

BlackBerry provides wireless devices and solutions for the worldwide mobile communications market. Among its major competitors, BlackBerry is ranked in 10th place for NPS while SPECTRALINK CORPORATION is 1st, and Motorola Solutions is 2nd.Their current market cap is $4.77B
BlackBerry's Net Promoter Score (NPS) is a -1 with 36% Promoters, 27% Passives, and 37% Detractors. Net Promoter Score tracks whether BlackBerry's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 27% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 -3 | Oct 2023 | -3 |
Dec 2023 -2 | Dec 2023 | -2 |
Jan 2024 -2 | Jan 2024 | -2 |
Feb 2024 -3 | Feb 2024 | -3 |
Mar 2024 -3 | Mar 2024 | -3 |
May 2024 -4 | May 2024 | -4 |
Jun 2024 -4 | Jun 2024 | -4 |
Feb 2025 -4 | Feb 2025 | -4 |
Apr 2025 -4 | Apr 2025 | -4 |
Jun 2025 -2 | Jun 2025 | -2 |
Aug 2025 -2 | Aug 2025 | -2 |
Dec 2025 -3 | Dec 2025 | -3 |
BlackBerry is ranked #4 for NPS among its competitors. Apple and Microsoft come in first and second, with Samsung coming in at third. Among those competitors, it is the lowest valued company behind Apple.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated BlackBerry's NPS 7 points higher than Female customers.
BlackBerry's NPS was rated 6 by Male customers on Comparably.
BlackBerry's NPS was rated -1 by Female customers on Comparably.
BlackBerry's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -34 | Other | -34 |
BlackBerry's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
BlackBerry's NPS was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years 53 | 2 to 5 Years | 53 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years 20 | Over 10 Years | 20 |
Compared to its competitors, BlackBerry's NPS is rated right below Everbridge.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 100 |
![]() | Motorola Solutions | 50 |
![]() | Apple | 48 |
![]() | Microsoft | 38 |
![]() | Huawei | 37 |
![]() | Nokia | 17 |
![]() | Samsung | 14 |
![]() | HP Inc. | 0 |
![]() | Everbridge | 0 |
![]() | BlackBerry | -1 |
Out of the 2 BlackBerry customer reviews 2 were positive and 0 were constructive. BlackBerry customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of BlackBerry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated BlackBerry's Customer Loyalty score 10% higher than Male customers.
BlackBerry's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
BlackBerry's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 100% | 26-30 | 100% |
31-35 55% | 31-35 | 55% |
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
BlackBerry's Customer Loyalty score was rated the highest by customers who have used BlackBerry's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BlackBerry's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, BlackBerry's Customer Loyalty score is rated right below HP Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 100% |
![]() | Apple | 86% |
![]() | Microsoft | 84% |
![]() | Motorola Solutions | 82% |
![]() | Samsung | 82% |
![]() | Huawei | 81% |
![]() | Everbridge | 78% |
![]() | Nokia | 77% |
![]() | HP Inc. | 73% |
![]() | BlackBerry | 69% |
BlackBerry has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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BlackBerry’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated BlackBerry's product the highest. Reviewers from the Tech industry rated BlackBerry the lowest at 3.8.
BlackBerry's Product Quality score was rated highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.
Female customers rated BlackBerry's Product Quality score 0.5 stars higher than Male customers.
BlackBerry's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.5 | Other | 3.5 |
BlackBerry's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.5 | 36-40 | 3.5 |
46-50 2.5 | 46-50 | 2.5 |
BlackBerry's Product Quality score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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BlackBerry's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, BlackBerry's Product Quality score is rated right above HP Inc., and is preceded by Everbridge.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 5/5 |
![]() | Apple | 4.3/5 |
![]() | Huawei | 4.2/5 |
![]() | Microsoft | 4.1/5 |
![]() | Nokia | 3.9/5 |
![]() | Motorola Solutions | 3.9/5 |
![]() | Samsung | 3.6/5 |
![]() | Everbridge | 3.4/5 |
![]() | BlackBerry | 3.4/5 |
![]() | HP Inc. | 3.2/5 |
BlackBerry has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from BlackBerry.
BlackBerry's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 31-35.
Male customers rated BlackBerry's ROI score 0.2 stars higher than Female customers.
BlackBerry's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3 | Other | 3 |
BlackBerry's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2.6 | 31-35 | 2.6 |
36-40 4.3 | 36-40 | 4.3 |
46-50 3.1 | 46-50 | 3.1 |
BlackBerry's ROI score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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BlackBerry's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BlackBerry's ROI score is rated right above Everbridge, and is preceded by Samsung.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 5/5 |
![]() | Huawei | 4/5 |
![]() | Apple | 4/5 |
![]() | Microsoft | 4/5 |
![]() | Motorola Solutions | 3.9/5 |
![]() | Nokia | 3.8/5 |
![]() | Samsung | 3.5/5 |
![]() | BlackBerry | 3.3/5 |
![]() | Everbridge | 3.1/5 |
![]() | HP Inc. | 3.1/5 |
BlackBerry has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BlackBerry's Customer Satisfaction score was rated highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and rated lowest by customers who have used BlackBerry's products/services for Less than 1 Year.
Male customers rated BlackBerry's Customer Satisfaction score 22 points higher than Female customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
BlackBerry's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
BlackBerry's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
BlackBerry's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
BlackBerry's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 100% |
BlackBerry's Customer Satisfaction score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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BlackBerry's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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"title": "BlackBerry Customer Satisfaction Score by Industry",
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}Compared to its competitors, BlackBerry's Customer Satisfaction score is rated right above HP Inc., and is preceded by Samsung.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 100% |
![]() | Apple | 85% |
![]() | Huawei | 85% |
![]() | Microsoft | 80% |
![]() | Nokia | 78% |
![]() | Motorola Solutions | 70% |
![]() | Samsung | 69% |
![]() | BlackBerry | 66% |
![]() | HP Inc. | 53% |
![]() | Everbridge | 33% |
BlackBerry has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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295 Phillip Street, Waterloo, IA Canada
https://global.blackberry.com/en/index
BlackBerry's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers who have used BlackBerry's products/services for Over 10 Years.
Female customers rated BlackBerry's Customer Service score 0.1 stars higher than Male customers.
BlackBerry's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.5 | Other | 3.5 |
BlackBerry's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
46-50 3.1 | 46-50 | 3.1 |
BlackBerry's Customer Service score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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BlackBerry's Customer Service score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, BlackBerry's Customer Service score is rated right above Everbridge, and is preceded by Samsung.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SPECTRALINK CORPORATION | 5/5 |
![]() | Apple | 4.2/5 |
![]() | Motorola Solutions | 4.1/5 |
![]() | Huawei | 4/5 |
![]() | Microsoft | 4/5 |
![]() | Nokia | 3.8/5 |
![]() | Samsung | 3.5/5 |
![]() | BlackBerry | 3.4/5 |
![]() | Everbridge | 3/5 |
![]() | HP Inc. | 3/5 |
BlackBerry has a 3.4/5 stars for its overall company culture rated by their employees

BlackBerry scored a -1 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of BlackBerry would recommend the brand to a friend. ENPS measures how likely BlackBerry employees would recommend working at BlackBerry to a friend.
| 36% | Promoters |
|---|---|
| 27% | Passive |
| 37% | Detractors |
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |