50
NPS
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Elizabeth Arden
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About Elizabeth Arden's Brand
Elizabeth Arden, Inc. is a major American cosmetics and fragrance company. Among its major competitors, Elizabeth Arden is ranked in 2nd place for NPS while Mary Kay is 1st, and Glossier is 3rd.
Brand at a Glance
55%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Elizabeth Arden Ranking
- #2 / 4 of its competitors
Elizabeth Arden NPS
Elizabeth Arden's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Elizabeth Arden's customers would recommend using the product based on a scale of -100 to 100.
Elizabeth Arden Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
Elizabeth Arden NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
Jul 2023 0 | Jul 2023 | 0 |
Oct 2023 50 | Oct 2023 | 50 |
How Other Brands Compare
Elizabeth Arden is ranked second for NPS among its competitors. Mary Kay and Glossier come in first and third, with Clorox coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Elizabeth Arden NPS vs. Competitors
Compared to its competitors, Elizabeth Arden's NPS is rated right above Glossier, and is preceded by Mary Kay.
| COMPANY | NPS Score | |
|---|---|---|
 | Mary Kay | 53 |
| Elizabeth Arden | 50 |
 | Glossier | 38 |
 | Estee Lauder Companies | 31 |
 | Clorox | 24 |
Elizabeth Arden Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Elizabeth Arden users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Elizabeth Arden Customer Loyalty vs. Competitors
Compared to its competitors, Elizabeth Arden's Customer Loyalty score is rated right below Estee Lauder Companies .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mary Kay | 90% |
| Clorox | 87% |
| Glossier | 77% |
| Estee Lauder Companies | 75% |
| Elizabeth Arden | 55% |
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Elizabeth Arden Product Quality
3.4/5
Elizabeth Arden has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Elizabeth Arden Product Information
Elizabeth Arden’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Fashion and Beauty
Consumer Services
Hardware and Devices
Elizabeth Arden Product Quality vs. Competitors
Compared to its competitors, Elizabeth Arden's Product Quality score is rated right below Estee Lauder Companies .
| COMPANY | Product Quality Score | |
|---|---|---|
| Mary Kay | 4.5/5 |
| Glossier | 4.3/5 |
| Clorox | 4.2/5 |
| Estee Lauder Companies | 4.1/5 |
| Elizabeth Arden | 3.4/5 |
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Elizabeth Arden Pricing
Elizabeth Arden ROI & Value For Money
3.4/5
Elizabeth Arden has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Elizabeth Arden Pricing vs. Competitors
Compared to its competitors, Elizabeth Arden's ROI score is rated right below Glossier.
| COMPANY | Pricing Score | |
|---|---|---|
| Mary Kay | 4.2/5 |
| Estee Lauder Companies | 3.9/5 |
| Clorox | 3.9/5 |
| Glossier | 3.9/5 |
| Elizabeth Arden | 3.4/5 |
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Elizabeth Arden Customer Satisfaction (CSAT)
Elizabeth Arden Customer Satisfaction (CSAT) Score
67 / 100
Elizabeth Arden has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Elizabeth Arden Customer Satisfaction vs. Competitors
Compared to its competitors, Elizabeth Arden's Customer Satisfaction score is rated right below Clorox.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mary Kay | 90% |
| Glossier | 79% |
| Estee Lauder Companies | 78% |
| Clorox | 70% |
| Elizabeth Arden | 67% |
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Elizabeth Arden Customer Service
3.4/5
Elizabeth Arden has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Elizabeth Arden's Customer Service
Address
2400 SW 145 Avenue, Miramar Beach, FL
Website
http://www.elizabetharden.com
Phone Number
(540) 983-1722
Elizabeth Arden Customer Service vs. Competitors
Compared to its competitors, Elizabeth Arden's Customer Service score is rated right below Clorox.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mary Kay | 4.5/5 |
| Glossier | 4.2/5 |
| Estee Lauder Companies | 4/5 |
| Clorox | 3.9/5 |
| Elizabeth Arden | 3.4/5 |
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Consumer vs. Employees
Elizabeth Arden scored a 50 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Elizabeth Arden would recommend the brand to a friend. ENPS measures how likely Elizabeth Arden employees would recommend working at Elizabeth Arden to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
