-29
NPS
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Whirlpool Corporation
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About Whirlpool Corporation's Brand
Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company. Among its major competitors, Whirlpool Corporation is ranked in 6th place for NPS while Samsung is 1st, and Haier is 2nd. Overall, Whirlpool Corporation has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $14.57B
Brand at a Glance
74%
Customer Loyalty
2.3/5
Product Quality
2.3/5
Pricing
2.2/5
Customer Service
Whirlpool Corporation Ranking
- #4 / 4 of its competitors
Whirlpool Corporation NPS
Whirlpool Corporation's Net Promoter Score (NPS) is a -29 with 29% Promoters, 13% Passives, and 58% Detractors. Net Promoter Score tracks whether Whirlpool Corporation's customers would recommend using the product based on a scale of -100 to 100.
Whirlpool Corporation Overall NPS
| 29% | Promoters |
|---|---|
| 13% | Passives |
| 58% | Detractors |
Whirlpool Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 -9 | Aug 2021 | -9 |
Sep 2021 -9 | Sep 2021 | -9 |
Oct 2021 -8 | Oct 2021 | -8 |
Nov 2021 -11 | Nov 2021 | -11 |
Dec 2021 -14 | Dec 2021 | -14 |
Jan 2022 -18 | Jan 2022 | -18 |
Feb 2022 -19 | Feb 2022 | -19 |
Mar 2022 -25 | Mar 2022 | -25 |
Apr 2022 -26 | Apr 2022 | -26 |
May 2022 -29 | May 2022 | -29 |
Jun 2022 -29 | Jun 2022 | -29 |
Jul 2022 -29 | Jul 2022 | -29 |
How Other Brands Compare
Whirlpool Corporation is ranked #4 for NPS among its competitors. Samsung and LG come in first and second, with Electrolux coming in at third. Among those competitors, it is the second most valued company behind Samsung.
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Whirlpool Corporation |  Samsung |  Electrolux |  LG | |
| Global Ranking | #- | #103 | #312 | #398 |
| NPS | -29 | 24 | -13 | 12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Negative | Neutral | Negative | - |
| Valuation Updated every 24 hours for public companies | $14.57B | $263.86B | $4.03B | $7.17B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Whirlpool Corporation NPS by Gender
Male customers rated Whirlpool Corporation's NPS 31 points higher than Female customers.
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Male
-34
Whirlpool Corporation's NPS was rated -34 by Male customers on Comparably.
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27%
Promoters
12%
Passives
61%
Detractors
Female
-65
Whirlpool Corporation's NPS was rated -65 by Female customers on Comparably.
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15%
Promoters
5%
Passives
80%
Detractors
Whirlpool Corporation NPS by Ethnicity
Whirlpool Corporation's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Whirlpool Corporation.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -89 | Caucasian | -89 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Other -34 | Other | -34 |
Whirlpool Corporation NPS by Age
Whirlpool Corporation's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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Whirlpool Corporation NPS by Usage
Whirlpool Corporation's NPS was rated the highest by customers who have used Whirlpool Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -82 | Less than 1 Year | -82 |
1 to 2 Years -28 | 1 to 2 Years | -28 |
2 to 5 Years -47 | 2 to 5 Years | -47 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -53 | Over 10 Years | -53 |
Whirlpool Corporation NPS vs. Competitors
Compared to its competitors, Whirlpool Corporation's NPS is rated right above Bosch USA, and is preceded by Electrolux.
| COMPANY | NPS Score | |
|---|---|---|
| Samsung | 24 |
 | Haier | 23 |
| LG | 12 |
 | GE Digital | 4 |
| Bosc | N/A |
| Electrolux | -13 |
| Whirlpool Corporation | -29 |
 | Bosch USA | -35 |
 | Haier America | -100 |
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Whirlpool Corporation Customer Reviews
Out of the 34 Whirlpool Corporation customer reviews 4 were positive and 30 were constructive. Whirlpool Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Whirlpool Corporation Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Whirlpool Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Whirlpool Corporation Customer Loyalty Score by Gender
Female customers rated Whirlpool Corporation's Customer Loyalty score 11% higher than Male customers.
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Male
67%
Yes
Female
78%
Yes
Whirlpool Corporation Customer Loyalty Score by Ethnicity
Whirlpool Corporation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Whirlpool Corporation.
67
out of 100
Caucasian
82
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
78
out of 100
Other
Whirlpool Corporation Customer Loyalty Score by Age
Whirlpool Corporation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 89% | 31-35 | 89% |
41-45 75% | 41-45 | 75% |
46-50 78% | 46-50 | 78% |
51-55 75% | 51-55 | 75% |
56-60 55% | 56-60 | 55% |
61-65 70% | 61-65 | 70% |
66+ 60% | 66+ | 60% |
Whirlpool Corporation Customer Loyalty Score by Usage
Whirlpool Corporation's Customer Loyalty score was rated the highest by customers who have used Whirlpool Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Whirlpool Corporation Customer Loyalty Score by Industry
Whirlpool Corporation's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Education industry customers.
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Whirlpool Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Whirlpool Corporation's Customer Loyalty score is rated right above LG, and is preceded by Samsung.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Haier | 82% |
| Samsung | 80% |
| Whirlpool Corporation | 74% |
| LG | 73% |
| GE Digital | 72% |
| Electrolux | 71% |
| Bosch USA | 67% |
| Haier America | 10% |
| Bosc | N/A |
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Whirlpool Corporation Product Quality
2.3/5
Whirlpool Corporation has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Whirlpool Corporation Product Information
Whirlpool Corporation’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Whirlpool Corporation's product the highest. Reviewers from the Education industry rated Whirlpool Corporation the lowest at 1.6.
- Website
- http://www.whirlpoolcorp.com
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
Quick Insights into Whirlpool Corporation Product Quality
Whirlpool Corporation's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Whirlpool Corporation's products/services for Less than 1 Year.
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Ranked Whirlpool Corporation Product Quality the Highest
Ranked Whirlpool Corporation Product Quality the Lowest
Whirlpool Corporation Product Quality Score by Gender
Male customers rated Whirlpool Corporation's Product Quality score 0.6 stars higher than Female customers.
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Male
2.2/5
Female
1.6/5
Whirlpool Corporation Product Quality Score by Ethnicity
Whirlpool Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Whirlpool Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.4 | Other | 2.4 |
Whirlpool Corporation Product Quality Score by Age
Whirlpool Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.7 | 31-35 | 3.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 3 | 46-50 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Whirlpool Corporation Product Quality Score by Usage
Whirlpool Corporation's Product Quality score was rated the highest by customers who have used Whirlpool Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Whirlpool Corporation Product Quality Score by Industry
Whirlpool Corporation's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Education industry customers.
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Whirlpool Corporation Product Quality vs. Competitors
Compared to its competitors, Whirlpool Corporation's Product Quality score is rated right above Bosc, and is preceded by Bosch USA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Haier | 4.1/5 |
| Samsung | 3.9/5 |
| GE Digital | 3.8/5 |
| LG | 3.7/5 |
| Electrolux | 3/5 |
| Haier America | 2.5/5 |
| Bosch USA | 2.4/5 |
| Whirlpool Corporation | 2.3/5 |
| Bosc | N/A |
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Whirlpool Corporation Pricing
Whirlpool Corporation ROI & Value For Money
2.3/5
Whirlpool Corporation has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Whirlpool Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Whirlpool Corporation.
Quick Insights into Whirlpool Corporation ROI
Whirlpool Corporation's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Whirlpool Corporation's products/services for Less than 1 Year.
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Ranked Whirlpool Corporation ROI the Highest
Ranked Whirlpool Corporation ROI the Lowest
Whirlpool Corporation ROI Score by Gender
Male customers rated Whirlpool Corporation's ROI score 0.6 stars higher than Female customers.
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Male
2.1/5
Female
1.5/5
Whirlpool Corporation ROI Score by Ethnicity
Whirlpool Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Whirlpool Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.4 | Other | 2.4 |
Whirlpool Corporation ROI Score by Age
Whirlpool Corporation's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3.9 | 31-35 | 3.9 |
41-45 2 | 41-45 | 2 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Whirlpool Corporation ROI Score by Usage
Whirlpool Corporation's ROI score was rated the highest by customers who have used Whirlpool Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Whirlpool Corporation ROI Score by Industry
Whirlpool Corporation's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Whirlpool Corporation Pricing vs. Competitors
Compared to its competitors, Whirlpool Corporation's ROI score is rated right above Bosch USA, and is preceded by Electrolux.
| COMPANY | Pricing Score | |
|---|---|---|
| Haier | 4/5 |
| Samsung | 3.6/5 |
| Haier America | 3.5/5 |
| LG | 3.4/5 |
| GE Digital | 3.4/5 |
| Electrolux | 2.8/5 |
| Whirlpool Corporation | 2.3/5 |
| Bosch USA | 2.2/5 |
| Bosc | N/A |
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Whirlpool Corporation Customer Satisfaction (CSAT)
Whirlpool Corporation Customer Satisfaction (CSAT) Score
35 / 100
Whirlpool Corporation has an overall Customer Satisfaction score of 35 rated by its users and customers.
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Very Satisfied
14%
Satisfied
21%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
9%
Very Dissatisfied
54%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Whirlpool Corporation Customer Satisfaction
Whirlpool Corporation's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Education industry.
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Ranked Whirlpool Corporation Customer Satisfaction the Highest
Ranked Whirlpool Corporation Customer Satisfaction the Lowest
Whirlpool Corporation Customer Satisfaction Score by Gender
Male customers rated Whirlpool Corporation's Customer Satisfaction score 13 points higher than Female customers.
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32 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 68% |
19 / 100
FemaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 13% | |
Very Dissatisfied | 66% |
Whirlpool Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Whirlpool Corporation's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
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8 / 100
Very Satisfied
5%
Satisfied
3%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
84%
CSAT according to African American/Black
Whirlpool Corporation's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Whirlpool Corporation's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Whirlpool Corporation's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
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38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
50%
Whirlpool Corporation Customer Satisfaction Score by Age
Whirlpool Corporation's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 8% |
Whirlpool Corporation Customer Satisfaction Score by Usage
Whirlpool Corporation's Customer Satisfaction score was rated the highest by customers who have used Whirlpool Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Whirlpool Corporation Customer Satisfaction Score by Industry
Whirlpool Corporation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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}Whirlpool Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Whirlpool Corporation's Customer Satisfaction score is rated right above Haier America, and is preceded by Bosch USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Haier | 93% |
| GE Digital | 80% |
| LG | 79% |
| Samsung | 78% |
| Electrolux | 43% |
| Bosch USA | 38% |
| Whirlpool Corporation | 34% |
| Haier America | 0% |
| Bosc | 0% |
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Whirlpool Corporation Customer Service
2.2/5
Whirlpool Corporation has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Whirlpool Corporation's Customer Service
Address
2000 N. M-63, Benton Harbor, MI 49022
Website
http://www.whirlpoolcorp.com
Whirlpool Corporation's Social Links
Quick Insights into Whirlpool Corporation Customer Service
Whirlpool Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Whirlpool Corporation's products/services for Less than 1 Year.
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Ranked Whirlpool Corporation Customer Service the Highest
Ranked Whirlpool Corporation Customer Service the Lowest
Whirlpool Corporation Customer Service Score by Gender
Male customers rated Whirlpool Corporation's Customer Service score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
Whirlpool Corporation Customer Service Score by Ethnicity
Whirlpool Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.1 | Other | 2.1 |
Whirlpool Corporation Customer Service Score by Age
Whirlpool Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3.8 | 31-35 | 3.8 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Whirlpool Corporation Customer Service Score by Usage
Whirlpool Corporation's Customer Service score was rated the highest by customers who have used Whirlpool Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Whirlpool Corporation Customer Service Score by Industry
Whirlpool Corporation's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Whirlpool Corporation Customer Service vs. Competitors
Compared to its competitors, Whirlpool Corporation's Customer Service score is rated right above Bosch USA, and is preceded by Electrolux.
| COMPANY | Customer Service Score | |
|---|---|---|
| Haier | 3.9/5 |
| Samsung | 3.7/5 |
| Haier America | 3.5/5 |
| LG | 3.4/5 |
| GE Digital | 3.4/5 |
| Electrolux | 2.8/5 |
| Whirlpool Corporation | 2.2/5 |
| Bosch USA | 2/5 |
| Bosc | N/A |
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Whirlpool Corporation as an Employer
4.2/5
Whirlpool Corporation has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Whirlpool Corporation scored a -29 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Whirlpool Corporation would recommend the brand to a friend. ENPS measures how likely Whirlpool Corporation employees would recommend working at Whirlpool Corporation to a friend.
Net Promoter Score
-29
NPS Score
| 29% | Promoters |
|---|---|
| 13% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |
