26
NPS
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Blue Origin
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About Blue Origin's Brand
Blue Origin is an aerospace company focusing on lowering the cost of spaceflight and helping to explore the solar system. Among its major competitors, Blue Origin is ranked in 3rd place for NPS while Rocket Lab is 1st, and SpaceX is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Blue Origin Ranking
- #3 / 4 of its competitors
Blue Origin NPS
Blue Origin's Net Promoter Score (NPS) is a 26 with 53% Promoters, 20% Passives, and 27% Detractors. Net Promoter Score tracks whether Blue Origin's customers would recommend using the product based on a scale of -100 to 100.
Blue Origin Overall NPS
| 53% | Promoters |
|---|---|
| 20% | Passives |
| 27% | Detractors |
Blue Origin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 27 | Jan 2024 | 27 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 26 | Mar 2024 | 26 |
Apr 2024 25 | Apr 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 25 | Nov 2024 | 25 |
Feb 2025 25 | Feb 2025 | 25 |
Jul 2025 25 | Jul 2025 | 25 |
Aug 2025 27 | Aug 2025 | 27 |
Nov 2025 26 | Nov 2025 | 26 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
Blue Origin is ranked third for NPS among its competitors. Rocket Lab and SpaceX come in first and second, with Boeing coming in at #4.
Blue Origin |  Boeing |  SpaceX |  Rocket Lab | |
| Global Ranking | #- | #132 | #208 | #- |
| NPS | 26 | 7 | 42 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $147.47B | $36.00B | $1.20B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Origin NPS by Gender
Female customers rated Blue Origin's NPS 7 points higher than Male customers.
Male
22
Blue Origin's NPS was rated 22 by Male customers on Comparably.
52%
Promoters
18%
Passives
30%
Detractors
Female
29
Blue Origin's NPS was rated 29 by Female customers on Comparably.
43%
Promoters
43%
Passives
14%
Detractors
Blue Origin NPS by Ethnicity
Blue Origin's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
African American/Black -40 | African American/Black | -40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -1 | Other | -1 |
Blue Origin NPS by Age
Blue Origin's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Blue Origin NPS by Usage
Blue Origin's NPS was rated the highest by customers who have used Blue Origin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
Blue Origin NPS vs. Competitors
Compared to its competitors, Blue Origin's NPS is rated right above Virgin Galactic, and is preceded by SpaceX.
| COMPANY | NPS Score | |
|---|---|---|
| Rocket Lab | 100 |
| SpaceX | 42 |
| Blue Origin | 26 |
 | Virgin Galactic | 18 |
| Boeing | 7 |
Blue Origin Customer Reviews
Out of the 5 Blue Origin customer reviews 5 were positive and 0 were constructive. Blue Origin customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Blue Origin Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Blue Origin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Origin Customer Loyalty Score by Gender
Male customers rated Blue Origin's Customer Loyalty score 19% higher than Female customers.
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Male
80%
Yes
Female
61%
Yes
Blue Origin Customer Loyalty Score by Ethnicity
Blue Origin's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blue Origin.
75
out of 100
Caucasian
64
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
78
out of 100
Other
Blue Origin Customer Loyalty Score by Age
Blue Origin's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 87% | 26-30 | 87% |
36-40 74% | 36-40 | 74% |
51-55 55% | 51-55 | 55% |
56-60 40% | 56-60 | 40% |
Blue Origin Customer Loyalty Score by Usage
Blue Origin's Customer Loyalty score was rated the highest by customers who have used Blue Origin's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Origin Customer Loyalty Score by Industry
Blue Origin's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Blue Origin Customer Loyalty vs. Competitors
Compared to its competitors, Blue Origin's Customer Loyalty score is rated right above Boeing, and is preceded by SpaceX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SpaceX | 78% |
| Blue Origin | 74% |
| Boeing | 68% |
| Virgin Galactic | 64% |
| Rocket Lab | 55% |
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Blue Origin Product Quality
3.9/5
Blue Origin has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Blue Origin Product Information
Blue Origin’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Blue Origin's product the highest. Reviewers from the Architecture and Planning industry rated Blue Origin the lowest at 2.6.
- Website
- http://www.blueorigin.com
- Company Size
- 1,001-5,000 Employees
Industry
Aerospace and Aviation
Quick Insights into Blue Origin Product Quality
Blue Origin's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Blue Origin Product Quality the Highest
Ranked Blue Origin Product Quality the Lowest
Blue Origin Product Quality Score by Gender
Female customers rated Blue Origin's Product Quality score 0.5 stars higher than Male customers.
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Male
3.7/5
Female
4.2/5
Blue Origin Product Quality Score by Ethnicity
Blue Origin's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.9 | Other | 3.9 |
Blue Origin Product Quality Score by Age
Blue Origin's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.3 | 26-30 | 3.3 |
36-40 3.8 | 36-40 | 3.8 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.8 | 56-60 | 2.8 |
Blue Origin Product Quality Score by Usage
Blue Origin's Product Quality score was rated the highest by customers who have used Blue Origin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blue Origin Product Quality Score by Industry
Blue Origin's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Blue Origin Product Quality vs. Competitors
Compared to its competitors, Blue Origin's Product Quality score is rated right above Virgin Galactic, and is preceded by SpaceX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rocket Lab | 4.5/5 |
| SpaceX | 4.2/5 |
| Blue Origin | 3.9/5 |
| Virgin Galactic | 3.8/5 |
| Boeing | 3.5/5 |
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Blue Origin Pricing
Blue Origin ROI & Value For Money
3.8/5
Blue Origin has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Blue Origin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Blue Origin.
Quick Insights into Blue Origin ROI
Blue Origin's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked Blue Origin ROI the Highest
Ranked Blue Origin ROI the Lowest
Blue Origin ROI Score by Gender
Female customers rated Blue Origin's ROI score 0.6 stars higher than Male customers.
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Male
3.9/5
Female
4.5/5
Blue Origin ROI Score by Ethnicity
Blue Origin's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blue Origin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.8 | Other | 3.8 |
Blue Origin ROI Score by Age
Blue Origin's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.8 | 26-30 | 3.8 |
36-40 4 | 36-40 | 4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3 | 56-60 | 3 |
Blue Origin ROI Score by Usage
Blue Origin's ROI score was rated the highest by customers who have used Blue Origin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blue Origin ROI Score by Industry
Blue Origin's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Blue Origin Pricing vs. Competitors
Compared to its competitors, Blue Origin's ROI score is rated right above Virgin Galactic, and is preceded by SpaceX.
| COMPANY | Pricing Score | |
|---|---|---|
| SpaceX | 4/5 |
| Blue Origin | 3.8/5 |
| Virgin Galactic | 3.7/5 |
| Boeing | 3.5/5 |
| Rocket Lab | 3.5/5 |
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Blue Origin Customer Satisfaction (CSAT)
Blue Origin Customer Satisfaction (CSAT) Score
65 / 100
Blue Origin has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
43%
Satisfied
22%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Origin Customer Satisfaction
Blue Origin's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Blue Origin Customer Satisfaction the Highest
Ranked Blue Origin Customer Satisfaction the Lowest
Blue Origin Customer Satisfaction Score by Gender
Female customers rated Blue Origin's Customer Satisfaction score 33 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 11% | |
Very Dissatisfied | 6% |
100 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Blue Origin Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blue Origin's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
45%
Satisfied
28%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to African American/Black
Blue Origin's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Blue Origin's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Other
Blue Origin's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Blue Origin Customer Satisfaction Score by Age
Blue Origin's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 57% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 51-55 | 67% |
Blue Origin Customer Satisfaction Score by Usage
Blue Origin's Customer Satisfaction score was rated the highest by customers who have used Blue Origin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Origin Customer Satisfaction Score by Industry
Blue Origin's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Blue Origin Customer Satisfaction Score by Industry",
"text": "Blue Origin's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Blue Origin's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Blue Origin's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
{
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"groupId": 498,
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]
}Blue Origin Customer Satisfaction vs. Competitors
Compared to its competitors, Blue Origin's Customer Satisfaction score is rated right above Boeing, and is preceded by SpaceX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rocket Lab | 100% |
| Virgin Galactic | 81% |
| SpaceX | 77% |
| Blue Origin | 65% |
| Boeing | 62% |
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Blue Origin Customer Service
4/5
Blue Origin has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Blue Origin's Customer Service
Address
Kent, WA
Website
http://www.blueorigin.com
Phone Number
1(253) 872-0411
Quick Insights into Blue Origin Customer Service
Blue Origin's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked Blue Origin Customer Service the Highest
Ranked Blue Origin Customer Service the Lowest
Blue Origin Customer Service Score by Gender
Female customers rated Blue Origin's Customer Service score 0.5 stars higher than Male customers.
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Male
3.9/5
Female
4.4/5
Blue Origin Customer Service Score by Ethnicity
Blue Origin's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blue Origin.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.4 | Other | 3.4 |
Blue Origin Customer Service Score by Age
Blue Origin's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Blue Origin.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
36-40 4.2 | 36-40 | 4.2 |
51-55 4 | 51-55 | 4 |
56-60 2.1 | 56-60 | 2.1 |
Blue Origin Customer Service Score by Usage
Blue Origin's Customer Service score was rated the highest by customers who have used Blue Origin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blue Origin Customer Service Score by Industry
Blue Origin's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Blue Origin Customer Service vs. Competitors
Compared to its competitors, Blue Origin's Customer Service score is rated right above Virgin Galactic, and is preceded by Rocket Lab.
| COMPANY | Customer Service Score | |
|---|---|---|
| SpaceX | 4.1/5 |
| Rocket Lab | 4/5 |
| Blue Origin | 4/5 |
| Virgin Galactic | 3.8/5 |
| Boeing | 3.6/5 |
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Blue Origin as an Employer
3.8/5
Blue Origin has a 3.8/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Blue Origin scored a 26 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Origin would recommend the brand to a friend. ENPS measures how likely Blue Origin employees would recommend working at Blue Origin to a friend.
Net Promoter Score
26
NPS Score
| 53% | Promoters |
|---|---|
| 20% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
