Branda Smith — Chief Marketing Officer at Citi | Comparably
Citi Claimed Company
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank - an institution connecting millions of people across hundreds of countries and cities. read more
EMPLOYEE
PARTICIPANTS
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Branda Smith — Chief Marketing Officer at Citi

Branda Smith — Chief Marketing Officer at Citi

Executive Bio

Branda Smith serves as the Chief Marketing Officer of Citi. Branda started at Citi in January of 2011. Branda currently resides in Greater New York City Area.

Chief Marketing Officer Impact on Marketing Department's Culture

Branda Smith holds the highest position within the Marketing department at Citi — Chief Marketing Officer, and therefore has influence on the culture of the Marketing department. The average employee described daily life within the Marketing department as a Comfortably fast paced and challenging 8 hour day, stating that they are not happy with their work life balance. Employees within Citi's Marketing department are not invested in Citi's goals, and feel as though there is not space for career growth.

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Are you satisfied with your work/life balance?
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Positive33%
Negative67%
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Executive Team Culture Ratings from Citi Employees

TOP
50%
Citi's Executive Team scores in the Top 50%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Tenure - Over 10 Years 90/100
Experience - Entry Level 87/100
Department - Executive 86/100
Who ranks the Executive Team the lowest?
Department - Sales 50/100
Department - Customer Support 58/100
Department - Marketing 60/100

Citi's Executive Team at a Glance

Based on 382 ratings, Citi's employees are less satisfied with their Executive Team and give them a ā€œC+ā€ or 67/100. On average, Men provided higher ratings for their Executive Team compared to Women. Also, the Executive department thinks more highly of the Executive Team relative to the Sales department.

Citi's Executive Team ranks in the Top 50% of other companies in New York and Top 50% of other companies on Comparably that also have 10,000+ Employees.

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