

Clients across the globe count on Lockton for risk management, insurance and employee benefits. Among its major competitors, Lockton is ranked in 5th place for NPS while Insureon is 1st, and Spigit is 2nd.
Lockton's Net Promoter Score (NPS) is a 0 with 35% Promoters, 30% Passives, and 35% Detractors. Net Promoter Score tracks whether Lockton's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 30% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 -42 | Feb 2023 | -42 |
Mar 2023 -25 | Mar 2023 | -25 |
Jul 2023 -20 | Jul 2023 | -20 |
Aug 2023 -27 | Aug 2023 | -27 |
Oct 2023 -34 | Oct 2023 | -34 |
Dec 2023 -15 | Dec 2023 | -15 |
Mar 2024 -12 | Mar 2024 | -12 |
Apr 2024 -6 | Apr 2024 | -6 |
May 2024 -6 | May 2024 | -6 |
Jul 2024 0 | Jul 2024 | 0 |
Jan 2025 5 | Jan 2025 | 5 |
Nov 2025 -1 | Nov 2025 | -1 |
Lockton is ranked third for NPS among its competitors. Marsh McLennan and Aon Hewitt come in first and second, with Willis Towers Watson coming in at #4.
![]() Lockton | ![]() Aon Hewitt | ![]() Willis Towers Watson | ![]() Marsh McLennan | |
| Global Ranking | #- | #670 | #694 | #- |
| NPS | 0 | 4 | -12 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $52.38B | $30.13B | $62.58B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Lockton's NPS 66 points higher than Male customers.
Lockton's NPS was rated -33 by Male customers on Comparably.
Lockton's NPS was rated 33 by Female customers on Comparably.
Lockton's NPS was rated 0 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Lockton's NPS was rated -33 points by customers who have used Lockton's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -33 | 2 to 5 Years | -33 |
Compared to its competitors, Lockton's NPS is rated right above Reliance Standard Life Insurance, and is preceded by Aon Hewitt.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Insureon | 100 |
![]() | Spigit | 24 |
![]() | Marsh McLennan | 7 |
![]() | Aon Hewitt | 4 |
![]() | Lockton | 0 |
![]() | Reliance Standard Life Insurance | N/A |
![]() | Aon | -3 |
![]() | HUB International | -7 |
![]() | Willis Towers Watson | -12 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Lockton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lockton's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Lockton's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Lockton's Customer Loyalty score was rated 100% by customers who have used Lockton's products/services for 2 to 5 Years.
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Lockton's Customer Loyalty score was rated 100% by Tech industry customers.
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Compared to its competitors, Lockton's Customer Loyalty score is rated right above Marsh McLennan, and is preceded by Aon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Aon Hewitt | 81% |
![]() | HUB International | 76% |
![]() | Aon | 74% |
![]() | Lockton | 72% |
![]() | Marsh McLennan | 69% |
![]() | Willis Towers Watson | 67% |
![]() | Insureon | N/A |
![]() | Spigit | N/A |
![]() | Reliance Standard Life Insurance | N/A |
Lockton has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Lockton’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Lockton's product the highest.
Lockton's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Lockton's Product Quality score 1.1 stars higher than Male customers.
Lockton's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Lockton's Product Quality score was rated 3.8 stars by customers who have used Lockton's products/services for 2 to 5 Years.
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Lockton's Product Quality score was rated 3.8 stars by Tech industry customers.
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Compared to its competitors, Lockton's Product Quality score is rated right above Willis Towers Watson, and is preceded by Aon Hewitt.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Insureon | 5/5 |
![]() | Spigit | 4.1/5 |
![]() | HUB International | 3.4/5 |
![]() | Marsh McLennan | 3.3/5 |
![]() | Aon Hewitt | 3.3/5 |
![]() | Lockton | 3.2/5 |
![]() | Willis Towers Watson | 3.2/5 |
![]() | Aon | 3/5 |
![]() | Reliance Standard Life Insurance | N/A |
Lockton has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Lockton's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Lockton's ROI score 1.5 stars higher than Male customers.
Lockton's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Lockton's ROI score was rated 3 stars by customers who have used Lockton's products/services for 2 to 5 Years.
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Lockton's ROI score was rated 3.3 stars by Tech industry customers.
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Compared to its competitors, Lockton's ROI score is rated right above Aon Hewitt, and is preceded by HUB International.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Insureon | 5/5 |
![]() | Spigit | 4.1/5 |
![]() | Marsh McLennan | 3.3/5 |
![]() | HUB International | 3.3/5 |
![]() | Lockton | 3.1/5 |
![]() | Aon Hewitt | 3.1/5 |
![]() | Willis Towers Watson | 3/5 |
![]() | Aon | 3/5 |
![]() | Reliance Standard Life Insurance | N/A |
Lockton has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lockton's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Lockton's Customer Satisfaction score 33 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Lockton's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Lockton's Customer Satisfaction score was rated 67 points by customers who have used Lockton's products/services for 2 to 5 Years.
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Lockton's Customer Satisfaction score was rated 67 points by Tech industry customers.
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"label": "Tech",
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}Compared to its competitors, Lockton's Customer Satisfaction score is rated right above HUB International, and is preceded by Insureon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Insureon | 100% |
![]() | Lockton | 63% |
![]() | HUB International | 63% |
![]() | Marsh McLennan | 58% |
![]() | Aon | 55% |
![]() | Willis Towers Watson | 54% |
![]() | Aon Hewitt | 20% |
![]() | Spigit | 0% |
![]() | Reliance Standard Life Insurance | 0% |
Lockton has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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444 W. 47th Street, Suite 900 Lockton Benefits, Suite 600, Kansas City, MO
http://www.lockton.com
816-960-9000
Lockton's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Lockton's Customer Service score 1.8 stars higher than Male customers.
Lockton's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Lockton's Customer Service score was rated 3 stars by customers who have used Lockton's products/services for 2 to 5 Years.
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Lockton's Customer Service score was rated 3.3 stars by Tech industry customers.
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Compared to its competitors, Lockton's Customer Service score is rated right above Aon, and is preceded by Aon Hewitt.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Insureon | 5/5 |
![]() | Spigit | 5/5 |
![]() | Marsh McLennan | 3.5/5 |
![]() | HUB International | 3.4/5 |
![]() | Aon Hewitt | 3.3/5 |
![]() | Lockton | 3.1/5 |
![]() | Aon | 3.1/5 |
![]() | Willis Towers Watson | 3.1/5 |
![]() | Reliance Standard Life Insurance | N/A |
Lockton has a 4.6/5 stars for its overall company culture rated by their employees

Lockton scored a 0 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Lockton would recommend the brand to a friend. ENPS measures how likely Lockton employees would recommend working at Lockton to a friend.
| 35% | Promoters |
|---|---|
| 30% | Passive |
| 35% | Detractors |
| 59% | Promoters |
|---|---|
| 32% | Passive |
| 9% | Detractors |