

"Alabama Power provides electricity supply and service to homes, businesses and industries in the southern two-thirds of Alabama." Alabama Power Company’s brand is ranked #813 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Alabama Power Company. When compared to other organizations within the Energy and Manufacturing industry, Alabama Power Company is ranked #69. Among its major competitors, Alabama Power Company is ranked in 1st place for NPS while Southern Company is 2nd, and Gulf Power is 3rd.
Alabama Power Company's Net Promoter Score (NPS) is a 32 with 62% Promoters, 8% Passives, and 30% Detractors. Net Promoter Score tracks whether Alabama Power Company's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 8% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 47 | May 2024 | 47 |
Jun 2024 49 | Jun 2024 | 49 |
Jul 2024 47 | Jul 2024 | 47 |
Aug 2024 41 | Aug 2024 | 41 |
Dec 2024 38 | Dec 2024 | 38 |
Feb 2025 40 | Feb 2025 | 40 |
May 2025 40 | May 2025 | 40 |
Sep 2025 38 | Sep 2025 | 38 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 35 | Dec 2025 | 35 |
Jan 2026 32 | Jan 2026 | 32 |
Alabama Power Company is ranked first for NPS among its competitors. Southern Company and Gulf Power come in second and third, with region coming in at #4.
![]() Alabama Power Company | ![]() Southern Company | ![]() Gulf Power | ![]() region | |
| Global Ranking | #813 | #448 | #- | #- |
| NPS | 32 | 30 | 20 | 0 |
| Valuation Updated every 24 hours for public companies | - | $26.42B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Alabama Power Company's NPS 15 points higher than Female customers.
Alabama Power Company's NPS was rated 52 by Male customers on Comparably.
Alabama Power Company's NPS was rated 37 by Female customers on Comparably.
Alabama Power Company's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 75 | Other | 75 |
Alabama Power Company's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Alabama Power Company's NPS was rated the highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Over 10 Years 42 | Over 10 Years | 42 |
Compared to its competitors, Alabama Power Company's NPS is rated right above Southern Company .
| COMPANY | NPS Score | |
|---|---|---|
![]() | Alabama Power Company | 32 |
![]() | Southern Company | 30 |
![]() | Gulf Power | 20 |
![]() | region | 0 |
In the Energy and Manufacturing industry, Alabama Power Company's NPS is rated right above Tesla, and is preceded by Audi.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Alabama Power Company | 32 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
Out of the 6 Alabama Power Company customer reviews 6 were positive and 0 were constructive. Alabama Power Company customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Alabama Power Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Alabama Power Company's Customer Loyalty score 1% higher than Male customers.
Alabama Power Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Alabama Power Company's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
66+ 100% | 66+ | 100% |
Alabama Power Company's Customer Loyalty score was rated the highest by customers who have used Alabama Power Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alabama Power Company's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Alabama Power Company's Customer Loyalty score is rated right above Gulf Power.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Alabama Power Company | 87% |
![]() | Gulf Power | 84% |
![]() | Southern Company | 82% |
![]() | region | 76% |
In the Energy and Manufacturing industry, Alabama Power Company's Customer Loyalty score is rated right above Honda.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Alabama Power Company | 87% |
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
Alabama Power Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Alabama Power Company’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Alabama Power Company's product the highest. Reviewers from the Accounting industry rated Alabama Power Company the lowest at 3.6.
Alabama Power Company's Product Quality score was rated highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
Alabama Power Company's Product Quality score was rated 3.8 by both Female and Male customers on Comparably.
Alabama Power Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.5 | Other | 4.5 |
Alabama Power Company's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.6 | 51-55 | 2.6 |
66+ 3.9 | 66+ | 3.9 |
Alabama Power Company's Product Quality score was rated the highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Alabama Power Company's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Alabama Power Company's Product Quality score is rated right above Gulf Power, and is preceded by Southern Company .
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Southern Company | 4/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | Gulf Power | 3.5/5 |
![]() | region | 3.1/5 |
In the Energy and Manufacturing industry, Alabama Power Company's Product Quality score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Alabama Power Company has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Alabama Power Company.
Alabama Power Company's ROI score was rated highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
Male customers rated Alabama Power Company's ROI score 0.1 stars higher than Female customers.
Alabama Power Company's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Alabama Power Company's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 2.6 | 31-35 | 2.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.5 | 46-50 | 4.5 |
51-55 1.6 | 51-55 | 1.6 |
66+ 3.6 | 66+ | 3.6 |
Alabama Power Company's ROI score was rated the highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alabama Power Company's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Alabama Power Company's ROI score is rated right above Gulf Power, and is preceded by Southern Company .
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Southern Company | 4/5 |
![]() | Alabama Power Company | 3.5/5 |
![]() | Gulf Power | 3.3/5 |
![]() | region | 2.8/5 |
In the Energy and Manufacturing industry, Alabama Power Company's ROI score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Alabama Power Company | 3.5/5 |
![]() | Ford Motor Company | 3.4/5 |
Alabama Power Company has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alabama Power Company's Customer Satisfaction score was rated highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
Male customers rated Alabama Power Company's Customer Satisfaction score 9 points higher than Female customers.
Very Satisfied | 53% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Alabama Power Company's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
Alabama Power Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Alabama Power Company's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Alabama Power Company's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Alabama Power Company's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 66+ | 75% |
Alabama Power Company's Customer Satisfaction score was rated the highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Alabama Power Company's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Alabama Power Company's Customer Satisfaction score is rated right above Southern Company , and is preceded by Gulf Power.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Gulf Power | 83% |
![]() | Alabama Power Company | 76% |
![]() | Southern Company | 75% |
![]() | region | 50% |
In the Energy and Manufacturing industry, Alabama Power Company's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | Alabama Power Company | 76% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 62% |
Alabama Power Company has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Alabama Power Company's overall Customer Service score rated by its users and customers.
Birmingham, AL
www.alabamapower.com
Alabama Power Company's Customer Service score was rated highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
Male customers rated Alabama Power Company's Customer Service score 0.2 stars higher than Female customers.
Alabama Power Company's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.9 | Other | 4.9 |
Alabama Power Company's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.9 | 36-40 | 4.9 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.5 | 46-50 | 4.5 |
51-55 2.6 | 51-55 | 2.6 |
66+ 3.6 | 66+ | 3.6 |
Alabama Power Company's Customer Service score was rated the highest by customers who have used Alabama Power Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Alabama Power Company's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Alabama Power Company's Customer Service score is rated right above Gulf Power, and is preceded by Southern Company .
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Southern Company | 3.9/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | Gulf Power | 3.7/5 |
![]() | region | 2.8/5 |
In the Energy and Manufacturing industry, Alabama Power Company's Customer Service score is rated right above 3M, and is preceded by Stanley Black & Decker.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
Alabama Power Company has a 4.7/5 stars for its overall company culture rated by their employees

Alabama Power Company scored a 32 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of Alabama Power Company would recommend the brand to a friend. ENPS measures how likely Alabama Power Company employees would recommend working at Alabama Power Company to a friend.
| 62% | Promoters |
|---|---|
| 8% | Passive |
| 30% | Detractors |
| 72% | Promoters |
|---|---|
| 17% | Passive |
| 11% | Detractors |
Alabama Power Company is ranked #813 in the Global Top 100 Brands. It ranks just behind FANDOM and just ahead of Flywire.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
811 | ![]() | Brad's Deals | ![]() | Bradley Wilson | Retail |
812 | ![]() | FANDOM | ![]() | Perkins Miller | Tech |
813 | ![]() | Alabama Power Company | ![]() | Mark Crosswhite | Energy and Manufacturing |
814 | ![]() | Flywire | ![]() | Mike Massaro | Banking and Financial Services |
815 | ![]() | Texas Children's Hospital | ![]() | Mark Wallace | Health and Wellness |
816 | ![]() | Juniper Networks | ![]() | Rami Rahim | Business and Consumer Services |
817 | ![]() | IDEO | ![]() | Derek Robson | Business and Consumer Services |
Alabama Power Company is ranked #69 in the Energy and Manufacturing Industry. It ranks just behind NUCOR CORPORATION and just ahead of DENTSPLY SIRONA.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 | ![]() | ArcelorMittal | |
68 | ![]() | NUCOR CORPORATION | Charlotte, NC |
69 | ![]() | Alabama Power Company | Birmingham, AL |
70 | ![]() | DENTSPLY SIRONA | York, PA |
71 | ![]() | Barry-Wehmiller | Saint Louis, MO |
72 | ![]() | Panasonic | Osage, OK |
73 | ![]() | ASML |