

Singapore Airlines is a global company dedicated to providing air transportation services. Among its major competitors, Singapore Airlines is ranked in 3rd place for NPS while Norwegian Air Shuttle is 1st, and Emirates is 2nd.Their current market cap is $12.34B
Singapore Airlines's Net Promoter Score (NPS) is a 46 with 64% Promoters, 18% Passives, and 18% Detractors. Net Promoter Score tracks whether Singapore Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 18% | Passives |
| 18% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 42 | Jan 2025 | 42 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 44 | Mar 2025 | 44 |
Apr 2025 42 | Apr 2025 | 42 |
May 2025 42 | May 2025 | 42 |
Jun 2025 43 | Jun 2025 | 43 |
Jul 2025 43 | Jul 2025 | 43 |
Aug 2025 43 | Aug 2025 | 43 |
Sep 2025 45 | Sep 2025 | 45 |
Oct 2025 44 | Oct 2025 | 44 |
Nov 2025 46 | Nov 2025 | 46 |
Dec 2025 46 | Dec 2025 | 46 |
Singapore Airlines is ranked first for NPS among its competitors. Virgin America and AirAsia come in second and third, with United Airlines coming in at #4. Among those competitors, it is the most valued company behind United Airlines.
![]() Singapore Airlines | ![]() United Airlines | ![]() AirAsia | ![]() Virgin America | |
| Global Ranking | #- | #144 | #880 | #- |
| NPS | 46 | 5 | 20 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $12.34B | $18.71B | - | $7.29B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Singapore Airlines's NPS 14 points higher than Male customers.
Singapore Airlines's NPS was rated 50 by Male customers on Comparably.
Singapore Airlines's NPS was rated 64 by Female customers on Comparably.
Singapore Airlines's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 64 | Asian or Pacific Islander | 64 |
Other 50 | Other | 50 |
Singapore Airlines's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Singapore Airlines's NPS was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 29 | Less than 1 Year | 29 |
1 to 2 Years 54 | 1 to 2 Years | 54 |
2 to 5 Years 73 | 2 to 5 Years | 73 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years 75 | Over 10 Years | 75 |
Compared to its competitors, Singapore Airlines's NPS is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.
Out of the 15 Singapore Airlines customer reviews 11 were positive and 4 were constructive. Singapore Airlines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Singapore Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Singapore Airlines's Customer Loyalty score 3% higher than Female customers.
Singapore Airlines's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Singapore Airlines's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 55% | 26-30 | 55% |
31-35 70% | 31-35 | 70% |
36-40 66% | 36-40 | 66% |
51-55 82% | 51-55 | 82% |
Singapore Airlines's Customer Loyalty score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Singapore Airlines's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Singapore Airlines's Customer Loyalty score is rated right above Emirates, and is preceded by Cathay Pacific Airways Ltd..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Norwegian Air Shuttle | 100% |
![]() | AirAsia | 79% |
![]() | Cathay Pacific Airways Ltd. | 77% |
![]() | Singapore Airlines | 76% |
![]() | Emirates | 74% |
![]() | United Airlines | 72% |
![]() | Republic Airways Holdings | 68% |
![]() | British Airways | 66% |
![]() | Virgin America | 47% |
![]() | Thai Airways | N/A |
Singapore Airlines has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Singapore Airlines’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Singapore Airlines's product the highest. Reviewers from the Tech industry rated Singapore Airlines the lowest at 3.4.
Singapore Airlines's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
Female customers rated Singapore Airlines's Product Quality score 0.2 stars higher than Male customers.
Singapore Airlines's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.5 | Other | 4.5 |
Singapore Airlines's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.6 | 36-40 | 4.6 |
51-55 3.2 | 51-55 | 3.2 |
Singapore Airlines's Product Quality score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Singapore Airlines's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Singapore Airlines's Product Quality score is rated right above Emirates, and is preceded by Norwegian Air Shuttle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Singapore Airlines | 4.2/5 |
![]() | Emirates | 4.1/5 |
![]() | Cathay Pacific Airways Ltd. | 4/5 |
![]() | Republic Airways Holdings | 3.9/5 |
![]() | AirAsia | 3.8/5 |
![]() | British Airways | 3.4/5 |
![]() | Virgin America | 3.2/5 |
![]() | United Airlines | 3.2/5 |
![]() | Thai Airways | N/A |
Singapore Airlines has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Travel and Hospitality industry think that they had the lowest ROI from Singapore Airlines.
Singapore Airlines's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
Female customers rated Singapore Airlines's ROI score 0.1 stars higher than Male customers.
Singapore Airlines's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.9 | Other | 3.9 |
Singapore Airlines's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.4 | 36-40 | 4.4 |
51-55 3.3 | 51-55 | 3.3 |
Singapore Airlines's ROI score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Singapore Airlines's ROI score was rated the highest by Accounting industry customers, and the lowest by Travel and Hospitality industry customers.
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Compared to its competitors, Singapore Airlines's ROI score is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Emirates | 4/5 |
![]() | Singapore Airlines | 3.9/5 |
![]() | Cathay Pacific Airways Ltd. | 3.9/5 |
![]() | AirAsia | 3.7/5 |
![]() | British Airways | 3.2/5 |
![]() | United Airlines | 3.1/5 |
![]() | Virgin America | 3.1/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | Thai Airways | N/A |
Singapore Airlines has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Singapore Airlines's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
Female customers rated Singapore Airlines's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 13% |
Very Satisfied | 64% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
Singapore Airlines' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Singapore Airlines' Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
Singapore Airlines' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Singapore Airlines's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 95% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 88% | |||||||||||||||
| 51-55 | 60% |
Singapore Airlines's Customer Satisfaction score was rated the highest by customers who have used Singapore Airlines's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Singapore Airlines's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Singapore Airlines's Customer Satisfaction score is rated right above AirAsia, and is preceded by Emirates.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Norwegian Air Shuttle | 100% |
![]() | Virgin America | 100% |
![]() | Republic Airways Holdings | 100% |
![]() | Emirates | 90% |
![]() | Singapore Airlines | 84% |
![]() | AirAsia | 75% |
![]() | Cathay Pacific Airways Ltd. | 73% |
![]() | British Airways | 70% |
![]() | United Airlines | 59% |
![]() | Thai Airways | 0% |
Singapore Airlines has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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http://www.singaporeair.com/
6564900717
Singapore Airlines's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
Female customers rated Singapore Airlines's Customer Service score 0.3 stars higher than Male customers.
Singapore Airlines's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
Singapore Airlines's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.5 | 36-40 | 4.5 |
51-55 3.3 | 51-55 | 3.3 |
Singapore Airlines's Customer Service score was rated the highest by customers who have used Singapore Airlines's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Singapore Airlines's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Travel and Hospitality industry customers.
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Compared to its competitors, Singapore Airlines's Customer Service score is rated right above Cathay Pacific Airways Ltd., and is preceded by Emirates.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Norwegian Air Shuttle | 5/5 |
![]() | Emirates | 4.2/5 |
![]() | Singapore Airlines | 4.2/5 |
![]() | Cathay Pacific Airways Ltd. | 4/5 |
![]() | AirAsia | 3.7/5 |
![]() | Virgin America | 3.5/5 |
![]() | British Airways | 3.3/5 |
![]() | Republic Airways Holdings | 3.1/5 |
![]() | United Airlines | 3.1/5 |
![]() | Thai Airways | N/A |
Singapore Airlines has a 3.4/5 stars for its overall company culture rated by their employees

Singapore Airlines scored a 46 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Singapore Airlines would recommend the brand to a friend. ENPS measures how likely Singapore Airlines employees would recommend working at Singapore Airlines to a friend.
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |