-10
NPS
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Shoe Carnival
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About Shoe Carnival's Brand
"Shoe Carnival offers an assortment of dress, casual and athletic footwear for men, women and children." Among its major competitors, Shoe Carnival is ranked in 2nd place for NPS while DSW is 1st, and Famous Footwear is 3rd.Their current market cap is $852.54M
Brand at a Glance
74%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Shoe Carnival Ranking
- #2 / 4 of its competitors
Shoe Carnival NPS
Shoe Carnival's Net Promoter Score (NPS) is a -10 with 37% Promoters, 16% Passives, and 47% Detractors. Net Promoter Score tracks whether Shoe Carnival's customers would recommend using the product based on a scale of -100 to 100.
Shoe Carnival Overall NPS
| 37% | Promoters |
|---|---|
| 16% | Passives |
| 47% | Detractors |
Shoe Carnival NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -17 | Oct 2023 | -17 |
Nov 2023 -15 | Nov 2023 | -15 |
Mar 2024 -13 | Mar 2024 | -13 |
Jun 2024 -12 | Jun 2024 | -12 |
Jul 2024 -8 | Jul 2024 | -8 |
Sep 2024 -7 | Sep 2024 | -7 |
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -10 | Nov 2024 | -10 |
Feb 2025 -11 | Feb 2025 | -11 |
Aug 2025 -11 | Aug 2025 | -11 |
Oct 2025 -12 | Oct 2025 | -12 |
Jan 2026 -10 | Jan 2026 | -10 |
How Other Brands Compare
Shoe Carnival is ranked second for NPS among its competitors. DSW and Famous Footwear come in first and third, with Rack Room Shoes coming in at #4. Among those competitors, it is the second most valued company behind Rack Room Shoes.
Shoe Carnival |  DSW |  Rack Room Shoes |  Famous Footwear | |
| Global Ranking | #- | #281 | #- | #- |
| NPS | -10 | -9 | -38 | -28 |
| Valuation Updated every 24 hours for public companies | $852.54M | $1.77B | $3.36B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shoe Carnival NPS by Gender
Male customers rated Shoe Carnival's NPS 55 points higher than Female customers.
Male
20
Shoe Carnival's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
-35
Shoe Carnival's NPS was rated -35 by Female customers on Comparably.
29%
Promoters
7%
Passives
64%
Detractors
Shoe Carnival NPS by Ethnicity
Shoe Carnival's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
African American/Black -100 | African American/Black | -100 |
Shoe Carnival NPS by Age
Shoe Carnival's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Shoe Carnival NPS by Usage
Shoe Carnival's NPS was rated the highest by customers who have used Shoe Carnival's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Over 10 Years 25 | Over 10 Years | 25 |
Shoe Carnival NPS vs. Competitors
Compared to its competitors, Shoe Carnival's NPS is rated right above Famous Footwear, and is preceded by DSW.
| COMPANY | NPS Score | |
|---|---|---|
 | Pay Less | N/A |
| DSW | -9 |
| Shoe Carnival | -10 |
| Famous Footwear | -28 |
| Rack Room Shoes | -38 |
 | Moosejaw Mountaineering and Backcountry Travel | -100 |
Shoe Carnival Customer Reviews
Out of the 5 Shoe Carnival customer reviews 4 were positive and 1 was constructive. Shoe Carnival customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Shoe Carnival Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Shoe Carnival users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shoe Carnival Customer Loyalty Score by Gender
Male customers rated Shoe Carnival's Customer Loyalty score 8% higher than Female customers.
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Male
82%
Yes
Female
74%
Yes
Shoe Carnival Customer Loyalty Score by Ethnicity
Shoe Carnival's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
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89
out of 100
Caucasian
74
out of 100
African American/Black
Shoe Carnival Customer Loyalty Score by Age
Shoe Carnival's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
41-45 40% | 41-45 | 40% |
51-55 78% | 51-55 | 78% |
Shoe Carnival Customer Loyalty Score by Usage
Shoe Carnival's Customer Loyalty score was rated the highest by customers who have used Shoe Carnival's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Shoe Carnival Customer Loyalty Score by Industry
Shoe Carnival's Customer Loyalty score was rated 40% by Tech industry customers.
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Shoe Carnival Customer Loyalty vs. Competitors
Compared to its competitors, Shoe Carnival's Customer Loyalty score is rated right above Famous Footwear, and is preceded by DSW.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DSW | 75% |
| Shoe Carnival | 74% |
| Famous Footwear | 69% |
| Rack Room Shoes | 69% |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
| Pay Less | N/A |
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Shoe Carnival Product Quality
3.5/5
Shoe Carnival has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Shoe Carnival Product Information
Shoe Carnival’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Shoe Carnival's product the highest.
- Website
- https://www.shoecarnival.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Goods
Quick Insights into Shoe Carnival Product Quality
Shoe Carnival's Product Quality score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Shoe Carnival Product Quality the Highest
Ranked Shoe Carnival Product Quality the Lowest
Shoe Carnival Product Quality Score by Gender
Female customers rated Shoe Carnival's Product Quality score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Shoe Carnival Product Quality Score by Ethnicity
Shoe Carnival's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Shoe Carnival Product Quality Score by Age
Shoe Carnival's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
41-45 5 | 41-45 | 5 |
51-55 4.7 | 51-55 | 4.7 |
Shoe Carnival Product Quality Score by Usage
Shoe Carnival's Product Quality score was rated the highest by customers who have used Shoe Carnival's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shoe Carnival Product Quality Score by Industry
Shoe Carnival's Product Quality score was rated 3.8 stars by Tech industry customers.
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Shoe Carnival Product Quality vs. Competitors
Compared to its competitors, Shoe Carnival's Product Quality score is rated right above DSW.
| COMPANY | Product Quality Score | |
|---|---|---|
| Shoe Carnival | 3.5/5 |
| DSW | 3/5 |
| Famous Footwear | 2.6/5 |
| Rack Room Shoes | 2.1/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
| Pay Less | N/A |
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Shoe Carnival Pricing
Shoe Carnival ROI & Value For Money
3.4/5
Shoe Carnival has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Shoe Carnival Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Shoe Carnival ROI
Shoe Carnival's ROI score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.
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Ranked Shoe Carnival ROI the Highest
Ranked Shoe Carnival ROI the Lowest
Shoe Carnival ROI Score by Gender
Male customers rated Shoe Carnival's ROI score 0.2 stars higher than Female customers.
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Male
3.5/5
Female
3.3/5
Shoe Carnival ROI Score by Ethnicity
Shoe Carnival's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shoe Carnival.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 2 | African American/Black | 2 |
Shoe Carnival ROI Score by Age
Shoe Carnival's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4 | 51-55 | 4 |
Shoe Carnival ROI Score by Usage
Shoe Carnival's ROI score was rated the highest by customers who have used Shoe Carnival's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shoe Carnival ROI Score by Industry
Shoe Carnival's ROI score was rated 3.6 stars by Tech industry customers.
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Shoe Carnival Pricing vs. Competitors
Compared to its competitors, Shoe Carnival's ROI score is rated right above DSW.
| COMPANY | Pricing Score | |
|---|---|---|
| Shoe Carnival | 3.4/5 |
| DSW | 3/5 |
| Rack Room Shoes | 2.5/5 |
| Famous Footwear | 2.4/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
| Pay Less | N/A |
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Shoe Carnival Customer Satisfaction (CSAT)
Shoe Carnival Customer Satisfaction (CSAT) Score
64 / 100
Shoe Carnival has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
31%
Satisfied
33%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shoe Carnival Customer Satisfaction
Shoe Carnival's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Shoe Carnival Customer Satisfaction the Highest
Ranked Shoe Carnival Customer Satisfaction the Lowest
Shoe Carnival Customer Satisfaction Score by Gender
Male customers rated Shoe Carnival's Customer Satisfaction score 11 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
69 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Shoe Carnival Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shoe Carnival's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Shoe Carnival's Customer Satisfaction (CSAT) score was rated 28% according to African American/Black users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
0%
Very Dissatisfied
29%
Shoe Carnival Customer Satisfaction Score by Age
Shoe Carnival's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 100% |
Shoe Carnival Customer Satisfaction Score by Usage
Shoe Carnival's Customer Satisfaction score was rated the highest by customers who have used Shoe Carnival's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shoe Carnival Customer Satisfaction vs. Competitors
Compared to its competitors, Shoe Carnival's Customer Satisfaction score is rated right above DSW.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Shoe Carnival | 64% |
| DSW | 47% |
| Famous Footwear | 38% |
| Rack Room Shoes | 28% |
| Moosejaw Mountaineering and Backcountry Travel | 0% |
| Pay Less | 0% |
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Shoe Carnival Customer Service
3.7/5
Shoe Carnival has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Shoe Carnival's Customer Service
Address
Evansville, IN
Website
https://www.shoecarnival.com
Quick Insights into Shoe Carnival Customer Service
Shoe Carnival's Customer Service score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Shoe Carnival Customer Service the Highest
Ranked Shoe Carnival Customer Service the Lowest
Shoe Carnival Customer Service Score by Gender
Female customers rated Shoe Carnival's Customer Service score 0.3 stars higher than Male customers.
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Male
3.6/5
Female
3.9/5
Shoe Carnival Customer Service Score by Ethnicity
Shoe Carnival's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Shoe Carnival Customer Service Score by Age
Shoe Carnival's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
41-45 4.5 | 41-45 | 4.5 |
51-55 4.4 | 51-55 | 4.4 |
Shoe Carnival Customer Service Score by Usage
Shoe Carnival's Customer Service score was rated the highest by customers who have used Shoe Carnival's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shoe Carnival Customer Service Score by Industry
Shoe Carnival's Customer Service score was rated 4.1 stars by Tech industry customers.
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Shoe Carnival Customer Service vs. Competitors
Compared to its competitors, Shoe Carnival's Customer Service score is rated right above DSW.
| COMPANY | Customer Service Score | |
|---|---|---|
| Shoe Carnival | 3.7/5 |
| DSW | 2.8/5 |
| Famous Footwear | 2.4/5 |
| Rack Room Shoes | 2.2/5 |
| Moosejaw Mountaineering and Backcountry Travel | N/A |
| Pay Less | N/A |
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Shoe Carnival as an Employer
2.5/5
Shoe Carnival has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Shoe Carnival scored a -10 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Shoe Carnival would recommend the brand to a friend. ENPS measures how likely Shoe Carnival employees would recommend working at Shoe Carnival to a friend.
Net Promoter Score
-10
NPS Score
| 37% | Promoters |
|---|---|
| 16% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-38
eNPS Score
| 26% | Promoters |
|---|---|
| 10% | Passive |
| 64% | Detractors |
