57
NPS
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AK Steel
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About AK Steel's Brand
AK Steel Holding Corporation is an American steel company whose predecessor, Armco, was founded in 1899 in Middletown, Ohio Among its major competitors, AK Steel is ranked in 1st place for NPS while Steel Dynamics is 2nd, and NUCOR CORPORATION is 3rd.
Brand at a Glance
73%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
AK Steel Ranking
- #1 / 4 of its competitors
AK Steel NPS
AK Steel's Net Promoter Score (NPS) is a 57 with 68% Promoters, 21% Passives, and 11% Detractors. Net Promoter Score tracks whether AK Steel's customers would recommend using the product based on a scale of -100 to 100.
AK Steel Overall NPS
| 68% | Promoters |
|---|---|
| 21% | Passives |
| 11% | Detractors |
AK Steel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 71 | Jan 2022 | 71 |
Jul 2022 75 | Jul 2022 | 75 |
Aug 2022 77 | Aug 2022 | 77 |
Sep 2022 80 | Sep 2022 | 80 |
Oct 2022 72 | Oct 2022 | 72 |
Nov 2022 75 | Nov 2022 | 75 |
Mar 2023 64 | Mar 2023 | 64 |
May 2023 67 | May 2023 | 67 |
Jul 2023 62 | Jul 2023 | 62 |
May 2024 52 | May 2024 | 52 |
Nov 2024 55 | Nov 2024 | 55 |
Jan 2025 58 | Jan 2025 | 58 |
How Other Brands Compare
AK Steel is ranked first for NPS among its competitors. Steel Dynamics and NUCOR CORPORATION come in second and third, with Alcoa coming in at #4.
AK Steel |  NUCOR CORPORATION |  Steel Dynamics |  Alcoa | |
| Global Ranking | #- | #810 | #979 | #- |
| NPS | 57 | 46 | 49 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $17.52B | $17.11B | $6.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AK Steel NPS vs. Competitors
Compared to its competitors, AK Steel's NPS is rated right above Steel Dynamics.
| COMPANY | NPS Score | |
|---|---|---|
| AK Steel | 57 |
| Steel Dynamics | 49 |
| NUCOR CORPORATION | 46 |
| Alcoa | 0 |
 | Ryerson | 0 |
 | Metals USA | -40 |
AK Steel Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of AK Steel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AK Steel Customer Loyalty vs. Competitors
Compared to its competitors, AK Steel's Customer Loyalty score is rated right above Ryerson, and is preceded by Alcoa.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Steel Dynamics | 87% |
| NUCOR CORPORATION | 79% |
| Alcoa | 75% |
| AK Steel | 73% |
| Ryerson | 69% |
| Metals USA | 10% |
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AK Steel Product Quality
4/5
AK Steel has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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AK Steel Product Information
AK Steel’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.aksteel.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Energy
AK Steel Product Quality vs. Competitors
Compared to its competitors, AK Steel's Product Quality score is rated right above Steel Dynamics, and is preceded by NUCOR CORPORATION.
| COMPANY | Product Quality Score | |
|---|---|---|
| NUCOR CORPORATION | 4.3/5 |
| AK Steel | 4/5 |
| Steel Dynamics | 4/5 |
| Alcoa | 3.9/5 |
| Ryerson | 3.6/5 |
| Metals USA | 3.2/5 |
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AK Steel Pricing
AK Steel ROI & Value For Money
3.9/5
AK Steel has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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AK Steel Pricing vs. Competitors
Compared to its competitors, AK Steel's ROI score is rated right above NUCOR CORPORATION, and is preceded by Steel Dynamics.
| COMPANY | Pricing Score | |
|---|---|---|
| Steel Dynamics | 4.1/5 |
| AK Steel | 3.9/5 |
| NUCOR CORPORATION | 3.8/5 |
| Alcoa | 3.4/5 |
| Ryerson | 3.3/5 |
| Metals USA | 2.5/5 |
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AK Steel Customer Satisfaction (CSAT)
AK Steel Customer Satisfaction (CSAT) Score
88 / 100
AK Steel has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AK Steel Customer Satisfaction vs. Competitors
Compared to its competitors, AK Steel's Customer Satisfaction score is rated right above NUCOR CORPORATION.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AK Steel | 88% |
| NUCOR CORPORATION | 82% |
| Steel Dynamics | 77% |
| Alcoa | 76% |
| Ryerson | 62% |
| Metals USA | 25% |
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AK Steel Customer Service
4.1/5
AK Steel has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About AK Steel's Customer Service
Address
9227 Centre Pointe Drive, West Chester, OH
Website
http://www.aksteel.com/
Phone Number
(800)331-5050
AK Steel Customer Service vs. Competitors
Compared to its competitors, AK Steel's Customer Service score is rated right above NUCOR CORPORATION, and is preceded by Steel Dynamics.
| COMPANY | Customer Service Score | |
|---|---|---|
| Steel Dynamics | 4.2/5 |
| AK Steel | 4.1/5 |
| NUCOR CORPORATION | 3.9/5 |
| Ryerson | 3.6/5 |
| Alcoa | 3.4/5 |
| Metals USA | 2.5/5 |
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AK Steel as an Employer
3.5/5
AK Steel has a 3.5/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
AK Steel scored a 57 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of AK Steel would recommend the brand to a friend. ENPS measures how likely AK Steel employees would recommend working at AK Steel to a friend.
Net Promoter Score
57
NPS Score
| 68% | Promoters |
|---|---|
| 21% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 27% | Promoters |
|---|---|
| 31% | Passive |
| 42% | Detractors |
