

NBTY is a leading global vertically integrated manufacturer, marketer and distributor. Among its major competitors, NBTY is ranked in 2nd place for NPS while Mannatech is 1st, and Nu Skin Enterprises is 3rd.
NBTY's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether NBTY's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 100 | Oct 2024 | 100 |
Oct 2025 100 | Oct 2025 | 100 |
NBTY is ranked first for NPS among its competitors. Nu Skin Enterprises and RB US come in second and third, with Herbalife coming in at #4.
![]() NBTY | ![]() Herbalife | ![]() Nu Skin Enterprises | ![]() RB US | |
| Global Ranking | #- | #727 | #740 | #899 |
| NPS | 100 | 33 | 63 | 48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.21B | $1.72B | $61.08B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of NBTY users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, NBTY's Customer Loyalty score is rated right above Herbalife.
NBTY has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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NBTY’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, NBTY's Product Quality score is rated right above Nu Skin Enterprises.
NBTY has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, NBTY's ROI score is rated right above Mannatech.
NBTY has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, NBTY's Customer Satisfaction score is rated right above Nu Skin Enterprises.
NBTY has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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2100 Smithtown Ave., Ronkonkoma, NY
http://www.nbty.com/
631-567-9500
Compared to its competitors, NBTY's Customer Service score is rated right above Mannatech.
NBTY has a 3.8/5 stars for its overall company culture rated by their employees

NBTY scored a 100 for Net Promoter Score and a 80 for Employee Net Promoter Score. NPS gauges how likely a customer of NBTY would recommend the brand to a friend. ENPS measures how likely NBTY employees would recommend working at NBTY to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 80% | Promoters |
|---|---|
| 20% | Passive |
| 0% | Detractors |