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Better is

Ranked

#63

Banking and Financial Services Brands

Brand Page

Better

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Better

Rate this Brand

Better is ranked #63 in Banking and Financial Services Brands

About Better's Brand

Better is one of the fastest-growing homeownership companies in the country, having grown 3.5x year-over-year and funding over $700 million a month. Better’s brand is ranked #809 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Better. When compared to other organizations within the Banking and Financial Services industry, Better is ranked #63. Among its major competitors, Better is ranked in 2nd place for NPS while Lemonade is 1st, and Stripe is 3rd. Overall, Better has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $610.00M

Brand at a Glance

66%

Customer Loyalty

3.6/5

Product Quality

3.6/5

Pricing

3.5/5

Customer Service

Better Ranking

Better NPS

Better's Net Promoter Score (NPS) is a 32 with 63% Promoters, 6% Passives, and 31% Detractors. Net Promoter Score tracks whether Better's customers would recommend using the product based on a scale of -100 to 100.

Better Overall NPS

NPS

63%	Promoters
6%	Passives
31%	Detractors

Better NPS Trend

-100

-50

100

Summary	Date	Score
May 2022 37	May 2022	37
Oct 2022 39	Oct 2022	39
Nov 2022 38	Nov 2022	38
Dec 2022 34	Dec 2022	34
Jan 2023 32	Jan 2023	32
Apr 2023 30	Apr 2023	30
May 2023 28	May 2023	28
Jun 2023 30	Jun 2023	30
Aug 2023 32	Aug 2023	32
Oct 2023 33	Oct 2023	33
Mar 2024 33	Mar 2024	33
Oct 2024 31	Oct 2024	31

How Other Brands Compare

Better is ranked second for NPS among its competitors. Lemonade and Stripe come in first and third, with Rocket Companies coming in at #4. Among those competitors, it is the third most valued company behind Stripe.

	Better	Stripe	Lemonade	Rocket Companies
Global Ranking	#809	#133	#-	#-
NPS	32	26	100	-60
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$610.00M	$35.00B	$2.10B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Better NPS by Gender

Male customers rated Better's NPS 92 points higher than Female customers.

Male

Better's NPS was rated 64 by Male customers on Comparably.

82%

Promoters

Passives

18%

Detractors

Female

-28

Better's NPS was rated -28 by Female customers on Comparably.

29%

Promoters

14%

Passives

57%

Detractors

Better NPS by Ethnicity

Better's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
African American/Black 34	African American/Black	34
Asian or Pacific Islander 34	Asian or Pacific Islander	34

Better NPS by Age

Better's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

26-30

60%

40%

31-35

100%

36-40

50%

41-45

75%

25%

Better NPS by Usage

Better's NPS was rated the highest by customers who have used Better's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 25	Less than 1 Year	25
1 to 2 Years 34	1 to 2 Years	34
2 to 5 Years 50	2 to 5 Years	50

Better NPS vs. Competitors

Compared to its competitors, Better's NPS is rated right above Stripe, and is preceded by Lemonade.

COMPANY		NPS Score
	Lemonade	100
	Better	32
	Stripe	26
	Rocket Companies	-60

Better NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Better's NPS is rated right above Visa.

COMPANY		NPS Score
	Better	32
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

Better Customer Reviews

Out of the 6 Better customer reviews 3 were positive and 3 were constructive. Better customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Better Customer Loyalty

66%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

66% of Better users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

66%

34%

Better Customer Loyalty Score by Gender

Male customers rated Better's Customer Loyalty score 26% higher than Female customers.

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Male

75%

Yes

Female

49%

Yes

Better Customer Loyalty Score by Ethnicity

Better's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

Better Customer Loyalty Score by Age

Better's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Better.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 46%	26-30	46%
31-35 100%	31-35	100%
36-40 55%	36-40	55%
41-45 100%	41-45	100%

Better Customer Loyalty Score by Usage

Better's Customer Loyalty score was rated the highest by customers who have used Better's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	70%
2 to 5 Years	100%

Better Customer Loyalty Score by Industry

Better's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	64%
Architecture and Planning	33%
Banking and Financial Services	55%

Better Customer Loyalty vs. Competitors

Compared to its competitors, Better's Customer Loyalty score is rated right above Rocket Companies, and is preceded by Stripe.

COMPANY		Customer Loyalty Score
	Lemonade	100%
	Stripe	77%
	Better	66%
	Rocket Companies	39%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Better's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	Better	66%

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Better Product Quality

3.6/5

Better has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Better Product Information

Better’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Better's product the highest. Reviewers from the Banking and Financial Services industry rated Better the lowest at 2.7.

Website: https://better.com/

Company Size: 1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into Better Product Quality

Better's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Female customers.

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Ranked Better Product Quality the Highest

31-35	5
African American/Black	4.1
Male	4.1

Ranked Better Product Quality the Lowest

36-40	2.7
Banking and Financial Services	2.7
Female	2.7

Better Product Quality Score by Gender

Male customers rated Better's Product Quality score 1.4 stars higher than Female customers.

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Male

4.1/5

Female

2.7/5

Better Product Quality Score by Ethnicity

Better's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1

Better Product Quality Score by Age

Better's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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Summary	Age	Score
26-30 3.8	26-30	3.8
31-35 5	31-35	5
36-40 2.7	36-40	2.7
41-45 3.6	41-45	3.6

Better Product Quality Score by Usage

Better's Product Quality score was rated the highest by customers who have used Better's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.5
2 to 5 Years	3.9

Better Product Quality Score by Industry

Better's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.1
Architecture and Planning	3.2
Banking and Financial Services	2.7

Better Product Quality vs. Competitors

Compared to its competitors, Better's Product Quality score is rated right above Rocket Companies, and is preceded by Stripe.

COMPANY		Product Quality Score
	Lemonade	5/5
	Stripe	3.8/5
	Better	3.6/5
	Rocket Companies	2.5/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Better's Product Quality score is rated right above Block, and is preceded by Stripe.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Better	3.6/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Better Pricing

Better ROI & Value For Money

3.6/5

Better has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Better Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Better.

Quick Insights into Better ROI

Better's ROI score was rated highest by customers ages 31-35, and rated lowest by Female customers.

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Ranked Better ROI the Highest

31-35	4.8
African American/Black	4.1
Male	3.9

Ranked Better ROI the Lowest

Asian or Pacific Islander	2.8
36-40	2.7
Female	2.7

Better ROI Score by Gender

Male customers rated Better's ROI score 1.2 stars higher than Female customers.

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Male

3.9/5

Female

2.7/5

Better ROI Score by Ethnicity

Better's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8

Better ROI Score by Age

Better's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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Summary	Age	Score
26-30 3.8	26-30	3.8
31-35 4.8	31-35	4.8
36-40 2.7	36-40	2.7
41-45 3.7	41-45	3.7

Better ROI Score by Usage

Better's ROI score was rated the highest by customers who have used Better's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.5
2 to 5 Years	3.7

Better ROI Score by Industry

Better's ROI score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.8
Architecture and Planning	3.4
Banking and Financial Services	2.9

Better Pricing vs. Competitors

Compared to its competitors, Better's ROI score is rated right above Rocket Companies, and is preceded by Stripe.

COMPANY		Pricing Score
	Lemonade	4.5/5
	Stripe	3.7/5
	Better	3.6/5
	Rocket Companies	2.5/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Better's ROI score is rated right above Block, and is preceded by Stripe.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Better	3.6/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Better Customer Satisfaction (CSAT)

Better Customer Satisfaction (CSAT) Score

55 / 100

Better has an overall Customer Satisfaction score of 55 rated by its users and customers.

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Very Satisfied	35%
Satisfied	20%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	10%
Very Dissatisfied	25%

Very Satisfied

35%

Satisfied

20%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

10%

Very Dissatisfied

25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Better Customer Satisfaction

Better's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Female customers.

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Ranked Better Customer Satisfaction the Highest

36-40	67%
African American/Black	67%
Male	60%

Ranked Better Customer Satisfaction the Lowest

26-30	33%
Caucasian	0%
Female	0%

Better Customer Satisfaction Score by Gender

Male customers rated Better's Customer Satisfaction score 0 points higher than Female customers.

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60 / 100

Male

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	20%

Female

	Very Satisfied	0%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	67%
	Dissatisfied	0%
	Very Dissatisfied	33%

Better Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Better's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	33%
Very Dissatisfied	34%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

33%

Very Dissatisfied

34%

CSAT according to African American/Black

Better's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Better's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

Better Customer Satisfaction Score by Age

Better's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

26-30

33%

36-40

67%

Better Customer Satisfaction Score by Usage

Better's Customer Satisfaction score was rated 33 points by customers who have used Better's products/services for Less than 1 Year.

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Less than 1 Year	33

Better Customer Satisfaction Score by Industry

Better's Customer Satisfaction score was rated 33 points by Architecture and Planning industry customers.

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{
	"title": "Better Customer Satisfaction Score by Industry",
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	"bars": [
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Better's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
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Architecture and Planning	33

Better Customer Satisfaction vs. Competitors

Compared to its competitors, Better's Customer Satisfaction score is rated right above Rocket Companies, and is preceded by Stripe.

COMPANY		Customer Satisfaction (CSAT) Score
	Lemonade	100%
	Stripe	68%
	Better	55%
	Rocket Companies	29%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Better's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	Better	55%
	USAA	30%

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Better Customer Service

3.5/5

Better has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Better's Customer Service

Address

175 Greenwich St. 3 World Trade Center, 59h Floor, New York City, NY 10007

Website

https://better.com/

Quick Insights into Better Customer Service

Better's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Female customers.

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Ranked Better Customer Service the Highest

31-35	4.8
African American/Black	4.1
2 to 5 Years	3.9

Ranked Better Customer Service the Lowest

Asian or Pacific Islander	2.8
36-40	2.7
Female	2.7

Better Customer Service Score by Gender

Male customers rated Better's Customer Service score 1.2 stars higher than Female customers.

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Male

3.9/5

Female

2.7/5

Better Customer Service Score by Ethnicity

Better's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Better.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.2	Caucasian	3.2
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8

Better Customer Service Score by Age

Better's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Better.

100

Summary	Age	Customer Service Score
26-30 3.9	26-30	3.9
31-35 4.8	31-35	4.8
36-40 2.7	36-40	2.7
41-45 3.6	41-45	3.6

Better Customer Service Score by Usage

Better's Customer Service score was rated the highest by customers who have used Better's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.5
2 to 5 Years	3.9

Better Customer Service Score by Industry

Better's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.9
Architecture and Planning	3.2
Banking and Financial Services	2.9

Better Customer Service vs. Competitors

Compared to its competitors, Better's Customer Service score is rated right above Rocket Companies, and is preceded by Stripe.

COMPANY		Customer Service Score
	Lemonade	4.7/5
	Stripe	3.6/5
	Better	3.5/5
	Rocket Companies	2.6/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Better's Customer Service score is rated right above Block, and is preceded by Stripe.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Better	3.5/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Better as an Employer

3.8/5

Better has a 3.8/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Better

Vishal Garg

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Better scored a 32 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Better would recommend the brand to a friend. ENPS measures how likely Better employees would recommend working at Better to a friend.

Net Promoter Score

NPS Score

63%	Promoters
6%	Passive
31%	Detractors

Employee Net Promoter Score

-10

eNPS Score

40%	Promoters
10%	Passive
50%	Detractors

Global Ranking Snapshot

Better is ranked #809 in the Global Top 100 Brands. It ranks just behind Tillamook and just ahead of NUCOR CORPORATION.

RANK			INDUSTRY
807	Accenture (Global)	Julie Sweet	Business and Consumer Services
808	Tillamook	Patrick Criteser	Food and Beverages
809	Better	Vishal Garg	Banking and Financial Services
810	NUCOR CORPORATION	Leon Topalian	Energy and Manufacturing
811	Brad's Deals	Bradley Wilson	Retail
812	FANDOM	Perkins Miller	Tech
813	Alabama Power Company	Mark Crosswhite	Energy and Manufacturing

Banking and Financial Services Ranking Snapshot

Better is ranked #63 in the Banking and Financial Services Industry. It ranks just behind Frost Bank and just ahead of Flywire.

RANK		Location
61	City National Bank	Los Angeles, CA
62	Frost Bank	San Antonio, TX
63	Better	New York City, NY
64	Flywire	Boston, MA
65	Betterment	New York City, NY
66	FactSet	Norwalk, CT
67	FirstBank	Denver, CO