

Travelocity is an online travel agency that provides its users with direct-to-consumer travel services. Among its major competitors, Travelocity is ranked in 5th place for NPS while FlightHub is 1st, and KAYAK is 2nd.
Travelocity's Net Promoter Score (NPS) is a -54 with 19% Promoters, 8% Passives, and 73% Detractors. Net Promoter Score tracks whether Travelocity's customers would recommend using the product based on a scale of -100 to 100.
| 19% | Promoters |
|---|---|
| 8% | Passives |
| 73% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 -33 | May 2023 | -33 |
Jul 2023 -36 | Jul 2023 | -36 |
Aug 2023 -40 | Aug 2023 | -40 |
Sep 2023 -42 | Sep 2023 | -42 |
Feb 2024 -47 | Feb 2024 | -47 |
Mar 2024 -49 | Mar 2024 | -49 |
Apr 2024 -51 | Apr 2024 | -51 |
Aug 2024 -48 | Aug 2024 | -48 |
Jan 2025 -51 | Jan 2025 | -51 |
Jul 2025 -51 | Jul 2025 | -51 |
Aug 2025 -53 | Aug 2025 | -53 |
Jan 2026 -55 | Jan 2026 | -55 |
Travelocity is ranked #4 for NPS among its competitors. FlightHub and KAYAK come in first and second, with Expedia Group coming in at third.
![]() Travelocity | ![]() KAYAK | ![]() Expedia Group | ![]() FlightHub | |
| Global Ranking | #- | #422 | #- | #- |
| NPS | -54 | 9 | 5 | 12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $24.34B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Travelocity's NPS 54 points higher than Male customers.
Travelocity's NPS was rated -82 by Male customers on Comparably.
Travelocity's NPS was rated -28 by Female customers on Comparably.
Travelocity's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -55 | Caucasian | -55 |
African American/Black -34 | African American/Black | -34 |
Other -100 | Other | -100 |
Travelocity's NPS was rated -100 points by customers ages 36-40 and customers ages 51-55 on Comparably.
Travelocity's NPS was rated the highest by customers who have used Travelocity's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -76 | Over 10 Years | -76 |
Compared to its competitors, Travelocity's NPS is rated right above Hotwire.com, and is preceded by CheapOair.
| COMPANY | NPS Score | |
|---|---|---|
![]() | FlightHub | 12 |
![]() | KAYAK | 9 |
![]() | Expedia Group | 5 |
![]() | CheapOair | -34 |
![]() | Travelocity | -54 |
![]() | Hotwire.com | -75 |
Out of the 6 Travelocity customer reviews 1 was positive and 5 were constructive. Travelocity customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Travelocity users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Travelocity's Customer Loyalty score 5% higher than Female customers.
Travelocity's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Travelocity's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
Travelocity's Customer Loyalty score was rated the highest by customers who have used Travelocity's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Travelocity's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Travelocity's Customer Loyalty score is rated right above Hotwire.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Travelocity | 83% |
![]() | Hotwire.com | 72% |
![]() | Expedia Group | 71% |
![]() | KAYAK | 69% |
![]() | CheapOair | 68% |
![]() | FlightHub | 58% |
Travelocity has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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Travelocity’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Travelocity's product the highest. Reviewers from the Tech industry rated Travelocity the lowest at 1.5.
Travelocity's Product Quality score was rated highest by Female customers, and rated lowest by customers from the Tech industry.
Female customers rated Travelocity's Product Quality score 0.5 stars higher than Male customers.
Travelocity's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 2 | African American/Black | 2 |
Other 1.5 | Other | 1.5 |
Travelocity's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
Travelocity's Product Quality score was rated 1.5 stars by customers who have used Travelocity's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Travelocity's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Travelocity's Product Quality score is rated right above Hotwire.com, and is preceded by CheapOair.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | FlightHub | 3.6/5 |
![]() | KAYAK | 3.5/5 |
![]() | Expedia Group | 3.2/5 |
![]() | CheapOair | 2.5/5 |
![]() | Travelocity | 2/5 |
![]() | Hotwire.com | 1.5/5 |
Travelocity has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from Travelocity.
Travelocity's ROI score was rated highest by Female customers, and rated lowest by customers from the Tech industry.
Female customers rated Travelocity's ROI score 1 stars higher than Male customers.
Travelocity's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 1.5 | Other | 1.5 |
Travelocity's ROI score was rated 1.5 stars by customers ages 36-40 and customers ages 51-55 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
Travelocity's ROI score was rated 1.5 stars by customers who have used Travelocity's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Travelocity's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Travelocity's ROI score is rated right above Hotwire.com, and is preceded by CheapOair.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | KAYAK | 3.5/5 |
![]() | FlightHub | 3.2/5 |
![]() | Expedia Group | 3.1/5 |
![]() | CheapOair | 2.5/5 |
![]() | Travelocity | 2/5 |
![]() | Hotwire.com | 1.5/5 |
Travelocity has an overall Customer Satisfaction score of 23 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Travelocity's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers from the Tech industry.
Female customers rated Travelocity's Customer Satisfaction score 32 points higher than Male customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 89% |
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
Travelocity's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Travelocity's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Travelocity's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Travelocity's Customer Satisfaction score was rated 0 points by customers ages 51-55 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% |
Travelocity's Customer Satisfaction score was rated the highest by customers who have used Travelocity's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Travelocity's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Travelocity's Customer Satisfaction score is rated right above Hotwire.com, and is preceded by CheapOair.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | KAYAK | 63% |
![]() | FlightHub | 57% |
![]() | Expedia Group | 55% |
![]() | CheapOair | 33% |
![]() | Travelocity | 23% |
![]() | Hotwire.com | 10% |
Travelocity has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock Travelocity's overall Customer Service score rated by its users and customers.
3150 Sabre Dr., Southlake, TX
http://travelocity.com
Travelocity's Customer Service score was rated highest by Female customers, and rated lowest by customers from the Tech industry.
Female customers rated Travelocity's Customer Service score 0.7 stars higher than Male customers.
Travelocity's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 1.5 | Other | 1.5 |
Travelocity's Customer Service score was rated 1.5 stars by customers ages 36-40 and customers ages 51-55 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
Travelocity's Customer Service score was rated 1.5 stars by customers who have used Travelocity's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Travelocity's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Travelocity's Customer Service score is rated right above Hotwire.com, and is preceded by CheapOair.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | KAYAK | 3.4/5 |
![]() | FlightHub | 3.3/5 |
![]() | Expedia Group | 3.1/5 |
![]() | CheapOair | 2.5/5 |
![]() | Travelocity | 2/5 |
![]() | Hotwire.com | 1.5/5 |
Travelocity scored a -54 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Travelocity would recommend the brand to a friend. ENPS measures how likely Travelocity employees would recommend working at Travelocity to a friend.
| 19% | Promoters |
|---|---|
| 8% | Passive |
| 73% | Detractors |
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |