0
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Business Insider
Marketing or Exec? Claim Your Free Account
About Business Insider's Brand
Brand at a Glance
69%
Customer Loyalty
3.2/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Business Insider NPS
Business Insider's Net Promoter Score (NPS) is a 0 with 46% Promoters, 8% Passives, and 46% Detractors. Net Promoter Score tracks whether Business Insider's customers would recommend using the product based on a scale of -100 to 100.
Business Insider Overall NPS
| 46% | Promoters |
|---|---|
| 8% | Passives |
| 46% | Detractors |
Business Insider NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 -1 | Mar 2022 | -1 |
Apr 2022 7 | Apr 2022 | 7 |
May 2022 6 | May 2022 | 6 |
Sep 2022 0 | Sep 2022 | 0 |
Oct 2022 5 | Oct 2022 | 5 |
Jan 2023 9 | Jan 2023 | 9 |
Mar 2023 13 | Mar 2023 | 13 |
Oct 2023 5 | Oct 2023 | 5 |
Mar 2024 4 | Mar 2024 | 4 |
Jun 2024 0 | Jun 2024 | 0 |
Jul 2024 4 | Jul 2024 | 4 |
Oct 2024 0 | Oct 2024 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Business Insider NPS by Gender
Business Insider's NPS was rated -34 by Male customers on Comparably.
Male
-34
Business Insider's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
Business Insider's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Business Insider Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Business Insider users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Business Insider Customer Loyalty Score by Gender
Business Insider's Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Business Insider.
Male
70%
Yes
Female
N/A
Yes
Business Insider Product Quality
3.2/5
Business Insider has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Business Insider's overall Product Quality score rated by its users and customers.
Business Insider Product Information
Business Insider’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Quick Insights into Business Insider Product Quality
Business Insider's Product Quality score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Business Insider's Product Quality.
Ranked Business Insider Product Quality the Highest
Business Insider Product Quality Score by Gender
Business Insider's Product Quality score was rated 2.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Business Insider.
Male
2.6/5
Female
N/A
Business Insider Pricing
Business Insider ROI & Value For Money
3.5/5
Business Insider has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Business Insider's overall ROI score rated by its users and customers.
Quick Insights into Business Insider ROI
Business Insider's ROI score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Business Insider's ROI score.
Ranked Business Insider ROI the Highest
Business Insider ROI Score by Gender
Business Insider's ROI score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Business Insider.
Male
2.5/5
Female
N/A
Business Insider Customer Satisfaction (CSAT)
Business Insider Customer Satisfaction (CSAT) Score
57 / 100
Business Insider has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
38%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
5%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Business Insider Customer Service
3.6/5
Business Insider has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Business Insider's overall Customer Service score rated by its users and customers.
About Business Insider's Customer Service
Website
http://www.businessinsider.com
Quick Insights into Business Insider Customer Service
Business Insider's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Business Insider's Customer Service score.
Ranked Business Insider Customer Service the Highest
Business Insider Customer Service Score by Gender
Business Insider's Customer Service score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Business Insider.
Male
2.5/5
Female
N/A
Business Insider as an Employer
4.3/5
Business Insider has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Business Insider scored a 0 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Business Insider would recommend the brand to a friend. ENPS measures how likely Business Insider employees would recommend working at Business Insider to a friend.
Net Promoter Score
0
NPS Score
| 46% | Promoters |
|---|---|
| 8% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 50% | Promoters |
|---|---|
| 30% | Passive |
| 20% | Detractors |
