-53
NPS
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CIT Group
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About CIT Group's Brand
CIT Group (NYSE: CIT) is a leading national bank serving middle market companies and small business, as well as delivering personal savings solutions. Among its major competitors, CIT Group is ranked in 9th place for NPS while GE Capital is 1st, and Zions Bancorporation is 2nd.Their current market cap is $4.63B
Brand at a Glance
55%
Customer Loyalty
2.4/5
Product Quality
2.6/5
Pricing
2.2/5
Customer Service
CIT Group CMO
Gina Proia
Ms. Gina Proia has been Chief Marketing and Communications Officer and Executive Vice President at CIT Group Inc. since December 14, 2016. Ms. Proia is responsible for overseeing the CIT's branding, marketing, advertising, communications and corporate citizenship strategies as well as ensuring they support CIT's strategic priorities. She is also responsible for advancing strategies and programs to help promote a corporate culture that aligns employees with CIT's business goals, facilitates sustained growth and complies with regulatory requirements. She served as the Chief Communications Officer and Vice President of Ally Financial Inc., (formerly GMAC Inc.) since June 2009 until December 8, 2016 and served as Chief Communications Officer and Vice President of GMAC Financial Services. Ms. Proja was responsible for all global communications activities including developing strategic communications plans for the enterprise and managing media relations, internal communications, digital media, executive communications and community relations. She joined Ally Financial in December 2006 and served as Executive Director of media relations and financial communications. Prior to joining Ally, she held various positions at General Motors in the areas of financial communications and marketing communications. During her career, she also served in several roles at a public relations agency and spent time at a nonprofit documentary production company in Washington, D.C. She has served as a board member of Jump$tart Coalition, a national nonprofit organization advancing financial education for young people. She is also a member of the Arthur W. Page Society. In 2010, Proia was recognized on PR Week's 40 Under 40 List and in 2015 she received the Aiming High Award from Legal Momentum, the Women's Legal Defense and Education Fund, which recognizes the accomplishments of women in business. Ms. Proja earned her Bachelor's degree from the State University of New York College at Oswego and Master's degree in Business Administration from Ellis College.
CIT Group Ranking
- #4 / 4 of its competitors
CIT Group NPS
CIT Group's Net Promoter Score (NPS) is a -53 with 20% Promoters, 7% Passives, and 73% Detractors. Net Promoter Score tracks whether CIT Group's customers would recommend using the product based on a scale of -100 to 100.
CIT Group Overall NPS
| 20% | Promoters |
|---|---|
| 7% | Passives |
| 73% | Detractors |
CIT Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -42 | Nov 2023 | -42 |
Dec 2023 -36 | Dec 2023 | -36 |
Jan 2024 -37 | Jan 2024 | -37 |
Feb 2024 -40 | Feb 2024 | -40 |
Mar 2024 -40 | Mar 2024 | -40 |
Apr 2024 -42 | Apr 2024 | -42 |
Nov 2024 -45 | Nov 2024 | -45 |
Dec 2024 -47 | Dec 2024 | -47 |
Jan 2025 -47 | Jan 2025 | -47 |
Feb 2025 -50 | Feb 2025 | -50 |
May 2025 -52 | May 2025 | -52 |
Jun 2025 -54 | Jun 2025 | -54 |
How Other Brands Compare
CIT Group is ranked #4 for NPS among its competitors. Citi and Credit Suisse come in first and second, with UBS coming in at third. Among those competitors, it is the third most valued company behind Citi.
CIT Group |  UBS |  Credit Suisse |  Citi | |
| Global Ranking | #- | #245 | #401 | #402 |
| NPS | -53 | -6 | 15 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $4.63B | $59.89B | $1.71B | $152.62B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CIT Group NPS by Gender
Female customers rated CIT Group's NPS 33 points higher than Male customers.
Male
-67
CIT Group's NPS was rated -67 by Male customers on Comparably.
11%
Promoters
11%
Passives
78%
Detractors
Female
-34
CIT Group's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
CIT Group NPS by Ethnicity
CIT Group's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -63 | Caucasian | -63 |
Other -100 | Other | -100 |
CIT Group NPS by Age
CIT Group's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
CIT Group NPS by Usage
CIT Group's NPS was rated the highest by customers who have used CIT Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
CIT Group NPS vs. Competitors
Compared to its competitors, CIT Group's NPS is rated right below UBS.
| COMPANY | NPS Score | |
|---|---|---|
 | GE Capital | 34 |
 | Zions Bancorporation | 27 |
| Citi | 22 |
| Credit Suisse | 15 |
 | ING | 14 |
 | EVERBANK | 0 |
 | Banc of California | -5 |
| UBS | -6 |
| CIT Group | -53 |
CIT Group Customer Reviews
Out of the 5 CIT Group customer reviews 2 were positive and 3 were constructive. CIT Group customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CIT Group Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of CIT Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CIT Group Customer Loyalty Score by Gender
Female customers rated CIT Group's Customer Loyalty score 35% higher than Male customers.
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Male
50%
Yes
Female
85%
Yes
CIT Group Customer Loyalty Score by Ethnicity
CIT Group's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CIT Group.
78
out of 100
Caucasian
55
out of 100
Other
CIT Group Customer Loyalty Score by Age
CIT Group's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 40% | 56-60 | 40% |
61-65 100% | 61-65 | 100% |
66+ 55% | 66+ | 55% |
CIT Group Customer Loyalty Score by Usage
CIT Group's Customer Loyalty score was rated the highest by customers who have used CIT Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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CIT Group Customer Loyalty Score by Industry
CIT Group's Customer Loyalty score was rated 70% by Insurance industry customers.
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CIT Group Customer Loyalty vs. Competitors
Compared to its competitors, CIT Group's Customer Loyalty score is rated right below Zions Bancorporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| GE Capital | 100% |
| EVERBANK | 100% |
| Banc of California | 87% |
| Credit Suisse | 80% |
| ING | 80% |
| Citi | 78% |
| UBS | 70% |
| Zions Bancorporation | 67% |
| CIT Group | 55% |
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CIT Group Product Quality
2.4/5
CIT Group has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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CIT Group Product Information
CIT Group’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated CIT Group's product the highest.
- Website
- http://www.cit.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into CIT Group Product Quality
CIT Group's Product Quality score was rated highest by customers who have used CIT Group's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked CIT Group Product Quality the Highest
Ranked CIT Group Product Quality the Lowest
CIT Group Product Quality Score by Gender
Female customers rated CIT Group's Product Quality score 0.7 stars higher than Male customers.
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Male
1.9/5
Female
2.6/5
CIT Group Product Quality Score by Ethnicity
CIT Group's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CIT Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.5 | Other | 1.5 |
CIT Group Product Quality Score by Age
CIT Group's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CIT Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.8 | 56-60 | 1.8 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
CIT Group Product Quality Score by Usage
CIT Group's Product Quality score was rated the highest by customers who have used CIT Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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CIT Group Product Quality Score by Industry
CIT Group's Product Quality score was rated 1.6 stars by Insurance industry customers.
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CIT Group Product Quality vs. Competitors
Compared to its competitors, CIT Group's Product Quality score is rated right below Banc of California.
| COMPANY | Product Quality Score | |
|---|---|---|
| GE Capital | 5/5 |
| EVERBANK | 4.5/5 |
| Zions Bancorporation | 4/5 |
| Credit Suisse | 3.8/5 |
| Citi | 3.8/5 |
| ING | 3.8/5 |
| UBS | 3.5/5 |
| Banc of California | 2.8/5 |
| CIT Group | 2.4/5 |
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CIT Group Pricing
CIT Group ROI & Value For Money
2.6/5
CIT Group has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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CIT Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry.
Quick Insights into CIT Group ROI
CIT Group's ROI score was rated highest by customers who have used CIT Group's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked CIT Group ROI the Highest
Ranked CIT Group ROI the Lowest
CIT Group ROI Score by Gender
Female customers rated CIT Group's ROI score 0.6 stars higher than Male customers.
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Male
2/5
Female
2.6/5
CIT Group ROI Score by Ethnicity
CIT Group's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Other 1.5 | Other | 1.5 |
CIT Group ROI Score by Age
CIT Group's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.8 | 56-60 | 1.8 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
CIT Group ROI Score by Usage
CIT Group's ROI score was rated the highest by customers who have used CIT Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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CIT Group ROI Score by Industry
CIT Group's ROI score was rated 1.8 stars by Insurance industry customers.
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CIT Group Pricing vs. Competitors
Compared to its competitors, CIT Group's ROI score is rated right below Banc of California.
| COMPANY | Pricing Score | |
|---|---|---|
| GE Capital | 5/5 |
| Zions Bancorporation | 3.8/5 |
| Citi | 3.7/5 |
| Credit Suisse | 3.6/5 |
| ING | 3.5/5 |
| UBS | 3.4/5 |
| EVERBANK | 3.2/5 |
| Banc of California | 2.6/5 |
| CIT Group | 2.6/5 |
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CIT Group Customer Satisfaction (CSAT)
CIT Group Customer Satisfaction (CSAT) Score
24 / 100
CIT Group has an overall Customer Satisfaction score of 24 rated by its users and customers.
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Very Satisfied
9%
Satisfied
15%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
12%
Very Dissatisfied
55%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CIT Group Customer Satisfaction
CIT Group's Customer Satisfaction score was rated highest by customers who have used CIT Group's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked CIT Group Customer Satisfaction the Highest
Ranked CIT Group Customer Satisfaction the Lowest
CIT Group Customer Satisfaction Score by Gender
Female customers rated CIT Group's Customer Satisfaction score 7 points higher than Male customers.
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26 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 63% |
33 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
CIT Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CIT Group's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
12%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to Other
CIT Group's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
CIT Group Customer Satisfaction Score by Age
CIT Group's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% | |||||||||||||||
| 66+ | 0% |
CIT Group Customer Satisfaction Score by Usage
CIT Group's Customer Satisfaction score was rated the highest by customers who have used CIT Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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CIT Group Customer Satisfaction Score by Industry
CIT Group's Customer Satisfaction score was rated 33 points by Insurance industry customers.
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"label": "Insurance",
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"stars": 0,
"csatScore": 33,
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"scoreClassName": "max",
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}CIT Group Customer Satisfaction vs. Competitors
Compared to its competitors, CIT Group's Customer Satisfaction score is rated right below Banc of California.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| EVERBANK | 100% |
| Zions Bancorporation | 85% |
| Citi | 74% |
| ING | 70% |
| UBS | 65% |
| Credit Suisse | 64% |
| GE Capital | 50% |
| Banc of California | 46% |
| CIT Group | 24% |
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CIT Group Customer Service
2.2/5
CIT Group has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About CIT Group's Customer Service
Address
11 West 42nd Street, New York City, NY 10036
Website
http://www.cit.com
Phone Number
2124615200
CIT Group's Social Links
Quick Insights into CIT Group Customer Service
CIT Group's Customer Service score was rated highest by customers who have used CIT Group's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked CIT Group Customer Service the Highest
Ranked CIT Group Customer Service the Lowest
CIT Group Customer Service Score by Gender
Female customers rated CIT Group's Customer Service score 0.5 stars higher than Male customers.
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Male
1.8/5
Female
2.3/5
CIT Group Customer Service Score by Ethnicity
CIT Group's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 1.5 | Other | 1.5 |
CIT Group Customer Service Score by Age
CIT Group's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.8 | 56-60 | 1.8 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
CIT Group Customer Service Score by Usage
CIT Group's Customer Service score was rated the highest by customers who have used CIT Group's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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CIT Group Customer Service Score by Industry
CIT Group's Customer Service score was rated 2 stars by Insurance industry customers.
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CIT Group Customer Service vs. Competitors
Compared to its competitors, CIT Group's Customer Service score is rated right below Banc of California.
| COMPANY | Customer Service Score | |
|---|---|---|
| GE Capital | 5/5 |
| EVERBANK | 4.2/5 |
| Zions Bancorporation | 3.8/5 |
| Citi | 3.8/5 |
| Credit Suisse | 3.7/5 |
| ING | 3.6/5 |
| UBS | 3.5/5 |
| Banc of California | 2.8/5 |
| CIT Group | 2.2/5 |
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CIT Group as an Employer
2.9/5
CIT Group has a 2.9/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
CIT Group scored a -53 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of CIT Group would recommend the brand to a friend. ENPS measures how likely CIT Group employees would recommend working at CIT Group to a friend.
Net Promoter Score
-53
NPS Score
| 20% | Promoters |
|---|---|
| 7% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 34% | Promoters |
|---|---|
| 24% | Passive |
| 42% | Detractors |
