9
NPS
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Alex and Ani
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About Alex and Ani's Brand
We create meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. #alexandani #layeRING Among its major competitors, Alex and Ani is ranked in 5th place for NPS while Kate Spade is 1st, and Pandora is 2nd.Their current valuation is $1.25B
Brand at a Glance
72%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Alex and Ani Ranking
- #4 / 4 of its competitors
Alex and Ani NPS
Alex and Ani's Net Promoter Score (NPS) is a 9 with 49% Promoters, 11% Passives, and 40% Detractors. Net Promoter Score tracks whether Alex and Ani's customers would recommend using the product based on a scale of -100 to 100.
Alex and Ani Overall NPS
| 49% | Promoters |
|---|---|
| 11% | Passives |
| 40% | Detractors |
Alex and Ani NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 19 | Mar 2022 | 19 |
Apr 2022 8 | Apr 2022 | 8 |
May 2022 16 | May 2022 | 16 |
Jun 2022 12 | Jun 2022 | 12 |
Oct 2022 8 | Oct 2022 | 8 |
Jan 2023 3 | Jan 2023 | 3 |
Feb 2023 7 | Feb 2023 | 7 |
May 2023 10 | May 2023 | 10 |
Jun 2023 9 | Jun 2023 | 9 |
Jul 2023 9 | Jul 2023 | 9 |
Dec 2023 12 | Dec 2023 | 12 |
Oct 2024 8 | Oct 2024 | 8 |
How Other Brands Compare
Alex and Ani is ranked #4 for NPS among its competitors. Kate Spade and Pandora come in first and second, with Tory Burch coming in at third. Among those competitors, it is the lowest valued company behind Tory Burch.
Alex and Ani |  Tory Burch |  Kate Spade |  Pandora | |
| Global Ranking | #- | #373 | #721 | #- |
| NPS | 9 | 22 | 41 | 34 |
| Valuation Updated every 24 hours for public companies | $1.25B | $105.71B | - | $2.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alex and Ani NPS by Gender
Alex and Ani's NPS was rated 39 by Female customers on Comparably.
Female
39
Alex and Ani's NPS was rated 39 by Female customers on Comparably.
62%
Promoters
15%
Passives
23%
Detractors
Male
N/A
Alex and Ani's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Alex and Ani NPS by Ethnicity
Alex and Ani's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
African American/Black 100 | African American/Black | 100 |
Alex and Ani NPS by Age
Alex and Ani's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Alex and Ani NPS by Usage
Alex and Ani's NPS was rated the highest by customers who have used Alex and Ani's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Alex and Ani NPS vs. Competitors
Compared to its competitors, Alex and Ani's NPS is rated right above Claire's Stores, and is preceded by BaubleBar.
| COMPANY | NPS Score | |
|---|---|---|
| Kate Spade | 41 |
| Pandora | 34 |
| Tory Burch | 22 |
 | BaubleBar | 13 |
| Alex and Ani | 9 |
 | Claire's Stores | -10 |
Alex and Ani Customer Reviews
Out of the 4 Alex and Ani customer reviews 3 were positive and 1 was constructive. Alex and Ani customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Alex and Ani Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Alex and Ani users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alex and Ani Customer Loyalty Score by Gender
Alex and Ani's Customer Loyalty score was rated 79 by Female customers on Comparably.
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Female
79%
Yes
Male
N/A
Yes
Alex and Ani Customer Loyalty Score by Ethnicity
Alex and Ani's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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82
out of 100
Caucasian
100
out of 100
African American/Black
Alex and Ani Customer Loyalty Score by Age
Alex and Ani's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
36-40 55% | 36-40 | 55% |
Alex and Ani Customer Loyalty Score by Usage
Alex and Ani's Customer Loyalty score was rated the highest by customers who have used Alex and Ani's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Alex and Ani Customer Loyalty Score by Industry
Alex and Ani's Customer Loyalty score was rated 55% by Accounting industry customers.
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Alex and Ani Customer Loyalty vs. Competitors
Compared to its competitors, Alex and Ani's Customer Loyalty score is rated right above BaubleBar, and is preceded by Kate Spade.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pandora | 100% |
| Tory Burch | 81% |
| Kate Spade | 78% |
| Alex and Ani | 72% |
| BaubleBar | 66% |
| Claire's Stores | 66% |
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Alex and Ani Product Quality
3.7/5
Alex and Ani has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Alex and Ani Product Information
Alex and Ani’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Alex and Ani's product the highest.
- Website
- http://www.alexandani.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Social
Quick Insights into Alex and Ani Product Quality
Alex and Ani's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.
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Ranked Alex and Ani Product Quality the Highest
Ranked Alex and Ani Product Quality the Lowest
Alex and Ani Product Quality Score by Gender
Alex and Ani's Product Quality score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
Alex and Ani Product Quality Score by Ethnicity
Alex and Ani's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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2
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Alex and Ani Product Quality Score by Age
Alex and Ani's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
36-40 3.2 | 36-40 | 3.2 |
Alex and Ani Product Quality Score by Usage
Alex and Ani's Product Quality score was rated the highest by customers who have used Alex and Ani's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Alex and Ani Product Quality Score by Industry
Alex and Ani's Product Quality score was rated 2.6 stars by Accounting industry customers.
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Alex and Ani Product Quality vs. Competitors
Compared to its competitors, Alex and Ani's Product Quality score is rated right above BaubleBar, and is preceded by Tory Burch.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pandora | 4.5/5 |
| Kate Spade | 4.2/5 |
| Tory Burch | 4/5 |
| Alex and Ani | 3.7/5 |
| BaubleBar | 3.5/5 |
| Claire's Stores | 3.2/5 |
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Alex and Ani Pricing
Alex and Ani ROI & Value For Money
3.2/5
Alex and Ani has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Alex and Ani Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Alex and Ani ROI
Alex and Ani's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked Alex and Ani ROI the Highest
Ranked Alex and Ani ROI the Lowest
Alex and Ani ROI Score by Gender
Alex and Ani's ROI score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Alex and Ani ROI Score by Ethnicity
Alex and Ani's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.5 | African American/Black | 4.5 |
Alex and Ani ROI Score by Age
Alex and Ani's ROI score was rated 2.1 stars by customers ages 18-25 and customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
36-40 2.1 | 36-40 | 2.1 |
Alex and Ani ROI Score by Usage
Alex and Ani's ROI score was rated the highest by customers who have used Alex and Ani's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Alex and Ani ROI Score by Industry
Alex and Ani's ROI score was rated 2.9 stars by Accounting industry customers.
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Alex and Ani Pricing vs. Competitors
Compared to its competitors, Alex and Ani's ROI score is rated right above BaubleBar, and is preceded by Tory Burch.
| COMPANY | Pricing Score | |
|---|---|---|
| Pandora | 4.7/5 |
| Kate Spade | 4.1/5 |
| Tory Burch | 3.8/5 |
| Alex and Ani | 3.2/5 |
| BaubleBar | 3.1/5 |
| Claire's Stores | 3/5 |
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Alex and Ani Customer Satisfaction (CSAT)
Alex and Ani Customer Satisfaction (CSAT) Score
74 / 100
Alex and Ani has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
58%
Satisfied
16%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Alex and Ani Customer Satisfaction
Alex and Ani's Customer Satisfaction score was rated highest by customers who have used Alex and Ani's products/services for 5 to 10 Years.
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Ranked Alex and Ani Customer Satisfaction the Highest
Alex and Ani Customer Satisfaction Score by Gender
Alex and Ani's Customer Satisfaction score was rated 87 by Female customers on Comparably.
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87 / 100
FemaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Alex and Ani Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Alex and Ani's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Alex and Ani Customer Satisfaction Score by Age
Alex and Ani's Customer Satisfaction score was rated 34 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 34% |
Alex and Ani Customer Satisfaction Score by Usage
Alex and Ani's Customer Satisfaction score was rated 100 points by customers who have used Alex and Ani's products/services for 5 to 10 Years.
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Alex and Ani Customer Satisfaction vs. Competitors
Compared to its competitors, Alex and Ani's Customer Satisfaction score is rated right above Tory Burch, and is preceded by Kate Spade.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pandora | 100% |
| Kate Spade | 85% |
| Alex and Ani | 74% |
| Tory Burch | 71% |
| Claire's Stores | 60% |
| BaubleBar | 59% |
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Alex and Ani Customer Service
3.2/5
Alex and Ani has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Alex and Ani's Customer Service
Address
2000 Chapel View Blvd., Suite 360, Cranston, RI
Website
http://www.alexandani.com
Quick Insights into Alex and Ani Customer Service
Alex and Ani's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked Alex and Ani Customer Service the Highest
Ranked Alex and Ani Customer Service the Lowest
Alex and Ani Customer Service Score by Gender
Alex and Ani's Customer Service score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
Alex and Ani Customer Service Score by Ethnicity
Alex and Ani's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 4.5 | African American/Black | 4.5 |
Alex and Ani Customer Service Score by Age
Alex and Ani's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
36-40 1.7 | 36-40 | 1.7 |
Alex and Ani Customer Service Score by Usage
Alex and Ani's Customer Service score was rated the highest by customers who have used Alex and Ani's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Alex and Ani Customer Service Score by Industry
Alex and Ani's Customer Service score was rated 2.9 stars by Accounting industry customers.
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Alex and Ani Customer Service vs. Competitors
Compared to its competitors, Alex and Ani's Customer Service score is rated right above BaubleBar, and is preceded by Claire's Stores.
| COMPANY | Customer Service Score | |
|---|---|---|
| Pandora | 4.5/5 |
| Kate Spade | 4.1/5 |
| Tory Burch | 3.9/5 |
| Claire's Stores | 3.3/5 |
| Alex and Ani | 3.2/5 |
| BaubleBar | 3/5 |
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Alex and Ani as an Employer
2.5/5
Alex and Ani has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Alex and Ani scored a 9 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Alex and Ani would recommend the brand to a friend. ENPS measures how likely Alex and Ani employees would recommend working at Alex and Ani to a friend.
Net Promoter Score
9
NPS Score
| 49% | Promoters |
|---|---|
| 11% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 24% | Promoters |
|---|---|
| 4% | Passive |
| 72% | Detractors |
