Vikrant Batra — Chief Marketing Officer at HP Inc.
Executive Bio
Vikrant Batra is the Chief Marketing Officer for HP Inc. Vikrant has more than 20 years of experience in worldwide marketing and advertising across consumer packaged goods, utilities, finance and technology. He is an award-winning creative and marketing strategist and is the architect behind some of HP’s most transformative and thought-provoking campaigns.
Vikrant has held a variety of marketing leadership roles since joining HP in 2010. Most recently he served as Global Head of Marketing for HP’s $20 billion Imaging and Printing business. He is credited with spearheading the business’ shift to emotional storytelling – an approach that is anchored in insights, generates deeper connections with the global communities and drives demand. In this role he led all aspects of worldwide, regional and country marketing.
Prior to this he was the global head of marketing for HP’s $30B Personal Systems business where he led end-to-end marketing across PCs, mobility, solutions and services. During his tenure at HP, Vikrant has also led marketing for consumer PCs, commercial printing and corporate advertising & brand.
He holds a bachelor’s degree in chemical engineering and a master’s degree in marketing and advertising management from University of Bombay and an MBA from Indiana University’s Kelley School of Business.
Vikrant has held a variety of marketing leadership roles since joining HP in 2010. Most recently he served as Global Head of Marketing for HP’s $20 billion Imaging and Printing business. He is credited with spearheading the business’ shift to emotional storytelling – an approach that is anchored in insights, generates deeper connections with the global communities and drives demand. In this role he led all aspects of worldwide, regional and country marketing.
Prior to this he was the global head of marketing for HP’s $30B Personal Systems business where he led end-to-end marketing across PCs, mobility, solutions and services. During his tenure at HP, Vikrant has also led marketing for consumer PCs, commercial printing and corporate advertising & brand.
He holds a bachelor’s degree in chemical engineering and a master’s degree in marketing and advertising management from University of Bombay and an MBA from Indiana University’s Kelley School of Business.
Executive Team Culture Ratings from HP Inc. Employees
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HP Inc. Executive Team scores in the Top 5%
of similar sized companies on Comparably
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HP Inc. Executive Team at a Glance
Based on 262 ratings, HP Inc. employees are very satisfied with their Executive Team and give them an “A+” or 79/100. On average, Men provided higher ratings for their Executive Team compared to Women. Also, the Communications department thinks more highly of the Executive Team relative to the Design department.
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