-9
NPS
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Restaurant Brands International
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About Restaurant Brands International's Brand
RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. Among its major competitors, Restaurant Brands International is ranked in 8th place for NPS while Amazon is 1st, and Goldman Sachs is 2nd.Their current market cap is $20.12B
Brand at a Glance
66%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Restaurant Brands International Ranking
- #4 / 4 of its competitors
Restaurant Brands International NPS
Restaurant Brands International's Net Promoter Score (NPS) is a -9 with 34% Promoters, 23% Passives, and 43% Detractors. Net Promoter Score tracks whether Restaurant Brands International's customers would recommend using the product based on a scale of -100 to 100.
Restaurant Brands International Overall NPS
| 34% | Promoters |
|---|---|
| 23% | Passives |
| 43% | Detractors |
Restaurant Brands International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -11 | Jul 2023 | -11 |
Sep 2023 -14 | Sep 2023 | -14 |
Nov 2023 -11 | Nov 2023 | -11 |
Dec 2023 -10 | Dec 2023 | -10 |
Jan 2024 -11 | Jan 2024 | -11 |
Mar 2024 -11 | Mar 2024 | -11 |
Apr 2024 -10 | Apr 2024 | -10 |
May 2024 -9 | May 2024 | -9 |
Jun 2024 -7 | Jun 2024 | -7 |
Aug 2024 -8 | Aug 2024 | -8 |
Nov 2024 -9 | Nov 2024 | -9 |
Jan 2026 -9 | Jan 2026 | -9 |
How Other Brands Compare
Restaurant Brands International is ranked #4 for NPS among its competitors. Amazon and Yum! Brands come in first and second, with Domino's Pizza coming in at third. Among those competitors, it is the third most valued company behind Amazon.
Restaurant Brands International |  Amazon |  Domino's Pizza |  Yum! Brands | |
| Global Ranking | #- | #9 | #115 | #136 |
| NPS | -9 | 49 | 17 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $20.12B | $1.64T | $14.27B | $32.46B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Restaurant Brands International NPS by Gender
Female customers rated Restaurant Brands International's NPS 26 points higher than Male customers.
Male
-27
Restaurant Brands International's NPS was rated -27 by Male customers on Comparably.
26%
Promoters
21%
Passives
53%
Detractors
Female
-1
Restaurant Brands International's NPS was rated -1 by Female customers on Comparably.
41%
Promoters
17%
Passives
42%
Detractors
Restaurant Brands International NPS by Ethnicity
Restaurant Brands International's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -69 | Caucasian | -69 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 20 | Other | 20 |
Restaurant Brands International NPS by Age
Restaurant Brands International's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Restaurant Brands International NPS by Usage
Restaurant Brands International's NPS was rated the highest by customers who have used Restaurant Brands International's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -50 | Over 10 Years | -50 |
Restaurant Brands International NPS vs. Competitors
Compared to its competitors, Restaurant Brands International's NPS is rated right above Papa John's International, and is preceded by Bain & Company.
Restaurant Brands International Customer Reviews
Out of the 8 Restaurant Brands International customer reviews 4 were positive and 4 were constructive. Restaurant Brands International customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Restaurant Brands International Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Restaurant Brands International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Restaurant Brands International Customer Loyalty Score by Gender
Female customers rated Restaurant Brands International's Customer Loyalty score 11% higher than Male customers.
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Male
67%
Yes
Female
78%
Yes
Restaurant Brands International Customer Loyalty Score by Ethnicity
Restaurant Brands International's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Restaurant Brands International.
52
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
82
out of 100
Other
Restaurant Brands International Customer Loyalty Score by Age
Restaurant Brands International's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 85% | 26-30 | 85% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
66+ 61% | 66+ | 61% |
Restaurant Brands International Customer Loyalty Score by Usage
Restaurant Brands International's Customer Loyalty score was rated the highest by customers who have used Restaurant Brands International's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Restaurant Brands International Customer Loyalty Score by Industry
Restaurant Brands International's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Restaurant Brands International Customer Loyalty vs. Competitors
Compared to its competitors, Restaurant Brands International's Customer Loyalty score is rated right above Goldman Sachs, and is preceded by Papa John's International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Domino's Pizza | 76% |
 | Bain & Company | 76% |
| Yum! Brands | 74% |
 | McKinsey & Company | 74% |
 | Papa John's International | 68% |
| Restaurant Brands International | 66% |
 | Goldman Sachs | 65% |
 | Ruby Tuesday | 64% |
 | Darden Restaurants | 63% |
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Restaurant Brands International Product Quality
3.3/5
Restaurant Brands International has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Restaurant Brands International Product Information
Restaurant Brands International’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Restaurant Brands International's product the highest. Reviewers from the Retail industry rated Restaurant Brands International the lowest at 2.8.
- Website
- http://rbi.com/
- Company Size
- 1,001-5,000 Employees
Industry
Restaurants
Food and Beverages
Quick Insights into Restaurant Brands International Product Quality
Restaurant Brands International's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 66+.
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Ranked Restaurant Brands International Product Quality the Highest
Ranked Restaurant Brands International Product Quality the Lowest
Restaurant Brands International Product Quality Score by Gender
Female customers rated Restaurant Brands International's Product Quality score 0.6 stars higher than Male customers.
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Male
2.7/5
Female
3.3/5
Restaurant Brands International Product Quality Score by Ethnicity
Restaurant Brands International's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Restaurant Brands International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.9 | Other | 3.9 |
Restaurant Brands International Product Quality Score by Age
Restaurant Brands International's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.2 | 36-40 | 4.2 |
66+ 1.5 | 66+ | 1.5 |
Restaurant Brands International Product Quality Score by Usage
Restaurant Brands International's Product Quality score was rated the highest by customers who have used Restaurant Brands International's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Restaurant Brands International Product Quality Score by Industry
Restaurant Brands International's Product Quality score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Restaurant Brands International Product Quality vs. Competitors
Compared to its competitors, Restaurant Brands International's Product Quality score is rated right above Papa John's International, and is preceded by Goldman Sachs.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bain & Company | 4.3/5 |
| Amazon | 4.2/5 |
| McKinsey & Company | 4/5 |
| Darden Restaurants | 3.8/5 |
| Domino's Pizza | 3.7/5 |
| Yum! Brands | 3.6/5 |
| Goldman Sachs | 3.5/5 |
| Restaurant Brands International | 3.3/5 |
| Papa John's International | 2.9/5 |
| Ruby Tuesday | 1.8/5 |
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Restaurant Brands International Pricing
Restaurant Brands International ROI & Value For Money
3.4/5
Restaurant Brands International has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Restaurant Brands International Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Retail industry think that they had the lowest ROI from Restaurant Brands International.
Quick Insights into Restaurant Brands International ROI
Restaurant Brands International's ROI score was rated highest by customers who have used Restaurant Brands International's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
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Ranked Restaurant Brands International ROI the Highest
Ranked Restaurant Brands International ROI the Lowest
Restaurant Brands International ROI Score by Gender
Female customers rated Restaurant Brands International's ROI score 0.9 stars higher than Male customers.
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Male
2.7/5
Female
3.6/5
Restaurant Brands International ROI Score by Ethnicity
Restaurant Brands International's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Restaurant Brands International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.8 | Other | 3.8 |
Restaurant Brands International ROI Score by Age
Restaurant Brands International's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Restaurant Brands International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
66+ 1.5 | 66+ | 1.5 |
Restaurant Brands International ROI Score by Usage
Restaurant Brands International's ROI score was rated the highest by customers who have used Restaurant Brands International's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Restaurant Brands International ROI Score by Industry
Restaurant Brands International's ROI score was rated the highest by Restaurants industry customers, and the lowest by Retail industry customers.
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Restaurant Brands International Pricing vs. Competitors
Compared to its competitors, Restaurant Brands International's ROI score is rated right above Papa John's International, and is preceded by Goldman Sachs.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Bain & Company | 3.9/5 |
| McKinsey & Company | 3.8/5 |
| Darden Restaurants | 3.7/5 |
| Yum! Brands | 3.6/5 |
| Domino's Pizza | 3.6/5 |
| Goldman Sachs | 3.5/5 |
| Restaurant Brands International | 3.4/5 |
| Papa John's International | 2.9/5 |
| Ruby Tuesday | 1.9/5 |
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Restaurant Brands International Customer Satisfaction (CSAT)
Restaurant Brands International Customer Satisfaction (CSAT) Score
54 / 100
Restaurant Brands International has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
34%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Restaurant Brands International Customer Satisfaction
Restaurant Brands International's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked Restaurant Brands International Customer Satisfaction the Highest
Ranked Restaurant Brands International Customer Satisfaction the Lowest
Restaurant Brands International Customer Satisfaction Score by Gender
Restaurant Brands International's Customer Satisfaction score was rated 49 by both Female and Male customers on Comparably.
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49 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 13% | |
Very Dissatisfied | 25% |
49 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 13% | |
Very Dissatisfied | 25% |
Restaurant Brands International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Restaurant Brands International's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
49%
CSAT according to Asian or Pacific Islander
Restaurant Brands International's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Restaurant Brands International's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
Restaurant Brands International Customer Satisfaction Score by Age
Restaurant Brands International's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Restaurant Brands International.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 66+ | 0% |
Restaurant Brands International Customer Satisfaction Score by Usage
Restaurant Brands International's Customer Satisfaction score was rated the highest by customers who have used Restaurant Brands International's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Restaurant Brands International Customer Satisfaction Score by Industry
Restaurant Brands International's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Restaurant Brands International Customer Satisfaction Score by Industry",
"text": "Restaurant Brands International's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Restaurant Brands International's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Restaurants",
"groupId": 558,
"score": 67,
"stars": 0,
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}Restaurant Brands International Customer Satisfaction vs. Competitors
Compared to its competitors, Restaurant Brands International's Customer Satisfaction score is rated right above Papa John's International, and is preceded by Darden Restaurants.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Bain & Company | 82% |
| McKinsey & Company | 78% |
| Yum! Brands | 75% |
| Domino's Pizza | 75% |
| Goldman Sachs | 72% |
| Darden Restaurants | 71% |
| Restaurant Brands International | 54% |
| Papa John's International | 54% |
| Ruby Tuesday | 21% |
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Restaurant Brands International Customer Service
3.4/5
Restaurant Brands International has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Restaurant Brands International's Customer Service
Address
130 King Street West, Toronto, OH M5X2A2 Canada
Website
http://rbi.com/
Phone Number
(905)845-6511
Restaurant Brands International's Social Links
Quick Insights into Restaurant Brands International Customer Service
Restaurant Brands International's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 66+.
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Ranked Restaurant Brands International Customer Service the Highest
Ranked Restaurant Brands International Customer Service the Lowest
Restaurant Brands International Customer Service Score by Gender
Female customers rated Restaurant Brands International's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Restaurant Brands International.
Male
3/5
Female
3.4/5
Restaurant Brands International Customer Service Score by Ethnicity
Restaurant Brands International's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Restaurant Brands International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.8 | Other | 3.8 |
Restaurant Brands International Customer Service Score by Age
Restaurant Brands International's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Restaurant Brands International.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.4 | 36-40 | 4.4 |
66+ 1.7 | 66+ | 1.7 |
Restaurant Brands International Customer Service Score by Usage
Restaurant Brands International's Customer Service score was rated the highest by customers who have used Restaurant Brands International's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Restaurant Brands International Customer Service Score by Industry
Restaurant Brands International's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Restaurant Brands International Customer Service vs. Competitors
Compared to its competitors, Restaurant Brands International's Customer Service score is rated right above Papa John's International, and is preceded by Goldman Sachs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Bain & Company | 4.1/5 |
| McKinsey & Company | 3.9/5 |
| Darden Restaurants | 3.7/5 |
| Domino's Pizza | 3.7/5 |
| Yum! Brands | 3.6/5 |
| Goldman Sachs | 3.6/5 |
| Restaurant Brands International | 3.4/5 |
| Papa John's International | 2.9/5 |
| Ruby Tuesday | 1.8/5 |
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Restaurant Brands International as an Employer
3.8/5
Restaurant Brands International has a 3.8/5 stars for its overall company culture rated by their employees
top
15%
CEO of Restaurant Brands International
In the Top 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Restaurant Brands International scored a -9 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Restaurant Brands International would recommend the brand to a friend. ENPS measures how likely Restaurant Brands International employees would recommend working at Restaurant Brands International to a friend.
Net Promoter Score
-9
NPS Score
| 34% | Promoters |
|---|---|
| 23% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 32% | Promoters |
|---|---|
| 27% | Passive |
| 41% | Detractors |
