

Jo-Ann Stores operates fabric and craft specialty retail stores. Among its major competitors, Jo-Ann Stores is ranked in 5th place for NPS while Target is 1st, and Hobby Lobby is 2nd.
Jo-Ann Stores's Net Promoter Score (NPS) is a -38 with 24% Promoters, 14% Passives, and 62% Detractors. Net Promoter Score tracks whether Jo-Ann Stores's customers would recommend using the product based on a scale of -100 to 100.
| 24% | Promoters |
|---|---|
| 14% | Passives |
| 62% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 -36 | Sep 2024 | -36 |
Oct 2024 -36 | Oct 2024 | -36 |
Nov 2024 -39 | Nov 2024 | -39 |
Dec 2024 -39 | Dec 2024 | -39 |
Jan 2025 -38 | Jan 2025 | -38 |
Feb 2025 -39 | Feb 2025 | -39 |
Mar 2025 -39 | Mar 2025 | -39 |
Apr 2025 -39 | Apr 2025 | -39 |
May 2025 -39 | May 2025 | -39 |
Sep 2025 -39 | Sep 2025 | -39 |
Oct 2025 -37 | Oct 2025 | -37 |
Nov 2025 -37 | Nov 2025 | -37 |
Jo-Ann Stores is ranked #4 for NPS among its competitors. Target and Hobby Lobby come in first and second, with Walmart coming in at third.
![]() Jo-Ann Stores | ![]() Target | ![]() Walmart | ![]() Hobby Lobby | |
| Global Ranking | #- | #7 | #104 | #590 |
| NPS | -38 | 36 | 7 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $94.56B | $382.64B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Jo-Ann Stores's NPS 15 points higher than Male customers.
Jo-Ann Stores's NPS was rated -66 by Male customers on Comparably.
Jo-Ann Stores's NPS was rated -51 by Female customers on Comparably.
Jo-Ann Stores's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -49 | Caucasian | -49 |
Hispanic or Latino -66 | Hispanic or Latino | -66 |
African American/Black -39 | African American/Black | -39 |
Asian or Pacific Islander -45 | Asian or Pacific Islander | -45 |
Native American -100 | Native American | -100 |
Other -90 | Other | -90 |
Jo-Ann Stores's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Jo-Ann Stores's NPS was rated the highest by customers who have used Jo-Ann Stores's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -66 | 1 to 2 Years | -66 |
2 to 5 Years -33 | 2 to 5 Years | -33 |
5 to 10 Years -38 | 5 to 10 Years | -38 |
Over 10 Years -61 | Over 10 Years | -61 |
Compared to its competitors, Jo-Ann Stores's NPS is rated right above A.C. Moore, and is preceded by The Michaels Companies.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Target | 36 |
![]() | Hobby Lobby | 32 |
![]() | Walmart | 7 |
![]() | The Michaels Companies | 2 |
![]() | Jo-Ann Stores | -38 |
![]() | A.C. Moore | -50 |
Out of the 39 Jo-Ann Stores customer reviews 12 were positive and 27 were constructive. Jo-Ann Stores customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Jo-Ann Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Jo-Ann Stores's Customer Loyalty score 18% higher than Male customers.
Jo-Ann Stores's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Jo-Ann Stores's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 70% | 26-30 | 70% |
31-35 85% | 31-35 | 85% |
36-40 67% | 36-40 | 67% |
41-45 72% | 41-45 | 72% |
46-50 78% | 46-50 | 78% |
51-55 88% | 51-55 | 88% |
56-60 65% | 56-60 | 65% |
61-65 83% | 61-65 | 83% |
66+ 76% | 66+ | 76% |
Jo-Ann Stores's Customer Loyalty score was rated the highest by customers who have used Jo-Ann Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Jo-Ann Stores's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Jo-Ann Stores's Customer Loyalty score is rated right above A.C. Moore, and is preceded by Walmart.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Hobby Lobby | 85% |
![]() | Target | 82% |
![]() | The Michaels Companies | 80% |
![]() | Walmart | 76% |
![]() | Jo-Ann Stores | 75% |
![]() | A.C. Moore | 55% |
Jo-Ann Stores has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Jo-Ann Stores’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Jo-Ann Stores's product the highest. Reviewers from the Business and Consumer Services industry rated Jo-Ann Stores the lowest at 2.3.
Jo-Ann Stores's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Jo-Ann Stores's Product Quality score 0.1 stars higher than Male customers.
Jo-Ann Stores's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 1.6 | Native American | 1.6 |
Other 2 | Other | 2 |
Jo-Ann Stores's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.3 | 66+ | 2.3 |
Jo-Ann Stores's Product Quality score was rated the highest by customers who have used Jo-Ann Stores's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Jo-Ann Stores's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Jo-Ann Stores's Product Quality score is rated right below A.C. Moore.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Target | 4.1/5 |
![]() | Hobby Lobby | 3.9/5 |
![]() | Walmart | 3.5/5 |
![]() | The Michaels Companies | 3.4/5 |
![]() | A.C. Moore | 2.8/5 |
![]() | Jo-Ann Stores | 2.7/5 |
Jo-Ann Stores has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Jo-Ann Stores.
Jo-Ann Stores's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Business and Consumer Services industry.
Female customers rated Jo-Ann Stores's ROI score 0.3 stars higher than Male customers.
Jo-Ann Stores's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Native American 1.8 | Native American | 1.8 |
Other 2 | Other | 2 |
Jo-Ann Stores's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 2.3 | 66+ | 2.3 |
Jo-Ann Stores's ROI score was rated the highest by customers who have used Jo-Ann Stores's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Jo-Ann Stores's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Jo-Ann Stores's ROI score is rated right above A.C. Moore, and is preceded by The Michaels Companies.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Target | 3.9/5 |
![]() | Hobby Lobby | 3.7/5 |
![]() | Walmart | 3.5/5 |
![]() | The Michaels Companies | 3.3/5 |
![]() | Jo-Ann Stores | 2.6/5 |
![]() | A.C. Moore | 2.2/5 |
Jo-Ann Stores has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Jo-Ann Stores's Customer Satisfaction score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Professional Services industry.
Male customers rated Jo-Ann Stores's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 22% | |
Very Dissatisfied | 43% |
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 13% | |
Very Dissatisfied | 50% |
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 44% according to African American/Black users and customers.
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 45% according to Asian or Pacific Islander users and customers.
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Jo-Ann Stores' Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
Jo-Ann Stores's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 51% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 18% | |||||||||||||||
| 41-45 | 24% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 51-55 | 31% | |||||||||||||||
| 56-60 | 31% | |||||||||||||||
| 61-65 | 16% | |||||||||||||||
| 66+ | 28% |
Jo-Ann Stores's Customer Satisfaction score was rated the highest by customers who have used Jo-Ann Stores's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Jo-Ann Stores's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 514,
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"groupId": 515,
"score": 19,
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"groupId": 522,
"score": 20,
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"label": "Legal",
"groupId": 529,
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"label": "Non-Profit",
"groupId": 540,
"score": 67,
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"groupId": 559,
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}Compared to its competitors, Jo-Ann Stores's Customer Satisfaction score is rated right below A.C. Moore.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Target | 79% |
![]() | Hobby Lobby | 73% |
![]() | Walmart | 66% |
![]() | The Michaels Companies | 59% |
![]() | A.C. Moore | 50% |
![]() | Jo-Ann Stores | 38% |
Jo-Ann Stores has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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Hudson, OH
http://www.joann.com/
Jo-Ann Stores's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Professional Services industry.
Male customers rated Jo-Ann Stores's Customer Service score 0.4 stars higher than Female customers.
Jo-Ann Stores's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Jo-Ann Stores's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3 | 31-35 | 3 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2 | 46-50 | 2 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Jo-Ann Stores's Customer Service score was rated the highest by customers who have used Jo-Ann Stores's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Jo-Ann Stores's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Jo-Ann Stores's Customer Service score is rated right below A.C. Moore.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Target | 4/5 |
![]() | Hobby Lobby | 3.8/5 |
![]() | Walmart | 3.3/5 |
![]() | The Michaels Companies | 3.2/5 |
![]() | A.C. Moore | 3/5 |
![]() | Jo-Ann Stores | 2.5/5 |
Jo-Ann Stores has a 2.3/5 stars for its overall company culture rated by their employees

Jo-Ann Stores scored a -38 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Jo-Ann Stores would recommend the brand to a friend. ENPS measures how likely Jo-Ann Stores employees would recommend working at Jo-Ann Stores to a friend.
| 24% | Promoters |
|---|---|
| 14% | Passive |
| 62% | Detractors |
| 15% | Promoters |
|---|---|
| 14% | Passive |
| 71% | Detractors |