28
NPS
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Sesame Workshop
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About Sesame Workshop's Brand
Sesame Workshop, a non-profit educational organization, employs educational power to enable children to reach their highest potential. Among its major competitors, Sesame Workshop is ranked in 3rd place for NPS while Nickelodeon is 1st, and NPR is 2nd.
Brand at a Glance
45%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Sesame Workshop CMO
Sesame Workshop Ranking
- #3 / 4 of its competitors
Sesame Workshop NPS
Sesame Workshop's Net Promoter Score (NPS) is a 28 with 55% Promoters, 18% Passives, and 27% Detractors. Net Promoter Score tracks whether Sesame Workshop's customers would recommend using the product based on a scale of -100 to 100.
Sesame Workshop Overall NPS
| 55% | Promoters |
|---|---|
| 18% | Passives |
| 27% | Detractors |
Sesame Workshop NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 100 | Jul 2020 | 100 |
May 2021 100 | May 2021 | 100 |
Mar 2022 75 | Mar 2022 | 75 |
Jun 2022 40 | Jun 2022 | 40 |
Jul 2022 13 | Jul 2022 | 13 |
Sep 2022 25 | Sep 2022 | 25 |
Jan 2024 33 | Jan 2024 | 33 |
Apr 2024 20 | Apr 2024 | 20 |
May 2025 27 | May 2025 | 27 |
How Other Brands Compare
Sesame Workshop is ranked third for NPS among its competitors. Nickelodeon and NPR come in first and second, with Corporation for Public Broadcasting coming in at #4.
Sesame Workshop |  Nickelodeon |  NPR |  Corporation for Public Broadcasting | |
| Global Ranking | #- | #417 | #709 | #- |
| NPS | 28 | 44 | 35 | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sesame Workshop NPS vs. Competitors
Compared to its competitors, Sesame Workshop's NPS is rated right above Say Random, and is preceded by NPR.
| COMPANY | NPS Score | |
|---|---|---|
| Nickelodeon | 44 |
| NPR | 35 |
| Sesame Workshop | 28 |
 | Say Random | N/A |
Sesame Workshop Customer Loyalty
45%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
45% of Sesame Workshop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sesame Workshop Customer Loyalty vs. Competitors
Compared to its competitors, Sesame Workshop's Customer Loyalty score is rated right above Say Random, and is preceded by Nickelodeon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| NPR | 81% |
| Nickelodeon | 79% |
| Sesame Workshop | 45% |
| Say Random | N/A |
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Sesame Workshop Product Quality
3.7/5
Sesame Workshop has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Sesame Workshop Product Information
Sesame Workshop’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Sesame Workshop Product Quality vs. Competitors
Compared to its competitors, Sesame Workshop's Product Quality score is rated right above Say Random, and is preceded by NPR.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nickelodeon | 4.3/5 |
| NPR | 3.9/5 |
| Sesame Workshop | 3.7/5 |
| Say Random | N/A |
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Sesame Workshop Pricing
Sesame Workshop ROI & Value For Money
3.6/5
Sesame Workshop has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Sesame Workshop Pricing vs. Competitors
Compared to its competitors, Sesame Workshop's ROI score is rated right above Say Random, and is preceded by NPR.
| COMPANY | Pricing Score | |
|---|---|---|
| Nickelodeon | 4.2/5 |
| NPR | 3.8/5 |
| Sesame Workshop | 3.6/5 |
| Say Random | N/A |
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Sesame Workshop Customer Satisfaction (CSAT)
Sesame Workshop Customer Satisfaction (CSAT) Score
76 / 100
Sesame Workshop has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sesame Workshop Customer Satisfaction vs. Competitors
Compared to its competitors, Sesame Workshop's Customer Satisfaction score is rated right above NPR, and is preceded by Nickelodeon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nickelodeon | 82% |
| Sesame Workshop | 76% |
| NPR | 61% |
| Say Random | 0% |
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Sesame Workshop Customer Service
3.5/5
Sesame Workshop has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Sesame Workshop's Customer Service
Address
New York City, NY
Website
http://www.sesameworkshop.org/
Sesame Workshop Customer Service vs. Competitors
Compared to its competitors, Sesame Workshop's Customer Service score is rated right above Say Random, and is preceded by NPR.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nickelodeon | 4.2/5 |
| NPR | 3.9/5 |
| Sesame Workshop | 3.5/5 |
| Say Random | N/A |
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Sesame Workshop as an Employer
4.2/5
Sesame Workshop has a 4.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Sesame Workshop scored a 28 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Sesame Workshop would recommend the brand to a friend. ENPS measures how likely Sesame Workshop employees would recommend working at Sesame Workshop to a friend.
Net Promoter Score
28
NPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
