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Citi is

Ranked

#35

Banking and Financial Services Brands

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Citi

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Citi

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Citi is ranked #35 in Banking and Financial Services Brands

About Citi's Brand

Citi’s brand is ranked #402 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Citi. When compared to other organizations within the Banking and Financial Services industry, Citi is ranked #35. Among its major competitors, Citi is ranked in 3rd place for NPS while JPMorgan Chase & Co is 1st, and Goldman Sachs is 2nd. Overall, Citi has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $152.62B

Brand at a Glance

78%

Customer Loyalty

3.8/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

Citi CMO

Branda Smith

Branda Smith serves as the Chief Marketing Officer of Citi. Branda started at Citi in January of 2011. Branda currently resides in Greater New York City Area.

Citi Ranking

^#35 in Banking and Financial Services
^#3 / 4 of its competitors

Citi NPS

Citi's Net Promoter Score (NPS) is a 22 with 49% Promoters, 24% Passives, and 27% Detractors. Net Promoter Score tracks whether Citi's customers would recommend using the product based on a scale of -100 to 100.

Citi Overall NPS

NPS

49%	Promoters
24%	Passives
27%	Detractors

Citi NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 17	Jun 2024	17
Jul 2024 19	Jul 2024	19
Aug 2024 19	Aug 2024	19
Sep 2024 19	Sep 2024	19
Oct 2024 19	Oct 2024	19
Nov 2024 19	Nov 2024	19
Mar 2025 19	Mar 2025	19
May 2025 21	May 2025	21
Jul 2025 21	Jul 2025	21
Sep 2025 21	Sep 2025	21
Dec 2025 21	Dec 2025	21
Jan 2026 21	Jan 2026	21

How Other Brands Compare

Citi is ranked third for NPS among its competitors. JPMorgan Chase & Co and Goldman Sachs come in first and second, with Wells Fargo coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

	Citi	JPMorgan Chase & Co	Wells Fargo	Goldman Sachs
Global Ranking	#402	#72	#139	#145
NPS	22	31	7	27
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	Neutral
Valuation Updated every 24 hours for public companies	$152.62B	$451.20B	$156.41B	$113.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Citi NPS by Gender

Female customers rated Citi's NPS 17 points higher than Male customers.

Male

Citi's NPS was rated 2 by Male customers on Comparably.

33%

Promoters

36%

Passives

31%

Detractors

Female

Citi's NPS was rated 19 by Female customers on Comparably.

53%

Promoters

13%

Passives

34%

Detractors

Citi NPS by Ethnicity

Citi's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 10	Caucasian	10
Hispanic or Latino -17	Hispanic or Latino	-17
African American/Black 36	African American/Black	36
Asian or Pacific Islander 17	Asian or Pacific Islander	17
Other 0	Other	0

Citi NPS by Age

Citi's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

44%

23%

33%

26-30

14%

43%

31-35

54%

23%

36-40

71%

29%

41-45

62%

25%

13%

46-50

41%

17%

42%

51-55

33%

34%

33%

66+

37%

13%

50%

Citi NPS by Usage

Citi's NPS was rated the highest by customers who have used Citi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -19	Less than 1 Year	-19
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 30	2 to 5 Years	30
5 to 10 Years 46	5 to 10 Years	46
Over 10 Years 7	Over 10 Years	7

Citi NPS vs. Competitors

Compared to its competitors, Citi's NPS is rated right above Wells Fargo, and is preceded by Goldman Sachs.

COMPANY		NPS Score
	JPMorgan Chase & Co	31
	Goldman Sachs	27
	Citi	22
	Wells Fargo	7
	Bank of America	2
	CIT Group	-53

Citi NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Citi's NPS is rated right above American Express, and is preceded by Block.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	Citi	22
	American Express	18
	PayPal	9
	USAA	7

Citi Customer Reviews

Out of the 15 Citi customer reviews 10 were positive and 5 were constructive. Citi customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Citi Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Citi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

Citi Customer Loyalty Score by Gender

Female customers rated Citi's Customer Loyalty score 6% higher than Male customers.

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Male

74%

Yes

Female

80%

Yes

Citi Customer Loyalty Score by Ethnicity

Citi's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Citi Customer Loyalty Score by Age

Citi's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Citi.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 30%	18-25	30%
26-30 74%	26-30	74%
31-35 86%	31-35	86%
36-40 87%	36-40	87%
41-45 89%	41-45	89%
46-50 78%	46-50	78%
51-55 70%	51-55	70%
66+ 78%	66+	78%

Citi Customer Loyalty Score by Usage

Citi's Customer Loyalty score was rated the highest by customers who have used Citi's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	49%
1 to 2 Years	65%
2 to 5 Years	74%
5 to 10 Years	89%
Over 10 Years	94%

Citi Customer Loyalty Score by Industry

Citi's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	82%
Accounting	70%
Aerospace and Aviation	33%
Architecture and Planning	74%
Banking and Financial Services	85%

Citi Customer Loyalty vs. Competitors

Compared to its competitors, Citi's Customer Loyalty score is rated right above Wells Fargo, and is preceded by Bank of America.

COMPANY		Customer Loyalty Score
	JPMorgan Chase & Co	83%
	Bank of America	80%
	Citi	78%
	Wells Fargo	71%
	Goldman Sachs	65%
	CIT Group	55%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citi's Customer Loyalty score is rated right above Mastercard, and is preceded by PayPal.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Citi	78%
	Mastercard	78%
	Stripe	77%
	Block	76%

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Citi Product Quality

3.8/5

Citi has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Citi Product Information

Citi’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Citi's product the highest. Reviewers from the Aerospace and Aviation industry rated Citi the lowest at 3.2.

Website: http://www.citigroup.com

Company Size: 10,000+ Employees

Industry

Banking and Financial Services

Professional Services

Quick Insights into Citi Product Quality

Citi's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.

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Ranked Citi Product Quality the Highest

36-40	4.2
Architecture and Planning	4.2
Hispanic or Latino	4.2

Ranked Citi Product Quality the Lowest

2 to 5 Years	3.1
Other	2.8
66+	2.7

Citi Product Quality Score by Gender

Female customers rated Citi's Product Quality score 0.1 stars higher than Male customers.

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Male

3.5/5

Female

3.6/5

Citi Product Quality Score by Ethnicity

Citi's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.8	Other	2.8

Citi Product Quality Score by Age

Citi's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3	18-25	3
26-30 3.4	26-30	3.4
31-35 3.6	31-35	3.6
36-40 4.2	36-40	4.2
41-45 3.5	41-45	3.5
46-50 3.7	46-50	3.7
51-55 3.9	51-55	3.9
66+ 2.7	66+	2.7

Citi Product Quality Score by Usage

Citi's Product Quality score was rated the highest by customers who have used Citi's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.7
2 to 5 Years	3.1
5 to 10 Years	4
Over 10 Years	3.4

Citi Product Quality Score by Industry

Citi's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	3.5
Accounting	3.5
Aerospace and Aviation	3.2
Architecture and Planning	4.2
Banking and Financial Services	3.6

Citi Product Quality vs. Competitors

Compared to its competitors, Citi's Product Quality score is rated right above Goldman Sachs, and is preceded by JPMorgan Chase & Co.

COMPANY		Product Quality Score
	JPMorgan Chase & Co	4/5
	Citi	3.8/5
	Goldman Sachs	3.5/5
	Bank of America	3.5/5
	Wells Fargo	3.4/5
	CIT Group	2.4/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citi's Product Quality score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Citi	3.8/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Citi Pricing

Citi ROI & Value For Money

3.7/5

Citi has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Citi Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Citi.

Quick Insights into Citi ROI

Citi's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Hispanic or Latino customers.

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Ranked Citi ROI the Highest

Aerospace and Aviation	4.7
36-40	4.3
5 to 10 Years	4.2

Ranked Citi ROI the Lowest

Less than 1 Year	2.9
66+	2.5
Hispanic or Latino	2.5

Citi ROI Score by Gender

Citi's ROI score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

Citi ROI Score by Ethnicity

Citi's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 2.5	Hispanic or Latino	2.5
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.9	Other	2.9

Citi ROI Score by Age

Citi's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 3.3	26-30	3.3
31-35 3.9	31-35	3.9
36-40 4.3	36-40	4.3
41-45 3.6	41-45	3.6
46-50 3.5	46-50	3.5
51-55 3.1	51-55	3.1
66+ 2.5	66+	2.5

Citi ROI Score by Usage

Citi's ROI score was rated the highest by customers who have used Citi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	3.5
2 to 5 Years	3.6
5 to 10 Years	4.2
Over 10 Years	3

Citi ROI Score by Industry

Citi's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Accounting	3.6
Aerospace and Aviation	4.7
Architecture and Planning	3.3
Banking and Financial Services	3.6

Citi Pricing vs. Competitors

Compared to its competitors, Citi's ROI score is rated right above Goldman Sachs, and is preceded by JPMorgan Chase & Co.

COMPANY		Pricing Score
	JPMorgan Chase & Co	3.9/5
	Citi	3.7/5
	Goldman Sachs	3.5/5
	Wells Fargo	3.4/5
	Bank of America	3.3/5
	CIT Group	2.6/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citi's ROI score is rated right above Block, and is preceded by Stripe.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Citi	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Citi Customer Satisfaction (CSAT)

Citi Customer Satisfaction (CSAT) Score

74 / 100

Citi has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	41%
Satisfied	33%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	3%
Very Dissatisfied	8%

Very Satisfied

41%

Satisfied

33%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Citi Customer Satisfaction

Citi's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.

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Ranked Citi Customer Satisfaction the Highest

51-55	100%
Banking and Financial Services	89%
Asian or Pacific Islander	82%

Ranked Citi Customer Satisfaction the Lowest

Accounting	61%
Caucasian	61%
66+	50%

Citi Customer Satisfaction Score by Gender

Female customers rated Citi's Customer Satisfaction score 1 points higher than Male customers.

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71 / 100

Male

	Very Satisfied	40%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	6%
	Very Dissatisfied	9%

72 / 100

Female

	Very Satisfied	34%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	0%
	Very Dissatisfied	21%

Citi Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Citi's Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.

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61 / 100

Very Satisfied	39%
Satisfied	22%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	28%

Very Satisfied

39%

Satisfied

22%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

28%

CSAT according to Hispanic or Latino

Citi's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

Citi's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.

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70 / 100

Very Satisfied	50%
Satisfied	20%
Neither Satisfied nor Dissatisfied	30%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

20%

Neither Satisfied nor Dissatisfied

30%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Citi's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100

Very Satisfied	32%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	13%
Very Dissatisfied	5%

Very Satisfied

32%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

CSAT according to Other

Citi's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.

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64 / 100

Very Satisfied	28%
Satisfied	36%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	0%
Very Dissatisfied	18%

Very Satisfied

28%

Satisfied

36%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

18%

Citi Customer Satisfaction Score by Age

Citi's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

51%

26-30

61%

31-35

82%

36-40

80%

41-45

80%

46-50

76%

51-55

100%

66+

50%

Citi Customer Satisfaction Score by Usage

Citi's Customer Satisfaction score was rated the highest by customers who have used Citi's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	71
1 to 2 Years	76
2 to 5 Years	62
5 to 10 Years	78
Over 10 Years	64

Citi Customer Satisfaction Score by Industry

Citi's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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{
	"title": "Citi Customer Satisfaction Score by Industry",
	"text": "Citi's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
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			"scoreLabel": 62
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			"score": 61,
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			"scoreClassName": "",
			"scoreLabel": 61
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 80,
			"stars": 0,
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			"scoreClassName": "max",
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Tech	62
Accounting	61
Architecture and Planning	80
Banking and Financial Services	89

Citi Customer Satisfaction vs. Competitors

Compared to its competitors, Citi's Customer Satisfaction score is rated right above Goldman Sachs, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	JPMorgan Chase & Co	77%
	Citi	74%
	Goldman Sachs	72%
	Bank of America	70%
	Wells Fargo	60%
	CIT Group	24%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citi's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Citi	74%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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Citi Customer Service

3.8/5

Citi has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Citi's Customer Service

Address

399 Park Avenue, New York City, NY 10043 United States of America

Website

http://www.citigroup.com

Phone Number

800-285-3000

Quick Insights into Citi Customer Service

Citi's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 66+.

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Ranked Citi Customer Service the Highest

Aerospace and Aviation	4.5
36-40	4.4
African American/Black	4.3

Ranked Citi Customer Service the Lowest

Over 10 Years	3.2
Hispanic or Latino	3.1
66+	2.9

Citi Customer Service Score by Gender

Male customers rated Citi's Customer Service score 0.3 stars higher than Female customers.

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Male

3.7/5

Female

3.4/5

Citi Customer Service Score by Ethnicity

Citi's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.4	Other	3.4

Citi Customer Service Score by Age

Citi's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 3.5	26-30	3.5
31-35 3.7	31-35	3.7
36-40 4.4	36-40	4.4
41-45 3.7	41-45	3.7
46-50 3.7	46-50	3.7
51-55 3.4	51-55	3.4
66+ 2.9	66+	2.9

Citi Customer Service Score by Usage

Citi's Customer Service score was rated the highest by customers who have used Citi's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.6
2 to 5 Years	3.6
5 to 10 Years	4.1
Over 10 Years	3.2

Citi Customer Service Score by Industry

Citi's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	3.3
Accounting	3.7
Aerospace and Aviation	4.5
Architecture and Planning	3.5
Banking and Financial Services	3.8

Citi Customer Service vs. Competitors

Compared to its competitors, Citi's Customer Service score is rated right above Goldman Sachs, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Service Score
	JPMorgan Chase & Co	4/5
	Citi	3.8/5
	Goldman Sachs	3.6/5
	Wells Fargo	3.5/5
	Bank of America	3.4/5
	CIT Group	2.2/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citi's Customer Service score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Citi	3.8/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Citi as an Employer

3.6/5

Citi has a 3.6/5 stars for its overall company culture rated by their employees

top

30%

CEO of Citi

Michael Corbat

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Citi scored a 22 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Citi would recommend the brand to a friend. ENPS measures how likely Citi employees would recommend working at Citi to a friend.

Net Promoter Score

NPS Score

49%	Promoters
24%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

40%	Promoters
25%	Passive
35%	Detractors

Global Ranking Snapshot

Citi is ranked #402 in the Global Top 100 Brands. It ranks just behind Credit Suisse and just ahead of Robinhood.

RANK			INDUSTRY
400	McKinsey & Company	Bob Sternfels	Business and Consumer Services
401	Credit Suisse	Thomas Gottstein	Banking and Financial Services
402	Citi	Michael Corbat	Banking and Financial Services
403	Robinhood	Vlad Tenev	Banking and Financial Services
404	Navan	Ariel Cohen	Tech
405	Casper	Philip Krim	Retail
406	Motorola		Consumer Goods