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About NBTY's Brand

NBTY is a leading global vertically integrated manufacturer, marketer and distributor. Among its major competitors, NBTY is ranked in 2nd place for NPS while Mannatech is 1st, and Nu Skin Enterprises is 3rd.

Brand at a Glance

100%
Customer Loyalty
5/5
Product Quality
5/5
Pricing
5/5
Customer Service

NBTY Ranking

NBTY NPS

NBTY's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether NBTY's customers would recommend using the product based on a scale of -100 to 100.

NBTY Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
NBTY Overall NPS

NBTY NPS Trend

-100
-50
0
50
100
Oct 2024
100
Oct 2024100
Oct 2025
100
Oct 2025100

How Other Brands Compare

NBTY is ranked first for NPS among its competitors. Nu Skin Enterprises and RB US come in second and third, with Herbalife coming in at #4.

NBTY's Logo
NBTY
Herbalife's Logo
Herbalife
Nu Skin Enterprises' Logo
Nu Skin Enterprises
RB US' Logo
RB US
Global Ranking#-#727#740#899
NPS100336348
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$1.21B$1.72B$61.08B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NBTY NPS vs. Competitors

Compared to its competitors, NBTY's NPS is rated right above Nu Skin Enterprises, and is preceded by Mannatech.

NBTY Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of NBTY users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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100
100%
0
0%
NBTY Customer Loyalty

NBTY Customer Loyalty vs. Competitors

Compared to its competitors, NBTY's Customer Loyalty score is rated right above Herbalife.

COMPANYCustomer Loyalty Score
NBTY100%
Herbalife88%
Nu Skin Enterprises87%
RB US86%
Mannatech85%
ACGN/A

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NBTY Product Quality

5/5

NBTY has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

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NBTY Product Information

NBTY’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
http://www.nbty.com/
Company Size
10,000+ Employees

Industry

Tech
Healthcare

NBTY Product Quality vs. Competitors

Compared to its competitors, NBTY's Product Quality score is rated right above Nu Skin Enterprises.

COMPANYProduct Quality Score
NBTY5/5
Nu Skin Enterprises4.4/5
Herbalife4.3/5
Mannatech4.2/5
RB US4.1/5
ACGN/A

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NBTY Pricing

NBTY ROI & Value For Money

5/5

NBTY has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.

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NBTY Pricing vs. Competitors

Compared to its competitors, NBTY's ROI score is rated right above Mannatech.

COMPANYPricing Score
NBTY5/5
Mannatech4.2/5
Nu Skin Enterprises4/5
Herbalife3.8/5
RB US3.8/5
ACGN/A

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NBTY Customer Satisfaction (CSAT)

NBTY Customer Satisfaction (CSAT) Score

100 / 100

NBTY has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

NBTY Customer Satisfaction vs. Competitors

Compared to its competitors, NBTY's Customer Satisfaction score is rated right above Nu Skin Enterprises.

COMPANYCustomer Satisfaction (CSAT) Score
NBTY100%
Nu Skin Enterprises82%
Herbalife78%
Mannatech75%
RB US60%
ACG0%

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NBTY Customer Service

5/5

NBTY has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.

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About NBTY's Customer Service

Address

2100 Smithtown Ave., Ronkonkoma, NY


Website

http://www.nbty.com/


Phone Number

631-567-9500

NBTY Customer Service vs. Competitors

Compared to its competitors, NBTY's Customer Service score is rated right above Mannatech.

COMPANYCustomer Service Score
NBTY5/5
Mannatech4.2/5
Nu Skin Enterprises4.1/5
Herbalife4/5
RB US3.8/5
ACGN/A

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NBTY as an Employer

3.8/5

NBTY has a 3.8/5 stars for its overall company culture rated by their employees

  NBTY CEO
top
25%
CEO of NBTY

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NBTY scored a 100 for Net Promoter Score and a 80 for Employee Net Promoter Score. NPS gauges how likely a customer of NBTY would recommend the brand to a friend. ENPS measures how likely NBTY employees would recommend working at NBTY to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

80
eNPS Score
80%Promoters
20%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
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W. Craig Jelinek
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2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail