19
NPS
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CBS Interactive
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About CBS Interactive's Brand
Truly premium content. At true scale.
Brand at a Glance
51%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
CBS Interactive NPS
CBS Interactive's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether CBS Interactive's customers would recommend using the product based on a scale of -100 to 100.
CBS Interactive Overall NPS
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
CBS Interactive NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 -7 | Jan 2022 | -7 |
Jul 2022 -7 | Jul 2022 | -7 |
Sep 2022 -5 | Sep 2022 | -5 |
Oct 2022 -1 | Oct 2022 | -1 |
Dec 2022 4 | Dec 2022 | 4 |
Jan 2023 8 | Jan 2023 | 8 |
Feb 2023 8 | Feb 2023 | 8 |
Apr 2023 11 | Apr 2023 | 11 |
Jul 2023 13 | Jul 2023 | 13 |
Sep 2023 10 | Sep 2023 | 10 |
Feb 2024 12 | Feb 2024 | 12 |
Apr 2024 18 | Apr 2024 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CBS Interactive NPS by Gender
Female customers rated CBS Interactive's NPS 11 points higher than Male customers.
Male
13
CBS Interactive's NPS was rated 13 by Male customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Female
24
CBS Interactive's NPS was rated 24 by Female customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
CBS Interactive NPS by Ethnicity
CBS Interactive's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
CBS Interactive NPS by Age
CBS Interactive's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
CBS Interactive NPS by Usage
CBS Interactive's NPS was rated the highest by customers who have used CBS Interactive's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
Over 10 Years 50 | Over 10 Years | 50 |
CBS Interactive Customer Reviews
Out of the 2 CBS Interactive customer reviews 1 was positive and 1 was constructive. CBS Interactive customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CBS Interactive Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of CBS Interactive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CBS Interactive Customer Loyalty Score by Gender
Male customers rated CBS Interactive's Customer Loyalty score 5% higher than Female customers.
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Male
49%
Yes
Female
44%
Yes
CBS Interactive Customer Loyalty Score by Ethnicity
CBS Interactive's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CBS Interactive.
46
out of 100
Caucasian
CBS Interactive Customer Loyalty Score by Age
CBS Interactive's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of CBS Interactive.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
56-60 70% | 56-60 | 70% |
CBS Interactive Customer Loyalty Score by Usage
CBS Interactive's Customer Loyalty score was rated the highest by customers who have used CBS Interactive's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
CBS Interactive Customer Loyalty Score by Industry
CBS Interactive's Customer Loyalty score was rated 33% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
CBS Interactive Product Quality
3.4/5
CBS Interactive has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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CBS Interactive Product Information
CBS Interactive’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CBS Interactive's product the highest.
- Company Size
- 1,001-5,000 Employees
Industry
Media
Quick Insights into CBS Interactive Product Quality
CBS Interactive's Product Quality score was rated highest by customers who have used CBS Interactive's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked CBS Interactive Product Quality the Highest
Ranked CBS Interactive Product Quality the Lowest
CBS Interactive Product Quality Score by Gender
Female customers rated CBS Interactive's Product Quality score 0.6 stars higher than Male customers.
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Male
2.9/5
Female
3.5/5
CBS Interactive Product Quality Score by Ethnicity
CBS Interactive's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CBS Interactive.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
CBS Interactive Product Quality Score by Age
CBS Interactive's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CBS Interactive.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
CBS Interactive Product Quality Score by Usage
CBS Interactive's Product Quality score was rated the highest by customers who have used CBS Interactive's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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CBS Interactive Product Quality Score by Industry
CBS Interactive's Product Quality score was rated 3 stars by Tech industry customers.
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CBS Interactive Pricing
CBS Interactive ROI & Value For Money
3.3/5
CBS Interactive has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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CBS Interactive Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into CBS Interactive ROI
CBS Interactive's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used CBS Interactive's products/services for Less than 1 Year.
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Ranked CBS Interactive ROI the Highest
Ranked CBS Interactive ROI the Lowest
CBS Interactive ROI Score by Gender
Female customers rated CBS Interactive's ROI score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
CBS Interactive ROI Score by Ethnicity
CBS Interactive's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CBS Interactive.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
CBS Interactive ROI Score by Age
CBS Interactive's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of CBS Interactive.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
56-60 3.5 | 56-60 | 3.5 |
CBS Interactive ROI Score by Usage
CBS Interactive's ROI score was rated the highest by customers who have used CBS Interactive's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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CBS Interactive ROI Score by Industry
CBS Interactive's ROI score was rated 3.5 stars by Tech industry customers.
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CBS Interactive Customer Satisfaction (CSAT)
CBS Interactive Customer Satisfaction (CSAT) Score
65 / 100
CBS Interactive has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
25%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CBS Interactive Customer Satisfaction
CBS Interactive's Customer Satisfaction score was rated highest by customers who have used CBS Interactive's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked CBS Interactive Customer Satisfaction the Highest
Ranked CBS Interactive Customer Satisfaction the Lowest
CBS Interactive Customer Satisfaction Score by Gender
Female customers rated CBS Interactive's Customer Satisfaction score 10 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of CBS Interactive.
50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
CBS Interactive Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CBS Interactive's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CBS Interactive Customer Satisfaction Score by Age
CBS Interactive's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of CBS Interactive.
0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
CBS Interactive Customer Satisfaction Score by Usage
CBS Interactive's Customer Satisfaction score was rated 75 points by customers who have used CBS Interactive's products/services for Over 10 Years.
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CBS Interactive Customer Service
3.6/5
CBS Interactive has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About CBS Interactive's Customer Service
Address
235 2nd Street, San Francisco, CA 94105
Website
http://www.cbsinteractive.com/
Phone Number
(415) 344-2000
CBS Interactive's Social Links
Quick Insights into CBS Interactive Customer Service
CBS Interactive's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used CBS Interactive's products/services for Less than 1 Year.
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Ranked CBS Interactive Customer Service the Highest
Ranked CBS Interactive Customer Service the Lowest
CBS Interactive Customer Service Score by Gender
Female customers rated CBS Interactive's Customer Service score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
CBS Interactive Customer Service Score by Ethnicity
CBS Interactive's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CBS Interactive.
0
20
40
60
80
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
CBS Interactive Customer Service Score by Age
CBS Interactive's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CBS Interactive.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
56-60 3.5 | 56-60 | 3.5 |
CBS Interactive Customer Service Score by Usage
CBS Interactive's Customer Service score was rated the highest by customers who have used CBS Interactive's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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CBS Interactive Customer Service Score by Industry
CBS Interactive's Customer Service score was rated 3.5 stars by Tech industry customers.
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CBS Interactive as an Employer
3.6/5
CBS Interactive has a 3.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
CBS Interactive scored a 19 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of CBS Interactive would recommend the brand to a friend. ENPS measures how likely CBS Interactive employees would recommend working at CBS Interactive to a friend.
Net Promoter Score
19
NPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 45% | Promoters |
|---|---|
| 29% | Passive |
| 26% | Detractors |
