Emirates NPS & Customer Reviews | Comparably
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Emirates
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About Emirates' Brand

Brand at a Glance

74%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service

Emirates NPS

Emirates's Net Promoter Score (NPS) is a 61 with 75% Promoters, 11% Passives, and 14% Detractors. Net Promoter Score tracks whether Emirates's customers would recommend using the product based on a scale of -100 to 100.

Emirates Overall NPS

61
NPS
75%Promoters
11%Passives
14%Detractors
Emirates Overall NPS

Emirates NPS Trend

-100
-50
0
50
100
Dec 2024
57
Dec 202457
Jan 2025
58
Jan 202558
Feb 2025
60
Feb 202560
Mar 2025
63
Mar 202563
Apr 2025
64
Apr 202564
May 2025
65
May 202565
Jun 2025
64
Jun 202564
Jul 2025
66
Jul 202566
Aug 2025
65
Aug 202565
Sep 2025
60
Sep 202560
Nov 2025
59
Nov 202559
Dec 2025
61
Dec 202561

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Emirates NPS by Gender

Male customers rated Emirates's NPS 17 points higher than Female customers.

Male

60

Emirates's NPS was rated 60 by Male customers on Comparably.

80%
Promoters
0%
Passives
20%
Detractors

Female

43

Emirates's NPS was rated 43 by Female customers on Comparably.

57%
Promoters
29%
Passives
14%
Detractors

Emirates NPS by Ethnicity

Emirates's NPS was rated 40 points by Other customers on Comparably.

-100
-50
0
50
100
Other
40
Other40

Emirates NPS by Age

Emirates's NPS was rated 57 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
71%
Passives
15%
Detractors
14%
18-2571%15%14%

Emirates NPS by Usage

Emirates's NPS was rated the highest by customers who have used Emirates's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
100
2 to 5 Years100
Over 10 Years
-67
Over 10 Years-67

Emirates Customer Reviews

Out of the 5 Emirates customer reviews 5 were positive and 0 were constructive. Emirates customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
How comfortable it is. Since i am a tall person, i had enough space even if i bought the cheapest class ticket in the flight, something that i dont get in many greek airlines
What do you value most about this brand?
service and loyalty. better position
What do you value most about this brand?
Its The best Brand ever I swear Its better than qatar!
What do you value most about this brand?
By far the best airline in terms of both in flight experience, service, and general ease
What do you value most about this brand?
The luxury of their technologically advanced aircraft

Emirates Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Emirates users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Emirates Customer Loyalty

Emirates Customer Loyalty Score by Gender

Female customers rated Emirates's Customer Loyalty score 10% higher than Male customers.

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Male
64%
Yes
Female
74%
Yes

Emirates Customer Loyalty Score by Ethnicity

Emirates's Customer Loyalty score was rated 46% by Other customers on Comparably.

% who answered "Yes"

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46
out of 100
Other

Emirates Customer Loyalty Score by Age

Emirates's Customer Loyalty score was rated 74% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%

Emirates Customer Loyalty Score by Usage

Emirates's Customer Loyalty score was rated the highest by customers who have used Emirates's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
85%
Over 10 Years
40%

Emirates Product Quality

4.1/5

Emirates has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Emirates Product Information

Emirates’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
http://www.emirates.com
Company Size
10,000+ Employees

Quick Insights into Emirates Product Quality

Emirates's Product Quality score was rated highest by customers who have used Emirates's products/services for 2 to 5 Years, and rated lowest by customers who have used Emirates's products/services for Over 10 Years.

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Ranked Emirates Product Quality the Highest

2 to 5 Years
4.8
18-25
4.2
Female
4.2

Ranked Emirates Product Quality the Lowest

Male
3.9
Over 10 Years
2.3

Emirates Product Quality Score by Gender

Female customers rated Emirates's Product Quality score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

Emirates Product Quality Score by Ethnicity

Emirates's Product Quality score was rated 3.5 stars by Other customers on Comparably.

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0
1
2
3
4
5
Other
3.5
Other3.5

Emirates Product Quality Score by Age

Emirates's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.2
18-254.2

Emirates Product Quality Score by Usage

Emirates's Product Quality score was rated the highest by customers who have used Emirates's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4.8
Over 10 Years
2.3

Emirates Pricing

Emirates ROI & Value For Money

4/5

Emirates has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Quick Insights into Emirates ROI

Emirates's ROI score was rated highest by customers who have used Emirates's products/services for 2 to 5 Years, and rated lowest by customers who have used Emirates's products/services for Over 10 Years.

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Ranked Emirates ROI the Highest

2 to 5 Years
4.5
Female
4.1
18-25
4

Ranked Emirates ROI the Lowest

Male
3.7
Over 10 Years
2.5

Emirates ROI Score by Gender

Female customers rated Emirates's ROI score 0.4 stars higher than Male customers.

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Male

3.7/5

Female

4.1/5

Emirates ROI Score by Ethnicity

Emirates's ROI score was rated 3.5 stars by Other customers on Comparably.

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0
1
2
3
4
5
Other
3.5
Other3.5

Emirates ROI Score by Age

Emirates's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4
18-254

Emirates ROI Score by Usage

Emirates's ROI score was rated the highest by customers who have used Emirates's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4.5
Over 10 Years
2.5

Emirates Customer Satisfaction (CSAT)

Emirates Customer Satisfaction (CSAT) Score

90 / 100

Emirates has an overall Customer Satisfaction score of 90 rated by its users and customers.

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Very Satisfied59%
Satisfied31%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
59%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Emirates Customer Satisfaction

Emirates's Customer Satisfaction score was rated highest by customers who have used Emirates's products/services for 2 to 5 Years, and rated lowest by Female customers.

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Ranked Emirates Customer Satisfaction the Highest

2 to 5 Years
100%
Male
100%
Other
100%

Ranked Emirates Customer Satisfaction the Lowest

Female
84%

Emirates Customer Satisfaction Score by Gender

Male customers rated Emirates's Customer Satisfaction score 16 points higher than Female customers.

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100 / 100
Male
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
84 / 100
Female
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
0%

Emirates Customer Satisfaction Score by Ethnicity

CSAT according to Other

Emirates' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Emirates Customer Satisfaction Score by Age

Emirates's Customer Satisfaction score was rated 84 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
84%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
0%
18-2584%

Emirates Customer Satisfaction Score by Usage

Emirates's Customer Satisfaction score was rated 100 points by customers who have used Emirates's products/services for 2 to 5 Years.

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2 to 5 Years
100

Emirates Customer Service

4.2/5

Emirates has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Emirates's Customer Service

Address

United Arab Emirates


Website

http://www.emirates.com

Quick Insights into Emirates Customer Service

Emirates's Customer Service score was rated highest by customers who have used Emirates's products/services for 2 to 5 Years, and rated lowest by customers who have used Emirates's products/services for Over 10 Years.

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Ranked Emirates Customer Service the Highest

2 to 5 Years
4.8
18-25
4.4
Female
4.4

Ranked Emirates Customer Service the Lowest

Male
3.9
Over 10 Years
2.6

Emirates Customer Service Score by Gender

Female customers rated Emirates's Customer Service score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

Emirates Customer Service Score by Ethnicity

Emirates's Customer Service score was rated 3.8 stars by Other customers on Comparably.

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0
20
40
60
80
100
Other
3.8
Other3.8

Emirates Customer Service Score by Age

Emirates's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.4
18-254.4

Emirates Customer Service Score by Usage

Emirates's Customer Service score was rated the highest by customers who have used Emirates's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4.8
Over 10 Years
2.6

Emirates as an Employer

4.5/5

Emirates has a 4.5/5 stars for its overall company culture rated by their employees

  Emirates CEO
top
35%
CEO of Emirates

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Emirates scored a 61 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Emirates would recommend the brand to a friend. ENPS measures how likely Emirates employees would recommend working at Emirates to a friend.

Net Promoter Score

61
NPS Score
75%Promoters
11%Passive
14%Detractors

Employee Net Promoter Score

37
eNPS Score
62%Promoters
13%Passive
25%Detractors

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