-71
NPS
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Rue La La
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About Rue La La's Brand
Rue La La is members-only e-commerce site that allows users to discover private sale boutiques. Among its major competitors, Rue La La is ranked in 3rd place for NPS while Zulily is 1st, and Chairish is 2nd.
Brand at a Glance
77%
Customer Loyalty
2.2/5
Product Quality
2.4/5
Pricing
1.7/5
Customer Service
Rue La La Ranking
- #3 / 4 of its competitors
Rue La La NPS
Rue La La's Net Promoter Score (NPS) is a -71 with 10% Promoters, 9% Passives, and 81% Detractors. Net Promoter Score tracks whether Rue La La's customers would recommend using the product based on a scale of -100 to 100.
Rue La La Overall NPS
| 10% | Promoters |
|---|---|
| 9% | Passives |
| 81% | Detractors |
Rue La La NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -69 | Dec 2023 | -69 |
Jan 2024 -69 | Jan 2024 | -69 |
Mar 2024 -69 | Mar 2024 | -69 |
May 2024 -70 | May 2024 | -70 |
Aug 2024 -72 | Aug 2024 | -72 |
Sep 2024 -72 | Sep 2024 | -72 |
Nov 2024 -72 | Nov 2024 | -72 |
Dec 2024 -72 | Dec 2024 | -72 |
Jan 2025 -72 | Jan 2025 | -72 |
Feb 2025 -75 | Feb 2025 | -75 |
Apr 2025 -71 | Apr 2025 | -71 |
Oct 2025 -71 | Oct 2025 | -71 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rue La La NPS by Gender
Female customers rated Rue La La's NPS 22 points higher than Male customers.
Male
-100
Rue La La's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-78
Rue La La's NPS was rated -78 by Female customers on Comparably.
6%
Promoters
10%
Passives
84%
Detractors
Rue La La NPS by Ethnicity
Rue La La's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
Asian or Pacific Islander -75 | Asian or Pacific Islander | -75 |
Other -100 | Other | -100 |
Rue La La NPS by Age
Rue La La's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Rue La La NPS by Usage
Rue La La's NPS was rated the highest by customers who have used Rue La La's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -78 | 5 to 10 Years | -78 |
Over 10 Years -86 | Over 10 Years | -86 |
Rue La La Customer Reviews
Out of the 6 Rue La La customer reviews 1 was positive and 5 were constructive. Rue La La customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rue La La Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Rue La La users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rue La La Customer Loyalty Score by Gender
Female customers rated Rue La La's Customer Loyalty score 13% higher than Male customers.
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Male
70%
Yes
Female
83%
Yes
Rue La La Customer Loyalty Score by Ethnicity
Rue La La's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rue La La.
83
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
78
out of 100
Other
Rue La La Customer Loyalty Score by Age
Rue La La's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
36-40 55% | 36-40 | 55% |
41-45 78% | 41-45 | 78% |
46-50 80% | 46-50 | 80% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
Rue La La Customer Loyalty Score by Usage
Rue La La's Customer Loyalty score was rated the highest by customers who have used Rue La La's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rue La La Customer Loyalty Score by Industry
Rue La La's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Rue La La Customer Loyalty vs. Competitors
Compared to its competitors, Rue La La's Customer Loyalty score is rated right above Zulily.
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Rue La La Product Quality
2.2/5
Rue La La has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Rue La La Product Information
Rue La La’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rue La La's product the highest. Reviewers from the Banking and Financial Services industry rated Rue La La the lowest at 1.5.
- Website
- http://www.ruelala.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Fashion and Beauty
Consumer Services
Ecommerce and Marketplaces
Quick Insights into Rue La La Product Quality
Rue La La's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Rue La La's products/services for Over 10 Years.
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Ranked Rue La La Product Quality the Highest
Ranked Rue La La Product Quality the Lowest
Rue La La Product Quality Score by Gender
Female customers rated Rue La La's Product Quality score 0.6 stars higher than Male customers.
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Male
1.5/5
Female
2.1/5
Rue La La Product Quality Score by Ethnicity
Rue La La's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rue La La.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Rue La La Product Quality Score by Age
Rue La La's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.3 | 56-60 | 2.3 |
66+ 1.9 | 66+ | 1.9 |
Rue La La Product Quality Score by Usage
Rue La La's Product Quality score was rated the highest by customers who have used Rue La La's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rue La La Product Quality Score by Industry
Rue La La's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Rue La La Product Quality vs. Competitors
Compared to its competitors, Rue La La's Product Quality score is rated right above HauteLook, and is preceded by Zulily.
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Rue La La Pricing
Rue La La ROI & Value For Money
2.4/5
Rue La La has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Rue La La Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Rue La La.
Quick Insights into Rue La La ROI
Rue La La's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
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Ranked Rue La La ROI the Highest
Ranked Rue La La ROI the Lowest
Rue La La ROI Score by Gender
Female customers rated Rue La La's ROI score 0.1 stars higher than Male customers.
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Male
2.1/5
Female
2.2/5
Rue La La ROI Score by Ethnicity
Rue La La's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Rue La La ROI Score by Age
Rue La La's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3 | 51-55 | 3 |
56-60 2.1 | 56-60 | 2.1 |
66+ 2.2 | 66+ | 2.2 |
Rue La La ROI Score by Usage
Rue La La's ROI score was rated the highest by customers who have used Rue La La's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rue La La ROI Score by Industry
Rue La La's ROI score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Rue La La Pricing vs. Competitors
Compared to its competitors, Rue La La's ROI score is rated right above HauteLook, and is preceded by Zulily.
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Rue La La Customer Satisfaction (CSAT)
Rue La La Customer Satisfaction (CSAT) Score
19 / 100
Rue La La has an overall Customer Satisfaction score of 19 rated by its users and customers.
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Very Satisfied
2%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
20%
Very Dissatisfied
52%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rue La La Customer Satisfaction
Rue La La's Customer Satisfaction score was rated highest by customers who have used Rue La La's products/services for 2 to 5 Years, and rated lowest by customers who have used Rue La La's products/services for Over 10 Years.
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Ranked Rue La La Customer Satisfaction the Highest
Ranked Rue La La Customer Satisfaction the Lowest
Rue La La Customer Satisfaction Score by Gender
Rue La La's Customer Satisfaction score was rated 14 by Female customers on Comparably.
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14 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 14% | |
Very Dissatisfied | 68% |
Rue La La Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rue La La's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Rue La La's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Rue La La's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Rue La La Customer Satisfaction Score by Age
Rue La La's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% | |||||||||||||||
| 46-50 | 13% | |||||||||||||||
| 56-60 | 33% |
Rue La La Customer Satisfaction Score by Usage
Rue La La's Customer Satisfaction score was rated the highest by customers who have used Rue La La's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rue La La Customer Satisfaction Score by Industry
Rue La La's Customer Satisfaction score was rated 0 points by both Banking and Financial Services and Education industry customers.
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"title": "Rue La La Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
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"scoreClassName": "max",
"scoreLabel": 0
},
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"label": "Education",
"groupId": 515,
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}Rue La La Customer Satisfaction vs. Competitors
Compared to its competitors, Rue La La's Customer Satisfaction score is rated right above Maxx Inc., and is preceded by Zulily.
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Rue La La Customer Service
1.7/5
Rue La La has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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About Rue La La's Customer Service
Address
20 Channel Center, Boston, MA
Website
http://www.ruelala.com
Phone Number
617-695-7300
Quick Insights into Rue La La Customer Service
Rue La La's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Rue La La's products/services for Over 10 Years.
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Ranked Rue La La Customer Service the Highest
Ranked Rue La La Customer Service the Lowest
Rue La La Customer Service Score by Gender
Rue La La's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Rue La La Customer Service Score by Ethnicity
Rue La La's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Rue La La Customer Service Score by Age
Rue La La's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.8 | 56-60 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
Rue La La Customer Service Score by Usage
Rue La La's Customer Service score was rated the highest by customers who have used Rue La La's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rue La La Customer Service Score by Industry
Rue La La's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Rue La La Customer Service vs. Competitors
Compared to its competitors, Rue La La's Customer Service score is rated right above HauteLook, and is preceded by Zulily.
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Rue La La as an Employer
2.8/5
Rue La La has a 2.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Rue La La scored a -71 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Rue La La would recommend the brand to a friend. ENPS measures how likely Rue La La employees would recommend working at Rue La La to a friend.
Net Promoter Score
-71
NPS Score
| 10% | Promoters |
|---|---|
| 9% | Passive |
| 81% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 39% | Promoters |
|---|---|
| 20% | Passive |
| 41% | Detractors |
