-70
NPS
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Long John Silver's
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About Long John Silver's' Brand
Long John Silver's is America's largest quick-service seafood chain with over 1220 units worldwide. Among its major competitors, Long John Silver's is ranked in 3rd place for NPS while Taco Bell is 1st, and Popeyes Louisiana Kitchen is 2nd.
Brand at a Glance
66%
Customer Loyalty
1.8/5
Product Quality
1.8/5
Pricing
1.9/5
Customer Service
Long John Silver's CMO
Long John Silver's Ranking
- #3 / 4 of its competitors
Long John Silver's NPS
Long John Silver's's Net Promoter Score (NPS) is a -70 with 11% Promoters, 8% Passives, and 81% Detractors. Net Promoter Score tracks whether Long John Silver's's customers would recommend using the product based on a scale of -100 to 100.
Long John Silver's Overall NPS
| 11% | Promoters |
|---|---|
| 8% | Passives |
| 81% | Detractors |
Long John Silver's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -67 | Oct 2024 | -67 |
Nov 2024 -70 | Nov 2024 | -70 |
Dec 2024 -70 | Dec 2024 | -70 |
Jan 2025 -70 | Jan 2025 | -70 |
Feb 2025 -70 | Feb 2025 | -70 |
Apr 2025 -71 | Apr 2025 | -71 |
May 2025 -72 | May 2025 | -72 |
Jun 2025 -70 | Jun 2025 | -70 |
Aug 2025 -70 | Aug 2025 | -70 |
Sep 2025 -70 | Sep 2025 | -70 |
Dec 2025 -70 | Dec 2025 | -70 |
Jan 2026 -70 | Jan 2026 | -70 |
How Other Brands Compare
Long John Silver's is ranked third for NPS among its competitors. Taco Bell and Popeyes Louisiana Kitchen come in first and second, with YUM coming in at #4.
Long John Silver's |  Taco Bell |  Popeyes Louisiana Kitchen | YUM | |
| Global Ranking | #- | #143 | #- | #- |
| NPS | -70 | -13 | -51 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $32.95B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Long John Silver's NPS by Gender
Female customers rated Long John Silver's's NPS 18 points higher than Male customers.
Male
-76
Long John Silver's's NPS was rated -76 by Male customers on Comparably.
8%
Promoters
8%
Passives
84%
Detractors
Female
-58
Long John Silver's's NPS was rated -58 by Female customers on Comparably.
19%
Promoters
4%
Passives
77%
Detractors
Long John Silver's NPS by Ethnicity
Long John Silver's's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -86 | Caucasian | -86 |
African American/Black -39 | African American/Black | -39 |
Other -40 | Other | -40 |
Long John Silver's NPS by Age
Long John Silver's's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Long John Silver's NPS by Usage
Long John Silver's's NPS was rated the highest by customers who have used Long John Silver's's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -57 | Less than 1 Year | -57 |
5 to 10 Years -83 | 5 to 10 Years | -83 |
Over 10 Years -74 | Over 10 Years | -74 |
Long John Silver's NPS vs. Competitors
Compared to its competitors, Long John Silver's's NPS is rated right below Popeyes Louisiana Kitchen.
| COMPANY | NPS Score | |
|---|---|---|
| YUM | N/A |
| Taco Bell | -13 |
| Popeyes Louisiana Kitchen | -51 |
| Long John Silver's | -70 |
Long John Silver's Customer Reviews
Out of the 9 Long John Silver's customer reviews 1 was positive and 8 were constructive. Long John Silver's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Long John Silver's Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Long John Silver's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Long John Silver's Customer Loyalty Score by Gender
Female customers rated Long John Silver's's Customer Loyalty score 4% higher than Male customers.
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Male
64%
Yes
Female
68%
Yes
Long John Silver's Customer Loyalty Score by Ethnicity
Long John Silver's's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Long John Silver's.
75
out of 100
Caucasian
55
out of 100
African American/Black
64
out of 100
Other
Long John Silver's Customer Loyalty Score by Age
Long John Silver's's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 20% | 18-25 | 20% |
36-40 82% | 36-40 | 82% |
46-50 78% | 46-50 | 78% |
56-60 55% | 56-60 | 55% |
61-65 87% | 61-65 | 87% |
66+ 85% | 66+ | 85% |
Long John Silver's Customer Loyalty Score by Usage
Long John Silver's's Customer Loyalty score was rated the highest by customers who have used Long John Silver's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Long John Silver's Customer Loyalty Score by Industry
Long John Silver's's Customer Loyalty score was rated 70% by Tech industry customers.
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Long John Silver's Customer Loyalty vs. Competitors
Compared to its competitors, Long John Silver's's Customer Loyalty score is rated right above YUM, and is preceded by Taco Bell.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Popeyes Louisiana Kitchen | 78% |
| Taco Bell | 75% |
| Long John Silver's | 66% |
| YUM | N/A |
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Long John Silver's Product Quality
1.8/5
Long John Silver's has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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Long John Silver's Product Information
Long John Silver's’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Long John Silver's's product the highest.
- Website
- http://www.ljsilvers.com
- Company Size
- 11-50 Employees
Industry
Food and Beverages
Quick Insights into Long John Silver's Product Quality
Long John Silver's's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Long John Silver's's products/services for Over 10 Years.
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Ranked Long John Silver's Product Quality the Highest
Ranked Long John Silver's Product Quality the Lowest
Long John Silver's Product Quality Score by Gender
Male customers rated Long John Silver's's Product Quality score 0.4 stars higher than Female customers.
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Male
1.9/5
Female
1.5/5
Long John Silver's Product Quality Score by Ethnicity
Long John Silver's's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 1.7 | Other | 1.7 |
Long John Silver's Product Quality Score by Age
Long John Silver's's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
36-40 2.3 | 36-40 | 2.3 |
46-50 2 | 46-50 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Long John Silver's Product Quality Score by Usage
Long John Silver's's Product Quality score was rated the highest by customers who have used Long John Silver's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Long John Silver's Product Quality Score by Industry
Long John Silver's's Product Quality score was rated 1.5 stars by Tech industry customers.
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Long John Silver's Product Quality vs. Competitors
Compared to its competitors, Long John Silver's's Product Quality score is rated right above YUM, and is preceded by Popeyes Louisiana Kitchen.
| COMPANY | Product Quality Score | |
|---|---|---|
| Taco Bell | 2.9/5 |
| Popeyes Louisiana Kitchen | 2/5 |
| Long John Silver's | 1.8/5 |
| YUM | N/A |
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Long John Silver's Pricing
Long John Silver's ROI & Value For Money
1.8/5
Long John Silver's has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Long John Silver's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Long John Silver's ROI
Long John Silver's's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Long John Silver's's products/services for Less than 1 Year.
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Ranked Long John Silver's ROI the Highest
Ranked Long John Silver's ROI the Lowest
Long John Silver's ROI Score by Gender
Long John Silver's's ROI score was rated 1.9 by both Female and Male customers on Comparably.
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Male
1.9/5
Female
1.9/5
Long John Silver's ROI Score by Ethnicity
Long John Silver's's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 1.7 | Other | 1.7 |
Long John Silver's ROI Score by Age
Long John Silver's's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
36-40 2.6 | 36-40 | 2.6 |
46-50 1.7 | 46-50 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Long John Silver's ROI Score by Usage
Long John Silver's's ROI score was rated the highest by customers who have used Long John Silver's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Long John Silver's ROI Score by Industry
Long John Silver's's ROI score was rated 1.5 stars by Tech industry customers.
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Long John Silver's Pricing vs. Competitors
Compared to its competitors, Long John Silver's's ROI score is rated right above YUM, and is preceded by Popeyes Louisiana Kitchen.
| COMPANY | Pricing Score | |
|---|---|---|
| Taco Bell | 2.8/5 |
| Popeyes Louisiana Kitchen | 2/5 |
| Long John Silver's | 1.8/5 |
| YUM | N/A |
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Long John Silver's Customer Satisfaction (CSAT)
Long John Silver's Customer Satisfaction (CSAT) Score
20 / 100
Long John Silver's has an overall Customer Satisfaction score of 20 rated by its users and customers.
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Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
64%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Long John Silver's Customer Satisfaction
Long John Silver's's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked Long John Silver's Customer Satisfaction the Highest
Ranked Long John Silver's Customer Satisfaction the Lowest
Long John Silver's Customer Satisfaction Score by Gender
Female customers rated Long John Silver's's Customer Satisfaction score 3 points higher than Male customers.
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19 / 100
MaleVery Satisfied | 5% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 71% |
22 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 72% |
Long John Silver's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Long John Silver's' Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
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14 / 100
Very Satisfied
11%
Satisfied
3%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
82%
CSAT according to African American/Black
Long John Silver's' Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.
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37 / 100
Very Satisfied
13%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
63%
CSAT according to Other
Long John Silver's' Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
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30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
60%
Long John Silver's Customer Satisfaction Score by Age
Long John Silver's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 44% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 14% | |||||||||||||||
| 66+ | 16% |
Long John Silver's Customer Satisfaction Score by Usage
Long John Silver's's Customer Satisfaction score was rated the highest by customers who have used Long John Silver's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Long John Silver's Customer Satisfaction Score by Industry
Long John Silver's's Customer Satisfaction score was rated 17 points by Tech industry customers.
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"title": "Long John Silver's Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Long John Silver's's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Long John Silver's Customer Satisfaction vs. Competitors
Compared to its competitors, Long John Silver's's Customer Satisfaction score is rated right above YUM, and is preceded by Popeyes Louisiana Kitchen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Taco Bell | 49% |
| Popeyes Louisiana Kitchen | 28% |
| Long John Silver's | 20% |
| YUM | 0% |
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Long John Silver's Customer Service
1.9/5
Long John Silver's has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
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About Long John Silver's's Customer Service
Address
Louisville, KY
Website
http://www.ljsilvers.com
Phone Number
(859)543-6000
Quick Insights into Long John Silver's Customer Service
Long John Silver's's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked Long John Silver's Customer Service the Highest
Ranked Long John Silver's Customer Service the Lowest
Long John Silver's Customer Service Score by Gender
Male customers rated Long John Silver's's Customer Service score 0.4 stars higher than Female customers.
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Male
2.1/5
Female
1.7/5
Long John Silver's Customer Service Score by Ethnicity
Long John Silver's's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 2.1 | Other | 2.1 |
Long John Silver's Customer Service Score by Age
Long John Silver's's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
36-40 2.5 | 36-40 | 2.5 |
46-50 1.7 | 46-50 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Long John Silver's Customer Service Score by Usage
Long John Silver's's Customer Service score was rated the highest by customers who have used Long John Silver's's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Long John Silver's Customer Service Score by Industry
Long John Silver's's Customer Service score was rated 1.7 stars by Tech industry customers.
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Long John Silver's Customer Service vs. Competitors
Compared to its competitors, Long John Silver's's Customer Service score is rated right above Popeyes Louisiana Kitchen, and is preceded by Taco Bell.
| COMPANY | Customer Service Score | |
|---|---|---|
| Taco Bell | 2.7/5 |
| Long John Silver's | 1.9/5 |
| Popeyes Louisiana Kitchen | 1.7/5 |
| YUM | N/A |
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Long John Silver's as an Employer
2.6/5
Long John Silver's has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Long John Silver's scored a -70 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Long John Silver's would recommend the brand to a friend. ENPS measures how likely Long John Silver's employees would recommend working at Long John Silver's to a friend.
Net Promoter Score
-70
NPS Score
| 11% | Promoters |
|---|---|
| 8% | Passive |
| 81% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 23% | Promoters |
|---|---|
| 13% | Passive |
| 64% | Detractors |
