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Planned Parenthood is

Ranked

#92

Health and Wellness Brands

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Planned Parenthood

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Planned Parenthood

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Planned Parenthood is ranked #92 in Health and Wellness Brands

About Planned Parenthood's Brand

Planned Parenthood delivers reproductive healthcare, sex education, and information to men, women, and young people. Planned Parenthood’s brand is ranked #986 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Planned Parenthood. When compared to other organizations within the Health and Wellness industry, Planned Parenthood is ranked #92. Among its major competitors, Planned Parenthood is ranked in 1st place for NPS while Modern Healthcare is 2nd.

Brand at a Glance

80%

Customer Loyalty

4.2/5

Product Quality

4.4/5

Pricing

4.4/5

Customer Service

Planned Parenthood Ranking

^#92 in Health and Wellness
^#1 / 2 of its competitors

Planned Parenthood NPS

Planned Parenthood's Net Promoter Score (NPS) is a 56 with 74% Promoters, 8% Passives, and 18% Detractors. Net Promoter Score tracks whether Planned Parenthood's customers would recommend using the product based on a scale of -100 to 100.

Planned Parenthood Overall NPS

NPS

74%	Promoters
8%	Passives
18%	Detractors

Planned Parenthood NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2022 55	Dec 2022	55
Feb 2023 57	Feb 2023	57
Mar 2023 57	Mar 2023	57
Jun 2023 57	Jun 2023	57
Jul 2023 59	Jul 2023	59
Apr 2024 56	Apr 2024	56
Jul 2024 56	Jul 2024	56
Aug 2024 54	Aug 2024	54
Oct 2024 54	Oct 2024	54
Jan 2025 56	Jan 2025	56
Jul 2025 55	Jul 2025	55
Nov 2025 55	Nov 2025	55

How Other Brands Compare

Planned Parenthood is ranked first for NPS among its competitors. Modern Healthcare comes in second.

	Planned Parenthood	Modern Healthcare
Global Ranking	#986	#-
NPS	56	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Planned Parenthood NPS by Gender

Male customers rated Planned Parenthood's NPS 22 points higher than Female customers.

Male

Planned Parenthood's NPS was rated 80 by Male customers on Comparably.

80%

Promoters

20%

Passives

Detractors

Female

Planned Parenthood's NPS was rated 58 by Female customers on Comparably.

77%

Promoters

Passives

19%

Detractors

Planned Parenthood NPS by Ethnicity

Planned Parenthood's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 100	Caucasian	100
Hispanic or Latino 34	Hispanic or Latino	34
African American/Black -17	African American/Black	-17
Other 49	Other	49

Planned Parenthood NPS by Age

Planned Parenthood's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

89%

11%

26-30

60%

40%

31-35

50%

17%

33%

36-40

67%

33%

Planned Parenthood NPS by Usage

Planned Parenthood's NPS was rated the highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 56	1 to 2 Years	56
2 to 5 Years 87	2 to 5 Years	87
Over 10 Years 87	Over 10 Years	87

Planned Parenthood NPS vs. Competitors

COMPANY		NPS Score
	Planned Parenthood	56

Planned Parenthood NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Planned Parenthood's NPS is rated right above Headspace.

COMPANY		NPS Score
	Planned Parenthood	56
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Planned Parenthood Customer Reviews

Out of the 5 Planned Parenthood customer reviews 4 were positive and 1 was constructive. Planned Parenthood customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Planned Parenthood Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Planned Parenthood users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

Planned Parenthood Customer Loyalty Score by Gender

Male customers rated Planned Parenthood's Customer Loyalty score 17% higher than Female customers.

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Male

100%

Yes

Female

83%

Yes

Planned Parenthood Customer Loyalty Score by Ethnicity

Planned Parenthood's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Planned Parenthood.

100

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Other

Planned Parenthood Customer Loyalty Score by Age

Planned Parenthood's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Planned Parenthood.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 90%	18-25	90%
26-30 82%	26-30	82%
31-35 70%	31-35	70%
36-40 70%	36-40	70%

Planned Parenthood Customer Loyalty Score by Usage

Planned Parenthood's Customer Loyalty score was rated the highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
1 to 2 Years	70%
2 to 5 Years	100%
Over 10 Years	100%

Planned Parenthood Customer Loyalty Score by Industry

Planned Parenthood's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	70%
Education	70%
Healthcare, Hospitals and Medicine	100%

Planned Parenthood Customer Loyalty vs. Competitors

COMPANY		Customer Loyalty Score
	Planned Parenthood	80%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Planned Parenthood's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	Planned Parenthood	80%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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Planned Parenthood Product Quality

4.2/5

Planned Parenthood has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Planned Parenthood Product Information

Planned Parenthood’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Planned Parenthood's product the highest. Reviewers from the Education industry rated Planned Parenthood the lowest at 3.5.

Website: http://www.plannedparenthood.org/

Company Size: 201-500 Employees

Industry

Tech

Consumer Services

Healthcare

Quick Insights into Planned Parenthood Product Quality

Planned Parenthood's Product Quality score was rated highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked Planned Parenthood Product Quality the Highest

2 to 5 Years	5
36-40	5
Caucasian	4.9

Ranked Planned Parenthood Product Quality the Lowest

Education	3.5
31-35	3.3
African American/Black	2.9

Planned Parenthood Product Quality Score by Gender

Male customers rated Planned Parenthood's Product Quality score 0.6 stars higher than Female customers.

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Male

4.8/5

Female

4.2/5

Planned Parenthood Product Quality Score by Ethnicity

Planned Parenthood's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Planned Parenthood.

Summary	Ethnicity	Score
Caucasian 4.9	Caucasian	4.9
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 2.9	African American/Black	2.9
Other 4.2	Other	4.2

Planned Parenthood Product Quality Score by Age

Planned Parenthood's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.7	18-25	4.7
26-30 3.6	26-30	3.6
31-35 3.3	31-35	3.3
36-40 5	36-40	5

Planned Parenthood Product Quality Score by Usage

Planned Parenthood's Product Quality score was rated the highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	5
Over 10 Years	4.7

Planned Parenthood Product Quality Score by Industry

Planned Parenthood's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech	4.6
Education	3.5
Healthcare, Hospitals and Medicine	4.8

Planned Parenthood Product Quality vs. Competitors

COMPANY		Product Quality Score
	Planned Parenthood	4.2/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Planned Parenthood's Product Quality score is rated right above Colgate Palmolive, and is preceded by Glossier.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Planned Parenthood	4.2/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Planned Parenthood Pricing

Planned Parenthood ROI & Value For Money

4.4/5

Planned Parenthood has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.

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Planned Parenthood Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Education industry think that they had the lowest ROI from Planned Parenthood.

Quick Insights into Planned Parenthood ROI

Planned Parenthood's ROI score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.

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Ranked Planned Parenthood ROI the Highest

Caucasian	4.9
Healthcare, Hospitals and Medicine	4.8
Over 10 Years	4.7

Ranked Planned Parenthood ROI the Lowest

Education	3.5
31-35	3.2
African American/Black	2.9

Planned Parenthood ROI Score by Gender

Female customers rated Planned Parenthood's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Planned Parenthood ROI Score by Ethnicity

Planned Parenthood's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.9	Caucasian	4.9
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 2.9	African American/Black	2.9
Other 3.5	Other	3.5

Planned Parenthood ROI Score by Age

Planned Parenthood's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 3.6	26-30	3.6
31-35 3.2	31-35	3.2
36-40 3.8	36-40	3.8

Planned Parenthood ROI Score by Usage

Planned Parenthood's ROI score was rated the highest by customers who have used Planned Parenthood's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.7
2 to 5 Years	4.4
Over 10 Years	4.7

Planned Parenthood ROI Score by Industry

Planned Parenthood's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech	3.8
Education	3.5
Healthcare, Hospitals and Medicine	4.8

Planned Parenthood Pricing vs. Competitors

COMPANY		Pricing Score
	Planned Parenthood	4.4/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Planned Parenthood's ROI score is rated right above Peloton.

COMPANY		Pricing Score
	Planned Parenthood	4.4/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Planned Parenthood Customer Satisfaction (CSAT)

Planned Parenthood Customer Satisfaction (CSAT) Score

79 / 100

Planned Parenthood has an overall Customer Satisfaction score of 79 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	69%
Satisfied	10%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	3%
Very Dissatisfied	11%

Very Satisfied

69%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Planned Parenthood Customer Satisfaction

Planned Parenthood's Customer Satisfaction score was rated highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked Planned Parenthood Customer Satisfaction the Highest

2 to 5 Years	100%
Healthcare, Hospitals and Medicine	100%
Male	100%

Ranked Planned Parenthood Customer Satisfaction the Lowest

Less than 1 Year	62%
31-35	60%
African American/Black	60%

Planned Parenthood Customer Satisfaction Score by Gender

Male customers rated Planned Parenthood's Customer Satisfaction score 16 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	100%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

84 / 100

Female

	Very Satisfied	80%
	Satisfied	4%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	16%

Planned Parenthood Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Planned Parenthood's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.

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93 / 100

Very Satisfied	93%
Satisfied	0%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

93%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Planned Parenthood's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.

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83 / 100

Very Satisfied	83%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

83%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

CSAT according to African American/Black

Planned Parenthood's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to Other

Planned Parenthood's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	75%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

75%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

Planned Parenthood Customer Satisfaction Score by Age

Planned Parenthood's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

86%

26-30

80%

31-35

60%

Planned Parenthood Customer Satisfaction Score by Usage

Planned Parenthood's Customer Satisfaction score was rated the highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	62
1 to 2 Years	75
2 to 5 Years	100
Over 10 Years	100

Planned Parenthood Customer Satisfaction Score by Industry

Planned Parenthood's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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Tech	100
Education	67
Healthcare, Hospitals and Medicine	100

Planned Parenthood Customer Satisfaction vs. Competitors

COMPANY		Customer Satisfaction (CSAT) Score
	Planned Parenthood	80%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Planned Parenthood's Customer Satisfaction score is rated right above Glossier, and is preceded by Colgate Palmolive.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Planned Parenthood	80%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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Planned Parenthood Customer Service

4.4/5

Planned Parenthood has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.

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About Planned Parenthood's Customer Service

Address

434 West 33rd Street, New York City, NY

Website

http://www.plannedparenthood.org/

Quick Insights into Planned Parenthood Customer Service

Planned Parenthood's Customer Service score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.

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Ranked Planned Parenthood Customer Service the Highest

Caucasian	4.9
Healthcare, Hospitals and Medicine	4.8
2 to 5 Years	4.7

Ranked Planned Parenthood Customer Service the Lowest

Education	3.5
31-35	3.3
African American/Black	2.9

Planned Parenthood Customer Service Score by Gender

Male customers rated Planned Parenthood's Customer Service score 0.2 stars higher than Female customers.

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Male

4.4/5

Female

4.2/5

Planned Parenthood Customer Service Score by Ethnicity

Planned Parenthood's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Planned Parenthood.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.9	Caucasian	4.9
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 2.9	African American/Black	2.9
Other 3.8	Other	3.8

Planned Parenthood Customer Service Score by Age

Planned Parenthood's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Planned Parenthood.

100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6
26-30 3.6	26-30	3.6
31-35 3.3	31-35	3.3
36-40 4.5	36-40	4.5

Planned Parenthood Customer Service Score by Usage

Planned Parenthood's Customer Service score was rated the highest by customers who have used Planned Parenthood's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.8
2 to 5 Years	4.7
Over 10 Years	4.7

Planned Parenthood Customer Service Score by Industry

Planned Parenthood's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech	4.1
Education	3.5
Healthcare, Hospitals and Medicine	4.8

Planned Parenthood Customer Service vs. Competitors

COMPANY		Customer Service Score
	Planned Parenthood	4.4/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Planned Parenthood's Customer Service score is rated right above Glossier.

COMPANY		Customer Service Score
	Planned Parenthood	4.4/5
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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Planned Parenthood as an Employer

4.1/5

Planned Parenthood has a 4.1/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Planned Parenthood

Alexis McGill Johnson

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Planned Parenthood scored a 56 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Planned Parenthood would recommend the brand to a friend. ENPS measures how likely Planned Parenthood employees would recommend working at Planned Parenthood to a friend.

Net Promoter Score

NPS Score

74%	Promoters
8%	Passive
18%	Detractors

Employee Net Promoter Score

-6

eNPS Score

36%	Promoters
22%	Passive
42%	Detractors

Global Ranking Snapshot

Planned Parenthood is ranked #986 in the Global Top 100 Brands. It ranks just behind Illumina and just ahead of Reliance.

RANK			INDUSTRY
984	IGN Entertainment	Peer Schneider	Media and Entertainment
985	Illumina	Francis deSouza	Health and Wellness
986	Planned Parenthood	Alexis McGill Johnson	Health and Wellness
987	Reliance	Mukesh Ambani	Energy and Manufacturing
988	Mondelez International North America	Dirk van de Put	Food and Beverages
989	Wix.com	Avishai Abrahami	Tech
990	Burlington Coat Factory	Thomas Kingsbury	Retail