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NPS
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H.B. Fuller
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About H.B. Fuller's Brand
H.B. Fuller is a leading global adhesives provider. Among its major competitors, H.B. Fuller is ranked in 4th place for NPS while Henkel is 1st, and Bostik is 2nd.Their current market cap is $3.30B
Brand at a Glance
80%
Customer Loyalty
3.5/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
H.B. Fuller Ranking
- #4 / 4 of its competitors
H.B. Fuller NPS
H.B. Fuller's Net Promoter Score (NPS) is a 4 with 36% Promoters, 32% Passives, and 32% Detractors. Net Promoter Score tracks whether H.B. Fuller's customers would recommend using the product based on a scale of -100 to 100.
H.B. Fuller Overall NPS
| 36% | Promoters |
|---|---|
| 32% | Passives |
| 32% | Detractors |
H.B. Fuller NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Jan 2023 4 | Jan 2023 | 4 |
Mar 2023 -4 | Mar 2023 | -4 |
May 2023 -4 | May 2023 | -4 |
Jul 2023 -3 | Jul 2023 | -3 |
Sep 2023 0 | Sep 2023 | 0 |
Nov 2023 0 | Nov 2023 | 0 |
Jan 2024 0 | Jan 2024 | 0 |
Feb 2024 6 | Feb 2024 | 6 |
Apr 2024 6 | Apr 2024 | 6 |
Oct 2024 3 | Oct 2024 | 3 |
Nov 2025 4 | Nov 2025 | 4 |
How Other Brands Compare
H.B. Fuller is ranked #4 for NPS among its competitors. Henkel and Bostik come in first and second, with 3M coming in at third. Among those competitors, it is the lowest valued company behind 3M.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
H.B. Fuller NPS by Gender
Male customers rated H.B. Fuller's NPS 53 points higher than Female customers.
Male
28
H.B. Fuller's NPS was rated 28 by Male customers on Comparably.
55%
Promoters
18%
Passives
27%
Detractors
Female
-25
H.B. Fuller's NPS was rated -25 by Female customers on Comparably.
0%
Promoters
75%
Passives
25%
Detractors
H.B. Fuller NPS by Ethnicity
H.B. Fuller's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other -34 | Other | -34 |
H.B. Fuller NPS by Age
H.B. Fuller's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
H.B. Fuller NPS by Usage
H.B. Fuller's NPS was rated the highest by customers who have used H.B. Fuller's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 50 | Over 10 Years | 50 |
H.B. Fuller NPS vs. Competitors
Compared to its competitors, H.B. Fuller's NPS is rated right below 3M.
| COMPANY | NPS Score | |
|---|---|---|
 | Henkel | 34 |
 | Bostik | 25 |
 | 3M | 22 |
| H.B. Fuller | 4 |
H.B. Fuller Customer Reviews
Out of the 4 H.B. Fuller customer reviews 3 were positive and 1 was constructive. H.B. Fuller customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
H.B. Fuller Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of H.B. Fuller users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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H.B. Fuller Customer Loyalty Score by Gender
Female customers rated H.B. Fuller's Customer Loyalty score 41% higher than Male customers.
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Male
59%
Yes
Female
100%
Yes
H.B. Fuller Customer Loyalty Score by Ethnicity
H.B. Fuller's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of H.B. Fuller.
82
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
70
out of 100
Other
H.B. Fuller Customer Loyalty Score by Age
H.B. Fuller's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 55% | 36-40 | 55% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
H.B. Fuller Customer Loyalty Score by Usage
H.B. Fuller's Customer Loyalty score was rated the highest by customers who have used H.B. Fuller's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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H.B. Fuller Customer Loyalty Score by Industry
H.B. Fuller's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Chemicals industry customers.
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H.B. Fuller Customer Loyalty vs. Competitors
Compared to its competitors, H.B. Fuller's Customer Loyalty score is rated right above Bostik, and is preceded by 3M.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Henkel | 84% |
| 3M | 80% |
| H.B. Fuller | 80% |
| Bostik | 72% |
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H.B. Fuller Product Quality
3.5/5
H.B. Fuller has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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H.B. Fuller Product Information
H.B. Fuller’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated H.B. Fuller's product the highest. Reviewers from the Chemicals industry rated H.B. Fuller the lowest at 3.
- Website
- http://www.hbfuller.com
- Company Size
- 5,001-10,000 Employees
Industry
Manufacturing
Quick Insights into H.B. Fuller Product Quality
H.B. Fuller's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used H.B. Fuller's products/services for Less than 1 Year.
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Ranked H.B. Fuller Product Quality the Highest
Ranked H.B. Fuller Product Quality the Lowest
H.B. Fuller Product Quality Score by Gender
Female customers rated H.B. Fuller's Product Quality score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
H.B. Fuller Product Quality Score by Ethnicity
H.B. Fuller's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.1 | Other | 3.1 |
H.B. Fuller Product Quality Score by Age
H.B. Fuller's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.4 | 36-40 | 3.4 |
41-45 4 | 41-45 | 4 |
46-50 5 | 46-50 | 5 |
H.B. Fuller Product Quality Score by Usage
H.B. Fuller's Product Quality score was rated the highest by customers who have used H.B. Fuller's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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H.B. Fuller Product Quality Score by Industry
H.B. Fuller's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Chemicals industry customers.
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H.B. Fuller Product Quality vs. Competitors
Compared to its competitors, H.B. Fuller's Product Quality score is rated right below 3M.
| COMPANY | Product Quality Score | |
|---|---|---|
| Henkel | 4.1/5 |
| Bostik | 3.9/5 |
| 3M | 3.9/5 |
| H.B. Fuller | 3.5/5 |
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H.B. Fuller Pricing
H.B. Fuller ROI & Value For Money
3.8/5
H.B. Fuller has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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H.B. Fuller Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Chemicals industry think that they had the lowest ROI from H.B. Fuller.
Quick Insights into H.B. Fuller ROI
H.B. Fuller's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Chemicals industry.
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Ranked H.B. Fuller ROI the Highest
Ranked H.B. Fuller ROI the Lowest
H.B. Fuller ROI Score by Gender
H.B. Fuller's ROI score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
H.B. Fuller ROI Score by Ethnicity
H.B. Fuller's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.6 | Other | 3.6 |
H.B. Fuller ROI Score by Age
H.B. Fuller's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.8 | 46-50 | 4.8 |
H.B. Fuller ROI Score by Usage
H.B. Fuller's ROI score was rated the highest by customers who have used H.B. Fuller's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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H.B. Fuller ROI Score by Industry
H.B. Fuller's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Chemicals industry customers.
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H.B. Fuller Pricing vs. Competitors
Compared to its competitors, H.B. Fuller's ROI score is rated right above Bostik, and is preceded by 3M.
| COMPANY | Pricing Score | |
|---|---|---|
| Henkel | 4.1/5 |
| 3M | 3.8/5 |
| H.B. Fuller | 3.8/5 |
| Bostik | 3.6/5 |
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H.B. Fuller Customer Satisfaction (CSAT)
H.B. Fuller Customer Satisfaction (CSAT) Score
70 / 100
H.B. Fuller has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
43%
Satisfied
27%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
4%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into H.B. Fuller Customer Satisfaction
H.B. Fuller's Customer Satisfaction score was rated highest by customers who have used H.B. Fuller's products/services for 2 to 5 Years, and rated lowest by customers who have used H.B. Fuller's products/services for Less than 1 Year.
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Ranked H.B. Fuller Customer Satisfaction the Highest
Ranked H.B. Fuller Customer Satisfaction the Lowest
H.B. Fuller Customer Satisfaction Score by Gender
Male customers rated H.B. Fuller's Customer Satisfaction score 13 points higher than Female customers.
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88 / 100
MaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
75 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
H.B. Fuller Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
H.B. Fuller's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
H.B. Fuller's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
H.B. Fuller's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
H.B. Fuller Customer Satisfaction Score by Age
H.B. Fuller's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% |
H.B. Fuller Customer Satisfaction Score by Usage
H.B. Fuller's Customer Satisfaction score was rated the highest by customers who have used H.B. Fuller's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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H.B. Fuller Customer Satisfaction Score by Industry
H.B. Fuller's Customer Satisfaction score was rated 75 points by Chemicals industry customers.
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"title": "H.B. Fuller Customer Satisfaction Score by Industry",
"text": "H.B. Fuller's Customer Satisfaction score was rated 75 points by Chemicals industry customers.",
"bars": [
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"label": "Chemicals",
"groupId": 506,
"score": 75,
"stars": 0,
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}H.B. Fuller Customer Satisfaction vs. Competitors
Compared to its competitors, H.B. Fuller's Customer Satisfaction score is rated right below Bostik.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Henkel | 80% |
| 3M | 75% |
| Bostik | 72% |
| H.B. Fuller | 70% |
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H.B. Fuller Customer Service
3.8/5
H.B. Fuller has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About H.B. Fuller's Customer Service
Address
1200 Willow Lake Blvd, Saint Paul, MN 55110
Website
http://www.hbfuller.com
Phone Number
651-236-5900
Quick Insights into H.B. Fuller Customer Service
H.B. Fuller's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Chemicals industry.
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Ranked H.B. Fuller Customer Service the Highest
Ranked H.B. Fuller Customer Service the Lowest
H.B. Fuller Customer Service Score by Gender
Female customers rated H.B. Fuller's Customer Service score 0.3 stars higher than Male customers.
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Male
3.7/5
Female
4/5
H.B. Fuller Customer Service Score by Ethnicity
H.B. Fuller's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.3 | Other | 3.3 |
H.B. Fuller Customer Service Score by Age
H.B. Fuller's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.2 | 36-40 | 3.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 5 | 46-50 | 5 |
H.B. Fuller Customer Service Score by Usage
H.B. Fuller's Customer Service score was rated the highest by customers who have used H.B. Fuller's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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H.B. Fuller Customer Service Score by Industry
H.B. Fuller's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Chemicals industry customers.
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H.B. Fuller Customer Service vs. Competitors
Compared to its competitors, H.B. Fuller's Customer Service score is rated right above 3M, and is preceded by Henkel.
| COMPANY | Customer Service Score | |
|---|---|---|
| Henkel | 4.1/5 |
| H.B. Fuller | 3.8/5 |
| 3M | 3.8/5 |
| Bostik | 3.6/5 |
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H.B. Fuller as an Employer
2.8/5
H.B. Fuller has a 2.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
H.B. Fuller scored a 4 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of H.B. Fuller would recommend the brand to a friend. ENPS measures how likely H.B. Fuller employees would recommend working at H.B. Fuller to a friend.
Net Promoter Score
4
NPS Score
| 36% | Promoters |
|---|---|
| 32% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 45% | Promoters |
|---|---|
| 16% | Passive |
| 39% | Detractors |
