

Gulf Power Company is on the cutting edge of environmental stewardship, community and economic development and energy conservation. Among its major competitors, Gulf Power is ranked in 3rd place for NPS while Alabama Power Company is 1st, and Southern Company is 2nd.
Gulf Power's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Gulf Power's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Feb 2021 0 | Feb 2021 | 0 |
Jul 2021 33 | Jul 2021 | 33 |
Aug 2021 0 | Aug 2021 | 0 |
Jan 2022 20 | Jan 2022 | 20 |
Feb 2022 33 | Feb 2022 | 33 |
Dec 2022 15 | Dec 2022 | 15 |
Jan 2023 25 | Jan 2023 | 25 |
May 2023 33 | May 2023 | 33 |
Nov 2023 20 | Nov 2023 | 20 |
Gulf Power is ranked third for NPS among its competitors. Alabama Power Company and Southern Company come in first and second, with Mississippi Power coming in at #4.
![]() Gulf Power | ![]() Southern Company | ![]() Alabama Power Company | ![]() Mississippi Power | |
| Global Ranking | #- | #448 | #813 | #- |
| NPS | 20 | 30 | 32 | - |
| Valuation Updated every 24 hours for public companies | - | $26.42B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gulf Power's NPS was rated 34 by Male customers on Comparably.
Gulf Power's NPS was rated 34 by Male customers on Comparably.
Gulf Power's NPS is not yet rated by Female customers.
Gulf Power's NPS was rated 34 points by customers who have used Gulf Power's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Gulf Power's NPS is rated right below Southern Company .
| COMPANY | NPS Score | |
|---|---|---|
![]() | Alabama Power Company | 32 |
![]() | Southern Company | 30 |
![]() | Gulf Power | 20 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Gulf Power users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gulf Power's Customer Loyalty score was rated 100 by Male customers on Comparably.
Gulf Power's Customer Loyalty score was rated 100% by customers who have used Gulf Power's products/services for Over 10 Years.
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Compared to its competitors, Gulf Power's Customer Loyalty score is rated right above Southern Company , and is preceded by Alabama Power Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Alabama Power Company | 87% |
![]() | Gulf Power | 84% |
![]() | Southern Company | 82% |
Gulf Power has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Gulf Power’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Gulf Power's Product Quality score was rated highest by Male customers.
Gulf Power's Product Quality score was rated 3.5 by Male customers on Comparably.
Gulf Power's Product Quality score was rated 3.5 stars by customers who have used Gulf Power's products/services for Over 10 Years.
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Compared to its competitors, Gulf Power's Product Quality score is rated right below Alabama Power Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Southern Company | 4/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | Gulf Power | 3.5/5 |
Gulf Power has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Gulf Power's ROI score was rated highest by Male customers.
Gulf Power's ROI score was rated 3.5 by Male customers on Comparably.
Gulf Power's ROI score was rated 3.5 stars by customers who have used Gulf Power's products/services for Over 10 Years.
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Compared to its competitors, Gulf Power's ROI score is rated right below Alabama Power Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Southern Company | 4/5 |
![]() | Alabama Power Company | 3.5/5 |
![]() | Gulf Power | 3.3/5 |
Gulf Power has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gulf Power's Customer Satisfaction score was rated highest by Male customers.
Gulf Power's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Compared to its competitors, Gulf Power's Customer Satisfaction score is rated right above Alabama Power Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Gulf Power | 83% |
![]() | Alabama Power Company | 76% |
![]() | Southern Company | 75% |
Gulf Power has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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One Energy Place, Pensacola, FL
http://www.gulfpower.com/
1(800)225-5797
Gulf Power's Customer Service score was rated highest by Male customers.
Gulf Power's Customer Service score was rated 3.5 by Male customers on Comparably.
Gulf Power's Customer Service score was rated 3.5 stars by customers who have used Gulf Power's products/services for Over 10 Years.
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Compared to its competitors, Gulf Power's Customer Service score is rated right below Alabama Power Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Southern Company | 3.9/5 |
![]() | Alabama Power Company | 3.8/5 |
![]() | Gulf Power | 3.7/5 |
Gulf Power has a 3.5/5 stars for its overall company culture rated by their employees

Gulf Power scored a 20 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Gulf Power would recommend the brand to a friend. ENPS measures how likely Gulf Power employees would recommend working at Gulf Power to a friend.
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |