-28
NPS
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Arby's Restaurant
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About Arby's Restaurant's Brand
Arby's sandwich shops are known for slow roasted roast beef, turkey, and premium Angus beef sandwiches, sliced fresh every day. Among its major competitors, Arby's Restaurant is ranked in 7th place for NPS while Carl's Jr is 1st, and White Castle is 2nd. Overall, Arby's Restaurant has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.54B
Brand at a Glance
70%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
Arby's Restaurant CMO
Jim Taylor
Jim Taylor serves as the Chief Marketing Officer for Arby's Restaurant Group, Inc.. Jim started at Arby's Restaurant Group, Inc. in August of 2017. Jim is based in the Greater Atlanta Area.
Arby's Restaurant Ranking
- #4 / 4 of its competitors
Arby's Restaurant NPS
Arby's Restaurant's Net Promoter Score (NPS) is a -28 with 30% Promoters, 12% Passives, and 58% Detractors. Net Promoter Score tracks whether Arby's Restaurant's customers would recommend using the product based on a scale of -100 to 100.
Arby's Restaurant Overall NPS
| 30% | Promoters |
|---|---|
| 12% | Passives |
| 58% | Detractors |
Arby's Restaurant NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 -27 | May 2025 | -27 |
Jul 2025 -27 | Jul 2025 | -27 |
Aug 2025 -27 | Aug 2025 | -27 |
Sep 2025 -27 | Sep 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
Nov 2025 -27 | Nov 2025 | -27 |
Dec 2025 -27 | Dec 2025 | -27 |
Jan 2026 -30 | Jan 2026 | -30 |
Feb 2026 -29 | Feb 2026 | -29 |
Mar 2026 -28 | Mar 2026 | -28 |
Apr 2026 -28 | Apr 2026 | -28 |
May 2026 -28 | May 2026 | -28 |
How Other Brands Compare
Arby's Restaurant is ranked #4 for NPS among its competitors. McDonald's and Dunkin' come in first and second, with Jack in the Box coming in at third. Among those competitors, it is the third most valued company behind McDonald's.
Arby's Restaurant |  Dunkin' |  McDonald's |  Jack in the Box | |
| Global Ranking | #- | #43 | #85 | #278 |
| NPS | -28 | 11 | 19 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.54B | - | $167.91B | $2.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Arby's Restaurant NPS by Gender
Male customers rated Arby's Restaurant's NPS 18 points higher than Female customers.
Male
-9
Arby's Restaurant's NPS was rated -9 by Male customers on Comparably.
40%
Promoters
11%
Passives
49%
Detractors
Female
-27
Arby's Restaurant's NPS was rated -27 by Female customers on Comparably.
30%
Promoters
13%
Passives
57%
Detractors
Arby's Restaurant NPS by Ethnicity
Arby's Restaurant's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
Hispanic or Latino -56 | Hispanic or Latino | -56 |
African American/Black -1 | African American/Black | -1 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Native American -72 | Native American | -72 |
Other -60 | Other | -60 |
Arby's Restaurant NPS by Age
Arby's Restaurant's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Arby's Restaurant NPS by Usage
Arby's Restaurant's NPS was rated the highest by customers who have used Arby's Restaurant's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -57 | Less than 1 Year | -57 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -28 | Over 10 Years | -28 |
Arby's Restaurant NPS vs. Competitors
Compared to its competitors, Arby's Restaurant's NPS is rated right below Burger King.
| COMPANY | NPS Score | |
|---|---|---|
 | Carl's Jr | 37 |
 | White Castle | 27 |
| McDonald's | 19 |
| Dunkin' | 11 |
| Jack in the Box | -8 |
 | Burger King | -13 |
| Arby's Restaurant | -28 |
Arby's Restaurant Customer Reviews
Out of the 28 Arby's Restaurant customer reviews 21 were positive and 7 were constructive. Arby's Restaurant customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Arby's Restaurant Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Arby's Restaurant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Arby's Restaurant Customer Loyalty Score by Gender
Arby's Restaurant's Customer Loyalty score was rated 74 by both Female and Male customers on Comparably.
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Male
74%
Yes
Female
74%
Yes
Arby's Restaurant Customer Loyalty Score by Ethnicity
Arby's Restaurant's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Arby's Restaurant.
80
out of 100
Caucasian
60
out of 100
Hispanic or Latino
64
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
74
out of 100
Native American
46
out of 100
Other
Arby's Restaurant Customer Loyalty Score by Age
Arby's Restaurant's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 47% | 18-25 | 47% |
26-30 64% | 26-30 | 64% |
31-35 72% | 31-35 | 72% |
36-40 55% | 36-40 | 55% |
41-45 70% | 41-45 | 70% |
46-50 72% | 46-50 | 72% |
51-55 93% | 51-55 | 93% |
56-60 75% | 56-60 | 75% |
61-65 92% | 61-65 | 92% |
66+ 85% | 66+ | 85% |
Arby's Restaurant Customer Loyalty Score by Usage
Arby's Restaurant's Customer Loyalty score was rated the highest by customers who have used Arby's Restaurant's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Arby's Restaurant Customer Loyalty Score by Industry
Arby's Restaurant's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Facilities Services industry customers.
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Arby's Restaurant Customer Loyalty vs. Competitors
Compared to its competitors, Arby's Restaurant's Customer Loyalty score is rated right below Burger King.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carl's Jr | 81% |
| Dunkin' | 81% |
| White Castle | 80% |
| McDonald's | 79% |
| Jack in the Box | 77% |
| Burger King | 72% |
| Arby's Restaurant | 70% |
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Arby's Restaurant Product Quality
2.8/5
Arby's Restaurant has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Arby's Restaurant Product Information
Arby's Restaurant’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Arby's Restaurant's product the highest. Reviewers from the Hospitality industry rated Arby's Restaurant the lowest at 3.2.
- Website
- https://arbys.com
- Company Size
- 5,001-10,000 Employees
Industry
Restaurants
Quick Insights into Arby's Restaurant Product Quality
Arby's Restaurant's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Arby's Restaurant Product Quality the Highest
Ranked Arby's Restaurant Product Quality the Lowest
Arby's Restaurant Product Quality Score by Gender
Male customers rated Arby's Restaurant's Product Quality score 0.2 stars higher than Female customers.
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Male
3/5
Female
2.8/5
Arby's Restaurant Product Quality Score by Ethnicity
Arby's Restaurant's Product Quality score was rated the highest by Caucasian customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 2 | Native American | 2 |
Other 2.3 | Other | 2.3 |
Arby's Restaurant Product Quality Score by Age
Arby's Restaurant's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3 | 26-30 | 3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.9 | 66+ | 2.9 |
Arby's Restaurant Product Quality Score by Usage
Arby's Restaurant's Product Quality score was rated the highest by customers who have used Arby's Restaurant's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Arby's Restaurant Product Quality Score by Industry
Arby's Restaurant's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Automotive and Transportation industry customers.
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Arby's Restaurant Product Quality vs. Competitors
Compared to its competitors, Arby's Restaurant's Product Quality score is rated right below Burger King.
| COMPANY | Product Quality Score | |
|---|---|---|
| Carl's Jr | 4.1/5 |
| McDonald's | 3.7/5 |
| White Castle | 3.6/5 |
| Dunkin' | 3.6/5 |
| Jack in the Box | 3.1/5 |
| Burger King | 3/5 |
| Arby's Restaurant | 2.8/5 |
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Arby's Restaurant Pricing
Arby's Restaurant ROI & Value For Money
2.7/5
Arby's Restaurant has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Arby's Restaurant Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Arby's Restaurant.
Quick Insights into Arby's Restaurant ROI
Arby's Restaurant's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Consumer Services industry.
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Ranked Arby's Restaurant ROI the Highest
Ranked Arby's Restaurant ROI the Lowest
Arby's Restaurant ROI Score by Gender
Male customers rated Arby's Restaurant's ROI score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
Arby's Restaurant ROI Score by Ethnicity
Arby's Restaurant's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Arby's Restaurant.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 2.5 | Native American | 2.5 |
Other 2 | Other | 2 |
Arby's Restaurant ROI Score by Age
Arby's Restaurant's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 2.8 | 26-30 | 2.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
Arby's Restaurant ROI Score by Usage
Arby's Restaurant's ROI score was rated the highest by customers who have used Arby's Restaurant's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Arby's Restaurant ROI Score by Industry
Arby's Restaurant's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Consumer Services industry customers.
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Arby's Restaurant Pricing vs. Competitors
Compared to its competitors, Arby's Restaurant's ROI score is rated right below Burger King.
| COMPANY | Pricing Score | |
|---|---|---|
| Carl's Jr | 3.8/5 |
| White Castle | 3.7/5 |
| McDonald's | 3.6/5 |
| Dunkin' | 3.4/5 |
| Jack in the Box | 3.1/5 |
| Burger King | 2.9/5 |
| Arby's Restaurant | 2.7/5 |
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Arby's Restaurant Customer Satisfaction (CSAT)
Arby's Restaurant Customer Satisfaction (CSAT) Score
48 / 100
Arby's Restaurant has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Very Satisfied
31%
Satisfied
17%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Arby's Restaurant Customer Satisfaction
Arby's Restaurant's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Arby's Restaurant Customer Satisfaction the Highest
Ranked Arby's Restaurant Customer Satisfaction the Lowest
Arby's Restaurant Customer Satisfaction Score by Gender
Male customers rated Arby's Restaurant's Customer Satisfaction score 17 points higher than Female customers.
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61 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 3% | |
Very Dissatisfied | 34% |
44 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 8% | |
Very Dissatisfied | 43% |
Arby's Restaurant Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.
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58 / 100
Very Satisfied
40%
Satisfied
18%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
6%
Very Dissatisfied
34%
CSAT according to Hispanic or Latino
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 26% according to Hispanic or Latino users and customers.
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26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
11%
Very Dissatisfied
38%
CSAT according to African American/Black
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to Asian or Pacific Islander
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Native American
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
CSAT according to Other
Arby's Restaurant's Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
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43 / 100
Very Satisfied
21%
Satisfied
22%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
50%
Arby's Restaurant Customer Satisfaction Score by Age
Arby's Restaurant's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 43% | |||||||||||||||
| 41-45 | 53% | |||||||||||||||
| 46-50 | 46% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 55% | |||||||||||||||
| 66+ | 52% |
Arby's Restaurant Customer Satisfaction Score by Usage
Arby's Restaurant's Customer Satisfaction score was rated the highest by customers who have used Arby's Restaurant's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Arby's Restaurant Customer Satisfaction Score by Industry
Arby's Restaurant's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
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}Arby's Restaurant Customer Satisfaction vs. Competitors
Compared to its competitors, Arby's Restaurant's Customer Satisfaction score is rated right below Burger King.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Carl's Jr | 83% |
| McDonald's | 72% |
| White Castle | 69% |
| Dunkin' | 65% |
| Jack in the Box | 55% |
| Burger King | 52% |
| Arby's Restaurant | 48% |
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Arby's Restaurant Customer Service
2.8/5
Arby's Restaurant has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Arby's Restaurant's Customer Service
Address
1155 Perimeter Ctr, Atlanta, GA 30338
Website
https://arbys.com
Arby's Restaurant's Social Links
Quick Insights into Arby's Restaurant Customer Service
Arby's Restaurant's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Arby's Restaurant Customer Service the Highest
Ranked Arby's Restaurant Customer Service the Lowest
Arby's Restaurant Customer Service Score by Gender
Male customers rated Arby's Restaurant's Customer Service score 0.3 stars higher than Female customers.
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Male
3/5
Female
2.7/5
Arby's Restaurant Customer Service Score by Ethnicity
Arby's Restaurant's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 2.5 | Native American | 2.5 |
Other 2.2 | Other | 2.2 |
Arby's Restaurant Customer Service Score by Age
Arby's Restaurant's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.9 | 26-30 | 1.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.8 | 66+ | 2.8 |
Arby's Restaurant Customer Service Score by Usage
Arby's Restaurant's Customer Service score was rated the highest by customers who have used Arby's Restaurant's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Arby's Restaurant Customer Service Score by Industry
Arby's Restaurant's Customer Service score was rated the highest by Education industry customers, and the lowest by Automotive and Transportation industry customers.
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Arby's Restaurant Customer Service vs. Competitors
Compared to its competitors, Arby's Restaurant's Customer Service score is rated right below Burger King.
| COMPANY | Customer Service Score | |
|---|---|---|
| Carl's Jr | 4/5 |
| McDonald's | 3.6/5 |
| White Castle | 3.5/5 |
| Dunkin' | 3.4/5 |
| Jack in the Box | 3.1/5 |
| Burger King | 2.9/5 |
| Arby's Restaurant | 2.8/5 |
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Arby's Restaurant as an Employer
2.6/5
Arby's Restaurant has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Arby's Restaurant scored a -28 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Arby's Restaurant would recommend the brand to a friend. ENPS measures how likely Arby's Restaurant employees would recommend working at Arby's Restaurant to a friend.
Net Promoter Score
-28
NPS Score
| 30% | Promoters |
|---|---|
| 12% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-38
eNPS Score
| 25% | Promoters |
|---|---|
| 12% | Passive |
| 63% | Detractors |
