14
NPS
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COTY
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About COTY's Brand
"Cosmetic products and hygiene products NES Cosmetics, hypoallergenic Cosmetic creams, unscented Body cosmetics" Among its major competitors, COTY is ranked in 2nd place for NPS while Elizabeth Arden is 1st, and L'Oréal USA is 3rd.Their current valuation is $6.88B
Brand at a Glance
69%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
COTY Ranking
- #2 / 4 of its competitors
COTY NPS
COTY's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether COTY's customers would recommend using the product based on a scale of -100 to 100.
COTY Overall NPS
| 50% | Promoters |
|---|---|
| 14% | Passives |
| 36% | Detractors |
COTY NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Nov 2021 -33 | Nov 2021 | -33 |
Mar 2022 0 | Mar 2022 | 0 |
Jun 2022 -20 | Jun 2022 | -20 |
Sep 2022 -15 | Sep 2022 | -15 |
May 2023 -25 | May 2023 | -25 |
Aug 2023 -22 | Aug 2023 | -22 |
Jan 2024 -20 | Jan 2024 | -20 |
Dec 2024 -9 | Dec 2024 | -9 |
Jan 2025 -1 | Jan 2025 | -1 |
Mar 2025 8 | Mar 2025 | 8 |
Jan 2026 15 | Jan 2026 | 15 |
How Other Brands Compare
COTY is ranked second for NPS among its competitors. Elizabeth Arden and L'Oréal USA come in first and third, with Sally Beauty coming in at #4. Among those competitors, it is the second most valued company.
COTY |  Sally Beauty |  Elizabeth Arden |  L'Oréal USA | |
| Global Ranking | #- | #644 | #- | #- |
| NPS | 14 | -1 | 50 | 4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $6.88B | $1.77B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
COTY NPS by Usage
COTY's NPS was rated -100 points by customers who have used COTY's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
COTY NPS vs. Competitors
Compared to its competitors, COTY's NPS is rated right above L'Oréal USA, and is preceded by Elizabeth Arden.
| COMPANY | NPS Score | |
|---|---|---|
| Elizabeth Arden | 50 |
| COTY | 14 |
| L'Oréal USA | 4 |
 | InterParfums | N/A |
| Sally Beauty | -1 |
COTY Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of COTY users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
COTY Customer Loyalty Score by Usage
COTY's Customer Loyalty score was rated 70% by customers who have used COTY's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
COTY Customer Loyalty vs. Competitors
Compared to its competitors, COTY's Customer Loyalty score is rated right above Elizabeth Arden, and is preceded by Sally Beauty.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| L'Oréal USA | 86% |
| Sally Beauty | 81% |
| COTY | 69% |
| Elizabeth Arden | 55% |
| InterParfums | N/A |
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COTY Product Quality
3.2/5
COTY has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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COTY Product Information
COTY’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.coty.com
- Company Size
- 201-500 Employees
Quick Insights into COTY Product Quality
COTY's Product Quality score was rated highest by customers who have used COTY's products/services for Less than 1 Year.
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Ranked COTY Product Quality the Highest
COTY Product Quality Score by Usage
COTY's Product Quality score was rated 3 stars by customers who have used COTY's products/services for Less than 1 Year.
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COTY Product Quality vs. Competitors
Compared to its competitors, COTY's Product Quality score is rated right above InterParfums, and is preceded by Elizabeth Arden.
| COMPANY | Product Quality Score | |
|---|---|---|
| L'Oréal USA | 4.1/5 |
| Sally Beauty | 3.5/5 |
| Elizabeth Arden | 3.4/5 |
| COTY | 3.2/5 |
| InterParfums | N/A |
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COTY Pricing
COTY ROI & Value For Money
2.9/5
COTY has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into COTY ROI
COTY's ROI score was rated highest by customers who have used COTY's products/services for Less than 1 Year.
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Ranked COTY ROI the Highest
COTY ROI Score by Usage
COTY's ROI score was rated 3.1 stars by customers who have used COTY's products/services for Less than 1 Year.
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COTY Pricing vs. Competitors
Compared to its competitors, COTY's ROI score is rated right above InterParfums, and is preceded by Sally Beauty.
| COMPANY | Pricing Score | |
|---|---|---|
| L'Oréal USA | 3.7/5 |
| Elizabeth Arden | 3.4/5 |
| Sally Beauty | 3.3/5 |
| COTY | 2.9/5 |
| InterParfums | N/A |
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COTY Customer Satisfaction (CSAT)
COTY Customer Satisfaction (CSAT) Score
72 / 100
COTY has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
COTY Customer Satisfaction vs. Competitors
Compared to its competitors, COTY's Customer Satisfaction score is rated right above Elizabeth Arden, and is preceded by L'Oréal USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| L'Oréal USA | 83% |
| COTY | 72% |
| Elizabeth Arden | 67% |
| Sally Beauty | 62% |
| InterParfums | 0% |
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COTY Customer Service
2.9/5
COTY has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About COTY's Customer Service
Address
14 RUE DU 4 SEPTEMBRE BOURJOIS UNE, Paris-2e arrondissement, 75002 France
Website
http://www.coty.com
Quick Insights into COTY Customer Service
COTY's Customer Service score was rated highest by customers who have used COTY's products/services for Less than 1 Year.
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Ranked COTY Customer Service the Highest
COTY Customer Service Score by Usage
COTY's Customer Service score was rated 3.1 stars by customers who have used COTY's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
COTY Customer Service vs. Competitors
Compared to its competitors, COTY's Customer Service score is rated right above InterParfums, and is preceded by Sally Beauty.
| COMPANY | Customer Service Score | |
|---|---|---|
| L'Oréal USA | 3.9/5 |
| Elizabeth Arden | 3.4/5 |
| Sally Beauty | 3.2/5 |
| COTY | 2.9/5 |
| InterParfums | N/A |
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COTY as an Employer
3.9/5
COTY has a 3.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
COTY scored a 14 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of COTY would recommend the brand to a friend. ENPS measures how likely COTY employees would recommend working at COTY to a friend.
Net Promoter Score
14
NPS Score
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 28% | Promoters |
|---|---|
| 29% | Passive |
| 43% | Detractors |
