49
NPS
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Ranked
#83
Energy and Manufacturing Brands
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Steel Dynamics
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Steel Dynamics is ranked #83 in Energy and Manufacturing Brands
Steel Dynamics is ranked #83 in Energy and Manufacturing Brands
About Steel Dynamics' Brand
Steel Dynamics is a diversified carbon-steel producer, metals recycler and one of the largest American steel companies. Steel Dynamics’s brand is ranked #979 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Steel Dynamics. When compared to other organizations within the Energy and Manufacturing industry, Steel Dynamics is ranked #83. Among its major competitors, Steel Dynamics is ranked in 2nd place for NPS while AK Steel is 1st, and NUCOR CORPORATION is 3rd.Their current market cap is $17.11B
Brand at a Glance
87%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Steel Dynamics Ranking
- #979 in Global Best Brands
- #83 in Energy and Manufacturing
- #1 / 4 of its competitors
Steel Dynamics NPS
Steel Dynamics's Net Promoter Score (NPS) is a 49 with 67% Promoters, 15% Passives, and 18% Detractors. Net Promoter Score tracks whether Steel Dynamics's customers would recommend using the product based on a scale of -100 to 100.
Steel Dynamics Overall NPS
| 67% | Promoters |
|---|---|
| 15% | Passives |
| 18% | Detractors |
Steel Dynamics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 42 | Aug 2023 | 42 |
Sep 2023 40 | Sep 2023 | 40 |
Nov 2023 39 | Nov 2023 | 39 |
Dec 2023 41 | Dec 2023 | 41 |
Mar 2024 38 | Mar 2024 | 38 |
Apr 2024 41 | Apr 2024 | 41 |
May 2024 43 | May 2024 | 43 |
Jun 2024 44 | Jun 2024 | 44 |
Oct 2024 44 | Oct 2024 | 44 |
Feb 2025 46 | Feb 2025 | 46 |
May 2025 45 | May 2025 | 45 |
Sep 2025 49 | Sep 2025 | 49 |
How Other Brands Compare
Steel Dynamics is ranked first for NPS among its competitors. NUCOR CORPORATION and Commercial Metals Company come in second and third, with Carpenter Technology Corporation coming in at #4. Among those competitors, it is the second most valued company behind NUCOR CORPORATION.
Steel Dynamics |  NUCOR CORPORATION |  Commercial Metals Company |  Carpenter Technology Corporation | |
| Global Ranking | #979 | #810 | #- | #- |
| NPS | 49 | 46 | 0 | -1 |
| Valuation Updated every 24 hours for public companies | $17.11B | $17.52B | $5.60B | $1.99B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Steel Dynamics NPS by Gender
Steel Dynamics's NPS was rated 60 by Male customers on Comparably.
Male
60
Steel Dynamics's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
N/A
Steel Dynamics's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Steel Dynamics NPS by Ethnicity
Steel Dynamics's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Steel Dynamics NPS by Age
Steel Dynamics's NPS was rated 100 points by customers ages 41-45 on Comparably.
Steel Dynamics NPS by Usage
Steel Dynamics's NPS was rated 100 points by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
Steel Dynamics NPS vs. Competitors
Compared to its competitors, Steel Dynamics's NPS is rated right above NUCOR CORPORATION, and is preceded by AK Steel.
| COMPANY | NPS Score | |
|---|---|---|
 | AK Steel | 57 |
| Steel Dynamics | 49 |
| NUCOR CORPORATION | 46 |
| Commercial Metals Company | 0 |
| Carpenter Technology Corporation | -1 |
Steel Dynamics NPS vs Companies in Energy and Manufacturing
In the Energy and Manufacturing industry, Steel Dynamics's NPS is rated right above Toyota.
| COMPANY | NPS Score | |
|---|---|---|
| Steel Dynamics | 49 |
 | Toyota | 43 |
 | Mercedes-Benz USA | 39 |
 | Honda | 37 |
 | Audi | 34 |
 | Tesla | 29 |
 | 3M | 22 |
 | Stanley Black & Decker | 22 |
 | Ford Motor Company | 13 |
Steel Dynamics Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Steel Dynamics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Steel Dynamics Customer Loyalty Score by Gender
Steel Dynamics's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Steel Dynamics Customer Loyalty Score by Ethnicity
Steel Dynamics's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Steel Dynamics.
100
out of 100
Caucasian
Steel Dynamics Customer Loyalty Score by Age
Steel Dynamics's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Steel Dynamics.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
Steel Dynamics Customer Loyalty Score by Usage
Steel Dynamics's Customer Loyalty score was rated 100% by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Steel Dynamics Customer Loyalty vs. Competitors
Compared to its competitors, Steel Dynamics's Customer Loyalty score is rated right above NUCOR CORPORATION.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Steel Dynamics | 87% |
| NUCOR CORPORATION | 79% |
| Carpenter Technology Corporation | 78% |
| AK Steel | 73% |
| Commercial Metals Company | 69% |
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Customer Loyalty for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Steel Dynamics's Customer Loyalty score is rated right above Honda.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Steel Dynamics | 87% |
| Honda | 86% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 83% |
| Stanley Black & Decker | 82% |
| 3M | 80% |
| Ford Motor Company | 80% |
| Tesla | 77% |
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Steel Dynamics Product Quality
4/5
Steel Dynamics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Steel Dynamics Product Information
Steel Dynamics’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://steeldynamics.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Energy
Quick Insights into Steel Dynamics Product Quality
Steel Dynamics's Product Quality score was rated highest by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
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Ranked Steel Dynamics Product Quality the Highest
Steel Dynamics Product Quality Score by Gender
Steel Dynamics's Product Quality score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Steel Dynamics Product Quality Score by Ethnicity
Steel Dynamics's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Steel Dynamics.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Steel Dynamics Product Quality Score by Age
Steel Dynamics's Product Quality score was rated 4.6 stars by customers ages 41-45 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.6 | 41-45 | 4.6 |
Steel Dynamics Product Quality Score by Usage
Steel Dynamics's Product Quality score was rated 5 stars by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
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Steel Dynamics Product Quality vs. Competitors
Compared to its competitors, Steel Dynamics's Product Quality score is rated right above Carpenter Technology Corporation, and is preceded by AK Steel.
| COMPANY | Product Quality Score | |
|---|---|---|
| NUCOR CORPORATION | 4.3/5 |
| AK Steel | 4/5 |
| Steel Dynamics | 4/5 |
| Carpenter Technology Corporation | 3.9/5 |
| Commercial Metals Company | 3.4/5 |
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Product Quality for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Steel Dynamics's Product Quality score is rated right above Tesla, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mercedes-Benz USA | 4.2/5 |
| Honda | 4.1/5 |
| Toyota | 4.1/5 |
| Steel Dynamics | 4/5 |
| Tesla | 3.9/5 |
| 3M | 3.9/5 |
| Audi | 3.9/5 |
| Stanley Black & Decker | 3.8/5 |
| Ford Motor Company | 3.5/5 |
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Steel Dynamics Pricing
Steel Dynamics ROI & Value For Money
4.1/5
Steel Dynamics has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Steel Dynamics ROI
Steel Dynamics's ROI score was rated highest by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
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Ranked Steel Dynamics ROI the Highest
Steel Dynamics ROI Score by Gender
Steel Dynamics's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Steel Dynamics ROI Score by Ethnicity
Steel Dynamics's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Steel Dynamics.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Steel Dynamics ROI Score by Age
Steel Dynamics's ROI score was rated 4.3 stars by customers ages 41-45 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.3 | 41-45 | 4.3 |
Steel Dynamics ROI Score by Usage
Steel Dynamics's ROI score was rated 4.5 stars by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Steel Dynamics Pricing vs. Competitors
Compared to its competitors, Steel Dynamics's ROI score is rated right above AK Steel.
| COMPANY | Pricing Score | |
|---|---|---|
| Steel Dynamics | 4.1/5 |
| AK Steel | 3.9/5 |
| NUCOR CORPORATION | 3.8/5 |
| Commercial Metals Company | 3.5/5 |
| Carpenter Technology Corporation | 3.3/5 |
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ROI for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Steel Dynamics's ROI score is rated right above Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
| Steel Dynamics | 4.1/5 |
| Toyota | 4/5 |
| Mercedes-Benz USA | 4/5 |
| Honda | 3.9/5 |
| Tesla | 3.9/5 |
| 3M | 3.8/5 |
| Audi | 3.8/5 |
| Stanley Black & Decker | 3.7/5 |
| Ford Motor Company | 3.4/5 |
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Steel Dynamics Customer Satisfaction (CSAT)
Steel Dynamics Customer Satisfaction (CSAT) Score
77 / 100
Steel Dynamics has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
50%
Satisfied
27%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Steel Dynamics Customer Satisfaction
Steel Dynamics's Customer Satisfaction score was rated highest by Male customers.
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Ranked Steel Dynamics Customer Satisfaction the Highest
Steel Dynamics Customer Satisfaction Score by Gender
Steel Dynamics's Customer Satisfaction score was rated 75 by Male customers on Comparably.
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75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Steel Dynamics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Steel Dynamics' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Steel Dynamics Customer Satisfaction vs. Competitors
Compared to its competitors, Steel Dynamics's Customer Satisfaction score is rated right above Commercial Metals Company, and is preceded by NUCOR CORPORATION.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AK Steel | 88% |
| NUCOR CORPORATION | 82% |
| Steel Dynamics | 77% |
| Commercial Metals Company | 57% |
| Carpenter Technology Corporation | 30% |
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Customer Satisfaction for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Steel Dynamics's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toyota | 82% |
| Honda | 81% |
| Mercedes-Benz USA | 80% |
| Steel Dynamics | 77% |
| 3M | 75% |
| Tesla | 74% |
| Audi | 74% |
| Stanley Black & Decker | 70% |
| Ford Motor Company | 61% |
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Steel Dynamics Customer Service
4.2/5
Steel Dynamics has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Steel Dynamics's Customer Service
Address
7575 West Jefferson Boulevard, Fort Wayne, Fort Wayne, IN
Website
http://steeldynamics.com
Phone Number
(260)868-8000
Quick Insights into Steel Dynamics Customer Service
Steel Dynamics's Customer Service score was rated highest by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
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Ranked Steel Dynamics Customer Service the Highest
Steel Dynamics Customer Service Score by Gender
Steel Dynamics's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Steel Dynamics Customer Service Score by Ethnicity
Steel Dynamics's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Steel Dynamics Customer Service Score by Age
Steel Dynamics's Customer Service score was rated 4.3 stars by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.3 | 41-45 | 4.3 |
Steel Dynamics Customer Service Score by Usage
Steel Dynamics's Customer Service score was rated 4.6 stars by customers who have used Steel Dynamics's products/services for 2 to 5 Years.
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Steel Dynamics Customer Service vs. Competitors
Compared to its competitors, Steel Dynamics's Customer Service score is rated right above AK Steel.
| COMPANY | Customer Service Score | |
|---|---|---|
| Steel Dynamics | 4.2/5 |
| AK Steel | 4.1/5 |
| NUCOR CORPORATION | 3.9/5 |
| Commercial Metals Company | 3.5/5 |
| Carpenter Technology Corporation | 3.3/5 |
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Customer Service for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, Steel Dynamics's Customer Service score is rated right above Mercedes-Benz USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Steel Dynamics | 4.2/5 |
| Mercedes-Benz USA | 4.1/5 |
| Toyota | 4/5 |
| Honda | 4/5 |
| Tesla | 3.8/5 |
| Audi | 3.8/5 |
| Stanley Black & Decker | 3.8/5 |
| 3M | 3.8/5 |
| Ford Motor Company | 3.4/5 |
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Steel Dynamics as an Employer
4.7/5
Steel Dynamics has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Steel Dynamics scored a 49 for Net Promoter Score and a 54 for Employee Net Promoter Score. NPS gauges how likely a customer of Steel Dynamics would recommend the brand to a friend. ENPS measures how likely Steel Dynamics employees would recommend working at Steel Dynamics to a friend.
Net Promoter Score
49
NPS Score
| 67% | Promoters |
|---|---|
| 15% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
54
eNPS Score
| 69% | Promoters |
|---|---|
| 16% | Passive |
| 15% | Detractors |
Global Ranking Snapshot
Steel Dynamics is ranked #979 in the Global Top 100 Brands. It ranks just behind Raising Cane's and just ahead of AEG.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
977 |  | W.B. Mason |  | Leo Meehan | Retail |
978 |  | Raising Cane's |  | Todd Graves | Food and Beverages |
979 | | Steel Dynamics | | Mark Millett | Energy and Manufacturing |
980 |  | AEG |  | Dan Beckerman | Media and Entertainment |
981 |  | Engro Foods |  | Food and Beverages | |
982 |  | Foodpanda | | Ralf Wenzel | Food and Beverages |
983 |  | OPPO |  | Tony Chen | Consumer Goods |
Energy and Manufacturing Ranking Snapshot
Steel Dynamics is ranked #83 in the Energy and Manufacturing Industry. It ranks just behind Alstom and just ahead of Reliance.
| RANK | COMPANY | Location | |
|---|---|---|---|
81 |  | Eaton | Cleveland, OH |
82 |  | Alstom | |
83 | | Steel Dynamics | Fort Wayne, IN |
84 |  | Reliance | Great Neck, NY |
