

Citi Trends is a value-priced retailer of urban fashion apparel, shoes, accessories and home d cor for the entire family.
Citi Trends's Net Promoter Score (NPS) is a -32 with 27% Promoters, 14% Passives, and 59% Detractors. Net Promoter Score tracks whether Citi Trends's customers would recommend using the product based on a scale of -100 to 100.
| 27% | Promoters |
|---|---|
| 14% | Passives |
| 59% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 -36 | Jan 2024 | -36 |
Feb 2024 -36 | Feb 2024 | -36 |
Mar 2024 -37 | Mar 2024 | -37 |
May 2024 -35 | May 2024 | -35 |
Jun 2024 -31 | Jun 2024 | -31 |
Jul 2024 -29 | Jul 2024 | -29 |
Aug 2024 -32 | Aug 2024 | -32 |
Nov 2024 -30 | Nov 2024 | -30 |
Jan 2025 -32 | Jan 2025 | -32 |
May 2025 -33 | May 2025 | -33 |
Oct 2025 -35 | Oct 2025 | -35 |
Nov 2025 -33 | Nov 2025 | -33 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Citi Trends's NPS 16 points higher than Male customers.
Citi Trends's NPS was rated -67 by Male customers on Comparably.
Citi Trends's NPS was rated -51 by Female customers on Comparably.
Citi Trends's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -51 | African American/Black | -51 |
Other -50 | Other | -50 |
Citi Trends's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Citi Trends's NPS was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -70 | 2 to 5 Years | -70 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -100 | Over 10 Years | -100 |
Out of the 5 Citi Trends customer reviews 3 were positive and 2 were constructive. Citi Trends customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Citi Trends users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Citi Trends's Customer Loyalty score 84% higher than Male customers.
Citi Trends's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Citi Trends's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
Citi Trends's Customer Loyalty score was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Citi Trends's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Citi Trends has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Citi Trends’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Citi Trends's product the highest. Reviewers from the Accounting industry rated Citi Trends the lowest at 1.6.
Citi Trends's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Citi Trends's products/services for Over 10 Years.
Male customers rated Citi Trends's Product Quality score 0.1 stars higher than Female customers.
Citi Trends's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 2.7 | Other | 2.7 |
Citi Trends's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.8 | 41-45 | 2.8 |
Citi Trends's Product Quality score was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Citi Trends's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Citi Trends has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Citi Trends.
Citi Trends's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Citi Trends's products/services for 2 to 5 Years.
Male customers rated Citi Trends's ROI score 0.1 stars higher than Female customers.
Citi Trends's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 3.4 | Other | 3.4 |
Citi Trends's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.3 | 41-45 | 3.3 |
Citi Trends's ROI score was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Citi Trends's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Citi Trends has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Citi Trends's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Citi Trends's products/services for Over 10 Years.
Male customers rated Citi Trends's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 36% |
Citi Trends' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Citi Trends' Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Citi Trends' Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Citi Trends's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 36-40 | 50% |
Citi Trends's Customer Satisfaction score was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Citi Trends's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.
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}Citi Trends has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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Savannah, GA
http://www.cititrends.com/
912-236-1561
Citi Trends's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Citi Trends's products/services for Over 10 Years.
Female customers rated Citi Trends's Customer Service score 0.3 stars higher than Male customers.
Citi Trends's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 2.1 | Other | 2.1 |
Citi Trends's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2 | 36-40 | 2 |
41-45 2.5 | 41-45 | 2.5 |
Citi Trends's Customer Service score was rated the highest by customers who have used Citi Trends's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Citi Trends's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Citi Trends has a 2.5/5 stars for its overall company culture rated by their employees

Citi Trends scored a -32 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Citi Trends would recommend the brand to a friend. ENPS measures how likely Citi Trends employees would recommend working at Citi Trends to a friend.
| 27% | Promoters |
|---|---|
| 14% | Passive |
| 59% | Detractors |
| 27% | Promoters |
|---|---|
| 11% | Passive |
| 62% | Detractors |