

Willis Towers Watson is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. Willis Towers Watson’s brand is ranked #694 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Willis Towers Watson. When compared to other organizations within the Banking and Financial Services industry, Willis Towers Watson is ranked #55. Among its major competitors, Willis Towers Watson is ranked in 7th place for NPS while Roland Berger is 1st, and Officevibe is 2nd. Overall, Willis Towers Watson has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $30.13B

Mark Vila serves as the Chief Sales & Marketing Officer of Willis Towers Watson. Mark started at Willis Towers Watson in Jan of 2015. Mark currently resides in the Greater Chicago Area.
Willis Towers Watson's Net Promoter Score (NPS) is a -12 with 35% Promoters, 18% Passives, and 47% Detractors. Net Promoter Score tracks whether Willis Towers Watson's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 18% | Passives |
| 47% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -17 | Feb 2024 | -17 |
Mar 2024 -17 | Mar 2024 | -17 |
Apr 2024 -16 | Apr 2024 | -16 |
May 2024 -15 | May 2024 | -15 |
Jul 2024 -14 | Jul 2024 | -14 |
Aug 2024 -14 | Aug 2024 | -14 |
Oct 2024 -17 | Oct 2024 | -17 |
Dec 2024 -12 | Dec 2024 | -12 |
Apr 2025 -15 | Apr 2025 | -15 |
Jun 2025 -13 | Jun 2025 | -13 |
Oct 2025 -11 | Oct 2025 | -11 |
Dec 2025 -11 | Dec 2025 | -11 |
Willis Towers Watson is ranked #4 for NPS among its competitors. Roland Berger and Officevibe come in first and second, with Arthur J. Gallagher & Co. coming in at third. Among those competitors, it is the third most valued company.
![]() Willis Towers Watson | ![]() Arthur J. Gallagher & Co. | ![]() Roland Berger | ![]() Officevibe | |
| Global Ranking | #694 | #673 | #- | #- |
| NPS | -12 | 4 | 67 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $30.13B | $24.71B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Willis Towers Watson's NPS 41 points higher than Male customers.
Willis Towers Watson's NPS was rated -25 by Male customers on Comparably.
Willis Towers Watson's NPS was rated 16 by Female customers on Comparably.
Willis Towers Watson's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander -60 | Asian or Pacific Islander | -60 |
Other -20 | Other | -20 |
Willis Towers Watson's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Willis Towers Watson's NPS was rated the highest by customers who have used Willis Towers Watson's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 25 | Over 10 Years | 25 |
Compared to its competitors, Willis Towers Watson's NPS is rated right below Lockton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Roland Berger | 67 |
![]() | Officevibe | 44 |
![]() | TINYpulse | 19 |
![]() | Capco | 18 |
![]() | Arthur J. Gallagher & Co. | 4 |
![]() | Lockton | 0 |
![]() | Willis Towers Watson | -12 |
In the Banking and Financial Services industry, Willis Towers Watson's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | Willis Towers Watson | -12 |
Out of the 3 Willis Towers Watson customer reviews 0 were positive and 3 were constructive. Willis Towers Watson customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Willis Towers Watson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Willis Towers Watson's Customer Loyalty score 30% higher than Male customers.
Willis Towers Watson's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Willis Towers Watson's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
31-35 78% | 31-35 | 78% |
51-55 55% | 51-55 | 55% |
56-60 70% | 56-60 | 70% |
61-65 70% | 61-65 | 70% |
Willis Towers Watson's Customer Loyalty score was rated the highest by customers who have used Willis Towers Watson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Willis Towers Watson's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Willis Towers Watson's Customer Loyalty score is rated right above Capco, and is preceded by Lockton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | TINYpulse | 83% |
![]() | Arthur J. Gallagher & Co. | 83% |
![]() | Roland Berger | 73% |
![]() | Lockton | 72% |
![]() | Willis Towers Watson | 67% |
![]() | Capco | 63% |
![]() | Officevibe | 51% |
In the Banking and Financial Services industry, Willis Towers Watson's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | Willis Towers Watson | 67% |
Willis Towers Watson has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Willis Towers Watson's overall Product Quality score rated by its users and customers.
Willis Towers Watson’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Willis Towers Watson's product the highest. Reviewers from the Tech industry rated Willis Towers Watson the lowest at 1.5.
Willis Towers Watson's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
Female customers rated Willis Towers Watson's Product Quality score 0.8 stars higher than Male customers.
Willis Towers Watson's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3 | Other | 3 |
Willis Towers Watson's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.1 | 61-65 | 3.1 |
Willis Towers Watson's Product Quality score was rated the highest by customers who have used Willis Towers Watson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Willis Towers Watson's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Willis Towers Watson's Product Quality score is rated right below Lockton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | TINYpulse | 4.2/5 |
![]() | Roland Berger | 4/5 |
![]() | Officevibe | 3.9/5 |
![]() | Arthur J. Gallagher & Co. | 3.6/5 |
![]() | Capco | 3.4/5 |
![]() | Lockton | 3.2/5 |
![]() | Willis Towers Watson | 3.2/5 |
In the Banking and Financial Services industry, Willis Towers Watson's Product Quality score is rated right below USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
![]() | Willis Towers Watson | 3.2/5 |
Willis Towers Watson has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Willis Towers Watson's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Willis Towers Watson.
Willis Towers Watson's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
Female customers rated Willis Towers Watson's ROI score 0.8 stars higher than Male customers.
Willis Towers Watson's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.7 | Other | 2.7 |
Willis Towers Watson's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.6 | 61-65 | 2.6 |
Willis Towers Watson's ROI score was rated the highest by customers who have used Willis Towers Watson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Willis Towers Watson's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Willis Towers Watson's ROI score is rated right below Lockton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Roland Berger | 3.9/5 |
![]() | TINYpulse | 3.9/5 |
![]() | Capco | 3.7/5 |
![]() | Officevibe | 3.6/5 |
![]() | Arthur J. Gallagher & Co. | 3.6/5 |
![]() | Lockton | 3.1/5 |
![]() | Willis Towers Watson | 3/5 |
In the Banking and Financial Services industry, Willis Towers Watson's ROI score is rated right below USAA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
![]() | Willis Towers Watson | 3/5 |
Willis Towers Watson has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Willis Towers Watson's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Other customers.
Female customers rated Willis Towers Watson's Customer Satisfaction score 24 points higher than Male customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 27% | |
Dissatisfied | 0% | |
Very Dissatisfied | 37% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Willis Towers Watson's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
Willis Towers Watson's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
Willis Towers Watson's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
Willis Towers Watson's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Willis Towers Watson's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 66% |
Willis Towers Watson's Customer Satisfaction score was rated the highest by customers who have used Willis Towers Watson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Willis Towers Watson's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Willis Towers Watson Customer Satisfaction Score by Industry",
"text": "Willis Towers Watson's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Willis Towers Watson's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Insurance",
"groupId": 526,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Willis Towers Watson's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}Compared to its competitors, Willis Towers Watson's Customer Satisfaction score is rated right above Officevibe, and is preceded by Lockton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | TINYpulse | 100% |
![]() | Roland Berger | 80% |
![]() | Capco | 67% |
![]() | Arthur J. Gallagher & Co. | 64% |
![]() | Lockton | 63% |
![]() | Willis Towers Watson | 54% |
![]() | Officevibe | 40% |
In the Banking and Financial Services industry, Willis Towers Watson's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | Willis Towers Watson | 54% |
![]() | USAA | 30% |
Willis Towers Watson has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Willis Towers Watson's overall Customer Service score rated by its users and customers.
London United Kingdom
http://www.towerswatson.com
Willis Towers Watson's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
Female customers rated Willis Towers Watson's Customer Service score 0.6 stars higher than Male customers.
Willis Towers Watson's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.8 | Other | 2.8 |
Willis Towers Watson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 3.7 | 31-35 | 3.7 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.1 | 61-65 | 3.1 |
Willis Towers Watson's Customer Service score was rated the highest by customers who have used Willis Towers Watson's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Willis Towers Watson's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Willis Towers Watson's Customer Service score is rated right below Lockton.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Roland Berger | 3.9/5 |
![]() | TINYpulse | 3.6/5 |
![]() | Capco | 3.6/5 |
![]() | Arthur J. Gallagher & Co. | 3.3/5 |
![]() | Officevibe | 3.2/5 |
![]() | Lockton | 3.1/5 |
![]() | Willis Towers Watson | 3.1/5 |
In the Banking and Financial Services industry, Willis Towers Watson's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
![]() | Willis Towers Watson | 3.1/5 |
Willis Towers Watson has a 3.9/5 stars for its overall company culture rated by their employees

Willis Towers Watson scored a -12 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Willis Towers Watson would recommend the brand to a friend. ENPS measures how likely Willis Towers Watson employees would recommend working at Willis Towers Watson to a friend.
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
| 41% | Promoters |
|---|---|
| 24% | Passive |
| 35% | Detractors |
Willis Towers Watson is ranked #694 in the Global Top 100 Brands. It ranks just behind PNC and just ahead of Robert Half.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
692 | ![]() | Scripps Health | ![]() | Chris Gorder | Health and Wellness |
693 | ![]() | PNC | ![]() | William Demchak | Banking and Financial Services |
694 | ![]() | Willis Towers Watson | ![]() | John Haley | Banking and Financial Services |
695 | ![]() | Robert Half | ![]() | Harold Messmer | Business and Consumer Services |
696 | ![]() | Belkin International | ![]() | Chet Pipkin | Consumer Goods |
697 | ![]() | Pressed Juicery | ![]() | Hayden Slater | Food and Beverages |
698 | ![]() | DTE Energy | ![]() | Gerard Anderson | Energy and Manufacturing |
Willis Towers Watson is ranked #55 in the Banking and Financial Services Industry. It ranks just behind PNC and just ahead of Robert Half.
| RANK | COMPANY | Location | |
|---|---|---|---|
53 | ![]() | Northern Trust | Chicago, IL |
54 | ![]() | PNC | Pittsburgh, PA |
55 | ![]() | Willis Towers Watson | London |
56 | ![]() | Robert Half | Menlo Park, CA |
57 | ![]() | Citadel | Miami, FL |
58 | ![]() | Prologis | San Francisco, CA |
59 | ![]() | Ramsey Solutions |