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NPS
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Aon
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About Aon's Brand
The company, through its subsidiaries, is engaged in the risk and insurance brokerage services and consulting services businesses worldwide. Among its major competitors, Aon is ranked in 6th place for NPS while AIG is 1st, and Marsh McLennan is 2nd.
Brand at a Glance
74%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
Aon Ranking
- #3 / 4 of its competitors
Aon NPS
Aon's Net Promoter Score (NPS) is a -2 with 42% Promoters, 14% Passives, and 44% Detractors. Net Promoter Score tracks whether Aon's customers would recommend using the product based on a scale of -100 to 100.
Aon Overall NPS
| 42% | Promoters |
|---|---|
| 14% | Passives |
| 44% | Detractors |
Aon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -8 | May 2024 | -8 |
Jul 2024 -5 | Jul 2024 | -5 |
Aug 2024 0 | Aug 2024 | 0 |
Oct 2024 -1 | Oct 2024 | -1 |
Nov 2024 -1 | Nov 2024 | -1 |
Dec 2024 -2 | Dec 2024 | -2 |
Feb 2025 -5 | Feb 2025 | -5 |
May 2025 -3 | May 2025 | -3 |
Jul 2025 -2 | Jul 2025 | -2 |
Sep 2025 -4 | Sep 2025 | -4 |
Oct 2025 -3 | Oct 2025 | -3 |
Dec 2025 -4 | Dec 2025 | -4 |
How Other Brands Compare
Aon is ranked third for NPS among its competitors. AIG and Arthur J. Gallagher & Co. come in first and second, with Willis Towers Watson coming in at #4.
Aon |  AIG |  Arthur J. Gallagher & Co. |  Willis Towers Watson | |
| Global Ranking | #- | #302 | #673 | #694 |
| NPS | -2 | 11 | 4 | -12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $40.99B | $24.71B | $30.13B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aon NPS by Gender
Male customers rated Aon's NPS 5 points higher than Female customers.
Male
-28
Aon's NPS was rated -28 by Male customers on Comparably.
27%
Promoters
18%
Passives
55%
Detractors
Female
-33
Aon's NPS was rated -33 by Female customers on Comparably.
25%
Promoters
17%
Passives
58%
Detractors
Aon NPS by Ethnicity
Aon's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other -75 | Other | -75 |
Aon NPS by Age
Aon's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Aon NPS by Usage
Aon's NPS was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -73 | Less than 1 Year | -73 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years -63 | 2 to 5 Years | -63 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 60 | Over 10 Years | 60 |
Aon NPS vs. Competitors
Compared to its competitors, Aon's NPS is rated right above Willis Towers Watson, and is preceded by Marsh.
| COMPANY | NPS Score | |
|---|---|---|
| AIG | 11 |
 | Marsh McLennan | 7 |
| Arthur J. Gallagher & Co. | 4 |
 | Lockton | 0 |
 | Marsh | 0 |
| Aon | -2 |
| Willis Towers Watson | -12 |
 | Conduent | -22 |
Aon Customer Reviews
Out of the 4 Aon customer reviews 2 were positive and 2 were constructive. Aon customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Aon Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Aon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Aon Customer Loyalty Score by Gender
Female customers rated Aon's Customer Loyalty score 15% higher than Male customers.
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Male
55%
Yes
Female
70%
Yes
Aon Customer Loyalty Score by Ethnicity
Aon's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aon.
57
out of 100
Caucasian
70
out of 100
Hispanic or Latino
82
out of 100
Asian or Pacific Islander
55
out of 100
Other
Aon Customer Loyalty Score by Age
Aon's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 64% | 31-35 | 64% |
36-40 70% | 36-40 | 70% |
51-55 64% | 51-55 | 64% |
66+ 30% | 66+ | 30% |
Aon Customer Loyalty Score by Usage
Aon's Customer Loyalty score was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aon Customer Loyalty Score by Industry
Aon's Customer Loyalty score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.
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Aon Customer Loyalty vs. Competitors
Compared to its competitors, Aon's Customer Loyalty score is rated right above Marsh, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 83% |
| Aon | 74% |
| Marsh | 73% |
| Lockton | 72% |
| Marsh McLennan | 69% |
| Willis Towers Watson | 67% |
| AIG | 64% |
| Conduent | 57% |
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Aon Product Quality
3/5
Aon has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Aon Product Information
Aon’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Aon's product the highest. Reviewers from the Banking and Financial Services industry rated Aon the lowest at 2.7.
- Website
- www.aon.com
- Company Size
- 10,000+ Employees
Quick Insights into Aon Product Quality
Aon's Product Quality score was rated highest by customers who have used Aon's products/services for Over 10 Years, and rated lowest by customers ages 66+.
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Ranked Aon Product Quality the Highest
Ranked Aon Product Quality the Lowest
Aon Product Quality Score by Gender
Male customers rated Aon's Product Quality score 0.3 stars higher than Female customers.
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Male
2.7/5
Female
2.4/5
Aon Product Quality Score by Ethnicity
Aon's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 1.6 | Other | 1.6 |
Aon Product Quality Score by Age
Aon's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.4 | 31-35 | 3.4 |
36-40 2.6 | 36-40 | 2.6 |
51-55 2.3 | 51-55 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
Aon Product Quality Score by Usage
Aon's Product Quality score was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aon Product Quality Score by Industry
Aon's Product Quality score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
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Aon Product Quality vs. Competitors
Compared to its competitors, Aon's Product Quality score is rated right above Conduent, and is preceded by Willis Towers Watson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 3.6/5 |
| Marsh | 3.5/5 |
| AIG | 3.3/5 |
| Marsh McLennan | 3.3/5 |
| Lockton | 3.2/5 |
| Willis Towers Watson | 3.2/5 |
| Aon | 3/5 |
| Conduent | 2.5/5 |
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Aon Pricing
Aon ROI & Value For Money
3/5
Aon has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Aon Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Insurance industry think that they had the lowest ROI from Aon.
Quick Insights into Aon ROI
Aon's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Aon ROI the Highest
Ranked Aon ROI the Lowest
Aon ROI Score by Gender
Male customers rated Aon's ROI score 0.3 stars higher than Female customers.
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Male
2.6/5
Female
2.3/5
Aon ROI Score by Ethnicity
Aon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 1.5 | Other | 1.5 |
Aon ROI Score by Age
Aon's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
51-55 2.3 | 51-55 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
Aon ROI Score by Usage
Aon's ROI score was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aon ROI Score by Industry
Aon's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Insurance industry customers.
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Aon Pricing vs. Competitors
Compared to its competitors, Aon's ROI score is rated right above Conduent, and is preceded by Willis Towers Watson.
| COMPANY | Pricing Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 3.6/5 |
| Marsh | 3.5/5 |
| AIG | 3.4/5 |
| Marsh McLennan | 3.3/5 |
| Lockton | 3.1/5 |
| Willis Towers Watson | 3/5 |
| Aon | 3/5 |
| Conduent | 2.5/5 |
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Aon Customer Satisfaction (CSAT)
Aon Customer Satisfaction (CSAT) Score
55 / 100
Aon has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
4%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aon Customer Satisfaction
Aon's Customer Satisfaction score was rated highest by customers who have used Aon's products/services for Over 10 Years, and rated lowest by customers ages 66+.
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Ranked Aon Customer Satisfaction the Highest
Ranked Aon Customer Satisfaction the Lowest
Aon Customer Satisfaction Score by Gender
Female customers rated Aon's Customer Satisfaction score 12 points higher than Male customers.
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38 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 5% | |
Very Dissatisfied | 33% |
50 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 40% |
Aon Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aon's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
17%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Aon's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Aon's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Aon's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
Aon Customer Satisfaction Score by Age
Aon's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 66+ | 0% |
Aon Customer Satisfaction Score by Usage
Aon's Customer Satisfaction score was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aon Customer Satisfaction Score by Industry
Aon's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Insurance industry customers.
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}Aon Customer Satisfaction vs. Competitors
Compared to its competitors, Aon's Customer Satisfaction score is rated right above Willis Towers Watson, and is preceded by Marsh McLennan.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 64% |
| Lockton | 63% |
| Marsh | 60% |
| AIG | 58% |
| Marsh McLennan | 58% |
| Aon | 55% |
| Willis Towers Watson | 54% |
| Conduent | 9% |
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Aon Customer Service
3.1/5
Aon has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Aon's Customer Service
Address
The Leadenhall Building, London, EC3V 4AN Bahamas
Website
www.aon.com
Phone Number
7
Quick Insights into Aon Customer Service
Aon's Customer Service score was rated highest by customers who have used Aon's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked Aon Customer Service the Highest
Ranked Aon Customer Service the Lowest
Aon Customer Service Score by Gender
Male customers rated Aon's Customer Service score 0.2 stars higher than Female customers.
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Male
2.6/5
Female
2.4/5
Aon Customer Service Score by Ethnicity
Aon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aon.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 1.5 | Other | 1.5 |
Aon Customer Service Score by Age
Aon's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
36-40 3.1 | 36-40 | 3.1 |
51-55 2.4 | 51-55 | 2.4 |
66+ 1.5 | 66+ | 1.5 |
Aon Customer Service Score by Usage
Aon's Customer Service score was rated the highest by customers who have used Aon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aon Customer Service Score by Industry
Aon's Customer Service score was rated the highest by Tech industry customers, and the lowest by Insurance industry customers.
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Aon Customer Service vs. Competitors
Compared to its competitors, Aon's Customer Service score is rated right above Willis Towers Watson, and is preceded by Lockton.
| COMPANY | Customer Service Score | |
|---|---|---|
| Marsh | 3.6/5 |
| Marsh McLennan | 3.5/5 |
| AIG | 3.3/5 |
| Arthur J. Gallagher & Co. | 3.3/5 |
| Lockton | 3.1/5 |
| Aon | 3.1/5 |
| Willis Towers Watson | 3.1/5 |
| Conduent | 2.2/5 |
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Aon as an Employer
3.8/5
Aon has a 3.8/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Aon scored a -2 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Aon would recommend the brand to a friend. ENPS measures how likely Aon employees would recommend working at Aon to a friend.
Net Promoter Score
-2
NPS Score
| 42% | Promoters |
|---|---|
| 14% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 44% | Promoters |
|---|---|
| 20% | Passive |
| 36% | Detractors |
