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NPS
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Gumroad
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About Gumroad's Brand
Gumroad owns and operates an online service through which users can buy and sell digital goods such as design templates and source codes. Among its major competitors, Gumroad is ranked in 2nd place for NPS while Coach is 1st, and Rover.com is 3rd.
Brand at a Glance
85%
Customer Loyalty
3.5/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Gumroad Ranking
- #2 / 4 of its competitors
Gumroad NPS
Gumroad's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Gumroad's customers would recommend using the product based on a scale of -100 to 100.
Gumroad Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Gumroad NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -100 | Nov 2024 | -100 |
Jan 2025 0 | Jan 2025 | 0 |
Feb 2025 -33 | Feb 2025 | -33 |
Mar 2025 0 | Mar 2025 | 0 |
How Other Brands Compare
Gumroad is ranked second for NPS among its competitors. Coach and Rover.com come in first and third, with Bottlenose coming in at #4.
Gumroad |  Coach |  Rover.com |  Bottlenose | |
| Global Ranking | #- | #497 | #554 | #- |
| NPS | 0 | 41 | -9 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $3.29B | $13.97B | $110.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gumroad Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Gumroad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gumroad Customer Loyalty vs. Competitors
Compared to its competitors, Gumroad's Customer Loyalty score is rated right above Rover.com, and is preceded by Coach.
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Gumroad Product Quality
3.5/5
Gumroad has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Gumroad Product Information
Gumroad’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://gumroad.com
- Company Size
- 11-50 Employees
Industry
Tech
AdTech
Content
Ecommerce and Marketplaces
Media
Sports & Entertainment
Gumroad Product Quality vs. Competitors
Compared to its competitors, Gumroad's Product Quality score is rated right above Rover.com, and is preceded by Coach.
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Gumroad Pricing
Gumroad ROI & Value For Money
3.9/5
Gumroad has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Gumroad Pricing vs. Competitors
Compared to its competitors, Gumroad's ROI score is rated right above Rover.com, and is preceded by Coach.
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Gumroad Customer Satisfaction (CSAT)
Gumroad Customer Satisfaction (CSAT) Score
75 / 100
Gumroad has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gumroad Customer Satisfaction vs. Competitors
Compared to its competitors, Gumroad's Customer Satisfaction score is rated right above Rover.com, and is preceded by Coach.
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Gumroad Customer Service
4/5
Gumroad has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Gumroad's Customer Service
Address
1640 17th St, San Francisco, CA
Website
http://gumroad.com
Gumroad Customer Service vs. Competitors
Compared to its competitors, Gumroad's Customer Service score is rated right above Coach, and is preceded by PayLoadz.
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Gumroad as an Employer
3.0/5
Gumroad has a 3.0/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Gumroad scored a 0 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Gumroad would recommend the brand to a friend. ENPS measures how likely Gumroad employees would recommend working at Gumroad to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
