24
NPS
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Zions Bancorporation
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About Zions Bancorporation's Brand
Zions Bancorporation is a financial services company involved in SBA lending, public finance advisory services, and agricultural finance. Among its major competitors, Zions Bancorporation is ranked in 1st place for NPS while Wells Fargo is 2nd, and CIT Group is 3rd.
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Zions Bancorporation Ranking
- #1 / 4 of its competitors
Zions Bancorporation NPS
Zions Bancorporation's Net Promoter Score (NPS) is a 24 with 56% Promoters, 12% Passives, and 32% Detractors. Net Promoter Score tracks whether Zions Bancorporation's customers would recommend using the product based on a scale of -100 to 100.
Zions Bancorporation Overall NPS
| 56% | Promoters |
|---|---|
| 12% | Passives |
| 32% | Detractors |
Zions Bancorporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 29 | Nov 2022 | 29 |
Dec 2022 34 | Dec 2022 | 34 |
Jan 2023 25 | Jan 2023 | 25 |
Mar 2023 28 | Mar 2023 | 28 |
Jul 2023 34 | Jul 2023 | 34 |
Mar 2024 37 | Mar 2024 | 37 |
Jun 2024 30 | Jun 2024 | 30 |
Apr 2025 32 | Apr 2025 | 32 |
Jul 2025 28 | Jul 2025 | 28 |
Jan 2026 29 | Jan 2026 | 29 |
Apr 2026 24 | Apr 2026 | 24 |
How Other Brands Compare
Zions Bancorporation is ranked first for NPS among its competitors. Wells Fargo and CIT Group come in second and third, with Farmers & Merchants Bancorp coming in at #4.
Zions Bancorporation |  Wells Fargo |  CIT Group |  Farmers & Merchants Bancorp | |
| Global Ranking | #- | #139 | #- | #- |
| NPS | 24 | 7 | -55 | - |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $4.63B | $254.42M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zions Bancorporation NPS by Gender
Female customers rated Zions Bancorporation's NPS 80 points higher than Male customers.
Male
0
Zions Bancorporation's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
80
Zions Bancorporation's NPS was rated 80 by Female customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Zions Bancorporation NPS by Ethnicity
Zions Bancorporation's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Zions Bancorporation NPS by Age
Zions Bancorporation's NPS was rated 34 points by customers ages 36-40 on Comparably.
Zions Bancorporation NPS by Usage
Zions Bancorporation's NPS was rated the highest by customers who have used Zions Bancorporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 50 | 2 to 5 Years | 50 |
Over 10 Years 25 | Over 10 Years | 25 |
Zions Bancorporation NPS vs. Competitors
Compared to its competitors, Zions Bancorporation's NPS is rated right above Wells Fargo.
| COMPANY | NPS Score | |
|---|---|---|
| Zions Bancorporation | 24 |
| Wells Fargo | 7 |
| Farmers & Merchants Bancorp | N/A |
| CIT Group | -55 |
Zions Bancorporation Customer Reviews
Out of the 4 Zions Bancorporation customer reviews 4 were positive and 0 were constructive. Zions Bancorporation customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Zions Bancorporation Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Zions Bancorporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Zions Bancorporation Customer Loyalty Score by Gender
Female customers rated Zions Bancorporation's Customer Loyalty score 12% higher than Male customers.
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Male
70%
Yes
Female
82%
Yes
Zions Bancorporation Customer Loyalty Score by Ethnicity
Zions Bancorporation's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Zions Bancorporation Customer Loyalty Score by Age
Zions Bancorporation's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Zions Bancorporation Customer Loyalty Score by Usage
Zions Bancorporation's Customer Loyalty score was rated the highest by customers who have used Zions Bancorporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Zions Bancorporation Customer Loyalty vs. Competitors
Compared to its competitors, Zions Bancorporation's Customer Loyalty score is rated right above Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zions Bancorporation | 73% |
| Wells Fargo | 71% |
| CIT Group | 55% |
| Farmers & Merchants Bancorp | N/A |
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Zions Bancorporation Product Quality
3.9/5
Zions Bancorporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Zions Bancorporation Product Information
Zions Bancorporation’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Agriculture & Farming
Consumer Services
FinTech
Media
Sports & Entertainment
Quick Insights into Zions Bancorporation Product Quality
Zions Bancorporation's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Zions Bancorporation Product Quality the Highest
Ranked Zions Bancorporation Product Quality the Lowest
Zions Bancorporation Product Quality Score by Gender
Female customers rated Zions Bancorporation's Product Quality score 1.7 stars higher than Male customers.
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Male
2.9/5
Female
4.6/5
Zions Bancorporation Product Quality Score by Ethnicity
Zions Bancorporation's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Zions Bancorporation Product Quality Score by Age
Zions Bancorporation's Product Quality score was rated 3.8 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
Zions Bancorporation Product Quality Score by Usage
Zions Bancorporation's Product Quality score was rated the highest by customers who have used Zions Bancorporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Zions Bancorporation Product Quality vs. Competitors
Compared to its competitors, Zions Bancorporation's Product Quality score is rated right above Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zions Bancorporation | 3.9/5 |
| Wells Fargo | 3.4/5 |
| CIT Group | 2.3/5 |
| Farmers & Merchants Bancorp | N/A |
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Zions Bancorporation Pricing
Zions Bancorporation ROI & Value For Money
3.7/5
Zions Bancorporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Zions Bancorporation ROI
Zions Bancorporation's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Zions Bancorporation ROI the Highest
Ranked Zions Bancorporation ROI the Lowest
Zions Bancorporation ROI Score by Gender
Female customers rated Zions Bancorporation's ROI score 1.8 stars higher than Male customers.
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Male
3/5
Female
4.8/5
Zions Bancorporation ROI Score by Ethnicity
Zions Bancorporation's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zions Bancorporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Zions Bancorporation ROI Score by Age
Zions Bancorporation's ROI score was rated 3.1 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Zions Bancorporation ROI Score by Usage
Zions Bancorporation's ROI score was rated the highest by customers who have used Zions Bancorporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Zions Bancorporation Pricing vs. Competitors
Compared to its competitors, Zions Bancorporation's ROI score is rated right above Wells Fargo.
| COMPANY | Pricing Score | |
|---|---|---|
| Zions Bancorporation | 3.7/5 |
| Wells Fargo | 3.4/5 |
| CIT Group | 2.6/5 |
| Farmers & Merchants Bancorp | N/A |
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Zions Bancorporation Customer Satisfaction (CSAT)
Zions Bancorporation Customer Satisfaction (CSAT) Score
81 / 100
Zions Bancorporation has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zions Bancorporation Customer Satisfaction
Zions Bancorporation's Customer Satisfaction score was rated highest by customers who have used Zions Bancorporation's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Zions Bancorporation Customer Satisfaction the Highest
Ranked Zions Bancorporation Customer Satisfaction the Lowest
Zions Bancorporation Customer Satisfaction Score by Gender
Female customers rated Zions Bancorporation's Customer Satisfaction score 33 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Zions Bancorporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zions Bancorporation's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Zions Bancorporation Customer Satisfaction Score by Age
Zions Bancorporation's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Zions Bancorporation Customer Satisfaction Score by Usage
Zions Bancorporation's Customer Satisfaction score was rated the highest by customers who have used Zions Bancorporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Zions Bancorporation Customer Satisfaction vs. Competitors
Compared to its competitors, Zions Bancorporation's Customer Satisfaction score is rated right above Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zions Bancorporation | 81% |
| Wells Fargo | 61% |
| CIT Group | 23% |
| Farmers & Merchants Bancorp | 0% |
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Zions Bancorporation Customer Service
3.5/5
Zions Bancorporation has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Zions Bancorporation's Customer Service
Address
One South Main Street, Salt Lake City, UT
Website
http://zionsbancorporation.com
Phone Number
801-844-7637
Quick Insights into Zions Bancorporation Customer Service
Zions Bancorporation's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Zions Bancorporation Customer Service the Highest
Ranked Zions Bancorporation Customer Service the Lowest
Zions Bancorporation Customer Service Score by Gender
Female customers rated Zions Bancorporation's Customer Service score 2.1 stars higher than Male customers.
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Male
2.6/5
Female
4.7/5
Zions Bancorporation Customer Service Score by Ethnicity
Zions Bancorporation's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zions Bancorporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Zions Bancorporation Customer Service Score by Age
Zions Bancorporation's Customer Service score was rated 3.1 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Zions Bancorporation Customer Service Score by Usage
Zions Bancorporation's Customer Service score was rated the highest by customers who have used Zions Bancorporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Zions Bancorporation Customer Service vs. Competitors
Compared to its competitors, Zions Bancorporation's Customer Service score is rated right above Wells Fargo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Zions Bancorporation | 3.5/5 |
| Wells Fargo | 3.5/5 |
| CIT Group | 2.2/5 |
| Farmers & Merchants Bancorp | N/A |
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Zions Bancorporation as an Employer
3.7/5
Zions Bancorporation has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Zions Bancorporation scored a 24 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Zions Bancorporation would recommend the brand to a friend. ENPS measures how likely Zions Bancorporation employees would recommend working at Zions Bancorporation to a friend.
Net Promoter Score
24
NPS Score
| 56% | Promoters |
|---|---|
| 12% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 32% | Promoters |
|---|---|
| 25% | Passive |
| 43% | Detractors |
