

Keurig Dr Pepper (KDP) is a leading beverage company in North America. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's, CORE and The Original Donut Shop. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. Among its major competitors, Keurig Dr Pepper is ranked in 2nd place for NPS while The Coca-Cola Company is 1st, and Coca-Cola Enterprises is 3rd. Overall, Keurig Dr Pepper has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $43.63B

Mr. Andrew Springate has been Chief Marketing Officer and Senior Vice President of Dr Pepper Snapple Group, Inc. since June 2017. Mr. Springate served as Senior Vice President of Sales and General Manager at Dr Pepper Snapple Group, Inc. (formerly Cadbury Schweppes Americas Beverages) from 2014 to June 2017 and served as its Vice President of Marketing until 2006.
Keurig Dr Pepper's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Keurig Dr Pepper's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 31 | Dec 2024 | 31 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 31 | Feb 2025 | 31 |
Mar 2025 31 | Mar 2025 | 31 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 31 | May 2025 | 31 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
Nov 2025 32 | Nov 2025 | 32 |
Dec 2025 33 | Dec 2025 | 33 |
Keurig Dr Pepper is ranked second for NPS among its competitors. The Coca-Cola Company and Coca-Cola Enterprises come in first and third, with PepsiCo coming in at #4. Among those competitors, it is the second most valued company behind The Coca-Cola Company.
![]() Keurig Dr Pepper | ![]() The Coca-Cola Company | ![]() PepsiCo | ![]() Coca-Cola Enterprises | |
| Global Ranking | #- | #55 | #105 | #850 |
| NPS | 34 | 39 | 24 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $43.63B | $215.34B | $195.21B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Keurig Dr Pepper's NPS 14 points higher than Male customers.
Keurig Dr Pepper's NPS was rated 26 by Male customers on Comparably.
Keurig Dr Pepper's NPS was rated 40 by Female customers on Comparably.
Keurig Dr Pepper's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 39 | Caucasian | 39 |
Hispanic or Latino 59 | Hispanic or Latino | 59 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 18 | Asian or Pacific Islander | 18 |
Other 0 | Other | 0 |
Keurig Dr Pepper's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Keurig Dr Pepper's NPS was rated the highest by customers who have used Keurig Dr Pepper's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 36 | 2 to 5 Years | 36 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 43 | Over 10 Years | 43 |
Compared to its competitors, Keurig Dr Pepper's NPS is rated right above Coca-Cola Enterprises, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Coca-Cola Company | 39 |
![]() | Keurig Dr Pepper | 34 |
![]() | Coca-Cola Enterprises | 34 |
![]() | Mondelez International North America | 31 |
![]() | PepsiCo | 24 |
Out of the 23 Keurig Dr Pepper customer reviews 18 were positive and 5 were constructive. Keurig Dr Pepper customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Keurig Dr Pepper users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Keurig Dr Pepper's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
Keurig Dr Pepper's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Keurig Dr Pepper's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 89% | 41-45 | 89% |
46-50 80% | 46-50 | 80% |
51-55 100% | 51-55 | 100% |
56-60 90% | 56-60 | 90% |
66+ 82% | 66+ | 82% |
Keurig Dr Pepper's Customer Loyalty score was rated the highest by customers who have used Keurig Dr Pepper's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Keurig Dr Pepper's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Keurig Dr Pepper's Customer Loyalty score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Coca-Cola Company | 85% |
![]() | Keurig Dr Pepper | 82% |
![]() | PepsiCo | 82% |
![]() | Coca-Cola Enterprises | 81% |
![]() | Mondelez International North America | 78% |
Keurig Dr Pepper has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Keurig Dr Pepper’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Keurig Dr Pepper's product the highest. Reviewers from the Tech industry rated Keurig Dr Pepper the lowest at 3.8.
Keurig Dr Pepper's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Keurig Dr Pepper's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
Keurig Dr Pepper's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.9 | Other | 2.9 |
Keurig Dr Pepper's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.7 | 56-60 | 2.7 |
66+ 2.1 | 66+ | 2.1 |
Keurig Dr Pepper's Product Quality score was rated the highest by customers who have used Keurig Dr Pepper's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Keurig Dr Pepper's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Keurig Dr Pepper's Product Quality score is rated right below Mondelez International North America.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Coca-Cola Enterprises | 4.1/5 |
![]() | PepsiCo | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | Keurig Dr Pepper | 3.9/5 |
Keurig Dr Pepper has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Keurig Dr Pepper.
Keurig Dr Pepper's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.
Keurig Dr Pepper's ROI score was rated 3.8 by both Female and Male customers on Comparably.
Keurig Dr Pepper's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3 | Other | 3 |
Keurig Dr Pepper's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.9 | 56-60 | 2.9 |
66+ 1.9 | 66+ | 1.9 |
Keurig Dr Pepper's ROI score was rated the highest by customers who have used Keurig Dr Pepper's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Keurig Dr Pepper's ROI score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Keurig Dr Pepper's ROI score is rated right above Mondelez International North America, and is preceded by Coca-Cola Enterprises.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Coca-Cola Enterprises | 3.9/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
Keurig Dr Pepper has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Keurig Dr Pepper's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Keurig Dr Pepper's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 52% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 16% |
Keurig Dr Pepper's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
Keurig Dr Pepper's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Keurig Dr Pepper's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
Keurig Dr Pepper's Customer Satisfaction (CSAT) score was rated 63% according to Asian or Pacific Islander users and customers.
Keurig Dr Pepper's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Keurig Dr Pepper's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 64% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 56-60 | 37% | |||||||||||||||
| 66+ | 50% |
Keurig Dr Pepper's Customer Satisfaction score was rated the highest by customers who have used Keurig Dr Pepper's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Keurig Dr Pepper's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Keurig Dr Pepper's Customer Satisfaction score is rated right below PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Coca-Cola Enterprises | 85% |
![]() | Mondelez International North America | 79% |
![]() | PepsiCo | 79% |
![]() | Keurig Dr Pepper | 74% |
Keurig Dr Pepper has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Frisco, TX
http://www.keurigdrpepper.com/
(972) 673-7000
Keurig Dr Pepper's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Keurig Dr Pepper's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.
Keurig Dr Pepper's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3 | Other | 3 |
Keurig Dr Pepper's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4 | 51-55 | 4 |
56-60 2.9 | 56-60 | 2.9 |
66+ 2 | 66+ | 2 |
Keurig Dr Pepper's Customer Service score was rated the highest by customers who have used Keurig Dr Pepper's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Keurig Dr Pepper's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Keurig Dr Pepper's Customer Service score is rated right below PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Coca-Cola Company | 4/5 |
![]() | Coca-Cola Enterprises | 3.9/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Keurig Dr Pepper | 3.8/5 |
Keurig Dr Pepper has a 3.8/5 stars for its overall company culture rated by their employees

Keurig Dr Pepper scored a 34 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Keurig Dr Pepper would recommend the brand to a friend. ENPS measures how likely Keurig Dr Pepper employees would recommend working at Keurig Dr Pepper to a friend.
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
| 49% | Promoters |
|---|---|
| 20% | Passive |
| 31% | Detractors |