

We create designs that look good and feel amazing, so you can forget the small stuff and get on with the big stuff. Among its major competitors, Kit and Ace is ranked in 3rd place for NPS while Coach is 1st, and Herschel Supply is 2nd.
Kit and Ace's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Kit and Ace's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 -100 | Apr 2022 | -100 |
Oct 2024 -100 | Oct 2024 | -100 |
Jan 2025 -33 | Jan 2025 | -33 |
Kit and Ace is ranked third for NPS among its competitors. Coach and Herschel Supply come in first and second, with Aether coming in at #4.
![]() Kit and Ace | ![]() Coach | ![]() Herschel Supply | ![]() Aether | |
| Global Ranking | #- | #497 | #- | #- |
| NPS | -34 | 41 | 0 | - |
| Valuation Updated every 24 hours for public companies | - | $3.29B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Kit and Ace's NPS is rated right below Aether.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Coach | 41 |
![]() | Herschel Supply | 0 |
![]() | Aether | N/A |
![]() | Kit and Ace | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Kit and Ace users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Kit and Ace's Customer Loyalty score is rated right above Herschel Supply, and is preceded by Coach.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Coach | 87% |
![]() | Kit and Ace | 10% |
![]() | Herschel Supply | N/A |
![]() | Aether | N/A |
Kit and Ace has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Kit and Ace’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Kit and Ace's Product Quality score is rated right above Herschel Supply, and is preceded by Coach.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Coach | 4/5 |
![]() | Kit and Ace | 4/5 |
![]() | Herschel Supply | N/A |
![]() | Aether | N/A |
Kit and Ace has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Compared to its competitors, Kit and Ace's ROI score is rated right above Herschel Supply, and is preceded by Coach.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Coach | 3.9/5 |
![]() | Kit and Ace | 2/5 |
![]() | Herschel Supply | N/A |
![]() | Aether | N/A |
Kit and Ace has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Kit and Ace's Customer Satisfaction score is rated right above Coach.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kit and Ace | 100% |
![]() | Coach | 78% |
![]() | Herschel Supply | 0% |
![]() | Aether | 0% |
Kit and Ace has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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Calvary, GA
http://www.kitandace.com/
Compared to its competitors, Kit and Ace's Customer Service score is rated right above Herschel Supply, and is preceded by Coach.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Coach | 3.9/5 |
![]() | Kit and Ace | 3/5 |
![]() | Herschel Supply | N/A |
![]() | Aether | N/A |
Kit and Ace scored a -34 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Kit and Ace would recommend the brand to a friend. ENPS measures how likely Kit and Ace employees would recommend working at Kit and Ace to a friend.
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |