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About BlackBerry's Brand

BlackBerry provides wireless devices and solutions for the worldwide mobile communications market. Among its major competitors, BlackBerry is ranked in 10th place for NPS while SPECTRALINK CORPORATION is 1st, and Motorola Solutions is 2nd.Their current market cap is $4.77B

Brand at a Glance

69%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

BlackBerry CMO

BlackBerry Ranking

BlackBerry NPS

BlackBerry's Net Promoter Score (NPS) is a -1 with 36% Promoters, 27% Passives, and 37% Detractors. Net Promoter Score tracks whether BlackBerry's customers would recommend using the product based on a scale of -100 to 100.

BlackBerry Overall NPS

-1
NPS
36%Promoters
27%Passives
37%Detractors
BlackBerry Overall NPS

BlackBerry NPS Trend

-100
-50
0
50
100
Oct 2023
-3
Oct 2023-3
Dec 2023
-2
Dec 2023-2
Jan 2024
-2
Jan 2024-2
Feb 2024
-3
Feb 2024-3
Mar 2024
-3
Mar 2024-3
May 2024
-4
May 2024-4
Jun 2024
-4
Jun 2024-4
Feb 2025
-4
Feb 2025-4
Apr 2025
-4
Apr 2025-4
Jun 2025
-2
Jun 2025-2
Aug 2025
-2
Aug 2025-2
Dec 2025
-3
Dec 2025-3

How Other Brands Compare

BlackBerry is ranked #4 for NPS among its competitors. Apple and Microsoft come in first and second, with Samsung coming in at third. Among those competitors, it is the lowest valued company behind Apple.

BlackBerry's Logo
BlackBerry
Apple's Logo
Apple
Microsoft's Logo
Microsoft
Samsung's Logo
Samsung
Global Ranking#-#5#22#103
NPS-1483814
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$4.77B$2.11T$1.91T$263.86B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BlackBerry NPS by Gender

Male customers rated BlackBerry's NPS 7 points higher than Female customers.

Male

6

BlackBerry's NPS was rated 6 by Male customers on Comparably.

41%
Promoters
24%
Passives
35%
Detractors

Female

-1

BlackBerry's NPS was rated -1 by Female customers on Comparably.

37%
Promoters
25%
Passives
38%
Detractors

BlackBerry NPS by Ethnicity

BlackBerry's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
African American/Black
-25
African American/Black-25
Asian or Pacific Islander
0
Asian or Pacific Islander0
Other
-34
Other-34

BlackBerry NPS by Age

BlackBerry's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
50%
Passives
17%
Detractors
33%
18-2550%17%33%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
0%
Passives
0%
Detractors
100%
31-350%0%100%
Promoters
33%
Passives
67%
Detractors
0%
36-4033%67%0%
Promoters
0%
Passives
33%
Detractors
67%
46-500%33%67%

BlackBerry NPS by Usage

BlackBerry's NPS was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-67
Less than 1 Year-67
1 to 2 Years
-17
1 to 2 Years-17
2 to 5 Years
53
2 to 5 Years53
5 to 10 Years
-33
5 to 10 Years-33
Over 10 Years
20
Over 10 Years20

BlackBerry NPS vs. Competitors

Compared to its competitors, BlackBerry's NPS is rated right below Everbridge.

BlackBerry Customer Reviews

Out of the 2 BlackBerry customer reviews 2 were positive and 0 were constructive. BlackBerry customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I love everything about it, nothing inferior about it All are quality, each updated model is better than the other
What do you value most about this brand?
Security is the very best.

BlackBerry Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of BlackBerry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69
69%
31
31%
BlackBerry Customer Loyalty

BlackBerry Customer Loyalty Score by Gender

Female customers rated BlackBerry's Customer Loyalty score 10% higher than Male customers.

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Male
79%
Yes
Female
89%
Yes

BlackBerry Customer Loyalty Score by Ethnicity

BlackBerry's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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100
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
100
out of 100
Other

BlackBerry Customer Loyalty Score by Age

BlackBerry's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
93%
18-2593%
26-30
100%
26-30100%
31-35
55%
31-3555%
36-40
70%
36-4070%
46-50
100%
46-50100%

BlackBerry Customer Loyalty Score by Usage

BlackBerry's Customer Loyalty score was rated the highest by customers who have used BlackBerry's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
1 to 2 Years
85%
2 to 5 Years
79%
5 to 10 Years
85%
Over 10 Years
100%

BlackBerry Customer Loyalty Score by Industry

BlackBerry's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech
92%
Accounting
78%
Aerospace and Aviation
78%
Fashion and Beauty
70%
Education
70%

BlackBerry Customer Loyalty vs. Competitors

Compared to its competitors, BlackBerry's Customer Loyalty score is rated right below HP Inc..

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BlackBerry's Logo
VS
SPECTRALINK CORPORATION's Logo
Apple's Logo
Microsoft's Logo
Motorola Solutions' Logo
Samsung's Logo
Huawei's Logo
Everbridge's Logo
Nokia's Logo
HP Inc. Logo

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BlackBerry Product Quality

3.4/5

BlackBerry has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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BlackBerry Product Information

BlackBerry’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated BlackBerry's product the highest. Reviewers from the Tech industry rated BlackBerry the lowest at 3.8.

Website
https://global.blackberry.com/en/index
Company Size
5,001-10,000 Employees

Industry

Business Services
Hardware and Devices
Mobile App
SaaS

Quick Insights into BlackBerry Product Quality

BlackBerry's Product Quality score was rated highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.

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Ranked BlackBerry Product Quality the Highest

2 to 5 Years
4.3
26-30
4.3
Education
4.1

Ranked BlackBerry Product Quality the Lowest

Other
3.5
Less than 1 Year
3
46-50
2.5

BlackBerry Product Quality Score by Gender

Female customers rated BlackBerry's Product Quality score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

BlackBerry Product Quality Score by Ethnicity

BlackBerry's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
3.5
Other3.5

BlackBerry Product Quality Score by Age

BlackBerry's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.3
26-304.3
31-35
3.9
31-353.9
36-40
3.5
36-403.5
46-50
2.5
46-502.5

BlackBerry Product Quality Score by Usage

BlackBerry's Product Quality score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3
1 to 2 Years
3.6
2 to 5 Years
4.3
5 to 10 Years
3.6
Over 10 Years
3.2

BlackBerry Product Quality Score by Industry

BlackBerry's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
3.8
Accounting
3.9
Aerospace and Aviation
3.9
Fashion and Beauty
3.8
Education
4.1

BlackBerry Product Quality vs. Competitors

Compared to its competitors, BlackBerry's Product Quality score is rated right above HP Inc., and is preceded by Everbridge.

COMPANYProduct Quality Score
SPECTRALINK CORPORATION5/5
Apple4.3/5
Huawei4.2/5
Microsoft4.1/5
Nokia3.9/5
Motorola Solutions3.9/5
Samsung3.6/5
Everbridge3.4/5
BlackBerry3.4/5
HP Inc.3.2/5

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BlackBerry's Logo
VS
SPECTRALINK CORPORATION's Logo
Apple's Logo
Huawei's Logo
Microsoft's Logo
Nokia's Logo
Motorola Solutions' Logo
Samsung's Logo
Everbridge's Logo
HP Inc. Logo

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BlackBerry Pricing

BlackBerry ROI & Value For Money

3.3/5

BlackBerry has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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BlackBerry Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from BlackBerry.

Quick Insights into BlackBerry ROI

BlackBerry's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 31-35.

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Ranked BlackBerry ROI the Highest

Education
4.5
36-40
4.3
2 to 5 Years
4.2

Ranked BlackBerry ROI the Lowest

Other
3
Over 10 Years
3
31-35
2.6

BlackBerry ROI Score by Gender

Male customers rated BlackBerry's ROI score 0.2 stars higher than Female customers.

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Male

3.7/5

Female

3.5/5

BlackBerry ROI Score by Ethnicity

BlackBerry's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
3
Other3

BlackBerry ROI Score by Age

BlackBerry's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.1
26-304.1
31-35
2.6
31-352.6
36-40
4.3
36-404.3
46-50
3.1
46-503.1

BlackBerry ROI Score by Usage

BlackBerry's ROI score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.6
2 to 5 Years
4.2
5 to 10 Years
3.5
Over 10 Years
3

BlackBerry ROI Score by Industry

BlackBerry's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Tech
4
Accounting
3
Aerospace and Aviation
3.5
Fashion and Beauty
3.1
Education
4.5

BlackBerry Pricing vs. Competitors

Compared to its competitors, BlackBerry's ROI score is rated right above Everbridge, and is preceded by Samsung.

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BlackBerry's Logo
VS
SPECTRALINK CORPORATION's Logo
Huawei's Logo
Apple's Logo
Microsoft's Logo
Motorola Solutions' Logo
Nokia's Logo
Samsung's Logo
Everbridge's Logo
HP Inc. Logo

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BlackBerry Customer Satisfaction (CSAT)

BlackBerry Customer Satisfaction (CSAT) Score

66 / 100

BlackBerry has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied34%
Satisfied32%
Neither Satisfied nor Dissatisfied22%
Dissatisfied7%
Very Dissatisfied5%
Very Satisfied
34%
Satisfied
32%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
7%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BlackBerry Customer Satisfaction

BlackBerry's Customer Satisfaction score was rated highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and rated lowest by customers who have used BlackBerry's products/services for Less than 1 Year.

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Ranked BlackBerry Customer Satisfaction the Highest

2 to 5 Years
100%
26-30
100%
Accounting
100%

Ranked BlackBerry Customer Satisfaction the Lowest

Education
67%
Female
67%
Less than 1 Year
33%

BlackBerry Customer Satisfaction Score by Gender

Male customers rated BlackBerry's Customer Satisfaction score 22 points higher than Female customers.

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89 / 100
Male
Very Satisfied
33%
Satisfied
56%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
67 / 100
Female
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

BlackBerry Customer Satisfaction Score by Ethnicity

CSAT according to African American/Black

BlackBerry's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100
Very Satisfied50%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

BlackBerry's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.

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72 / 100
Very Satisfied29%
Satisfied43%
Neither Satisfied nor Dissatisfied28%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

BlackBerry's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

BlackBerry Customer Satisfaction Score by Age

BlackBerry's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
86%
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
18-2586%
26-30 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%

BlackBerry Customer Satisfaction Score by Usage

BlackBerry's Customer Satisfaction score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33
1 to 2 Years
67
2 to 5 Years
100
5 to 10 Years
67
Over 10 Years
100

BlackBerry Customer Satisfaction Score by Industry

BlackBerry's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

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Tech
75
Accounting
100
Aerospace and Aviation
100
Education
67

BlackBerry Customer Satisfaction vs. Competitors

Compared to its competitors, BlackBerry's Customer Satisfaction score is rated right above HP Inc., and is preceded by Samsung.

COMPANYCustomer Satisfaction (CSAT) Score
SPECTRALINK CORPORATION100%
Apple85%
Huawei85%
Microsoft80%
Nokia78%
Motorola Solutions70%
Samsung69%
BlackBerry66%
HP Inc.53%
Everbridge33%

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BlackBerry's Logo
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SPECTRALINK CORPORATION's Logo
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Huawei's Logo
Microsoft's Logo
Nokia's Logo
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Samsung's Logo
HP Inc. Logo
Everbridge's Logo

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BlackBerry Customer Service

3.4/5

BlackBerry has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About BlackBerry's Customer Service

Address

295 Phillip Street, Waterloo, IA Canada


Website

https://global.blackberry.com/en/index

Quick Insights into BlackBerry Customer Service

BlackBerry's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers who have used BlackBerry's products/services for Over 10 Years.

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Ranked BlackBerry Customer Service the Highest

Education
4.5
2 to 5 Years
4.2
26-30
4.1

Ranked BlackBerry Customer Service the Lowest

African American/Black
3.4
46-50
3.1
Over 10 Years
2.9

BlackBerry Customer Service Score by Gender

Female customers rated BlackBerry's Customer Service score 0.1 stars higher than Male customers.

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Male

3.8/5

Female

3.9/5

BlackBerry Customer Service Score by Ethnicity

BlackBerry's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
20
40
60
80
100
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.5
Other3.5

BlackBerry Customer Service Score by Age

BlackBerry's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25
4
18-254
26-30
4.1
26-304.1
31-35
3.1
31-353.1
36-40
4
36-404
46-50
3.1
46-503.1

BlackBerry Customer Service Score by Usage

BlackBerry's Customer Service score was rated the highest by customers who have used BlackBerry's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.6
2 to 5 Years
4.2
5 to 10 Years
3.5
Over 10 Years
2.9

BlackBerry Customer Service Score by Industry

BlackBerry's Customer Service score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4
Accounting
3.5
Aerospace and Aviation
3.5
Fashion and Beauty
3.6
Education
4.5

BlackBerry Customer Service vs. Competitors

Compared to its competitors, BlackBerry's Customer Service score is rated right above Everbridge, and is preceded by Samsung.

COMPANYCustomer Service Score
SPECTRALINK CORPORATION5/5
Apple4.2/5
Motorola Solutions4.1/5
Huawei4/5
Microsoft4/5
Nokia3.8/5
Samsung3.5/5
BlackBerry3.4/5
Everbridge3/5
HP Inc.3/5

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BlackBerry's Logo
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SPECTRALINK CORPORATION's Logo
Apple's Logo
Motorola Solutions' Logo
Huawei's Logo
Microsoft's Logo
Nokia's Logo
Samsung's Logo
Everbridge's Logo
HP Inc. Logo

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BlackBerry as an Employer

3.4/5

BlackBerry has a 3.4/5 stars for its overall company culture rated by their employees

  BlackBerry CEO
bottom
45%
CEO of BlackBerry

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BlackBerry scored a -1 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of BlackBerry would recommend the brand to a friend. ENPS measures how likely BlackBerry employees would recommend working at BlackBerry to a friend.

Net Promoter Score

-1
NPS Score
36%Promoters
27%Passive
37%Detractors

Employee Net Promoter Score

0
eNPS Score
43%Promoters
14%Passive
43%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail