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NPS
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HotelTonight
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About HotelTonight's Brand
Hotels give us their unsold rooms. We show you each day's best deals. You grab life by the headboard. Among its major competitors, HotelTonight is ranked in 2nd place for NPS while Trivago is 1st, and Travel Portal Development Company is 3rd.Their current valuation is $500.00M
Brand at a Glance
83%
Customer Loyalty
3.1/5
Product Quality
3.4/5
Pricing
2.8/5
Customer Service
HotelTonight CMO
HotelTonight Ranking
- #2 / 4 of its competitors
HotelTonight NPS
HotelTonight's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether HotelTonight's customers would recommend using the product based on a scale of -100 to 100.
HotelTonight Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
HotelTonight NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -100 | Aug 2020 | -100 |
Aug 2022 0 | Aug 2022 | 0 |
Mar 2023 33 | Mar 2023 | 33 |
Jul 2025 0 | Jul 2025 | 0 |
How Other Brands Compare
HotelTonight is ranked second for NPS among its competitors. Trivago and Booking.com come in first and third, with Hotels.com coming in at #4. Among those competitors, it is the third most valued company behind Booking.com.
HotelTonight |  Booking.com |  Hotels.com |  Trivago | |
| Global Ranking | #- | #588 | #- | #- |
| NPS | 0 | -1 | -82 | 19 |
| Valuation Updated every 24 hours for public companies | $500.00M | $97.57B | $24.34B | $251.86M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HotelTonight NPS vs. Competitors
Compared to its competitors, HotelTonight's NPS is rated right above Travel Portal Development Company, and is preceded by Trivago.
| COMPANY | NPS Score | |
|---|---|---|
| Trivago | 19 |
| HotelTonight | 0 |
 | Travel Portal Development Company | 0 |
| Booking.com | -1 |
 | Travelocity | -54 |
| Hotels.com | -82 |
HotelTonight Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of HotelTonight users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HotelTonight Customer Loyalty vs. Competitors
Compared to its competitors, HotelTonight's Customer Loyalty score is rated right above Travelocity.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HotelTonight | 83% |
| Travelocity | 83% |
| Trivago | 74% |
| Hotels.com | 71% |
| Booking.com | 68% |
| Travel Portal Development Company | N/A |
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HotelTonight Product Quality
3.1/5
HotelTonight has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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HotelTonight Product Information
HotelTonight’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.hoteltonight.com
- Company Size
- 201-500 Employees
Industry
Tech
Leisure, Travel & Tourism
HotelTonight Product Quality vs. Competitors
Compared to its competitors, HotelTonight's Product Quality score is rated right above Booking.com, and is preceded by Trivago.
| COMPANY | Product Quality Score | |
|---|---|---|
| Travel Portal Development Company | 4.5/5 |
| Trivago | 3.7/5 |
| HotelTonight | 3.1/5 |
| Booking.com | 3.1/5 |
| Travelocity | 2/5 |
| Hotels.com | 1.5/5 |
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HotelTonight Pricing
HotelTonight ROI & Value For Money
3.4/5
HotelTonight has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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HotelTonight Pricing vs. Competitors
Compared to its competitors, HotelTonight's ROI score is rated right above Booking.com, and is preceded by Trivago.
| COMPANY | Pricing Score | |
|---|---|---|
| Trivago | 3.6/5 |
| HotelTonight | 3.4/5 |
| Booking.com | 3/5 |
| Travelocity | 2/5 |
| Hotels.com | 1.5/5 |
| Travel Portal Development Company | N/A |
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HotelTonight Customer Satisfaction (CSAT)
HotelTonight Customer Satisfaction (CSAT) Score
50 / 100
HotelTonight has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
HotelTonight Customer Satisfaction vs. Competitors
Compared to its competitors, HotelTonight's Customer Satisfaction score is rated right above Travelocity, and is preceded by Booking.com.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trivago | 73% |
| Booking.com | 54% |
| HotelTonight | 50% |
| Travelocity | 23% |
| Hotels.com | 10% |
| Travel Portal Development Company | 0% |
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HotelTonight Customer Service
2.8/5
HotelTonight has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About HotelTonight's Customer Service
Address
901 Market Street, San Francisco, CA 94103
Website
http://www.hoteltonight.com
Phone Number
<<not-applicable>>
HotelTonight's Social Links
HotelTonight Customer Service vs. Competitors
Compared to its competitors, HotelTonight's Customer Service score is rated right above Travelocity, and is preceded by Booking.com.
| COMPANY | Customer Service Score | |
|---|---|---|
| Travel Portal Development Company | 3.7/5 |
| Trivago | 3.7/5 |
| Booking.com | 2.9/5 |
| HotelTonight | 2.8/5 |
| Travelocity | 2/5 |
| Hotels.com | 1.5/5 |
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HotelTonight as an Employer
4.3/5
HotelTonight has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
HotelTonight scored a 0 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of HotelTonight would recommend the brand to a friend. ENPS measures how likely HotelTonight employees would recommend working at HotelTonight to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 64% | Promoters |
|---|---|
| 32% | Passive |
| 4% | Detractors |
