Estee Lauder Companies NPS & Customer Reviews | Comparably
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Estee Lauder Companies
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About Estee Lauder Companies' Brand

Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes and hair care products. 

Brand at a Glance

75%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

Estee Lauder Companies NPS

Estee Lauder Companies 's Net Promoter Score (NPS) is a 31 with 55% Promoters, 21% Passives, and 24% Detractors. Net Promoter Score tracks whether Estee Lauder Companies 's customers would recommend using the product based on a scale of -100 to 100.

Estee Lauder Companies Overall NPS

31
NPS
55%Promoters
21%Passives
24%Detractors
Estee Lauder Companies  Overall NPS

Estee Lauder Companies NPS Trend

-100
-50
0
50
100
Dec 2024
34
Dec 202434
Jan 2025
33
Jan 202533
Feb 2025
31
Feb 202531
Mar 2025
33
Mar 202533
Apr 2025
31
Apr 202531
May 2025
31
May 202531
Jun 2025
31
Jun 202531
Aug 2025
31
Aug 202531
Sep 2025
31
Sep 202531
Oct 2025
29
Oct 202529
Nov 2025
31
Nov 202531
Jan 2026
31
Jan 202631

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Estee Lauder Companies NPS by Gender

Female customers rated Estee Lauder Companies 's NPS 12 points higher than Male customers.

Male

31

Estee Lauder Companies 's NPS was rated 31 by Male customers on Comparably.

56%
Promoters
19%
Passives
25%
Detractors

Female

43

Estee Lauder Companies 's NPS was rated 43 by Female customers on Comparably.

61%
Promoters
21%
Passives
18%
Detractors

Estee Lauder Companies NPS by Ethnicity

Estee Lauder Companies 's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
41
Caucasian41
Hispanic or Latino
49
Hispanic or Latino49
African American/Black
100
African American/Black100
Asian or Pacific Islander
15
Asian or Pacific Islander15
Other
49
Other49

Estee Lauder Companies NPS by Age

Estee Lauder Companies 's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
43%
Passives
35%
Detractors
22%
18-2543%35%22%
Promoters
77%
Passives
8%
Detractors
15%
26-3077%8%15%
Promoters
62%
Passives
19%
Detractors
19%
31-3562%19%19%
Promoters
66%
Passives
17%
Detractors
17%
36-4066%17%17%
Promoters
75%
Passives
25%
Detractors
0%
41-4575%25%0%
Promoters
56%
Passives
11%
Detractors
33%
46-5056%11%33%
Promoters
50%
Passives
25%
Detractors
25%
51-5550%25%25%
Promoters
75%
Passives
0%
Detractors
25%
56-6075%0%25%

Estee Lauder Companies NPS by Usage

Estee Lauder Companies 's NPS was rated the highest by customers who have used Estee Lauder Companies 's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
10
Less than 1 Year10
1 to 2 Years
33
1 to 2 Years33
2 to 5 Years
52
2 to 5 Years52
5 to 10 Years
53
5 to 10 Years53
Over 10 Years
37
Over 10 Years37

Estee Lauder Companies Customer Reviews

Out of the 27 Estee Lauder Companies customer reviews 26 were positive and 1 was constructive. Estee Lauder Companies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I love the customer service, pricing point, and the brand's quality, but it desperately needs innovation. Improving marketing techniques is essential for long-term success.
What do you value most about this brand?
The People that keep it alive!
What do you value most about this brand?
Giod products and great quality
What do you value most about this brand?
The various types of businesses that they are in.
What can this brand most improve?
Customer services and products innovations

Estee Lauder Companies Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Estee Lauder Companies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75
75%
25
25%
Estee Lauder Companies  Customer Loyalty

Estee Lauder Companies Customer Loyalty Score by Gender

Female customers rated Estee Lauder Companies 's Customer Loyalty score 16% higher than Male customers.

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Male
66%
Yes
Female
82%
Yes

Estee Lauder Companies Customer Loyalty Score by Ethnicity

Estee Lauder Companies 's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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77
out of 100
Caucasian
89
out of 100
Hispanic or Latino
87
out of 100
African American/Black
69
out of 100
Asian or Pacific Islander
80
out of 100
Other

Estee Lauder Companies Customer Loyalty Score by Age

Estee Lauder Companies 's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
69%
18-2569%
26-30
58%
26-3058%
31-35
89%
31-3589%
36-40
70%
36-4070%
41-45
100%
41-45100%
46-50
80%
46-5080%
51-55
100%
51-55100%
56-60
100%
56-60100%

Estee Lauder Companies Customer Loyalty Score by Usage

Estee Lauder Companies 's Customer Loyalty score was rated the highest by customers who have used Estee Lauder Companies 's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
65%
2 to 5 Years
73%
5 to 10 Years
91%
Over 10 Years
100%

Estee Lauder Companies Customer Loyalty Score by Industry

Estee Lauder Companies 's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech
81%
Accounting
82%
Fashion and Beauty
80%
Architecture and Planning
70%
Arts and Entertainment
73%
Banking and Financial Services
70%
Marketing, Advertising and Research
78%
Retail
100%

Estee Lauder Companies Product Quality

4.1/5

Estee Lauder Companies has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Estee Lauder Companies Product Information

Estee Lauder Companies ’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Estee Lauder Companies 's product the highest. Reviewers from the Accounting industry rated Estee Lauder Companies the lowest at 3.7.

Website
http://www.elcompanies.com/pages/homepage.aspx
Company Size
10,000+ Employees

Industry

Tech
Fashion and Beauty

Quick Insights into Estee Lauder Companies Product Quality

Estee Lauder Companies 's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.

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Ranked Estee Lauder Companies Product Quality the Highest

56-60
4.7
Other
4.7
5 to 10 Years
4.6

Ranked Estee Lauder Companies Product Quality the Lowest

46-50
4
Hispanic or Latino
3.9
Accounting
3.7

Estee Lauder Companies Product Quality Score by Gender

Female customers rated Estee Lauder Companies 's Product Quality score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Estee Lauder Companies Product Quality Score by Ethnicity

Estee Lauder Companies 's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
3.9
Hispanic or Latino3.9
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
4.7
Other4.7

Estee Lauder Companies Product Quality Score by Age

Estee Lauder Companies 's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.3
26-304.3
31-35
4.4
31-354.4
36-40
4.1
36-404.1
41-45
4.3
41-454.3
46-50
4
46-504
51-55
4.1
51-554.1
56-60
4.7
56-604.7

Estee Lauder Companies Product Quality Score by Usage

Estee Lauder Companies 's Product Quality score was rated the highest by customers who have used Estee Lauder Companies 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.1
2 to 5 Years
4.3
5 to 10 Years
4.6
Over 10 Years
4.1

Estee Lauder Companies Product Quality Score by Industry

Estee Lauder Companies 's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
4.3
Accounting
3.7
Fashion and Beauty
4.2
Architecture and Planning
4.1
Arts and Entertainment
4.2
Banking and Financial Services
4.1
Marketing, Advertising and Research
4.1
Retail
4.1

Estee Lauder Companies Pricing

Estee Lauder Companies ROI & Value For Money

3.9/5

Estee Lauder Companies has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Estee Lauder Companies Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from Estee Lauder Companies .

Quick Insights into Estee Lauder Companies ROI

Estee Lauder Companies 's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Accounting industry.

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Ranked Estee Lauder Companies ROI the Highest

Retail
5
41-45
4.7
African American/Black
4.4

Ranked Estee Lauder Companies ROI the Lowest

Less than 1 Year
3.8
18-25
3.7
Accounting
3.6

Estee Lauder Companies ROI Score by Gender

Estee Lauder Companies 's ROI score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Estee Lauder Companies ROI Score by Ethnicity

Estee Lauder Companies 's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4.4
Other4.4

Estee Lauder Companies ROI Score by Age

Estee Lauder Companies 's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
4.2
26-304.2
31-35
4.4
31-354.4
36-40
4.1
36-404.1
41-45
4.7
41-454.7
46-50
3.9
46-503.9
51-55
3.9
51-553.9
56-60
4.4
56-604.4

Estee Lauder Companies ROI Score by Usage

Estee Lauder Companies 's ROI score was rated the highest by customers who have used Estee Lauder Companies 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.8
2 to 5 Years
4.3
5 to 10 Years
4.3
Over 10 Years
4.2

Estee Lauder Companies ROI Score by Industry

Estee Lauder Companies 's ROI score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.

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Tech
4
Accounting
3.6
Fashion and Beauty
4.1
Architecture and Planning
4.6
Arts and Entertainment
4.4
Banking and Financial Services
3.8
Marketing, Advertising and Research
4.1
Retail
5

Estee Lauder Companies Customer Satisfaction (CSAT)

Estee Lauder Companies Customer Satisfaction (CSAT) Score

78 / 100

Estee Lauder Companies has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied46%
Satisfied32%
Neither Satisfied nor Dissatisfied16%
Dissatisfied2%
Very Dissatisfied4%
Very Satisfied
46%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
2%
Very Dissatisfied
4%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Estee Lauder Companies Customer Satisfaction

Estee Lauder Companies 's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Estee Lauder Companies Customer Satisfaction the Highest

51-55
100%
African American/Black
100%
2 to 5 Years
90%

Ranked Estee Lauder Companies Customer Satisfaction the Lowest

1 to 2 Years
65%
36-40
60%
Marketing, Advertising and Research
50%

Estee Lauder Companies Customer Satisfaction Score by Gender

Female customers rated Estee Lauder Companies 's Customer Satisfaction score 10 points higher than Male customers.

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73 / 100
Male
Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
0%
Very Dissatisfied
0%
83 / 100
Female
Very Satisfied
57%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
3%
Very Dissatisfied
3%

Estee Lauder Companies Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Estee Lauder Companies' Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.

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77 / 100
Very Satisfied46%
Satisfied31%
Neither Satisfied nor Dissatisfied19%
Dissatisfied4%
Very Dissatisfied0%
Very Satisfied
46%
Satisfied
31%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
4%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Estee Lauder Companies' Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.

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76 / 100
Very Satisfied63%
Satisfied13%
Neither Satisfied nor Dissatisfied24%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Estee Lauder Companies' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied86%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Estee Lauder Companies' Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.

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79 / 100
Very Satisfied42%
Satisfied37%
Neither Satisfied nor Dissatisfied16%
Dissatisfied0%
Very Dissatisfied5%
Very Satisfied
42%
Satisfied
37%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
5%

CSAT according to Other

Estee Lauder Companies' Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

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89 / 100
Very Satisfied67%
Satisfied22%
Neither Satisfied nor Dissatisfied5%
Dissatisfied0%
Very Dissatisfied6%
Very Satisfied
67%
Satisfied
22%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
6%

Estee Lauder Companies Customer Satisfaction Score by Age

Estee Lauder Companies 's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
18-25 CSAT Score
81%
Very Satisfied
43%
Satisfied
38%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
0%
18-2581%
26-30 CSAT Score
92%
Very Satisfied
59%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
26-3092%
31-35 CSAT Score
81%
Very Satisfied
56%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
6%
31-3581%
36-40 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
36-4060%
41-45 CSAT Score
74%
Very Satisfied
50%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
13%
41-4574%
46-50 CSAT Score
76%
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%
46-5076%
51-55 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
51-55100%
56-60 CSAT Score
100%
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
56-60100%

Estee Lauder Companies Customer Satisfaction Score by Usage

Estee Lauder Companies 's Customer Satisfaction score was rated the highest by customers who have used Estee Lauder Companies 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
89
1 to 2 Years
65
2 to 5 Years
90
5 to 10 Years
90
Over 10 Years
77

Estee Lauder Companies Customer Satisfaction Score by Industry

Estee Lauder Companies 's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
77
Accounting
86
Fashion and Beauty
84
Architecture and Planning
67
Arts and Entertainment
67
Banking and Financial Services
67
Marketing, Advertising and Research
50
Retail
75

Estee Lauder Companies Customer Service

4/5

Estee Lauder Companies has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Estee Lauder Companies 's Customer Service

Address

767 Fifth Avenue, New York City, NY 10153


Website

http://www.elcompanies.com/pages/homepage.aspx


Phone Number

212-572-4200

Quick Insights into Estee Lauder Companies Customer Service

Estee Lauder Companies 's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Accounting industry.

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Ranked Estee Lauder Companies Customer Service the Highest

Architecture and Planning
4.6
56-60
4.5
African American/Black
4.5

Ranked Estee Lauder Companies Customer Service the Lowest

Caucasian
3.8
51-55
3.5
Accounting
3.5

Estee Lauder Companies Customer Service Score by Gender

Estee Lauder Companies 's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Estee Lauder Companies Customer Service Score by Ethnicity

Estee Lauder Companies 's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.5
Other4.5

Estee Lauder Companies Customer Service Score by Age

Estee Lauder Companies 's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4.2
26-304.2
31-35
4.2
31-354.2
36-40
4
36-404
41-45
4.1
41-454.1
46-50
4.2
46-504.2
51-55
3.5
51-553.5
56-60
4.5
56-604.5

Estee Lauder Companies Customer Service Score by Usage

Estee Lauder Companies 's Customer Service score was rated the highest by customers who have used Estee Lauder Companies 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.9
2 to 5 Years
4.1
5 to 10 Years
4.4
Over 10 Years
3.9

Estee Lauder Companies Customer Service Score by Industry

Estee Lauder Companies 's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

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Tech
4.1
Accounting
3.5
Fashion and Beauty
4.1
Architecture and Planning
4.6
Arts and Entertainment
4
Banking and Financial Services
4
Marketing, Advertising and Research
4.2
Retail
3.9

Estee Lauder Companies as an Employer

4.5/5

Estee Lauder Companies has a 4.5/5 stars for its overall company culture rated by their employees

  Estee Lauder Companies  CEO
top
5%
CEO of Estee Lauder Companies

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Estee Lauder Companies scored a 31 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Estee Lauder Companies would recommend the brand to a friend. ENPS measures how likely Estee Lauder Companies employees would recommend working at Estee Lauder Companies to a friend.

Net Promoter Score

31
NPS Score
55%Promoters
21%Passive
24%Detractors

Employee Net Promoter Score

33
eNPS Score
55%Promoters
23%Passive
22%Detractors

Global Ranking Snapshot

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