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About Singapore Airlines' Brand

Singapore Airlines is a global company dedicated to providing air transportation services. Among its major competitors, Singapore Airlines is ranked in 3rd place for NPS while Norwegian Air Shuttle is 1st, and Emirates is 2nd.Their current market cap is $12.34B

Brand at a Glance

76%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service

Singapore Airlines Ranking

Singapore Airlines NPS

Singapore Airlines's Net Promoter Score (NPS) is a 46 with 64% Promoters, 18% Passives, and 18% Detractors. Net Promoter Score tracks whether Singapore Airlines's customers would recommend using the product based on a scale of -100 to 100.

Singapore Airlines Overall NPS

46
NPS
64%Promoters
18%Passives
18%Detractors
Singapore Airlines Overall NPS

Singapore Airlines NPS Trend

-100
-50
0
50
100
Jan 2025
42
Jan 202542
Feb 2025
42
Feb 202542
Mar 2025
44
Mar 202544
Apr 2025
42
Apr 202542
May 2025
42
May 202542
Jun 2025
43
Jun 202543
Jul 2025
43
Jul 202543
Aug 2025
43
Aug 202543
Sep 2025
45
Sep 202545
Oct 2025
44
Oct 202544
Nov 2025
46
Nov 202546
Dec 2025
46
Dec 202546

How Other Brands Compare

Singapore Airlines is ranked first for NPS among its competitors. Virgin America and AirAsia come in second and third, with United Airlines coming in at #4. Among those competitors, it is the most valued company behind United Airlines.

Singapore Airlines' Logo
Singapore Airlines
United Airlines' Logo
United Airlines
AirAsia's Logo
AirAsia
Virgin America's Logo
Virgin America
Global Ranking#-#144#880#-
NPS4652028
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$12.34B$18.71B-$7.29B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Singapore Airlines NPS by Gender

Female customers rated Singapore Airlines's NPS 14 points higher than Male customers.

Male

50

Singapore Airlines's NPS was rated 50 by Male customers on Comparably.

71%
Promoters
8%
Passives
21%
Detractors

Female

64

Singapore Airlines's NPS was rated 64 by Female customers on Comparably.

72%
Promoters
20%
Passives
8%
Detractors

Singapore Airlines NPS by Ethnicity

Singapore Airlines's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
Asian or Pacific Islander
64
Asian or Pacific Islander64
Other
50
Other50

Singapore Airlines NPS by Age

Singapore Airlines's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

0
20
40
60
80
100
Promoters
70%
Passives
20%
Detractors
10%
18-2570%20%10%
Promoters
75%
Passives
0%
Detractors
25%
26-3075%0%25%
Promoters
100%
Passives
0%
Detractors
0%
31-35100%0%0%
Promoters
75%
Passives
25%
Detractors
0%
36-4075%25%0%
Promoters
60%
Passives
0%
Detractors
40%
51-5560%0%40%

Singapore Airlines NPS by Usage

Singapore Airlines's NPS was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
29
Less than 1 Year29
1 to 2 Years
54
1 to 2 Years54
2 to 5 Years
73
2 to 5 Years73
5 to 10 Years
33
5 to 10 Years33
Over 10 Years
75
Over 10 Years75

Singapore Airlines NPS vs. Competitors

Compared to its competitors, Singapore Airlines's NPS is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.

Singapore Airlines Customer Reviews

Out of the 15 Singapore Airlines customer reviews 11 were positive and 4 were constructive. Singapore Airlines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
It’s all about Excellence. I travel a lot but SA is simply amazing from the moment you check-in, the service during the flight, the distance of the economy seats, and the other little things that they do for you. I love S
What do you value most about this brand?
best for me and my family
What do you value most about this brand?
Overall customer service, experience, professionalism, and cost-effective.
What do you value most about this brand?
high quality service of the airlines
What do you value most about this brand?
high-quality service provided and comfort

Singapore Airlines Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Singapore Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76
76%
24
24%
Singapore Airlines Customer Loyalty

Singapore Airlines Customer Loyalty Score by Gender

Male customers rated Singapore Airlines's Customer Loyalty score 3% higher than Female customers.

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Male
74%
Yes
Female
71%
Yes

Singapore Airlines Customer Loyalty Score by Ethnicity

Singapore Airlines's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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78
out of 100
Caucasian
75
out of 100
Asian or Pacific Islander
78
out of 100
Other

Singapore Airlines Customer Loyalty Score by Age

Singapore Airlines's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
26-30
55%
26-3055%
31-35
70%
31-3570%
36-40
66%
36-4066%
51-55
82%
51-5582%

Singapore Airlines Customer Loyalty Score by Usage

Singapore Airlines's Customer Loyalty score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
1 to 2 Years
58%
2 to 5 Years
84%
5 to 10 Years
70%
Over 10 Years
93%

Singapore Airlines Customer Loyalty Score by Industry

Singapore Airlines's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
66%
Accounting
70%
Aerospace and Aviation
85%
Arts and Entertainment
70%
Business and Consumer Services
40%
Education
70%
Travel and Hospitality
70%
Marketing, Advertising and Research
70%

Singapore Airlines Customer Loyalty vs. Competitors

Compared to its competitors, Singapore Airlines's Customer Loyalty score is rated right above Emirates, and is preceded by Cathay Pacific Airways Ltd..

Unlock Singapore Airlines Customer Loyalty vs. Competitors Data

Singapore Airlines' Logo
VS
Norwegian Air Shuttle's Logo
AirAsia's Logo
Cathay Pacific Airways Ltd. Logo
Emirates' Logo
United Airlines' Logo
Republic Airways Holdings' Logo
British Airways' Logo
Virgin America's Logo
Thai Airways' Logo

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Singapore Airlines Product Quality

4.2/5

Singapore Airlines has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Singapore Airlines Product Information

Singapore Airlines’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Singapore Airlines's product the highest. Reviewers from the Tech industry rated Singapore Airlines the lowest at 3.4.

Website
http://www.singaporeair.com/
Company Size
10,000+ Employees

Industry

Travel

Quick Insights into Singapore Airlines Product Quality

Singapore Airlines's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Singapore Airlines Product Quality the Highest

Accounting
5
18-25
4.7
Over 10 Years
4.6

Ranked Singapore Airlines Product Quality the Lowest

Tech
3.4
51-55
3.2
Caucasian
2.7

Singapore Airlines Product Quality Score by Gender

Female customers rated Singapore Airlines's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Singapore Airlines Product Quality Score by Ethnicity

Singapore Airlines's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.5
Other4.5

Singapore Airlines Product Quality Score by Age

Singapore Airlines's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.7
18-254.7
26-30
3.9
26-303.9
31-35
4.4
31-354.4
36-40
4.6
36-404.6
51-55
3.2
51-553.2

Singapore Airlines Product Quality Score by Usage

Singapore Airlines's Product Quality score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.5
1 to 2 Years
4
2 to 5 Years
4.2
5 to 10 Years
4.1
Over 10 Years
4.6

Singapore Airlines Product Quality Score by Industry

Singapore Airlines's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
3.4
Accounting
5
Aerospace and Aviation
4.6
Arts and Entertainment
4.1
Business and Consumer Services
4.6
Education
4.5
Travel and Hospitality
3.5
Marketing, Advertising and Research
5

Singapore Airlines Product Quality vs. Competitors

Compared to its competitors, Singapore Airlines's Product Quality score is rated right above Emirates, and is preceded by Norwegian Air Shuttle.

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Singapore Airlines' Logo
VS
Norwegian Air Shuttle's Logo
Emirates' Logo
Cathay Pacific Airways Ltd. Logo
Republic Airways Holdings' Logo
AirAsia's Logo
British Airways' Logo
Virgin America's Logo
United Airlines' Logo
Thai Airways' Logo

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Singapore Airlines Pricing

Singapore Airlines ROI & Value For Money

3.9/5

Singapore Airlines has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Singapore Airlines Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Travel and Hospitality industry think that they had the lowest ROI from Singapore Airlines.

Quick Insights into Singapore Airlines ROI

Singapore Airlines's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Singapore Airlines ROI the Highest

Accounting
5
31-35
4.6
Over 10 Years
4.4

Ranked Singapore Airlines ROI the Lowest

51-55
3.3
Travel and Hospitality
3.1
Caucasian
2.6

Singapore Airlines ROI Score by Gender

Female customers rated Singapore Airlines's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Singapore Airlines ROI Score by Ethnicity

Singapore Airlines's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.9
Other3.9

Singapore Airlines ROI Score by Age

Singapore Airlines's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.6
26-303.6
31-35
4.6
31-354.6
36-40
4.4
36-404.4
51-55
3.3
51-553.3

Singapore Airlines ROI Score by Usage

Singapore Airlines's ROI score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.1
2 to 5 Years
3.9
5 to 10 Years
3.8
Over 10 Years
4.4

Singapore Airlines ROI Score by Industry

Singapore Airlines's ROI score was rated the highest by Accounting industry customers, and the lowest by Travel and Hospitality industry customers.

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Tech
3.7
Accounting
5
Aerospace and Aviation
4.6
Arts and Entertainment
4
Business and Consumer Services
3.8
Education
3.7
Travel and Hospitality
3.1
Marketing, Advertising and Research
5

Singapore Airlines Pricing vs. Competitors

Compared to its competitors, Singapore Airlines's ROI score is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.

Unlock Singapore Airlines ROI vs. Competitors Data

Singapore Airlines' Logo
VS
Norwegian Air Shuttle's Logo
Emirates' Logo
Cathay Pacific Airways Ltd. Logo
AirAsia's Logo
British Airways' Logo
United Airlines' Logo
Virgin America's Logo
Republic Airways Holdings' Logo
Thai Airways' Logo

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Singapore Airlines Customer Satisfaction (CSAT)

Singapore Airlines Customer Satisfaction (CSAT) Score

84 / 100

Singapore Airlines has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied51%
Satisfied33%
Neither Satisfied nor Dissatisfied8%
Dissatisfied2%
Very Dissatisfied6%
Very Satisfied
51%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
6%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Singapore Airlines Customer Satisfaction

Singapore Airlines's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Singapore Airlines Customer Satisfaction the Highest

Accounting
100%
Other
100%
18-25
95%

Ranked Singapore Airlines Customer Satisfaction the Lowest

Tech
63%
51-55
60%
Caucasian
50%

Singapore Airlines Customer Satisfaction Score by Gender

Female customers rated Singapore Airlines's Customer Satisfaction score 9 points higher than Male customers.

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79 / 100
Male
Very Satisfied
58%
Satisfied
21%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
13%
88 / 100
Female
Very Satisfied
64%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
4%

Singapore Airlines Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Singapore Airlines' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

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50 / 100
Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

CSAT according to Asian or Pacific Islander

Singapore Airlines' Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100
Very Satisfied64%
Satisfied23%
Neither Satisfied nor Dissatisfied5%
Dissatisfied3%
Very Dissatisfied5%
Very Satisfied
64%
Satisfied
23%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
5%

CSAT according to Other

Singapore Airlines' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Singapore Airlines Customer Satisfaction Score by Age

Singapore Airlines's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
95%
Very Satisfied
65%
Satisfied
30%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
0%
18-2595%
26-30 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
26-3075%
31-35 CSAT Score
83%
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
31-3583%
36-40 CSAT Score
88%
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
36-4088%
51-55 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
51-5560%

Singapore Airlines Customer Satisfaction Score by Usage

Singapore Airlines's Customer Satisfaction score was rated the highest by customers who have used Singapore Airlines's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
86
1 to 2 Years
77
2 to 5 Years
91
5 to 10 Years
83
Over 10 Years
84

Singapore Airlines Customer Satisfaction Score by Industry

Singapore Airlines's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
63
Accounting
100
Aerospace and Aviation
100
Arts and Entertainment
67
Business and Consumer Services
100
Education
83
Travel and Hospitality
67
Marketing, Advertising and Research
100

Singapore Airlines Customer Satisfaction vs. Competitors

Compared to its competitors, Singapore Airlines's Customer Satisfaction score is rated right above AirAsia, and is preceded by Emirates.

Unlock Singapore Airlines Customer Satisfaction vs. Competitors Data

Singapore Airlines' Logo
VS
Norwegian Air Shuttle's Logo
Virgin America's Logo
Republic Airways Holdings' Logo
Emirates' Logo
AirAsia's Logo
Cathay Pacific Airways Ltd. Logo
British Airways' Logo
United Airlines' Logo
Thai Airways' Logo

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Singapore Airlines Customer Service

4.2/5

Singapore Airlines has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Singapore Airlines's Customer Service

Website

http://www.singaporeair.com/


Phone Number

6564900717

Quick Insights into Singapore Airlines Customer Service

Singapore Airlines's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Singapore Airlines Customer Service the Highest

Accounting
4.8
31-35
4.7
Over 10 Years
4.7

Ranked Singapore Airlines Customer Service the Lowest

Travel and Hospitality
3.5
51-55
3.3
Caucasian
2.9

Singapore Airlines Customer Service Score by Gender

Female customers rated Singapore Airlines's Customer Service score 0.3 stars higher than Male customers.

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Male

4.1/5

Female

4.4/5

Singapore Airlines Customer Service Score by Ethnicity

Singapore Airlines's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Singapore Airlines.
0
20
40
60
80
100
Caucasian
2.9
Caucasian2.9
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.1
Other4.1

Singapore Airlines Customer Service Score by Age

Singapore Airlines's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
4.5
18-254.5
26-30
4
26-304
31-35
4.7
31-354.7
36-40
4.5
36-404.5
51-55
3.3
51-553.3

Singapore Airlines Customer Service Score by Usage

Singapore Airlines's Customer Service score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
4
2 to 5 Years
4.2
5 to 10 Years
4.2
Over 10 Years
4.7

Singapore Airlines Customer Service Score by Industry

Singapore Airlines's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Travel and Hospitality industry customers.

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Tech
3.9
Accounting
4.8
Aerospace and Aviation
4.6
Arts and Entertainment
4.1
Business and Consumer Services
4.6
Education
4.2
Travel and Hospitality
3.5
Marketing, Advertising and Research
4.8

Singapore Airlines Customer Service vs. Competitors

Compared to its competitors, Singapore Airlines's Customer Service score is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.

Unlock Singapore Airlines Customer Service vs. Competitors Data

Singapore Airlines' Logo
VS
Norwegian Air Shuttle's Logo
Emirates' Logo
Cathay Pacific Airways Ltd. Logo
AirAsia's Logo
Virgin America's Logo
British Airways' Logo
Republic Airways Holdings' Logo
United Airlines' Logo
Thai Airways' Logo

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Singapore Airlines as an Employer

3.4/5

Singapore Airlines has a 3.4/5 stars for its overall company culture rated by their employees

  Singapore Airlines CEO
bottom
45%
CEO of Singapore Airlines

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Singapore Airlines scored a 46 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Singapore Airlines would recommend the brand to a friend. ENPS measures how likely Singapore Airlines employees would recommend working at Singapore Airlines to a friend.

Net Promoter Score

46
NPS Score
64%Promoters
18%Passive
18%Detractors

Employee Net Promoter Score

11
eNPS Score
44%Promoters
23%Passive
33%Detractors

Global Ranking Snapshot

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6
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