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Sally Beauty is

Ranked

#99

Retail Brands

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Sally Beauty

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Sally Beauty

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Sally Beauty is ranked #99 in Retail Brands

About Sally Beauty's Brand

Sally Beauty Holdings is a global distributor and retailer offering professional beauty products to both retail consumers. Sally Beauty’s brand is ranked #644 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sally Beauty. When compared to other organizations within the Retail industry, Sally Beauty is ranked #99. Among its major competitors, Sally Beauty is ranked in 5th place for NPS while SEPHORA is 1st, and Revlon is 2nd. Overall, Sally Beauty has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.77B

Brand at a Glance

81%

Customer Loyalty

3.5/5

Product Quality

3.3/5

Pricing

3.2/5

Customer Service

Sally Beauty Ranking

^#99 in Retail
^#3 / 4 of its competitors

Sally Beauty NPS

Sally Beauty's Net Promoter Score (NPS) is a -1 with 41% Promoters, 17% Passives, and 42% Detractors. Net Promoter Score tracks whether Sally Beauty's customers would recommend using the product based on a scale of -100 to 100.

Sally Beauty Overall NPS

-1

NPS

41%	Promoters
17%	Passives
42%	Detractors

Sally Beauty NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 0	Sep 2024	0
Oct 2024 -1	Oct 2024	-1
Nov 2024 -2	Nov 2024	-2
Dec 2024 -2	Dec 2024	-2
Jan 2025 -1	Jan 2025	-1
Feb 2025 -2	Feb 2025	-2
Mar 2025 -1	Mar 2025	-1
Apr 2025 -3	Apr 2025	-3
May 2025 -1	May 2025	-1
Sep 2025 -3	Sep 2025	-3
Oct 2025 -3	Oct 2025	-3
Dec 2025 -3	Dec 2025	-3

How Other Brands Compare

Sally Beauty is ranked third for NPS among its competitors. SEPHORA and Ulta Beauty come in first and second, with Walgreens coming in at #4. Among those competitors, it is the lowest valued company behind Walgreens.

	Sally Beauty	SEPHORA	Ulta Beauty	Walgreens
Global Ranking	#644	#59	#232	#394
NPS	-1	35	10	-7
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$1.77B	-	$17.63B	$27.63B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Sally Beauty NPS by Gender

Female customers rated Sally Beauty's NPS 27 points higher than Male customers.

Male

-25

Sally Beauty's NPS was rated -25 by Male customers on Comparably.

33%

Promoters

Passives

58%

Detractors

Female

Sally Beauty's NPS was rated 2 by Female customers on Comparably.

41%

Promoters

20%

Passives

39%

Detractors

Sally Beauty NPS by Ethnicity

Sally Beauty's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -1	Caucasian	-1
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 17	African American/Black	17
Asian or Pacific Islander 14	Asian or Pacific Islander	14
Native American 0	Native American	0
Other -60	Other	-60

Sally Beauty NPS by Age

Sally Beauty's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

31%

17%

26-30

50%

31-35

37%

13%

50%

36-40

20%

80%

41-45

24%

13%

63%

51-55

67%

33%

56-60

37%

38%

25%

61-65

20%

80%

66+

33%

67%

Sally Beauty NPS by Usage

Sally Beauty's NPS was rated the highest by customers who have used Sally Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 12	Less than 1 Year	12
1 to 2 Years 42	1 to 2 Years	42
2 to 5 Years 36	2 to 5 Years	36
5 to 10 Years -25	5 to 10 Years	-25
Over 10 Years -29	Over 10 Years	-29

Sally Beauty NPS vs. Competitors

Compared to its competitors, Sally Beauty's NPS is rated right above Walgreens, and is preceded by Ulta Beauty.

COMPANY		NPS Score
	SEPHORA	35
	Revlon	18
	COTY	14
	Ulta Beauty	10
	Sally Beauty	-1
	Walgreens	-7

Sally Beauty NPS vs Companies in Retail

In the Retail industry, Sally Beauty's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Sally Beauty	-1

Sally Beauty Customer Reviews

Out of the 16 Sally Beauty customer reviews 13 were positive and 3 were constructive. Sally Beauty customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Sally Beauty Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Sally Beauty users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Sally Beauty Customer Loyalty Score by Gender

Female customers rated Sally Beauty's Customer Loyalty score 12% higher than Male customers.

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Male

70%

Yes

Female

82%

Yes

Sally Beauty Customer Loyalty Score by Ethnicity

Sally Beauty's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Sally Beauty Customer Loyalty Score by Age

Sally Beauty's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sally Beauty.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 85%	26-30	85%
31-35 66%	31-35	66%
36-40 100%	36-40	100%
41-45 78%	41-45	78%
51-55 85%	51-55	85%
56-60 66%	56-60	66%
61-65 82%	61-65	82%
66+ 70%	66+	70%

Sally Beauty Customer Loyalty Score by Usage

Sally Beauty's Customer Loyalty score was rated the highest by customers who have used Sally Beauty's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	60%
1 to 2 Years	61%
2 to 5 Years	94%
5 to 10 Years	91%
Over 10 Years	74%

Sally Beauty Customer Loyalty Score by Industry

Sally Beauty's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	87%
Accounting	55%
Fashion and Beauty	86%
Architecture and Planning	70%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	70%
Business Supplies and Equipment	100%
Healthcare, Hospitals and Medicine	70%
Retail	66%

Sally Beauty Customer Loyalty vs. Competitors

Compared to its competitors, Sally Beauty's Customer Loyalty score is rated right above SEPHORA, and is preceded by Ulta Beauty.

COMPANY		Customer Loyalty Score
	Ulta Beauty	82%
	Sally Beauty	81%
	SEPHORA	80%
	Walgreens	75%
	COTY	69%
	Revlon	67%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Sally Beauty's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Sally Beauty	81%
	Chipotle	76%

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Sally Beauty Product Quality

3.5/5

Sally Beauty has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Sally Beauty Product Information

Sally Beauty’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Sally Beauty's product the highest. Reviewers from the Accounting industry rated Sally Beauty the lowest at 2.4.

Website: http://www.sallybeautyholdings.com/

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Marketplaces

Quick Insights into Sally Beauty Product Quality

Sally Beauty's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Sally Beauty Product Quality the Highest

Native American	4.3
Tech	4.3
18-25	4

Ranked Sally Beauty Product Quality the Lowest

41-45	2.2
Other	2.1
Healthcare, Hospitals and Medicine	1.6

Sally Beauty Product Quality Score by Gender

Female customers rated Sally Beauty's Product Quality score 0.8 stars higher than Male customers.

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Male

2.5/5

Female

3.3/5

Sally Beauty Product Quality Score by Ethnicity

Sally Beauty's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3	Asian or Pacific Islander	3
Native American 4.3	Native American	4.3
Other 2.1	Other	2.1

Sally Beauty Product Quality Score by Age

Sally Beauty's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4	18-25	4
26-30 2.6	26-30	2.6
31-35 3	31-35	3
36-40 2.9	36-40	2.9
41-45 2.2	41-45	2.2
51-55 3.5	51-55	3.5
56-60 3.3	56-60	3.3
61-65 3.4	61-65	3.4
66+ 2.3	66+	2.3

Sally Beauty Product Quality Score by Usage

Sally Beauty's Product Quality score was rated the highest by customers who have used Sally Beauty's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.8
2 to 5 Years	3.6
5 to 10 Years	3
Over 10 Years	2.7

Sally Beauty Product Quality Score by Industry

Sally Beauty's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.3
Accounting	2.4
Fashion and Beauty	2.5
Architecture and Planning	3.3
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	2.6
Business Supplies and Equipment	3.5
Healthcare, Hospitals and Medicine	1.6
Retail	3.7

Sally Beauty Product Quality vs. Competitors

Compared to its competitors, Sally Beauty's Product Quality score is rated right above Ulta Beauty, and is preceded by Revlon.

COMPANY		Product Quality Score
	SEPHORA	4.1/5
	Revlon	3.9/5
	Sally Beauty	3.5/5
	Ulta Beauty	3.4/5
	COTY	3.2/5
	Walgreens	3.2/5

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Product Quality for Other Retail Brands

In the Retail industry, Sally Beauty's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Sally Beauty	3.5/5

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Sally Beauty Pricing

Sally Beauty ROI & Value For Money

3.3/5

Sally Beauty has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Sally Beauty Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Sally Beauty.

Quick Insights into Sally Beauty ROI

Sally Beauty's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Sally Beauty ROI the Highest

Tech	4.3
Hispanic or Latino	4.1
1 to 2 Years	3.8

Ranked Sally Beauty ROI the Lowest

Other	2.3
66+	2.2
Healthcare, Hospitals and Medicine	1.5

Sally Beauty ROI Score by Gender

Female customers rated Sally Beauty's ROI score 0.4 stars higher than Male customers.

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Male

2.7/5

Female

3.1/5

Sally Beauty ROI Score by Ethnicity

Sally Beauty's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 2.7	Asian or Pacific Islander	2.7
Native American 4	Native American	4
Other 2.3	Other	2.3

Sally Beauty ROI Score by Age

Sally Beauty's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 2.6	26-30	2.6
31-35 3	31-35	3
36-40 3.3	36-40	3.3
41-45 2.2	41-45	2.2
51-55 3.1	51-55	3.1
56-60 3.2	56-60	3.2
61-65 2.8	61-65	2.8
66+ 2.2	66+	2.2

Sally Beauty ROI Score by Usage

Sally Beauty's ROI score was rated the highest by customers who have used Sally Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.8
2 to 5 Years	3.2
5 to 10 Years	3
Over 10 Years	2.7

Sally Beauty ROI Score by Industry

Sally Beauty's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.3
Accounting	2.1
Fashion and Beauty	2.6
Architecture and Planning	3.6
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	2.5
Business Supplies and Equipment	3.6
Healthcare, Hospitals and Medicine	1.5
Retail	3.7

Sally Beauty Pricing vs. Competitors

Compared to its competitors, Sally Beauty's ROI score is rated right above Ulta Beauty, and is preceded by SEPHORA.

COMPANY		Pricing Score
	Revlon	3.9/5
	SEPHORA	3.8/5
	Sally Beauty	3.3/5
	Ulta Beauty	3.3/5
	Walgreens	3.1/5
	COTY	2.9/5

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ROI for Other Retail Brands

In the Retail industry, Sally Beauty's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Sally Beauty	3.3/5

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Sally Beauty Customer Satisfaction (CSAT)

Sally Beauty Customer Satisfaction (CSAT) Score

62 / 100

Sally Beauty has an overall Customer Satisfaction score of 62 rated by its users and customers.

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Very Satisfied	39%
Satisfied	23%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	26%

Very Satisfied

39%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Sally Beauty Customer Satisfaction

Sally Beauty's Customer Satisfaction score was rated highest by customers who have used Sally Beauty's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.

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Ranked Sally Beauty Customer Satisfaction the Highest

1 to 2 Years	100%
Tech	100%
18-25	82%

Ranked Sally Beauty Customer Satisfaction the Lowest

Healthcare, Hospitals and Medicine	33%
Other	30%
36-40	20%

Sally Beauty Customer Satisfaction Score by Gender

Female customers rated Sally Beauty's Customer Satisfaction score 24 points higher than Male customers.

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40 / 100

Male

	Very Satisfied	20%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	10%
	Very Dissatisfied	30%

64 / 100

Female

	Very Satisfied	44%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	2%
	Very Dissatisfied	29%

Sally Beauty Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Sally Beauty's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100

Very Satisfied	53%
Satisfied	13%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	28%

Very Satisfied

53%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

28%

CSAT according to Hispanic or Latino

Sally Beauty's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.

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40 / 100

Very Satisfied	0%
Satisfied	40%
Neither Satisfied nor Dissatisfied	40%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

Satisfied

40%

Neither Satisfied nor Dissatisfied

40%

Dissatisfied

20%

Very Dissatisfied

CSAT according to African American/Black

Sally Beauty's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	27%
Satisfied	46%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	18%

Very Satisfied

27%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

CSAT according to Asian or Pacific Islander

Sally Beauty's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.

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71 / 100

Very Satisfied	57%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

57%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

29%

CSAT according to Other

Sally Beauty's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.

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30 / 100

Very Satisfied	20%
Satisfied	10%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	60%

Very Satisfied

20%

Satisfied

10%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

60%

Sally Beauty Customer Satisfaction Score by Age

Sally Beauty's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

82%

26-30

40%

31-35

63%

36-40

20%

41-45

38%

51-55

60%

56-60

75%

61-65

75%

66+

50%

Sally Beauty Customer Satisfaction Score by Usage

Sally Beauty's Customer Satisfaction score was rated the highest by customers who have used Sally Beauty's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	76
1 to 2 Years	100
2 to 5 Years	60
5 to 10 Years	47
Over 10 Years	57

Sally Beauty Customer Satisfaction Score by Industry

Sally Beauty's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	100
Accounting	67
Fashion and Beauty	42
Architecture and Planning	67
Biotech and Pharmaceuticals	67
Business Supplies and Equipment	67
Healthcare, Hospitals and Medicine	33
Retail	80

Sally Beauty Customer Satisfaction vs. Competitors

Compared to its competitors, Sally Beauty's Customer Satisfaction score is rated right above Walgreens, and is preceded by Ulta Beauty.

COMPANY		Customer Satisfaction (CSAT) Score
	Revlon	80%
	SEPHORA	78%
	COTY	72%
	Ulta Beauty	62%
	Sally Beauty	61%
	Walgreens	55%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Sally Beauty's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Sally Beauty	61%

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Sally Beauty Customer Service

3.2/5

Sally Beauty has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Sally Beauty's Customer Service

Address

Denton, TX

Website

http://www.sallybeautyholdings.com/

Phone Number

1(940)297-3877

Quick Insights into Sally Beauty Customer Service

Sally Beauty's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Sally Beauty Customer Service the Highest

Tech	4.5
Native American	4.1
Less than 1 Year	3.9

Ranked Sally Beauty Customer Service the Lowest

Other	2
61-65	1.6
Healthcare, Hospitals and Medicine	1.5

Sally Beauty Customer Service Score by Gender

Female customers rated Sally Beauty's Customer Service score 0.5 stars higher than Male customers.

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Male

2.6/5

Female

3.1/5

Sally Beauty Customer Service Score by Ethnicity

Sally Beauty's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 4.1	Native American	4.1
Other 2	Other	2

Sally Beauty Customer Service Score by Age

Sally Beauty's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 2.7	26-30	2.7
31-35 2.6	31-35	2.6
36-40 2.4	36-40	2.4
41-45 2.5	41-45	2.5
51-55 3.3	51-55	3.3
56-60 3.7	56-60	3.7
61-65 1.6	61-65	1.6
66+ 2.9	66+	2.9

Sally Beauty Customer Service Score by Usage

Sally Beauty's Customer Service score was rated the highest by customers who have used Sally Beauty's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.6
2 to 5 Years	3.4
5 to 10 Years	2.6
Over 10 Years	2.6

Sally Beauty Customer Service Score by Industry

Sally Beauty's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.5
Accounting	2.9
Fashion and Beauty	2.5
Architecture and Planning	3.8
Biotech and Pharmaceuticals	3
Business and Consumer Services	1.5
Business Supplies and Equipment	3.5
Healthcare, Hospitals and Medicine	1.5
Retail	3.6

Sally Beauty Customer Service vs. Competitors

Compared to its competitors, Sally Beauty's Customer Service score is rated right above Ulta Beauty, and is preceded by Revlon.

COMPANY		Customer Service Score
	SEPHORA	3.9/5
	Revlon	3.9/5
	Sally Beauty	3.2/5
	Ulta Beauty	3.1/5
	Walgreens	3/5
	COTY	2.9/5

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Customer Service for Other Retail Brands

In the Retail industry, Sally Beauty's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Sally Beauty	3.2/5

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Sally Beauty as an Employer

2.3/5

Sally Beauty has a 2.3/5 stars for its overall company culture rated by their employees

bottom

CEO of Sally Beauty

Christian Brickman

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Sally Beauty scored a -1 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Sally Beauty would recommend the brand to a friend. ENPS measures how likely Sally Beauty employees would recommend working at Sally Beauty to a friend.

Net Promoter Score

-1

NPS Score

41%	Promoters
17%	Passive
42%	Detractors

Employee Net Promoter Score

-57

eNPS Score

16%	Promoters
11%	Passive
73%	Detractors

Global Ranking Snapshot

Sally Beauty is ranked #644 in the Global Top 100 Brands. It ranks just behind 23andMe and just ahead of Stitch Fix.

RANK			INDUSTRY
642	Nutanix	Rajiv Ramaswami	Tech
643	23andMe	Anne Wojcicki	Health and Wellness
644	Sally Beauty	Christian Brickman	Retail
645	Stitch Fix	Elizabeth Spaulding	Fashion and Beauty
646	Zwift	Eric Min	Tech
647	MasterClass	David Rogier	Media and Entertainment
648	Boxed	Chieh Huang	Retail

Retail Ranking Snapshot

Sally Beauty is ranked #99 in the Retail Industry. It ranks just behind Wawa, Inc. and just ahead of Boxed.

RANK		Location
97	Wegmans	Rochester, NY
98	Wawa, Inc.
99	Sally Beauty	Denton, TX
100	Boxed	Edison, NJ
101	Philz Coffee	San Francisco, CA
102	Tommy Bahama	Seattle, WA
103	Bass Pro Shops	Springfield, MO