27
NPS
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Custom Ink
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About Custom Ink's Brand
Custom Ink is an innovative website that enables people to design and order custom decorated products.
Brand at a Glance
68%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Custom Ink NPS
Custom Ink's Net Promoter Score (NPS) is a 27 with 57% Promoters, 13% Passives, and 30% Detractors. Net Promoter Score tracks whether Custom Ink's customers would recommend using the product based on a scale of -100 to 100.
Custom Ink Overall NPS
| 57% | Promoters |
|---|---|
| 13% | Passives |
| 30% | Detractors |
Custom Ink NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 52 | Nov 2023 | 52 |
Dec 2023 46 | Dec 2023 | 46 |
Feb 2024 44 | Feb 2024 | 44 |
Apr 2024 44 | Apr 2024 | 44 |
Jun 2024 39 | Jun 2024 | 39 |
Jul 2024 37 | Jul 2024 | 37 |
Sep 2024 35 | Sep 2024 | 35 |
Nov 2024 33 | Nov 2024 | 33 |
Dec 2024 30 | Dec 2024 | 30 |
Jan 2025 30 | Jan 2025 | 30 |
Apr 2025 29 | Apr 2025 | 29 |
May 2025 27 | May 2025 | 27 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Custom Ink NPS by Gender
Female customers rated Custom Ink's NPS 23 points higher than Male customers.
Male
17
Custom Ink's NPS was rated 17 by Male customers on Comparably.
42%
Promoters
33%
Passives
25%
Detractors
Female
40
Custom Ink's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Custom Ink NPS by Ethnicity
Custom Ink's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Custom Ink NPS by Age
Custom Ink's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Custom Ink NPS by Usage
Custom Ink's NPS was rated the highest by customers who have used Custom Ink's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Custom Ink Customer Reviews
Out of the 4 Custom Ink customer reviews 2 were positive and 2 were constructive. Custom Ink customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Custom Ink Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Custom Ink users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Custom Ink Customer Loyalty Score by Gender
Male customers rated Custom Ink's Customer Loyalty score 17% higher than Female customers.
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Male
63%
Yes
Female
46%
Yes
Custom Ink Customer Loyalty Score by Ethnicity
Custom Ink's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Custom Ink.
59
out of 100
Caucasian
46
out of 100
Asian or Pacific Islander
Custom Ink Customer Loyalty Score by Age
Custom Ink's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 40% | 26-30 | 40% |
41-45 100% | 41-45 | 100% |
Custom Ink Customer Loyalty Score by Usage
Custom Ink's Customer Loyalty score was rated the highest by customers who have used Custom Ink's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Custom Ink Customer Loyalty Score by Industry
Custom Ink's Customer Loyalty score was rated 70% by both Arts and Entertainment and Tech industry customers.
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Custom Ink Product Quality
3.6/5
Custom Ink has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Custom Ink Product Information
Custom Ink’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Custom Ink's product the highest. Reviewers from the Tech industry rated Custom Ink the lowest at 3.5.
- Website
- http://www.customink.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Ecommerce and Marketplaces
Quick Insights into Custom Ink Product Quality
Custom Ink's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Custom Ink Product Quality the Highest
Ranked Custom Ink Product Quality the Lowest
Custom Ink Product Quality Score by Gender
Custom Ink's Product Quality score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
Custom Ink Product Quality Score by Ethnicity
Custom Ink's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Custom Ink.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Custom Ink Product Quality Score by Age
Custom Ink's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Custom Ink.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
41-45 3.9 | 41-45 | 3.9 |
Custom Ink Product Quality Score by Usage
Custom Ink's Product Quality score was rated the highest by customers who have used Custom Ink's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Custom Ink Product Quality Score by Industry
Custom Ink's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Custom Ink Pricing
Custom Ink ROI & Value For Money
3.7/5
Custom Ink has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Custom Ink Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Custom Ink.
Quick Insights into Custom Ink ROI
Custom Ink's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Tech industry.
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Ranked Custom Ink ROI the Highest
Ranked Custom Ink ROI the Lowest
Custom Ink ROI Score by Gender
Custom Ink's ROI score was rated 3.5 by both Female and Male customers on Comparably.
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Male
3.5/5
Female
3.5/5
Custom Ink ROI Score by Ethnicity
Custom Ink's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Custom Ink.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Custom Ink ROI Score by Age
Custom Ink's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Custom Ink.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
41-45 4.3 | 41-45 | 4.3 |
Custom Ink ROI Score by Usage
Custom Ink's ROI score was rated the highest by customers who have used Custom Ink's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Custom Ink ROI Score by Industry
Custom Ink's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Custom Ink Customer Satisfaction (CSAT)
Custom Ink Customer Satisfaction (CSAT) Score
73 / 100
Custom Ink has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
30%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Custom Ink Customer Satisfaction
Custom Ink's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Male customers.
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Ranked Custom Ink Customer Satisfaction the Highest
Ranked Custom Ink Customer Satisfaction the Lowest
Custom Ink Customer Satisfaction Score by Gender
Female customers rated Custom Ink's Customer Satisfaction score 20 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 10% | |
Very Dissatisfied | 10% |
80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Custom Ink Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Custom Ink's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
10%
CSAT according to Asian or Pacific Islander
Custom Ink's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Custom Ink Customer Satisfaction Score by Age
Custom Ink's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Custom Ink.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 41-45 | 100% |
Custom Ink Customer Satisfaction Score by Usage
Custom Ink's Customer Satisfaction score was rated the highest by customers who have used Custom Ink's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Custom Ink Customer Satisfaction Score by Industry
Custom Ink's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Custom Ink Customer Satisfaction Score by Industry",
"text": "Custom Ink's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Custom Ink's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
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}Custom Ink Customer Service
3.9/5
Custom Ink has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Custom Ink's Customer Service
Address
2910 District Ave, Fairfax, VA 22031
Website
http://www.customink.com
Phone Number
1(800)293-4232
Custom Ink's Social Links
Quick Insights into Custom Ink Customer Service
Custom Ink's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked Custom Ink Customer Service the Highest
Ranked Custom Ink Customer Service the Lowest
Custom Ink Customer Service Score by Gender
Male customers rated Custom Ink's Customer Service score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
Custom Ink Customer Service Score by Ethnicity
Custom Ink's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Custom Ink.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Custom Ink Customer Service Score by Age
Custom Ink's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Custom Ink.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4 | 26-30 | 4 |
41-45 4 | 41-45 | 4 |
Custom Ink Customer Service Score by Usage
Custom Ink's Customer Service score was rated the highest by customers who have used Custom Ink's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Custom Ink Customer Service Score by Industry
Custom Ink's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Custom Ink as an Employer
3.8/5
Custom Ink has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Custom Ink scored a 27 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Custom Ink would recommend the brand to a friend. ENPS measures how likely Custom Ink employees would recommend working at Custom Ink to a friend.
Net Promoter Score
27
NPS Score
| 57% | Promoters |
|---|---|
| 13% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 47% | Promoters |
|---|---|
| 10% | Passive |
| 43% | Detractors |
