25
NPS
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Cebu Air
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About Cebu Air's Brand
Cebu Air, Inc. operates an airline in the Philippines. It offers scheduled domestic and international air travel services to passengers through the operation of approximately 53 domestic routes and 24 international routes. Among its major competitors, Cebu Air is ranked in 2nd place for NPS while Philippine Airlines is 1st, and AirAsia is 3rd.
Brand at a Glance
68%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Cebu Air Ranking
- #2 / 4 of its competitors
Cebu Air NPS
Cebu Air's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Cebu Air's customers would recommend using the product based on a scale of -100 to 100.
Cebu Air Overall NPS
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
Cebu Air NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -100 | Apr 2022 | -100 |
Oct 2023 -50 | Oct 2023 | -50 |
Apr 2024 0 | Apr 2024 | 0 |
Feb 2025 25 | Feb 2025 | 25 |
How Other Brands Compare
Cebu Air is ranked second for NPS among its competitors. Philippine Airlines and AirAsia come in first and third, with Jetstar Airways coming in at #4.
Cebu Air |  Philippine Airlines |  AirAsia |  Jetstar Airways | |
| Global Ranking | #- | #754 | #880 | #- |
| NPS | 25 | 48 | 20 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cebu Air NPS vs. Competitors
Compared to its competitors, Cebu Air's NPS is rated right above AirAsia, and is preceded by Philippine Airlines.
| COMPANY | NPS Score | |
|---|---|---|
| Philippine Airlines | 48 |
| Cebu Air | 25 |
| AirAsia | 20 |
| Jetstar Airways | 3 |
Cebu Air Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Cebu Air users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cebu Air Customer Loyalty vs. Competitors
Compared to its competitors, Cebu Air's Customer Loyalty score is rated right below Jetstar Airways.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Philippine Airlines | 82% |
| AirAsia | 79% |
| Jetstar Airways | 69% |
| Cebu Air | 68% |
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Cebu Air Product Quality
3.8/5
Cebu Air has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Cebu Air Product Information
Cebu Air’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.cebupacificair.com
- Company Size
- 1,001-5,000 Employees
Cebu Air Product Quality vs. Competitors
Compared to its competitors, Cebu Air's Product Quality score is rated right above AirAsia, and is preceded by Philippine Airlines.
| COMPANY | Product Quality Score | |
|---|---|---|
| Philippine Airlines | 4.2/5 |
| Cebu Air | 3.8/5 |
| AirAsia | 3.8/5 |
| Jetstar Airways | 3.2/5 |
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Cebu Air Pricing
Cebu Air ROI & Value For Money
3.6/5
Cebu Air has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Cebu Air Pricing vs. Competitors
Compared to its competitors, Cebu Air's ROI score is rated right above Jetstar Airways, and is preceded by AirAsia.
| COMPANY | Pricing Score | |
|---|---|---|
| Philippine Airlines | 4.1/5 |
| AirAsia | 3.7/5 |
| Cebu Air | 3.6/5 |
| Jetstar Airways | 3.4/5 |
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Cebu Air Customer Satisfaction (CSAT)
Cebu Air Customer Satisfaction (CSAT) Score
100 / 100
Cebu Air has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cebu Air Customer Satisfaction vs. Competitors
Compared to its competitors, Cebu Air's Customer Satisfaction score is rated right above Philippine Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cebu Air | 100% |
| Philippine Airlines | 88% |
| AirAsia | 75% |
| Jetstar Airways | 65% |
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Cebu Air Customer Service
3.6/5
Cebu Air has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Cebu Air's Customer Service
Address
Osmena Boulevard, Cebu, 6000
Website
www.cebupacificair.com
Phone Number
7
Cebu Air Customer Service vs. Competitors
Compared to its competitors, Cebu Air's Customer Service score is rated right above Jetstar Airways, and is preceded by AirAsia.
| COMPANY | Customer Service Score | |
|---|---|---|
| Philippine Airlines | 4.2/5 |
| AirAsia | 3.7/5 |
| Cebu Air | 3.6/5 |
| Jetstar Airways | 3.4/5 |
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