49
NPS
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The Financial Times
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About The Financial Times' Brand
Publisher of business and financial news created to provide information about the asset management industry. The company's daily newspaper is focused in the provision of news, comment, data and analysis for the global business community, enabling readers to gain knowledge on trading policies, stocks and financial market. Among its major competitors, The Financial Times is ranked in 1st place for NPS while Forbes is 2nd, and VentureBeat is 3rd.
Brand at a Glance
73%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
The Financial Times Ranking
- #1 / 4 of its competitors
The Financial Times NPS
The Financial Times's Net Promoter Score (NPS) is a 49 with 62% Promoters, 25% Passives, and 13% Detractors. Net Promoter Score tracks whether The Financial Times's customers would recommend using the product based on a scale of -100 to 100.
The Financial Times Overall NPS
| 62% | Promoters |
|---|---|
| 25% | Passives |
| 13% | Detractors |
The Financial Times NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 0 | Nov 2021 | 0 |
May 2022 50 | May 2022 | 50 |
Aug 2022 66 | Aug 2022 | 66 |
Jan 2023 75 | Jan 2023 | 75 |
Feb 2023 60 | Feb 2023 | 60 |
Apr 2023 66 | Apr 2023 | 66 |
Oct 2023 71 | Oct 2023 | 71 |
Apr 2024 50 | Apr 2024 | 50 |
How Other Brands Compare
The Financial Times is ranked first for NPS among its competitors. Forbes and VentureBeat come in second and third, with Brewin Dolphin Holdings coming in at #4.
The Financial Times |  Forbes |  VentureBeat |  Brewin Dolphin Holdings | |
| Global Ranking | #- | #414 | #- | #- |
| NPS | 49 | 18 | -100 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $69.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Financial Times NPS vs. Competitors
Compared to its competitors, The Financial Times's NPS is rated right above Forbes.
| COMPANY | NPS Score | |
|---|---|---|
| The Financial Times | 49 |
| Forbes | 18 |
| Brewin Dolphin Holdings | N/A |
| VentureBeat | -100 |
The Financial Times Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of The Financial Times users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Financial Times Customer Loyalty vs. Competitors
Compared to its competitors, The Financial Times's Customer Loyalty score is rated right above Forbes.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Financial Times | 73% |
| Forbes | 73% |
| VentureBeat | 10% |
| Brewin Dolphin Holdings | N/A |
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The Financial Times Product Quality
4/5
The Financial Times has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Financial Times Product Information
The Financial Times’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.ft.com
- Company Size
- 1,001-5,000 Employees
The Financial Times Product Quality vs. Competitors
Compared to its competitors, The Financial Times's Product Quality score is rated right above Forbes.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Financial Times | 4/5 |
| Forbes | 3.9/5 |
| VentureBeat | 2.5/5 |
| Brewin Dolphin Holdings | N/A |
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The Financial Times Pricing
The Financial Times ROI & Value For Money
3.9/5
The Financial Times has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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The Financial Times Pricing vs. Competitors
Compared to its competitors, The Financial Times's ROI score is rated right above VentureBeat, and is preceded by Forbes.
| COMPANY | Pricing Score | |
|---|---|---|
| Forbes | 3.9/5 |
| The Financial Times | 3.9/5 |
| VentureBeat | 1.5/5 |
| Brewin Dolphin Holdings | N/A |
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The Financial Times Customer Satisfaction (CSAT)
The Financial Times Customer Satisfaction (CSAT) Score
100 / 100
The Financial Times has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Financial Times Customer Satisfaction vs. Competitors
Compared to its competitors, The Financial Times's Customer Satisfaction score is rated right above Forbes.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Financial Times | 100% |
| Forbes | 77% |
| VentureBeat | 0% |
| Brewin Dolphin Holdings | 0% |
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The Financial Times Customer Service
3.9/5
The Financial Times has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About The Financial Times's Customer Service
Address
Number One Southwark Bridge, London, SE1 9HL Bahamas
Website
www.ft.com
The Financial Times Customer Service vs. Competitors
Compared to its competitors, The Financial Times's Customer Service score is rated right above VentureBeat, and is preceded by Forbes.
| COMPANY | Customer Service Score | |
|---|---|---|
| Forbes | 3.9/5 |
| The Financial Times | 3.9/5 |
| VentureBeat | 1.5/5 |
| Brewin Dolphin Holdings | N/A |
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The Financial Times as an Employer
4.7/5
The Financial Times has a 4.7/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
The Financial Times scored a 49 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of The Financial Times would recommend the brand to a friend. ENPS measures how likely The Financial Times employees would recommend working at The Financial Times to a friend.
Net Promoter Score
49
NPS Score
| 62% | Promoters |
|---|---|
| 25% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
