37
NPS
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Cathay Pacific Airways Ltd.
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About Cathay Pacific Airways Ltd. Brand
Cathay Pacific Airways is an international airline that flies to over 190 destinations around the world.
Brand at a Glance
77%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Cathay Pacific Airways Ltd. NPS
Cathay Pacific Airways Ltd.'s Net Promoter Score (NPS) is a 37 with 57% Promoters, 23% Passives, and 20% Detractors. Net Promoter Score tracks whether Cathay Pacific Airways Ltd.'s customers would recommend using the product based on a scale of -100 to 100.
Cathay Pacific Airways Ltd. Overall NPS
| 57% | Promoters |
|---|---|
| 23% | Passives |
| 20% | Detractors |
Cathay Pacific Airways Ltd. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 30 | Nov 2024 | 30 |
Jan 2025 32 | Jan 2025 | 32 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 32 | May 2025 | 32 |
Jun 2025 35 | Jun 2025 | 35 |
Jul 2025 32 | Jul 2025 | 32 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 35 | Oct 2025 | 35 |
Dec 2025 37 | Dec 2025 | 37 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cathay Pacific Airways Ltd. NPS by Gender
Female customers rated Cathay Pacific Airways Ltd.'s NPS 4 points higher than Male customers.
Male
67
Cathay Pacific Airways Ltd.'s NPS was rated 67 by Male customers on Comparably.
78%
Promoters
11%
Passives
11%
Detractors
Female
71
Cathay Pacific Airways Ltd.'s NPS was rated 71 by Female customers on Comparably.
71%
Promoters
29%
Passives
0%
Detractors
Cathay Pacific Airways Ltd. NPS by Ethnicity
Cathay Pacific Airways Ltd.'s NPS was rated 60 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Cathay Pacific Airways Ltd. NPS by Age
Cathay Pacific Airways Ltd.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Cathay Pacific Airways Ltd. NPS by Usage
Cathay Pacific Airways Ltd.'s NPS was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years 71 | Over 10 Years | 71 |
Cathay Pacific Airways Ltd. Customer Reviews
Out of the 4 Cathay Pacific Airways Ltd. customer reviews 4 were positive and 0 were constructive. Cathay Pacific Airways Ltd. customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Cathay Pacific Airways Ltd. Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Cathay Pacific Airways Ltd. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cathay Pacific Airways Ltd. Customer Loyalty Score by Gender
Male customers rated Cathay Pacific Airways Ltd.'s Customer Loyalty score 3% higher than Female customers.
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Male
90%
Yes
Female
87%
Yes
Cathay Pacific Airways Ltd. Customer Loyalty Score by Ethnicity
Cathay Pacific Airways Ltd.'s Customer Loyalty score was rated 91% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cathay Pacific Airways Ltd..
91
out of 100
Asian or Pacific Islander
Cathay Pacific Airways Ltd. Customer Loyalty Score by Age
Cathay Pacific Airways Ltd.'s Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cathay Pacific Airways Ltd..
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
41-45 100% | 41-45 | 100% |
Cathay Pacific Airways Ltd. Customer Loyalty Score by Usage
Cathay Pacific Airways Ltd.'s Customer Loyalty score was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Cathay Pacific Airways Ltd. Customer Loyalty Score by Industry
Cathay Pacific Airways Ltd.'s Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Cathay Pacific Airways Ltd. Product Quality
4/5
Cathay Pacific Airways Ltd. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Cathay Pacific Airways Ltd. Product Information
Cathay Pacific Airways Ltd.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Cathay Pacific Airways Ltd.'s product the highest. Reviewers from the Tech industry rated Cathay Pacific Airways Ltd. the lowest at 3.5.
- Company Size
- 10,000+ Employees
Industry
Tech
Social
Travel
Quick Insights into Cathay Pacific Airways Ltd. Product Quality
Cathay Pacific Airways Ltd.'s Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Cathay Pacific Airways Ltd. Product Quality the Highest
Ranked Cathay Pacific Airways Ltd. Product Quality the Lowest
Cathay Pacific Airways Ltd. Product Quality Score by Gender
Female customers rated Cathay Pacific Airways Ltd.'s Product Quality score 0.2 stars higher than Male customers.
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Male
4.5/5
Female
4.7/5
Cathay Pacific Airways Ltd. Product Quality Score by Ethnicity
Cathay Pacific Airways Ltd.'s Product Quality score was rated 4.4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cathay Pacific Airways Ltd..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Cathay Pacific Airways Ltd. Product Quality Score by Age
Cathay Pacific Airways Ltd.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.3 | 26-30 | 4.3 |
41-45 3.8 | 41-45 | 3.8 |
Cathay Pacific Airways Ltd. Product Quality Score by Usage
Cathay Pacific Airways Ltd.'s Product Quality score was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Cathay Pacific Airways Ltd. Product Quality Score by Industry
Cathay Pacific Airways Ltd.'s Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Cathay Pacific Airways Ltd. Pricing
Cathay Pacific Airways Ltd. ROI & Value For Money
3.9/5
Cathay Pacific Airways Ltd. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Cathay Pacific Airways Ltd. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Tech industry think that they had the lowest ROI from Cathay Pacific Airways Ltd..
Quick Insights into Cathay Pacific Airways Ltd. ROI
Cathay Pacific Airways Ltd.'s ROI score was rated highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and rated lowest by customers from the Tech industry.
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Ranked Cathay Pacific Airways Ltd. ROI the Highest
Ranked Cathay Pacific Airways Ltd. ROI the Lowest
Cathay Pacific Airways Ltd. ROI Score by Gender
Male customers rated Cathay Pacific Airways Ltd.'s ROI score 0.3 stars higher than Female customers.
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Male
4.5/5
Female
4.2/5
Cathay Pacific Airways Ltd. ROI Score by Ethnicity
Cathay Pacific Airways Ltd.'s ROI score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cathay Pacific Airways Ltd..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Cathay Pacific Airways Ltd. ROI Score by Age
Cathay Pacific Airways Ltd.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cathay Pacific Airways Ltd..
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.8 | 26-30 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
Cathay Pacific Airways Ltd. ROI Score by Usage
Cathay Pacific Airways Ltd.'s ROI score was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Cathay Pacific Airways Ltd. ROI Score by Industry
Cathay Pacific Airways Ltd.'s ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Cathay Pacific Airways Ltd. Customer Satisfaction (CSAT)
Cathay Pacific Airways Ltd. Customer Satisfaction (CSAT) Score
73 / 100
Cathay Pacific Airways Ltd. has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
7%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cathay Pacific Airways Ltd. Customer Satisfaction
Cathay Pacific Airways Ltd.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Cathay Pacific Airways Ltd. Customer Satisfaction the Highest
Ranked Cathay Pacific Airways Ltd. Customer Satisfaction the Lowest
Cathay Pacific Airways Ltd. Customer Satisfaction Score by Gender
Male customers rated Cathay Pacific Airways Ltd.'s Customer Satisfaction score 3 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cathay Pacific Airways Ltd..
89 / 100
MaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
86 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Cathay Pacific Airways Ltd. Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Cathay Pacific Airways Ltd. Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
50%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
Cathay Pacific Airways Ltd. Customer Satisfaction Score by Age
Cathay Pacific Airways Ltd.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 41-45 | 100% |
Cathay Pacific Airways Ltd. Customer Satisfaction Score by Usage
Cathay Pacific Airways Ltd.'s Customer Satisfaction score was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Cathay Pacific Airways Ltd. Customer Satisfaction Score by Industry
Cathay Pacific Airways Ltd.'s Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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}Cathay Pacific Airways Ltd. Customer Service
4/5
Cathay Pacific Airways Ltd. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Cathay Pacific Airways Ltd.'s Customer Service
Address
Lanham, MD United States of America
Website
http://www.cathaypacific.com/cpa/en_intl/homepage
Phone Number
85221413468
Quick Insights into Cathay Pacific Airways Ltd. Customer Service
Cathay Pacific Airways Ltd.'s Customer Service score was rated highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and rated lowest by customers ages 26-30.
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Ranked Cathay Pacific Airways Ltd. Customer Service the Highest
Ranked Cathay Pacific Airways Ltd. Customer Service the Lowest
Cathay Pacific Airways Ltd. Customer Service Score by Gender
Male customers rated Cathay Pacific Airways Ltd.'s Customer Service score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
Cathay Pacific Airways Ltd. Customer Service Score by Ethnicity
Cathay Pacific Airways Ltd.'s Customer Service score was rated 4.4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cathay Pacific Airways Ltd..
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Cathay Pacific Airways Ltd. Customer Service Score by Age
Cathay Pacific Airways Ltd.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cathay Pacific Airways Ltd..
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.8 | 26-30 | 3.8 |
41-45 4 | 41-45 | 4 |
Cathay Pacific Airways Ltd. Customer Service Score by Usage
Cathay Pacific Airways Ltd.'s Customer Service score was rated the highest by customers who have used Cathay Pacific Airways Ltd.'s products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Cathay Pacific Airways Ltd. Customer Service Score by Industry
Cathay Pacific Airways Ltd.'s Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Cathay Pacific Airways Ltd. as an Employer
2.2/5
Cathay Pacific Airways Ltd. has a 2.2/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of Cathay Pacific Airways Ltd.
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Cathay Pacific Airways Ltd. scored a 37 for Net Promoter Score and a -52 for Employee Net Promoter Score. NPS gauges how likely a customer of Cathay Pacific Airways Ltd. would recommend the brand to a friend. ENPS measures how likely Cathay Pacific Airways Ltd. employees would recommend working at Cathay Pacific Airways Ltd. to a friend.
Net Promoter Score
37
NPS Score
| 57% | Promoters |
|---|---|
| 23% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-52
eNPS Score
| 16% | Promoters |
|---|---|
| 16% | Passive |
| 68% | Detractors |
