50
NPS
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Otter Tail Corporation
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About Otter Tail Corporation's Brand
"Otter Tail engages in electric and nonelectric operation, Electric engages in the production, transmission, distribution, and sale of electric energy." Among its major competitors, Otter Tail Corporation is ranked in 1st place for NPS while Xcel Energy is 2nd, and American Electric Power is 3rd.Their current market cap is $1.72B
Brand at a Glance
83%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Otter Tail Corporation Ranking
- #1 / 4 of its competitors
Otter Tail Corporation NPS
Otter Tail Corporation's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Otter Tail Corporation's customers would recommend using the product based on a scale of -100 to 100.
Otter Tail Corporation Overall NPS
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
Otter Tail Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Nov 2023 66 | Nov 2023 | 66 |
Jan 2024 50 | Jan 2024 | 50 |
How Other Brands Compare
Otter Tail Corporation is ranked first for NPS among its competitors. Xcel Energy and American Electric Power come in second and third, with Black Hills coming in at #4. Among those competitors, it is the lowest valued company behind American Electric Power.
Otter Tail Corporation |  Xcel Energy |  American Electric Power |  Black Hills | |
| Global Ranking | #- | #702 | #- | #- |
| NPS | 50 | -42 | -44 | -100 |
| Valuation Updated every 24 hours for public companies | $1.72B | $35.91B | $42.48B | $3.61B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Otter Tail Corporation NPS vs. Competitors
Compared to its competitors, Otter Tail Corporation's NPS is rated right above Allete.
| COMPANY | NPS Score | |
|---|---|---|
| Otter Tail Corporation | 50 |
 | Allete | N/A |
| Xcel Energy | -42 |
| American Electric Power | -44 |
 | NorthWestern Energy | -50 |
| Black Hills | -100 |
Otter Tail Corporation Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Otter Tail Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Otter Tail Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Otter Tail Corporation's Customer Loyalty score is rated right above Xcel Energy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Otter Tail Corporation | 83% |
| Xcel Energy | 74% |
| NorthWestern Energy | 68% |
| American Electric Power | 64% |
| Black Hills | 55% |
| Allete | N/A |
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Otter Tail Corporation Product Quality
3.7/5
Otter Tail Corporation has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Otter Tail Corporation Product Information
Otter Tail Corporation’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- www.ottertail.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Energy
Otter Tail Corporation Product Quality vs. Competitors
Compared to its competitors, Otter Tail Corporation's Product Quality score is rated right above NorthWestern Energy.
| COMPANY | Product Quality Score | |
|---|---|---|
| Otter Tail Corporation | 3.7/5 |
| NorthWestern Energy | 3.5/5 |
| American Electric Power | 2.7/5 |
| Xcel Energy | 2.6/5 |
| Black Hills | 1.5/5 |
| Allete | N/A |
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Otter Tail Corporation Pricing
Otter Tail Corporation ROI & Value For Money
3.5/5
Otter Tail Corporation has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Otter Tail Corporation Pricing vs. Competitors
Compared to its competitors, Otter Tail Corporation's ROI score is rated right above NorthWestern Energy.
| COMPANY | Pricing Score | |
|---|---|---|
| Otter Tail Corporation | 3.5/5 |
| NorthWestern Energy | 3.4/5 |
| American Electric Power | 2.5/5 |
| Xcel Energy | 2.2/5 |
| Black Hills | 1.5/5 |
| Allete | N/A |
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Otter Tail Corporation Customer Satisfaction (CSAT)
Otter Tail Corporation Customer Satisfaction (CSAT) Score
100 / 100
Otter Tail Corporation has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Otter Tail Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Otter Tail Corporation's Customer Satisfaction score is rated right above NorthWestern Energy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Otter Tail Corporation | 100% |
| NorthWestern Energy | 67% |
| Xcel Energy | 32% |
| American Electric Power | 30% |
| Black Hills | 0% |
| Allete | 0% |
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Otter Tail Corporation Customer Service
3.7/5
Otter Tail Corporation has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Otter Tail Corporation's Customer Service
Address
Fergus Falls, MN
Website
www.ottertail.com
Otter Tail Corporation Customer Service vs. Competitors
Compared to its competitors, Otter Tail Corporation's Customer Service score is rated right above NorthWestern Energy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Otter Tail Corporation | 3.7/5 |
| NorthWestern Energy | 3.3/5 |
| American Electric Power | 2.4/5 |
| Xcel Energy | 2.4/5 |
| Black Hills | 1.5/5 |
| Allete | N/A |
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Otter Tail Corporation as an Employer
3.8/5
Otter Tail Corporation has a 3.8/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of Otter Tail Corporation
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Otter Tail Corporation scored a 50 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Otter Tail Corporation would recommend the brand to a friend. ENPS measures how likely Otter Tail Corporation employees would recommend working at Otter Tail Corporation to a friend.
Net Promoter Score
50
NPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
