

Drupal is an open source content management platform that supports millions of websites and applications. Among its major competitors, Drupal is ranked in 5th place for NPS while WordPress is 1st, and Automattic is 2nd.
Drupal's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Drupal's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 15 | Aug 2020 | 15 |
May 2022 12 | May 2022 | 12 |
Jan 2023 14 | Jan 2023 | 14 |
Apr 2023 15 | Apr 2023 | 15 |
Jul 2024 19 | Jul 2024 | 19 |
Drupal is ranked #4 for NPS among its competitors. Automattic and Shopify come in first and second, with Squarespace coming in at third.
![]() Drupal | ![]() Shopify | ![]() Squarespace | ![]() Automattic | |
| Global Ranking | #- | #50 | #434 | #872 |
| NPS | 18 | 33 | 29 | 46 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $139.10B | $1.70B | $3.00B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Drupal's NPS was rated the highest by customers who have used Drupal's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 7 | 1 to 2 Years | 7 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Compared to its competitors, Drupal's NPS is rated right above Sitecore, and is preceded by Squarespace.
| COMPANY | NPS Score | |
|---|---|---|
![]() | WordPress | 53 |
![]() | Automattic | 46 |
![]() | Shopify | 33 |
![]() | Squarespace | 29 |
![]() | Drupal | 18 |
![]() | Sitecore | 3 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Drupal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Drupal's Customer Loyalty score is rated right above Automattic, and is preceded by WordPress.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | WordPress | 100% |
![]() | Drupal | 100% |
![]() | Automattic | 91% |
![]() | Shopify | 75% |
![]() | Squarespace | 69% |
![]() | Sitecore | 46% |
Drupal has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Drupal serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Drupal supports Web devices and offers products for small, medium, and large sized businesses.
Drupal’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, Drupal's Product Quality score is rated right above Shopify, and is preceded by Automattic.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | WordPress | 4.4/5 |
![]() | Automattic | 4.2/5 |
![]() | Drupal | 4.1/5 |
![]() | Shopify | 4/5 |
![]() | Squarespace | 4/5 |
![]() | Sitecore | 3.9/5 |
Drupal has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Drupal has a pricing structure that accommodates small, medium, and large businesses.
Compared to its competitors, Drupal's ROI score is rated right above Squarespace, and is preceded by WordPress.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | WordPress | 4.4/5 |
![]() | Drupal | 4.2/5 |
![]() | Squarespace | 4.1/5 |
![]() | Automattic | 4/5 |
![]() | Shopify | 4/5 |
![]() | Sitecore | 3.5/5 |
Drupal has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Drupal's Customer Satisfaction score is rated right above Automattic, and is preceded by WordPress.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | WordPress | 100% |
![]() | Drupal | 100% |
![]() | Automattic | 84% |
![]() | Shopify | 78% |
![]() | Sitecore | 50% |
![]() | Squarespace | 20% |
Drupal has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Drupal's overall Customer Service score rated by its users and customers.
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https://www.drupal.org/
Compared to its competitors, Drupal's Customer Service score is rated right above Sitecore, and is preceded by WordPress.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Automattic | 4/5 |
![]() | Shopify | 4/5 |
![]() | Squarespace | 3.9/5 |
![]() | WordPress | 3.8/5 |
![]() | Drupal | 3.5/5 |
![]() | Sitecore | 3/5 |
Drupal has a 2.9/5 stars for its overall company culture rated by their employees

Drupal scored a 18 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Drupal would recommend the brand to a friend. ENPS measures how likely Drupal employees would recommend working at Drupal to a friend.
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |