
American Electric Power ROI Score by Ethnicity
American Electric Power's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
American Electric Power ROI Score by Age
American Electric Power's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.8 | 51-55 | 2.8 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
American Electric Power ROI Score by Usage
American Electric Power's ROI score was rated 2 stars by customers who have used American Electric Power's products/services for Over 10 Years.
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American Electric Power ROI Score by Industry
American Electric Power's ROI score was rated 2.5 stars by Manufacturing and Machinery industry customers.
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American Electric Power Pricing vs. Competitors
Compared to its competitors, American Electric Power's ROI score is rated right above Dynegy, and is preceded by Duke Energy Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Talen Energy Corporation | 5/5 |
| MDU Resources Group | 4/5 |
| Otter Tail Corporation | 3.5/5 |
| Duke Energy Corporation | 2.7/5 |
| American Electric Power | 2.5/5 |
| Dynegy | 2.3/5 |
| DTE Energy | 2.2/5 |
| Xcel Energy | 2.2/5 |
| Vectren Corporation | 1.5/5 |
| Calpine | N/A |
| Energy Future Holdings | N/A |
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American Electric Power Customer Satisfaction (CSAT)
American Electric Power Customer Satisfaction (CSAT) Score
30 / 100
American Electric Power has an overall Customer Satisfaction score of 30 rated by its users and customers.
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Very Satisfied
23%
Satisfied
7%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
13%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into American Electric Power Customer Satisfaction
American Electric Power's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Female customers.
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Ranked American Electric Power Customer Satisfaction the Highest
Ranked American Electric Power Customer Satisfaction the Lowest
American Electric Power Customer Satisfaction Score by Gender
Male customers rated American Electric Power's Customer Satisfaction score 0 points higher than Female customers.
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24 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 38% | |
Dissatisfied | 13% | |
Very Dissatisfied | 25% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 72% |
American Electric Power Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
American Electric Power's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
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15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
8%
Very Dissatisfied
46%
American Electric Power Customer Satisfaction Score by Age
American Electric Power's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 33% | |||||||||||||||
| 66+ | 0% |
American Electric Power Customer Satisfaction Score by Usage
American Electric Power's Customer Satisfaction score was rated 9 points by customers who have used American Electric Power's products/services for Over 10 Years.
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American Electric Power Customer Satisfaction Score by Industry
American Electric Power's Customer Satisfaction score was rated 33 points by Manufacturing and Machinery industry customers.
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "max",
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}American Electric Power Customer Satisfaction vs. Competitors
Compared to its competitors, American Electric Power's Customer Satisfaction score is rated right above Vectren Corporation, and is preceded by DTE Energy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Otter Tail Corporation | 100% |
| Talen Energy Corporation | 100% |
| MDU Resources Group | 100% |
| Duke Energy Corporation | 47% |
| Dynegy | 33% |
| Xcel Energy | 32% |
| DTE Energy | 30% |
| American Electric Power | 30% |
| Vectren Corporation | 20% |
| Calpine | 0% |
| Energy Future Holdings | 0% |
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American Electric Power Customer Service
2.4/5
American Electric Power has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About American Electric Power's Customer Service
Address
Columbus, OH
Website
http://aep.com
Phone Number
(606) 929-1446
Quick Insights into American Electric Power Customer Service
American Electric Power's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 66+.
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Ranked American Electric Power Customer Service the Highest
Ranked American Electric Power Customer Service the Lowest
American Electric Power Customer Service Score by Gender
Male customers rated American Electric Power's Customer Service score 0.7 stars higher than Female customers.
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Male
2.4/5
Female
1.7/5
American Electric Power Customer Service Score by Ethnicity
American Electric Power's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
American Electric Power Customer Service Score by Age
American Electric Power's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2.8 | 51-55 | 2.8 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
American Electric Power Customer Service Score by Usage
American Electric Power's Customer Service score was rated 1.9 stars by customers who have used American Electric Power's products/services for Over 10 Years.
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American Electric Power Customer Service Score by Industry
American Electric Power's Customer Service score was rated 3 stars by Manufacturing and Machinery industry customers.
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American Electric Power Customer Service vs. Competitors
Compared to its competitors, American Electric Power's Customer Service score is rated right above Xcel Energy, and is preceded by Duke Energy Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Talen Energy Corporation | 5/5 |
| MDU Resources Group | 4/5 |
| Otter Tail Corporation | 3.7/5 |
| Duke Energy Corporation | 2.8/5 |
| American Electric Power | 2.4/5 |
| Xcel Energy | 2.4/5 |
| DTE Energy | 2.3/5 |
| Dynegy | 2.2/5 |
| Vectren Corporation | 1.6/5 |
| Calpine | N/A |
| Energy Future Holdings | N/A |
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American Electric Power as an Employer
4.1/5
American Electric Power has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
American Electric Power scored a -44 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of American Electric Power would recommend the brand to a friend. ENPS measures how likely American Electric Power employees would recommend working at American Electric Power to a friend.
Net Promoter Score
-44
NPS Score
| 24% | Promoters |
|---|---|
| 8% | Passive |
| 68% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 56% | Promoters |
|---|---|
| 16% | Passive |
| 28% | Detractors |
