6
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
British Airways
Marketing or Exec? Claim Your Free Account
About British Airways' Brand
British Airways provides international and domestic scheduled air services for the carriage of passengers and cargo.
Brand at a Glance
66%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
British Airways NPS
British Airways's Net Promoter Score (NPS) is a 6 with 44% Promoters, 18% Passives, and 38% Detractors. Net Promoter Score tracks whether British Airways's customers would recommend using the product based on a scale of -100 to 100.
British Airways Overall NPS
| 44% | Promoters |
|---|---|
| 18% | Passives |
| 38% | Detractors |
British Airways NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 3 | Dec 2024 | 3 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 3 | Feb 2025 | 3 |
Mar 2025 4 | Mar 2025 | 4 |
Apr 2025 4 | Apr 2025 | 4 |
May 2025 5 | May 2025 | 5 |
Jun 2025 4 | Jun 2025 | 4 |
Jul 2025 4 | Jul 2025 | 4 |
Sep 2025 5 | Sep 2025 | 5 |
Oct 2025 5 | Oct 2025 | 5 |
Nov 2025 5 | Nov 2025 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
British Airways NPS by Gender
Female customers rated British Airways's NPS 23 points higher than Male customers.
Male
-23
British Airways's NPS was rated -23 by Male customers on Comparably.
35%
Promoters
7%
Passives
58%
Detractors
Female
0
British Airways's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
British Airways NPS by Ethnicity
British Airways's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 71 | African American/Black | 71 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -12 | Other | -12 |
British Airways NPS by Age
British Airways's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
British Airways NPS by Usage
British Airways's NPS was rated the highest by customers who have used British Airways's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 14 | 5 to 10 Years | 14 |
Over 10 Years -24 | Over 10 Years | -24 |
British Airways Customer Reviews
Out of the 22 British Airways customer reviews 14 were positive and 8 were constructive. British Airways customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
British Airways Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of British Airways users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
British Airways Customer Loyalty Score by Gender
Male customers rated British Airways's Customer Loyalty score 5% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of British Airways.
Male
69%
Yes
Female
64%
Yes
British Airways Customer Loyalty Score by Ethnicity
British Airways's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of British Airways.
62
out of 100
Caucasian
70
out of 100
Hispanic or Latino
100
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
64
out of 100
Other
British Airways Customer Loyalty Score by Age
British Airways's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of British Airways.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 87% | 26-30 | 87% |
31-35 68% | 31-35 | 68% |
36-40 55% | 36-40 | 55% |
41-45 55% | 41-45 | 55% |
46-50 64% | 46-50 | 64% |
51-55 82% | 51-55 | 82% |
56-60 70% | 56-60 | 70% |
61-65 40% | 61-65 | 40% |
66+ 70% | 66+ | 70% |
British Airways Customer Loyalty Score by Usage
British Airways's Customer Loyalty score was rated the highest by customers who have used British Airways's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
British Airways Customer Loyalty Score by Industry
British Airways's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
British Airways Product Quality
3.4/5
British Airways has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock British Airways' overall Product Quality score rated by its users and customers.
British Airways Product Information
British Airways’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated British Airways's product the highest. Reviewers from the Business Supplies and Equipment industry rated British Airways the lowest at 1.8.
- Website
- http://www.ba.com/
- Company Size
- 10,000+ Employees
Industry
Travel
Quick Insights into British Airways Product Quality
British Airways's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Banking and Financial Services industry.
Sign Up to unlock insights into how customers have ranked British Airways' Product Quality.
Ranked British Airways Product Quality the Highest
Ranked British Airways Product Quality the Lowest
British Airways Product Quality Score by Gender
Female customers rated British Airways's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of British Airways.
Male
2.6/5
Female
3.3/5
British Airways Product Quality Score by Ethnicity
British Airways's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of British Airways.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 3.2 | Other | 3.2 |
British Airways Product Quality Score by Age
British Airways's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of British Airways.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.3 | 66+ | 2.3 |
British Airways Product Quality Score by Usage
British Airways's Product Quality score was rated the highest by customers who have used British Airways's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
British Airways Product Quality Score by Industry
British Airways's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
British Airways Pricing
British Airways ROI & Value For Money
3.2/5
British Airways has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock British Airways' overall ROI score rated by its users and customers.
British Airways Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from British Airways.
Quick Insights into British Airways ROI
British Airways's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Government and Public Policy industry.
Sign Up to unlock insights into how customers have ranked British Airways' ROI score.
Ranked British Airways ROI the Highest
Ranked British Airways ROI the Lowest
British Airways ROI Score by Gender
Female customers rated British Airways's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of British Airways.
Male
2.6/5
Female
3.1/5
British Airways ROI Score by Ethnicity
British Airways's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of British Airways.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.7 | Other | 2.7 |
British Airways ROI Score by Age
British Airways's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of British Airways.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.3 | 66+ | 2.3 |
British Airways ROI Score by Usage
British Airways's ROI score was rated the highest by customers who have used British Airways's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
British Airways ROI Score by Industry
British Airways's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
British Airways Customer Satisfaction (CSAT)
British Airways Customer Satisfaction (CSAT) Score
70 / 100
British Airways has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into British Airways Customer Satisfaction
British Airways's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Banking and Financial Services industry.
Sign Up to unlock insights into how customers have ranked British Airways' Customer Satisfaction.
Ranked British Airways Customer Satisfaction the Highest
Ranked British Airways Customer Satisfaction the Lowest
British Airways Customer Satisfaction Score by Gender
Female customers rated British Airways's Customer Satisfaction score 11 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of British Airways.
54 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 9% | |
Very Dissatisfied | 29% |
65 / 100
FemaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 5% | |
Very Dissatisfied | 17% |
British Airways Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
British Airways' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of British Airways.
50 / 100
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
British Airways' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of British Airways.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
British Airways' Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of British Airways.
86 / 100
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
British Airways' Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of British Airways.
80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Other
British Airways' Customer Satisfaction (CSAT) score was rated 59% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of British Airways.
59 / 100
Very Satisfied
21%
Satisfied
38%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
13%
Very Dissatisfied
21%
British Airways Customer Satisfaction Score by Age
British Airways's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of British Airways.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 81% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 69% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 14% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 33% |
British Airways Customer Satisfaction Score by Usage
British Airways's Customer Satisfaction score was rated the highest by customers who have used British Airways's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
British Airways Customer Satisfaction Score by Industry
British Airways's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "British Airways Customer Satisfaction Score by Industry",
"text": "British Airways's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "British Airways's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Accounting",
"groupId": 495,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "British Airways's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 58,
"stars": 0,
"csatScore": 58,
"text": "British Airways's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "British Airways's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "British Airways's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "British Airways's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "British Airways's Customer Satisfaction score is rated by Business Supplies and Equipment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "British Airways's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 71,
"stars": 0,
"csatScore": 71,
"text": "British Airways's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 71
}
]
}British Airways Customer Service
3.3/5
British Airways has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock British Airways' overall Customer Service score rated by its users and customers.
About British Airways's Customer Service
Address
Egg Harbor, WI
Website
http://www.ba.com/
Phone Number
3444930748
Quick Insights into British Airways Customer Service
British Airways's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Banking and Financial Services industry.
Sign Up to unlock insights into how customers have ranked British Airways' Customer Service score.
Ranked British Airways Customer Service the Highest
Ranked British Airways Customer Service the Lowest
British Airways Customer Service Score by Gender
Female customers rated British Airways's Customer Service score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of British Airways.
Male
2.7/5
Female
3.5/5
British Airways Customer Service Score by Ethnicity
British Airways's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of British Airways.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.1 | Other | 3.1 |
British Airways Customer Service Score by Age
British Airways's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of British Airways.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
British Airways Customer Service Score by Usage
British Airways's Customer Service score was rated the highest by customers who have used British Airways's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
British Airways Customer Service Score by Industry
British Airways's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
British Airways as an Employer
Consumer vs. Employees
British Airways scored a 6 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of British Airways would recommend the brand to a friend. ENPS measures how likely British Airways employees would recommend working at British Airways to a friend.
Net Promoter Score
6
NPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
